Author: Christina Giordano

Video: How Can I Be More Intentional And Impactful With My Messaging And Communication Strategy?

This is a question I get asked about ALL THE TIME.

We want to be intentional with what we share, and we want to make an impact with it too. 

And what it comes down to is this: When you truly want to make an impact and connect with others through your messages that you are so passionate about, you need to ensure that the messages are connected with yourself. 

You need to ensure that you are in fact connected with your true presence and power in order to fully and authentically speak the language of your soul. You must connect before you create. You must connect deeply with yourself before you can connect deeply with another. 

Now you may be wondering, what does this even mean? How can I even do this? 

In this video blog, I will run through the 6-step process with you. This process is also available in my new free guide, all about connecting with yourself before you create. 

In this video, we talked about:

  • The biggest lesson I’ve learned in my 12+ years of marketing,
  • How popular this protocol truly is,
  • The 6-step process for creating your very own reconnection practice,
  • My own personal story with reconnecting with myself and how it changed my life,
  • The answer to this question that is simple and yet often overlooked, 
  • Questions to ask yourself about your messages and communication strategy, and
  • What alignment truly looks like and feels like. 

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To Connect with Others Reconnect with Yourself

To Connect with Others, First Reconnect with Yourself

The biggest lesson I’ve learned from marketing myself in different ways over the past year is that in order for me to have any kind of impact, I need to deeply and completely align with my message. In other words, I need to reconnect with myself. 

If I slap something together, rush my creative process, or haphazardly share content that isn’t from my heart, it doesn’t work out that well. The reach is low, the response is flat and the vibe isn’t in line with who I am. Have you done this before? Or felt like this before? 

This week I’m releasing a resource that will help you connect before you create. 

Reconnecting with Yourself

By reconnecting with yourself, I mean centering yourself, calming yourself, returning to your middle space, returning to perspective. In its essence, we are reconnecting to our power and our presence. This way you can create content, communication and messaging that is aligned to your voice. It’s not forced. It’s not inauthentic. It’s you creating from your truest self. 

We are going to create a sequence of movements, or a routine, that you will practice when you want to align. It’s intuitive, so it’s based on how you want to move and breathe and be. 

When you connect with your true power and your true presence, you speak a different language: the language of your soul.

Tony Robbins, Melissa Wood, and loads of other entrepreneurs have a specific protocol for getting to this place of realignment. And it’s called many things. Some call it priming. Some call it mindfulness. Some call it an activation. It’s unique for everyone though, so make sure you move the way your soul wants to move. 

This practice is absolutely essential for getting into a creative mindset, a flow state, and an intentional strategy.

Why You Must Reconnect 

Doing this will help you connect with yourself more – your truth, your inner voice, your inherent wisdom. What is yours telling you? What are you afraid of doing? What are you afraid of saying? 

Is your message aligned with what you believe? Or are you still playing it safe? Is your communication a reflection of your spirit, or are you coming off as a different person? Are you being yourself through it all? Are you fully acknowledging and embracing any discomfort that might arise? Are you pushing yourself? 

I talk all the time about how as aligned entrepreneurs we want to take action that is aligned. This doesn’t always mean alignment feels good. If you’re truly aligned with your soul mission, I can tell you right now you’re most likely feeling a lot of discomfort most of the time. That’s what we’re here to do: grow, evolve, change and become. If you’re always comfortable, you might always feel good. But how much better will you feel once you overcome the discomfort of something? I’m guessing you’d feel really, really good. Being aligned and acting in alignment doesn’t feel good all the time. Sometimes it’s downright scary. But the other side of this fear? Feels utterly amazing. It feels like freedom, like you’re alive in a new way. 

Make this a regular routine for yourself. Whether it’s every morning, or before you create something, or before you meet with clients, reconnect with yourself. Take the 2 mins to practice your sequence of movements that bring you back to you. I think you’ll be amazed at the results. 

Need more help? Check out my 1:1, group and self-study offerings:

Building a Like Know and Trust Framework Part 2

Building a “Like, Know & Trust” Framework, Part 2

In Part 1 of this blog topic, we talked about the definition of the “like, know & trust” framework, and 6 ways you can build it.

Today I’m going to talk about one specific way you can build this framework, and that is through freebies. I’ve talked about these several times before! Freebies refer to a free resource, like a blog, video, downloadable, etc. that you provide to your ideal customers in exchange for their email address. 

Building Like Know & Trust through Freebies

Your success as a business owner is directly related to the value you provide to the marketplace, so think about these questions: What value do your customers get as they consume your content? What will make them trust you? And then want to work with you? And then want to refer you? And then want to keep coming back for more? 

It is essentially anything that you think will be valuable and relevant to your ideal customer. It’s a piece of important content that can be exchanged for contact information. The easiest way to put a freebie together is to consider repurposing content you already have. You and I both know how long it takes to create an incredible piece of content. Once we hit publish and put it out into the world, it just stays in that one location. But what if instead of never looking at that piece of content again, you leverage it to work harder for you by packaging it up into different shapes and sizes. For example, you can transcribe audio, or craft an email from blogs, or create quotes and graphics from old content.

An Exercise to Help You

Let’s move on to the exercise where we are going to create freebies for our audience. When thinking about the types of freebie you can provide, I want you to consider the following prompts for ideas. 

  1. What is the most urgent piece of information that my ideal customer wants? So in other words, what do they need to know so desperately that they can integrate into their lives right now. Step-by-step self-guided relief protocol? A 5-step solution to a problem they have? 
  2. What will immediately make their lives easier, more convenient, and more enjoyable before they even work with you? Guided meditation? A discount code to products you partner with?
  3. What resource do they need before they work with you?

Need more help? Check out my 1:1, group and self-study offerings:

Building a “Like, Know & Trust” Framework Part 1

Building a “Like, Know & Trust” Framework, Part 1

Today I’m going to talk about the most fundamental (and most fun) part of growing a business. It’s absolutely essential to your role as a business owner. What makes it so much fun is that it doesn’t even feel like you’re consciously growing your business. When done correctly, it doesn’t feel like you’re applying tactical strategies or analyzing consumer data or creating a unique selling proposition. It truly feels as though you are just being yourself, and putting yourself out there with nothing but authenticity, creativity and positivity. 

Like, Know & Trust

What I’m referring to is the “like, know & trust” factor. Meaning, you create a relationship with your ideal customer that allows them to like you, know you and trust you. And when they are able to do that, then they engage with you, and then they buy from you, and then they refer you. And all of a sudden you have this wonderful and established relationship with your audience that you’ve built simply by being yourself and having the faith and courage to create it. 

And that’s the thing about marketing. It doesn’t need to feel like marketing. Building this like, know and trust factor is marketing. It’s literally the definition of marketing. And I’m personally not a fan about the term marketing because it feels so data-driven and tactical, but it doesn’t have to be. You just have to be conscious of what you do, who you’re serving, and the solution you’re providing to a very specific problem. 

So how do you create this? Let’s go through each factor and talk about some ways that you can build this. 

Definition of “Like, Know & Trust” Framework

  1. Like: When we come across as likeable, what does that look like and feel like? Now, I’m not talking about being a people pleaser and being inauthentic. That’s not what this is. What I’m talking about is the ability for us to be seen in our best light, and to show up in our most authentic way that is also relatable. It’s about showing our true personality and feelings and even being vulnerable. It’s about being kind and thoughtful. It’s about sharing ourselves with the world in a way that sparks likeability with the people that matter to us. 
  2. Know: When we want people to know us, we want them to be able to see something that reminds them of us and instantly think of us. It means that they have the ability to feel as though they are friends with us. We want our audience to feel like they know us. When you know someone, what does that look like and feel like? It might feel like you’re comfortable with them. It might feel like you understand them and that you sympathize or empathize with them. And that’s what we’re doing here. So think about the ways that you can allow your audience to know who you are, what you stand for, what you believe in, what you value, and how you show up. Let them get comfortable with you and understand you so that they can feel like they know you.
  3. Trust: When we want to be seen as trustworthy, what do we do? Well for starters, we keep our word. We hold ourselves accountable. We show up when we say we’re going to show up. We walk the talk. We demonstrate consistency. We integrate customer service and the customer experience into everything we do. We hold ourselves to a higher standard. But above all, we are seen as people who are dependable, reliable and safe. So think about the ways that you can build a trust factor with your audience. And of course remember that relationships are built on trust and trust takes time to build. This is a process and a journey, like anything in life, and you need to respect and value that. 

So what are some ways that we can build like, know and trust? I’m going to identify six ways right now.

6 Ways to Build this Framework

  1. Be consistent. Show up as frequently as you decided that you will. Don’t disappear for months at a time. Keep yourself accountable with regular check-ins, calendar reminders, and whatever else you need to stay on top of it. If your business is your calling, you’re going to show up. In fact, you need to show up. 
  2. Be of service. You naturally promote yourself when you think about being of service first and foremost. Why? Because when you’re clearly communicating your solution to a problem, your audience will gravitate towards it. When you talk about your offerings, ensure that the messaging conveys service above all else.
  3. Be responsive and engaging. When you show up consistently, make sure you are also showing up to engage with those who are engaging with you. Respond to all messages, comments, and inquiries. Follow up when necessary. Directly communicate with those who are communicating with you and do so in a way that shows you care.
  4. Be an expert contributor. I’ve talked about this before, that we want to show up as contributors, not gurus, especially since there are many people out there with various opinions in your industry. This is about demonstrating your expertise as a contributor. Prove your authority through your unique messaging and approach and method. 
  5. Be generous with your messaging. When you put out content, freebies, resources and other materials of value that show your authority and knowledge, you are being generous and providing value right off the bat. The more value you provide, the more lives you touch, the more your soul calling comes to life. When you put value out there, focus on sharing the what and the why. Your paid products and services are the how. 
  6. Be yourself. This is a big one and also one that many of us tend to forget. Just be you, at your best, doing what you’re meant to do. Demonstrate your passion. Get personal. Show that you care so deeply about what you can offer people, and in return, you’ll prove that you are the one to someone who needs you. 

At the end of the day, marketing is all about building this like, know and trust factor with your ideal customers. So, when you think about marketing, think about it this way and perhaps it will feel less intimidating and also make you feel more inspired to put yourself out there in a meaningful and purposeful way.

Need more help? Check out my 1:1, group and self-study offerings:

:3 Fun & Easy Business Building Activities You Can Do Right Now

3 Fun & Easy Business Building Activities You Can Do Right Now

Business building is mostly perceived as hard, challenging, tough, etc. It doesn’t always have to be! In this blog, I’ve come up with a few “fun” business-building activities that you can integrate into your daily schedule right now. 

  1. Subscribe to a business-oriented podcast. I’m definitely a fan of podcasts, but if you’re into reading you can subscribe to blogs or e-newsletters or even groups, like this one, too. But I don’t want you to just look up random business themed content. I want you to begin to follow leaders and entrepreneurs that you will actually enjoy listening to or reading from. This is what will make it worthwhile. And it doesn’t have to be only one – you can follow various leaders. The point is that you are taking a step towards learning more and therefore continuing your business education in an easy and effective way. And bonus? It’s free content, and still tremendously valuable. 
  2. Make yourself more visible. Ok, so I know that this doesn’t sound fun to a lot of people, but it totally can be if you go into it with an open mind. Whatever social media platforms you use, start posting more frequently. Share pictures, infographics, quote images, videos, whatever you find inspirational. This isn’t about posting just to post. This is about getting comfortable with putting yourself out there in a way that shows who you are, what you’re about, what you believe in, and what inspires you. You can absolutely create and follow a content strategy for this if you have one. I personally plan content at the end of each week for the following week.
  3. Follow and engage with people in your industry. Mention them, share their work, and comment on their posts. Social networks are meant for engagement, and people love it. I get thrilled every time I see someone sharing my content on their platforms. It brings me so much joy. So, spread the love. Who can you share about? Or talk about? Or mention? You might be surprised by the conversations that happen because of this.

Need more help? Check out my 1:1, group and self-study offerings:

Be Memorable: Share Your Hero’s Journey as Your Brand Story

Be Memorable: Share Your Hero’s Journey as Your Brand Story

Your Brand Story = Your Hero’s Journey

I’m guessing you didn’t just pick your career on a whim. There’s something there, and maybe you haven’t even realized it yet, that drew you to the thing that you do. There’s a greater purpose there, and therefore a greater reason. We all have a reason for being and we all have a reason for teaching what we teach, sharing what we share and practicing what we practice. The way to figure out this reason is by connecting the dots in an effort to put your hero’s journey together. 

Think about the people that you follow or the successful entrepreneurs that inspire you. What is it about them that you remember or that has left a mark on you? I’m guessing it’s their story, and it typically falls within this hero’s journey category. I’m going to provide a description of the hero’s journey now, from the perspective of a theatrical presentation.

The Hero’s Journey

Act I is the start of the hero’s journey. This is where the main character is called into a journey. Somehow they have received a sign, or a message, or a task at hand that must be achieved. Act I is also where the rules of the world are established. And, at the very end of this act, something challenging happens.

Act II is challenging for the main character. It represents the timeframe in which they look for every comfortable way to solve the problem they are facing. Whatever obstacle they must overcome or struggle they must endure, the main character will look for every possible way that they can get to where they want to be without risking it all.

Act III is the mountaintop of the hero’s journey. This is where the main character learns the lessons and proves that they have through their actions. This is where they are brave.

3 Questions to Support You

  1. Think about the origin story of your business – how you fell into what you do. What happened? Why is that meaningful? 
  2. Then think about how you’ve emerged as a hero in your industry. What happened in your journey that made you capable of helping others the way that you do? What do you help others achieve as a result of your own journey? 
  3. And finally how does your journey, as it relates to your business, reveal your true purpose?

Once people acknowledge and decide to share their stories, they do so in every instance they can. It seeps through all of their messaging and content – from the images they share, to the captions they write, to the quotes that resonate with. They bring it all back to their purpose which is rooted in their brand story. They’ve connected with their audience in a way that is relatable, inspiring and even transformational. They’ve built credibility and trust because they’ve been so vulnerable in sharing their paths. Furthermore, they’ve established their uniqueness by the only thing that no one can compete with – their unique story. 

Need more help? Check out my 1:1, group and self-study offerings:

How to Create More “Flow” States in Your Life & Business

How to Create More “Flow” States in Your Life & Business

There are two types of flow that I’m going to talk about today.

The first form of flow is the one that is achieved when you are fully immersed in a task and you’ve basically completely forgotten about the outside world. You also feel happy and in control and even more productive and creative. 

Has this happened to you before? 

When you need to achieve this state of flow, I want you to consider these suggestions:

  1. Choose work that you love. I mean this even in regards to the marketing work you do too. If you dread something, you’ll have a really hard time getting into flow with it. And listen, I know that not all of us like the idea of marketing, but I truly believe that there is something you can do that is marketing-related that you actually enjoy. And perhaps it takes some brainstorming to figure out what that is, but if you pretend as if there are no rules in marketing, then you have the opportunity to get really creative.
  2. Find your quiet, peak time. This is the time of day when you actually have the time, flexibility and space to work on the tasks you need to work on. For me, this is when my son is napping. I literally have a gearing-up phase for this so that I am at my most productive and conscious. I will most likely make a cup of green tea or coffee. I’ll most likely meditate. And I will definitely set up my space in a way that is thoughtful and not chaotic. 
  3. Relish in the feeling of flow. When you lose yourself in this type of flow, it’s truly amazing. It feels so good to pour yourself into something that is worthwhile. Acknowledging the feeling of flow makes it easier for it to return to you. So, when I’m sitting there and the writing is so easy and just coming out of me, I get aware and conscious of that. And I say to myself, this feels so great to feel this way. And being aware of my state of mind in this conscious way, helps me dive into the feeling of flow more quickly each time and also makes it last longer. 

The second form of flow is the one that you experience day in and day out. It’s the feeling that you are truly in flow with your life. Imagine lying on your back in a stream. Flow is when you’re just moving along with the current. You’re not flailing or trying to swim upstream. You’re just moving along with the water. You want to “be like water,” which means be changeable and adaptable, and most importantly flowing in the direction you’re meant to go.  

I wanted to provide a few tips here as well that I’ve learned from spiritual teachers. 

  1. When you think you’ve surrendered, surrender more. When you think that you’ve given it all up to the Universe or God or your angels, release it even more. So, when I’m worried about anything, I release the need to control the outcome and the how, and I completely surrender with the knowing that I will be okay. 
  2. Consider your Middle Space. This is something I learned about recently, but it has helped me tremendously. This is the state of mind where we are our most centered and aligned selves. So, this is when we have perspective. Our energy isn’t moving too far one way or the other. It’s neutrality. You essentially distance yourself from the highs and lows and that you might experience so that you can get a clear perspective of how your beliefs and habits might cloud your vision or how your actions might work against your true desires – all judgement-free. 
  3. Consider the 3 Ps of Perseverance. This is a sneak peak to a module in my upcoming signature program that I’m launching soon, but the 3 Ps of Perseverance are Power, Patience and Persistence. When you combine all three, and embrace them on your journey, you truly become unstoppable. So consider those words and how you might need to uplevel any one of them in your life. Perhaps you need to exhibit more patience, or maybe you need to step into your power more, or maybe you just need to remember to be persistent. 

How do you step into a state of flow?

Need more help? Check out my 1:1, group and self-study offerings:

Quarterly Review Guide for the Aligned Entrepreneur

The Quarterly Review Guide for the Aligned Entrepreneur

All About The Quarterly Review

What is a Quarterly Review?

First things first: What is a quarterly review? This is about having regularly scheduled review sessions with yourself. I personally recommend quarterly reviews, which is what I’m going to focus on today, but you can do these review sessions monthly, but at least annually, so that you’re on the right track for business growth. 

So what are these quarterly review sessions you’ll have with yourself? This is essentially a one to two-hour session you reserve with yourself, on a regular, quarterly basis, and you answer the prompts I’ll provide for you today. You can also integrate other planning and review activities into this session, such as content planning, or a marketing strategy session, or an accounting review. Or perhaps you integrate a whole state of affairs review session. The bottom line is to get clear – that’s the key word here – on where you have been, where you are now, and where you want to go.

And what does this have to do with marketing? Well let me tell you, building a business is marketing. And if you’re clear on how you’re building your business, you’re also clear on how you’re marketing it. Need I say more? 

Why do we need a Quarterly Review?

So, first things first, what happens during a quarterly review? There are a few purposes to these. First, it gives you an opportunity to look at and review the current state of your business. Second, it gives you the opportunity to plan and initiate future strategies. 

Now, this does require some sort of business vision that you have in mind for yourself. For today’s purposes, I’m just going to recommend that you think about what you want and why you want it. Envision what you would like your business to look like in 3 years or 5 years down the line. Without this general vision in mind, you’re not actually going to be working towards anything. And the goal here is to work towards your ultimate dream life – living the way you want, where you want, on your terms, and fulfilling your highest potential. So, if you’re just getting started on this journey of wanting to be more intentional about your business, think about that vision first. 

How to Do a Quarterly Review

Now that you know the purpose of a quarterly review, do you see how you might be able to integrate them into your business? Quarterly reviews aren’t just for CEOs and they aren’t just about Profit & Loss spreadsheets. They’re a great opportunity for you to be intentional and purposeful about your business so that you can keep it meaningful.

So what does a quarterly review session look like? Simply block off 1 to 2 hours during a day of the week when you can do this and actually commit to it, and then ensure that it is repeated prior to the following quarter every year. So, ideally this session would take place at the end of December in preparation for Quarter 1, at the end of March in preparation for Quarter 2, at the end of June in preparation for Quarter 3, and at the end of September in preparation for Quarter 4. Simply block off this time to work on your business. I prefer to write out my quarterly reviews on my computer so that I save everything. I simply open a fresh online document. Name the document Q4 Review & Goals. And then here are the questions to ask yourself. This is essentially a reflective and brainstorming session. There are no bad ideas or thoughts. Simply let yourself go and know that what you are writing is your truth.

Questions to Ask Yourself


  1. What are you most proud of accomplishing this quarter?
  2. What have you truly enjoyed about this quarter? How did this make you feel?
  3. What have you not enjoyed about this quarter? How did this make you feel?
  4. What vulnerability or fear has emerged this quarter? How did this make you feel?


  1. How do you feel about the direction of your life?
  2. How do you feel about the direction of your business? 
  3. What are you grateful for?


  1. What would you be so proud to accomplish this upcoming quarter?
  2. From the list of things you enjoyed this quarter, how can you continue and/or integrate more of it? How would that make you feel?
  3. From the list of things you did not enjoy about this quarter, how can you diminish or decrease it? How would that make you feel?
  4. Based on the vulnerability or fear that has emerged this past quarter, what would it take to look it directly in the face and become more brave this upcoming quarter?

These questions are so important to your growth, not only professionally but also personally. This is your moment to truly grow. Once you get clear on how you want to proceed with your business, the planning becomes much easier. You’ll repeat these actions every quarter to incorporate both growth and consistency into your life and business. 

Need more help? Check out my 1:1, group and self-study offerings:

What You Need to Share More in order to Sell More

What you Need to Share More in order to Sell More

Drumroll please… it’s your story. Your story is what you need to share more of in order to sell more. 

I’m guessing you didn’t just pick your career on a whim. There’s something there, and maybe you haven’t even realized it yet, that drew you to the thing that you do. There’s a greater purpose there, and therefore a greater reason. We all have a reason for being and we all have a reason for teaching what we teach, sharing what we share and practicing what we practice. The way to figure out this reason is by connecting the dots in an effort to put your story together. 

Think about the people that you follow or the successful entrepreneurs that inspire you. What is it about them that you remember or that has left a mark on you? I’m guessing it’s their story, and it typically falls within that hero’s journey category. They’ve connected with their audience in a way that is relatable, inspiring and even transformational. They’ve built credibility and trust because they’ve been so vulnerable in sharing their paths. Furthermore, they’ve established their uniqueness by the only thing that no one can compete with – their unique story. 

And it goes without saying: the most significant benefit here is that when you are sharing your story, you may get closer to your truth. This refers back to that “what matters” idea and framework that your entire business should be built on. How does your story reveal your true purpose?

Need more help? Check out my 1:1, group and self-study offerings:

Content Creation: the 3 Cs

Content Creation: The 3 Cs You Need to Know

Content Creation 101

I’ve written several blogs about the importance of content creation within marketing. From creating a content calendar to tips on copywriting techniques, I’ve got loads of information about why content marketing should be on your list of strategies and how to apply it for your business.

However, in this blog, I’m going to talk about content creation and how to actually build a content marketing plan that is aligned with your core messages about your business.

When creating content that is aligned, there are three phases that I like to call the 3 Cs.

The 3 Cs of Content Creation 

The First C: Container

The first C is Container, also known as a Content Bucket. These Containers are going to be named the 4 things you want to stand for. To figure this out, consider these prompts:

  1. List out 2 things you LOVE to teach.
  2. List out 2 things your market asks for the MOST, or 2 things that support the gap in your industry that you’re trying to fill.

Keep in mind that these containers will evolve over time. For me, I LOVE teaching about how to figure out your soul calling and also how to use your innate creativity to get the word out about it. My market loves getting info and feedback about their messaging and also using the modern tools of entrepreneurship available to them.

The Second C: Configuration

This refers to the organization and layout of your content, such as when you will share content, how you will share content, and where you will share content. To figure this out, you’ll want to implement the planning tactics we talked about in previous sessions. So, mark on your calendar, when, how and where you will share your content. Include writing dates, filming dates, and publishing dates. This step takes lots of planning, but remember that planning is required in order to be consistent.

The Third C: Call to Action

We’ve talked about the importance of a Call to Action many times before. Every piece of content you put out there should include some sort of next step for your audience to take. Whether it’s a link back to a landing page, or a subscribe button, or a prompt or question, there should always be some way for the readers or viewers to engage and respond right back to you.

Need more help? Check out my 1:1, group and self-study offerings: