Author: Christina Giordano

Video: How to Break Through the Creativity Block

I’m a big fan of talking about all things related to creativity and expression. 

One resource that has really inspired me about creativity and that I regularly turn back to is a book called Big Magic by Elizabeth Gilbert. It’s a collection of stories, experiences and perspectives of what creativity is, how it works, how it finds us and how we can work with it. I refer back to it again and again for inspiration. 

Another resource that has reframed my thinking about creativity is the following quote: “Not all storms come to disrupt your life, some come to clear your path.” For me, creativity lies at the root of this quote. Creativity isn’t necessarily the storm itself, it’s your interpretation of it. 

And right now, I think a lot of people are distracted by some sort of storm. 

In this video, we talked about:

  • A few resources about creativity that I find inspirational,
  • The current state of affairs with many business owners I know, 
  • What I’m doing now that is radically different from what I’ve done in the past, 
  • The realizations that I’ve made in my most recent review with The L.I.F.E. Method,
  • What the method can do for you in terms of creativity, and
  • Reminder about a few special offerings I have for my birthday month this June! 

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The Time is Now to Review Your Life

The Time is Now for Your LIFE Review

“Not all storms come to disrupt your life, some come to clear your path.”

That’s the funny thing about life. We are often in the mindset of: “Why is this happening to me?” Rather than, “How is this happening for me?”

I can’t tell you how many people have said to me over the past few weeks, “Christina I’m feeling creatively blocked. My communication is “off.” I’m simply unable to show up for my business at the moment.”

I’ve certainly been feeling it myself. I’ve been feeling uninspired and unmotivated to show up as consistently and passionately as I had in the past. I don’t think it’s necessarily a loss of interest in my business. I think it’s more likely a much needed breath of fresh air to create intentionally again.

It’s easy to get caught up in the mindless hustle and forget that what we are really wanting to do is bring forth that mindful magic.

I follow a variety of astrological and spiritual podcasts, blogs, industry leaders, etc., and so, I know that there are some major forces at play this month. I was expecting the low energy and the heaviness that this month would bring.

However, instead of what I would have done in the past – which consists of pushing myself to work through it, forcing the words and messages to come out of me, and efforting my way through this challenging time, I’m doing something different. 

I’m taking it slow and steady.

I’ve been quieter on my platforms, easier on my schedule, and more flexible with my workflow. I have a few birthday month promotions going on, but for the most part, I’m letting things be. I’m observing my emotions and behaviors and triggers. 

And most importantly, I’m doing a major review of my life through The L.I.F.E. Method mini course. (Yes, I refer back to my own method too when I need it.)

Now more than ever, we have the opportunity to really be intentional about how we want to live and work. And even more, we have the ability to reveal more of the “why” behind what we do, who we help, and what we offer. This knowledge creates everything. It creates our strategy, our schedules, our messages, etc. 

And so, this week I’ll be diving heart first into my method to discover what I need to focus on right now so that my next moves are intentional and informed.

How will you use this time to review, reassess, re-strategize, and refresh?

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Video: My Approach to Conviction in Business called The Knowing

The theme that I chose for this month at the beginning of the year is Conviction, and more specifically Blossoming with Conviction. It’s about to be summer (on my birthday actually, June 21st), and people are heading outside more. There’s definitely a social vibe in the air. Like a blossoming/blooming kind of vibe. And that’s usually what happens in June anyway – things blossom. 

And so because of this, what I want to talk about today is Conviction. I think this will not only be beneficial for me but also for the people watching this. I hope that this lesson will resonate with you. It does come from my signature program, Journey to Your Calling, as Conviction is the third pillar of the program. 

When I refer to Conviction, I actually created a term I like to call “The Knowing” 

Now this might sound a little spooky at first, but I promise it’s everything that is good and light and lovely.

This is probably the most important piece of the soul-aligned business journey.

In this video, we talked about:

  • The weird place that I’m currently at in my business,
  • What Conviction has to do with anything in business, 
  • All about a new term that I like to call, The Knowing, 
  • The various scenarios that test us and how to overcome them,
  • 3 specific questions to ask yourself about your relationship to The Knowing, and
  • A few special offerings I have for my birthday month this June! 

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What Could The L.I.F.E. Method™ Do For You?

What Could The L.I.F.E. Method™ Do For You?

Why I Created This Method

As a marketing consultant, I get asked all the time: 

  • “What content should I share?
  • “What should I focus on?”
  • “What should I talk about?”

What they’re really asking is… “How should I show up for my business?”

Believe it or not, you already know how you want to show up. It’s already within you, and the L.I.F.E. Method ™ pulls it out of you. It asks you all the right questions to get you the answers to yours.

In early June of 2020, my last paying client called me and said, “Christina, I’m so sorry, but we’re unable to pay you anymore.”

The client was a small business based in Evanston where they provided offices and treatment rooms for wellness practitioners. I had been working with them since 2013, the year I launched my business.

A part of me was devastated… “How on Earth will I provide for my family with no clients?” And another part of me was relieved… “I can focus more on the kind of work I actually want to do now.” The latter was confusing at first. I had a very real problem with my business and somehow I felt relieved about it. 

So, I took a deep dive into it. I thought about how I wanted to spend my days – what I wanted to do when I woke up, what my ideal schedule would be each day, and what I wanted to be grateful for every night. I not only considered what I wanted my day-to-day to look like, I made decisions about what I didn’t want it to look like. I didn’t want to have a schedule full of meetings. I didn’t want to work on other people’s projects. I didn’t want to make long term commitments.

I basically took a deep dive into my desired life, and discovered that what I really want to do was create. I wanted to teach. I wanted to be a resource for inspiration. I wanted to write and speak out. I wanted to creatively and heartfully express my messages day in and day out.

Without this clarity I wouldn’t have the passion. And without the passion, I wouldn’t have the drive to persevere. And I knew deep down that so many entrepreneurs can benefit from this type of introspection as well. 

So I created The L.I.F.E. Method™: A method that not only helps you remember why you started your business, but it helps you figure out how you want to show up while you’re bringing it to life.

And here’s a sneak peek of what it entails…

What clarity could The L.I.F.E. Method give you?

Click here to access.

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Video: List Building is Like Breathing

List building is by far the one thing that I see my audience sweat about the most. It’s tough.

The wait that comes with launching something like a freebie or a group can be excruciating as you wait for more and more people to join. And I will say from personal experience, showing up for even one person on the receiving line takes bravery. I’ve hosted many workshops and webinars where only a handful of people showed up to hear what I had to say. I’ve even had one workshop where only one person showed up. I was mortified. But, I showed up for them anyway, because that person was there to learn from me. We all start with zero. So, embrace where you are in your business building journey and show up even when it seems like no one is listening. 

While you’re at it, consider the balance behind list building and think about the ways you can do more of one or the other. Look at it like breathing. 

If you’re inhaling more than exhaling, how can you tap into different audiences that represent more of your ideal clients? Maybe there are certain Facebook groups you can join and talk about what you have to offer there. Maybe you can do a podcasting circuit and get interviewed on a variety of podcasts. 

If you’re exhaling more than inhaling, how can you tap into the type of mindset work that you require in order to thrive? Maybe you can invest in a mindset coach. Or, maybe you can read spiritual and manifestation books to help you get better acquainted with that power that comes from within. 

In this video, we talked about:

  • The truth behind the saying: “Without a list, you don’t have a business,”
  • The 3 main reasons people sweat over list building,
  • My own personal experience with list building, 
  • How list building is kind of like breathing – an inhale and an exhale,
  • What you can do if your “breathing” is out of balance, and
  • A few journal prompts to think about how you can take this approach to lead generation. 

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Lead Generation

The Inhale/Exhale Approach to Lead Generation

“Without a list, you don’t have a business.” How many times have you heard that one? 

Lead generation, whether it be in the form of followers, subscribers, website visitors or podcast listeners, is without a doubt one of the biggest challenges we face while building our businesses, and yet also the most essential piece.

Because it’s true: without a list of some sort, you don’t really have a business. Your list is your business. List building, or lead generation, is one of the elements of my L.O.V.E. Method that I feature within my signature program. The L.O.V.E. Method is actually the strategy behind business building. (And list building represents the first letter of the method, and thank goodness, because it’s that important!)

However, list building is by far the one thing that I see my market sweat about the most, for several reasons. 

The Challenging Side to Lead Generation

Firstly, it’s time-consuming. Building a list takes time. It’s not something that can be done overnight. You do thankfully get to a point where you consistently build momentum, but in the beginning, there is a bit of a hustle that comes with it. 

Secondly, it’s terrifying! A lot of us (yes, even myself) do not love the idea of asking people to subscribe to our list, or attend a free webinar, or join a private group. The “ask” feels awkward and intimidating and even unnatural in many cases, but again, it’s necessary.

Third and finally, it’s tough. The relentless persistence that is required to build a list and surpass the time-consuming and terrifying mentality along with it, takes something more than guts. It takes a tremendous amount of strong-willed faith in what you are building and providing. 

However, luckily, I’ve been able to thoughtfully maneuver my way through the challenges of lead generation by simply thinking of it differently. 

Generating Leads is Like Breathing

I look at lead generation as breathing. Breathing entails inhaling and exhaling. When you think about lead generation, there’s an inhale and exhale quality behind it. The inhale represents the actions you take internally, such as mindset work, and self-talk, and manifesting power. It represents the ability within you to surrender and allow you and your business to be ready and willing to accept and receive leads. The exhale represents the actions you take externally, such as posting on social media, pitching to media, collaborating with colleagues and networking. It represents the capacity for you to put yourself out into the world, share your message and do so in the most authentic way possible. 

Obviously, just as breathing, you need to inhale as much as you exhale. Is your breathing in balance? Is your lead generation in balance? Are your business building efforts in balance? Are you in balance?

Consider the balance behind lead generation and think about the ways you can do more of one or the other. 

And of course, this goes without saying that in order to make lead generation any easier on yourself, you need to first start by literally inhaling and exhaling your way through it. Afraid to post? Breathe through it and do it anyway. Nervous about asking someone to subscribe? Inhale and exhale and ask anyway. 

Lead generation is an essential part of entrepreneurship. So, make it fun. Make it easy. And, remember to breathe. 

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Video: How to Make Showing Up for Your Business a lot More Fun

Entrepreneurship and building a business is hard. Especially if you’re ambitious. Especially if you have big dreams and big goals. Especially if you desire a certain lifestyle that isn’t your reality at the moment. 

And even if you don’t have big dreams, turning a profit in business requires work of some level at your end. No matter what anyone tells you, you don’t just start a business and become wildly successful overnight. It never happens. And if it does, it doesn’t happen ethically or without a massive investment of some kind right off the bat. 

So because of this, business building comes with a hustle mentality. There’s a valid perspective that you have to go above and beyond to make your business profitable. There is some truth to this. To have what most people don’t have, you have to endure and persist past what most people won’t. That’s entrepreneurship. You’re building your own dream, your own life, your own career, all on your own. 

However, today I’m not going to talk about how we should embrace the hustle. I think everyone here or everyone watching knows that we have to show up consistently, creatively, and courageously when building a business. Today I’m talking about the balance that comes with business building.

In this video, we talked about:

  • The truth about entrepreneurship and building a business,
  • Where the hustle mentality comes from and how to diminish it,
  • Where we will find our biggest ideas and greatest breakthroughs, 
  • The most basic and simple guidance I’ve received to have more fun,
  • A few journal prompts to think about how you can show up with ease, and 
  • How The L.I.F.E. Method™ mini course helped me pivot everything in my life in the direction of joy.  

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Entrepreneur Pressure

Entrepreneur Pressure: Do You Need to Release It?

Lately, I’ve been thinking about how I can have more fun with my business, (sans pressure), asking: “How can I truly and authentically wake up every morning absolutely ecstatic and thrilled to start working?”

I’ve gotten a lot closer to that goal over the past year, but I’m at the point where I want to fully embody it. To find out how I’ve done that, click HERE.  

The most basic and simple solution I’ve received is… to release the pressure valve.

Do you embrace pressure? 

Because I surely do. And it takes a lot of conscious effort on my part to release it. 

I pivoted my business the way I did to get me closer to how I want to live day in and day out – without loads of pressure. It was a result of what I learned about myself in The L.I.F.E. Method™ mini course.

Over the last few months, I’ve worked with various coaches to help me step into this pivot with strength and grace and without the need to put a tremendous amount of pressure on myself. 

I gained loads of insight and experienced many breakthroughs, and one of the most profound realizations that I’ve made is that, while I pivoted to have more fun, flexibility, and freedom, I don’t always embrace it.

For as long as I can remember, I’ve only ever embraced pressure. I’ve always been a high-achiever, with highly critical and unrealistic standards of perfection.

And it only recently hit me that the most wonderful things in my life happened only when I released that pressure valve. And what’s more, I can have more fun while showing up if I allow myself to do so imperfectly.

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Video: Is Your Freebie Giving You Visibility?

There’s a quote from Marie Forleo that has stuck with me through the last 3-4 years, and it goes like this: Your success as a business owner is directly proportionate to the value you provide to the marketplace.

And it’s absolutely true. The more value you provide, the more lives you touch, the greater your reach extends to the right people who are interested in what you have to offer. And this is a big reason as to why I’m a major proponent of content marketing. It’s literally all value that you’re providing at no cost to your readers or listeners or viewers, and in doing so, you’re establishing trust and credibility and helping them get to where they want to be without even spending a penny. When they start spending the pennies is when they are so enamored by your content that it’s basically a no-brainer to them to buy from you. 

One specific type of content piece that I love is a freebie.

In this video, we talked about:

  • The central strategy behind sharing value,
  • One quote that has stuck with me for the past 3-4 years about value, 
  • My personal history with freebies, including what I created for my audience,
  • The definition of a freebie and what it entails, 
  • Questions to think about when you’re creating a freebie for your market, and 
  • What I’m offering now and how you can get it for yourself.
The High-Value Freebie

The High-Value Freebie: What I’m Offering Now & Why

I’m talking all about high-value freebies this week. I love a good freebie. What about you? I’m guessing most of the email lists you’re on is because of a freebie you just had to have!

My History with The Freebie

In an effort to be fully transparent with my business evolution, I wanted to provide a little peek into my experience with freebies over the last year or so. 

Who has been here since my pivot? You may recall all of the different free guides and downloads I’ve offered. I had a daily/weekly alignment checklist. I had a few recordings of some webinars I did, along with corresponding workbooks. My most recent freebie was a protocol for deeper connection with your internal messages. 

If you know me, you know that I’m a big fan of changing things up. (Gemini over here!) And so, when I decide to modify or completely switch up a free offering, it’s because I know my market needs something more, or something else entirely.

When you evaluate your freebie, is it converting the way you want it to? Is it valuable enough to turn heads? Will someone be willing to give you their email address in exchange for it? 

If we want to be visible, we have to provide value… over and over again, but especially in our free downloads and guides. Are you giving your market the right glimpse of your work and expertise?

As someone who is exclusively offering e-learning opportunities now, my freebie has to be pretty specific to that model. It has to give a glimpse into what it’s like to learn from me. It has to give a preview of my teachings. I have to provide a brief opportunity for someone to engage with me in the only capacity I offer.

My New Freebie for You

The L.I.F.E. Method™ mini course is now free. Completely and totally free. 

6 short video lessons. A 13-page workbook. And a bonus teaching from my signature program. What was once priced at $99 is now $0.

The L.I.F.E. Method™ is a radically simple approach to going after what you want in life and business, intentionally. Each letter of The L.I.F.E. Method™ corresponds to a specific area that you need to clarify in order to figure out everything from the next few steps you’ll take over the next few days to your long-term, big-picture vision.

What do you have to lose? Absolutely nothing. What do you have to gain? Clarity, an aligned vision, internal peace, and most importantly, the roadmap to a new beginning. 

Simply click here to learn more and get access now!

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