Author: Christina Giordano

How to Create More “Flow” States in Your Life & Business

How to Create More “Flow” States in Your Life & Business

There are two types of flow that I’m going to talk about today.

The first form of flow is the one that is achieved when you are fully immersed in a task and you’ve basically completely forgotten about the outside world. You also feel happy and in control and even more productive and creative. 

Has this happened to you before? 

When you need to achieve this state of flow, I want you to consider these suggestions:

  1. Choose work that you love. I mean this even in regards to the marketing work you do too. If you dread something, you’ll have a really hard time getting into flow with it. And listen, I know that not all of us like the idea of marketing, but I truly believe that there is something you can do that is marketing-related that you actually enjoy. And perhaps it takes some brainstorming to figure out what that is, but if you pretend as if there are no rules in marketing, then you have the opportunity to get really creative.
  2. Find your quiet, peak time. This is the time of day when you actually have the time, flexibility and space to work on the tasks you need to work on. For me, this is when my son is napping. I literally have a gearing-up phase for this so that I am at my most productive and conscious. I will most likely make a cup of green tea or coffee. I’ll most likely meditate. And I will definitely set up my space in a way that is thoughtful and not chaotic. 
  3. Relish in the feeling of flow. When you lose yourself in this type of flow, it’s truly amazing. It feels so good to pour yourself into something that is worthwhile. Acknowledging the feeling of flow makes it easier for it to return to you. So, when I’m sitting there and the writing is so easy and just coming out of me, I get aware and conscious of that. And I say to myself, this feels so great to feel this way. And being aware of my state of mind in this conscious way, helps me dive into the feeling of flow more quickly each time and also makes it last longer. 

The second form of flow is the one that you experience day in and day out. It’s the feeling that you are truly in flow with your life. Imagine lying on your back in a stream. Flow is when you’re just moving along with the current. You’re not flailing or trying to swim upstream. You’re just moving along with the water. You want to “be like water,” which means be changeable and adaptable, and most importantly flowing in the direction you’re meant to go.  

I wanted to provide a few tips here as well that I’ve learned from spiritual teachers. 

  1. When you think you’ve surrendered, surrender more. When you think that you’ve given it all up to the Universe or God or your angels, release it even more. So, when I’m worried about anything, I release the need to control the outcome and the how, and I completely surrender with the knowing that I will be okay. 
  2. Consider your Middle Space. This is something I learned about recently, but it has helped me tremendously. This is the state of mind where we are our most centered and aligned selves. So, this is when we have perspective. Our energy isn’t moving too far one way or the other. It’s neutrality. You essentially distance yourself from the highs and lows and that you might experience so that you can get a clear perspective of how your beliefs and habits might cloud your vision or how your actions might work against your true desires – all judgement-free. 
  3. Consider the 3 Ps of Perseverance. This is a sneak peak to a module in my upcoming signature program that I’m launching soon, but the 3 Ps of Perseverance are Power, Patience and Persistence. When you combine all three, and embrace them on your journey, you truly become unstoppable. So consider those words and how you might need to uplevel any one of them in your life. Perhaps you need to exhibit more patience, or maybe you need to step into your power more, or maybe you just need to remember to be persistent. 

How do you step into a state of flow?

Need more help? Check out my 1:1, group and self-study offerings: https://christinagiordano.com/offerings/

Quarterly Review Guide for the Aligned Entrepreneur

The Quarterly Review Guide for the Aligned Entrepreneur

All About The Quarterly Review

What is a Quarterly Review?

First things first: What is a quarterly review? This is about having regularly scheduled review sessions with yourself. I personally recommend quarterly reviews, which is what I’m going to focus on today, but you can do these review sessions monthly, but at least annually, so that you’re on the right track for business growth. 

So what are these quarterly review sessions you’ll have with yourself? This is essentially a one to two-hour session you reserve with yourself, on a regular, quarterly basis, and you answer the prompts I’ll provide for you today. You can also integrate other planning and review activities into this session, such as content planning, or a marketing strategy session, or an accounting review. Or perhaps you integrate a whole state of affairs review session. The bottom line is to get clear – that’s the key word here – on where you have been, where you are now, and where you want to go.

And what does this have to do with marketing? Well let me tell you, building a business is marketing. And if you’re clear on how you’re building your business, you’re also clear on how you’re marketing it. Need I say more? 

Why do we need a Quarterly Review?

So, first things first, what happens during a quarterly review? There are a few purposes to these. First, it gives you an opportunity to look at and review the current state of your business. Second, it gives you the opportunity to plan and initiate future strategies. 

Now, this does require some sort of business vision that you have in mind for yourself. For today’s purposes, I’m just going to recommend that you think about what you want and why you want it. Envision what you would like your business to look like in 3 years or 5 years down the line. Without this general vision in mind, you’re not actually going to be working towards anything. And the goal here is to work towards your ultimate dream life – living the way you want, where you want, on your terms, and fulfilling your highest potential. So, if you’re just getting started on this journey of wanting to be more intentional about your business, think about that vision first. 

How to Do a Quarterly Review

Now that you know the purpose of a quarterly review, do you see how you might be able to integrate them into your business? Quarterly reviews aren’t just for CEOs and they aren’t just about Profit & Loss spreadsheets. They’re a great opportunity for you to be intentional and purposeful about your business so that you can keep it meaningful.

So what does a quarterly review session look like? Simply block off 1 to 2 hours during a day of the week when you can do this and actually commit to it, and then ensure that it is repeated prior to the following quarter every year. So, ideally this session would take place at the end of December in preparation for Quarter 1, at the end of March in preparation for Quarter 2, at the end of June in preparation for Quarter 3, and at the end of September in preparation for Quarter 4. Simply block off this time to work on your business. I prefer to write out my quarterly reviews on my computer so that I save everything. I simply open a fresh online document. Name the document Q4 Review & Goals. And then here are the questions to ask yourself. This is essentially a reflective and brainstorming session. There are no bad ideas or thoughts. Simply let yourself go and know that what you are writing is your truth.

Questions to Ask Yourself

Past:

  1. What are you most proud of accomplishing this quarter?
  2. What have you truly enjoyed about this quarter? How did this make you feel?
  3. What have you not enjoyed about this quarter? How did this make you feel?
  4. What vulnerability or fear has emerged this quarter? How did this make you feel?

Present:

  1. How do you feel about the direction of your life?
  2. How do you feel about the direction of your business? 
  3. What are you grateful for?

Future:

  1. What would you be so proud to accomplish this upcoming quarter?
  2. From the list of things you enjoyed this quarter, how can you continue and/or integrate more of it? How would that make you feel?
  3. From the list of things you did not enjoy about this quarter, how can you diminish or decrease it? How would that make you feel?
  4. Based on the vulnerability or fear that has emerged this past quarter, what would it take to look it directly in the face and become more brave this upcoming quarter?

These questions are so important to your growth, not only professionally but also personally. This is your moment to truly grow. Once you get clear on how you want to proceed with your business, the planning becomes much easier. You’ll repeat these actions every quarter to incorporate both growth and consistency into your life and business. 

Need more help? Check out my 1:1, group and self-study offerings: https://christinagiordano.com/offerings/

What You Need to Share More in order to Sell More

What you Need to Share More in order to Sell More

Drumroll please… it’s your story. Your story is what you need to share more of in order to sell more. 

I’m guessing you didn’t just pick your career on a whim. There’s something there, and maybe you haven’t even realized it yet, that drew you to the thing that you do. There’s a greater purpose there, and therefore a greater reason. We all have a reason for being and we all have a reason for teaching what we teach, sharing what we share and practicing what we practice. The way to figure out this reason is by connecting the dots in an effort to put your story together. 

Think about the people that you follow or the successful entrepreneurs that inspire you. What is it about them that you remember or that has left a mark on you? I’m guessing it’s their story, and it typically falls within that hero’s journey category. They’ve connected with their audience in a way that is relatable, inspiring and even transformational. They’ve built credibility and trust because they’ve been so vulnerable in sharing their paths. Furthermore, they’ve established their uniqueness by the only thing that no one can compete with – their unique story. 

And it goes without saying: the most significant benefit here is that when you are sharing your story, you may get closer to your truth. This refers back to that “what matters” idea and framework that your entire business should be built on. How does your story reveal your true purpose?

Need more help? Check out my 1:1, group and self-study offerings: https://christinagiordano.com/offerings/

Content Creation: the 3 Cs

Content Creation: The 3 Cs You Need to Know

Content Creation 101

I’ve written several blogs about the importance of content creation within marketing. From creating a content calendar to tips on copywriting techniques, I’ve got loads of information about why content marketing should be on your list of strategies and how to apply it for your business.

However, in this blog, I’m going to talk about content creation and how to actually build a content marketing plan that is aligned with your core messages about your business.

When creating content that is aligned, there are three phases that I like to call the 3 Cs.

The 3 Cs of Content Creation 

The First C: Container

The first C is Container, also known as a Content Bucket. These Containers are going to be named the 4 things you want to stand for. To figure this out, consider these prompts:

  1. List out 2 things you LOVE to teach.
  2. List out 2 things your market asks for the MOST, or 2 things that support the gap in your industry that you’re trying to fill.

Keep in mind that these containers will evolve over time. For me, I LOVE teaching about how to figure out your soul calling and also how to use your innate creativity to get the word out about it. My market loves getting info and feedback about their messaging and also using the modern tools of entrepreneurship available to them.

The Second C: Configuration

This refers to the organization and layout of your content, such as when you will share content, how you will share content, and where you will share content. To figure this out, you’ll want to implement the planning tactics we talked about in previous sessions. So, mark on your calendar, when, how and where you will share your content. Include writing dates, filming dates, and publishing dates. This step takes lots of planning, but remember that planning is required in order to be consistent.

The Third C: Call to Action

We’ve talked about the importance of a Call to Action many times before. Every piece of content you put out there should include some sort of next step for your audience to take. Whether it’s a link back to a landing page, or a subscribe button, or a prompt or question, there should always be some way for the readers or viewers to engage and respond right back to you.

Need more help? Check out my 1:1, group and self-study offerings: https://christinagiordano.com/offerings/

Cultivating an Empowering Belief System

Your Belief System: Cultivating One that Empowers You

Beliefs define the way we see the world, and we see the world differently based on our unique set of beliefs. This is known as your belief system.

However, you aren’t born with these beliefs. These beliefs are formed by experiences, deductions, inferences, and what other people tell us. Believe it or not, most of our beliefs are developed by 7 years old and last until adulthood. 

Now, research suggests that we don’t use reason and logic to decide whether or not we believe something. We believe first, and we look for evidence everywhere that the belief is fact. 

And beliefs carry emotion, which turns into action, which influences the way we live. Whatever your belief system entails about your career, relationships, finances or even your abilities, they create your life for you. 

The good news is negative and limiting beliefs can be changed. We just have to dig deeper, define the limit, and think differently. 

Here are the steps that you can take to cultivate empowering beliefs.

You can apply these questions to any area of your life, like finances or relationships or your health, but for our purposes, we’re going to focus on your beliefs around starting and running your own business. 

Step 1… Dig Deeper

First, you’ll answer the following question: What do you believe about starting and running your own business?

If you feel stuck, you can refer to the following prompts:

  • Who do you need to be?
  • What do you need to have?
  • How much do you need to work?
  • What does success look like?
  • How do you know when you’ve succeeded?

For me, I truly believed that I would have to grind and hustle and work endless hours and be so stressed all the time in order to succeed. Being in this constant state of stress meant that I was accomplishing something and therefore on the right path. The more that I would work the more money I would make. And succeeding for me only meant that I had money. 

Step 2… Define the Limit

Second, you’re going to analyze each of your beliefs. This is where you define the limits that you’ve set for yourself. 

So, you would ask yourself these questions:

  • What evidence proves that this belief is true?
  • What evidence proves that this belief isn’t true?
  • At what point in your life did you decide this belief was your truth?
  • What would it feel like if this wasn’t your truth?

For me, as a child, my father was always working and always providing. We had nice things, a nice house, nice vacations. I never worried about money. My definition of success was established as a child when I lived a very privileged life based on the money we had. Because of the money we had, we were able to do things and see things. Success to me was defined by what I had, what we had as a family. If this wasn’t my truth, then I didn’t know how to define my worth. What I’m worth is based on how much money I have. I would have to define my value and worth differently. If this wasn’t my truth, then I would have a new purpose. Success would be based on my degree of happiness and satisfaction. 

Step 3… Think Differently

Third and lastly, you’re going to condition yourself to think differently. Think about what would truly make you the happiest person you know. 

You can ask yourself these questions:

  • What new beliefs can you cultivate around starting and running a business?
  • What does success look like for you without your limiting beliefs? 
  • Who can you be without the limiting beliefs?
  • What can you do more of that you enjoy?
  • How can you ensure that you focus on finding evidence of your new beliefs?

For me, I believe that if I focus on what brings me joy, I will be happier. If I come from a place of compassion and service, I will help more people, and therefore live purposefully. Without the limiting beliefs, I can live in flow and with ease. I can follow the guidance within me and around me and look for signs that I’m on the right path, which I do regularly. Success for me looks like service. It looks like gratitude. If I’m helping one person, I’m doing what I am meant to do. If I keep serving, I will fulfill my potential. If I surrender and release control, I will see only joy and love. 

How can you transform your limiting beliefs into an empowering belief system?

Need more help? Check out my 1:1, group and self-study offerings: https://christinagiordano.com/offerings/

How to Create a Memorable Brand Experience

How to Create a Memorable Brand Experience

Let’s talk about your brand experience.

The brand experience can be defined as all of the experiences your customer has over the course of the business relationship. This is also referred to as the before, during and after phase. This truly does include everything – from the discovery phase where they first find you, to the purchasing phase where they buy from you, to the actual servicing phase where they work with you, and to the post-nurturing and advocacy phase where they refer you to others. 

With the industry as saturated as it is, creating an exceptional and memorable customer experience is an absolute MUST for the before, during and after phase of your business relationship. You want to stand out and you want to make a good impression. So, you really have to think about how you can infuse compassion, love and goodness into every touchpoint that you have with your customers. The good news is that accomplishing this does not typically involve spending more, it simply involves caring more. 

So, I want you to think about how you can break your customer experience down into the before, during, and after phase. Through every phase you will think about how you can “wow” your customers and really exceed their expectations. You’ll want to consider every element of your business and touchpoint within your business.

Again, this is really a great opportunity to uplevel your businesses. You may have some downtime at the moment given the current climate, so make the best of it and start weaving in some unique practices and elements into your business. 

And when doing this, don’t think about how everyone else in your industry does it. This is one of those instances where we want to put more of YOU into your business. Think only about how you want to create your customer experience. What I love about this exercise is that it gives you an opportunity to review every touchpoint in your business and infuse more love and personality through every step of the process. It’s a fantastic opportunity to inject your heart and soul into your business. 

As a special bonus, I came up with a few ideas to help you think about ways you can creatively utilize this idea. Think about elements like: hand-written thank you cards, a follow up text, a free gift or guide, a free 15-min consultation, a protocol for winding down before the treatment, guidance cards for them to read at the end, a “waking up” protocol, a sequence of emails for at-home work, etc.

How will you improve your brand experience?

Need more help? Check out my 1:1, group and self-study offerings: https://christinagiordano.com/offerings/

How to Master Consistency

How to Master Consistency

We’ve heard it all before: the #1 mistake that entrepreneurs make when running a business is a lack of consistency. I’m sure you’ve heard all of the quotes and phrases that “consistency is key to success,” “with consistency comes greatness,” etc.

The Secret to Consistency

Now, the only secret to consistency and actually being consistent is planning. You quite literally have to plan to be consistent. And while entrepreneurs certainly have the capacity to plan ahead and to plan thoughtfully, we can also lose track and fall behind. 

Results do come from consistent action. However, it has to be the right consistent action. There is no sense in continuing certain patterns, activities, and routines if you’re not actively experiencing results. There’s a constant and continuous review and upleveling and improvement process that needs to be created if you’re going to make this commitment of being consistent. 

The Importance of Consistency

Being consistent is important for business because when you’re consistent, you show others, especially your ideal customers, that what you do matters to you. It’s part of that like, know and trust factor. Your content is timely, your blog stays current, your social media is up to date and you post regularly, you send out your e-newsletters at a regular, constant pace. But most of all, you show up for your business, because this is your calling and this is your purpose. 

You should want to show up for what you do and for who you serve. If you notice yourself failing to show up consistently in some way, there might be something deeper that you feel held back with or perhaps the way that you’re showing up is not bringing you joy. If this is the case, I would recommend meditating on this or journaling your feelings to get a deeper sense of the reasons behind your lack of taking action and being consistent.

How to Be Consistent

So, what systems can you put in place to keep yourself accountable about being consistent? As much as free-spirited entrepreneurs like us want to just go with the flow all the time, we do need some structure and that comes from creating systems that we can work with. I’m about to provide you with a plan of action to put in place to help you do this. 

  1. Start by making a list of the ways that you want to show up for your business. Perhaps, you want an e-newsletter, or a regular blog, or engage in social media, whatever it may be. Write down all of the ways you want to show up regularly for your community.
  2. Now, for each way you want to show up, write down the frequency of regularity. Make sure this is a realistic frequency you can commit to and one that feels good. If it helps, start at a slower frequency, because you can always increase it later on. 
  3. Now, for each way you want to show up, you want to break down the steps of each action you must take to complete them, with the frequency in mind. For example: I want to have a blog and I want to post on the blog twice per month. The actions required to make this happen are as follows:
    1. I need to come up with 2 blog topics each month.
    2. I need to write those 2 blogs each month.
    3. I need to create cover images for those 2 blogs each month.
    4. I need to publish those 2 blogs each month.
  4. Now for this step, you need some sort of planner. Whether it’s on iCal or Google Calendar, or a planner book or a paper calendar, you need something that you will regularly check to keep yourself organized. You’re essentially going to take the steps you’ve listed above and integrate them into your calendar. For example:
    1. On the 1st of every month, I’m going to make a list of 2 blog topics for that month.
    2. On the 1st Tuesday of the month, I’m going to write the first blog and design its cover image. 
    3. On the 1st Thursday of the month, I’m going to publish the first blog.
    4. On the 3rd Tuesday of the month, I’m going to write the second blog and design its cover image. 
    5. On the 3rd Thursday of the month, I’m going to publish the second blog.
  5. For this process to stick, you need to ensure that you repeat this process every month. That’s why it’s helpful to think of dates in terms of days of the week instead of actual dates. Replicate your actions for each following month to ensure compliance and accountability. 

Bonus Tips for Consistency

As an extra step, and for good measure, begin to integrate a short 15-minute planning session on Sundays. All you have to do is ensure that every appointment and task that you have for the upcoming week is included in your planner or calendar. This is a great way to prepare for the week ahead and know what’s coming so that you don’t wake up on Monday feeling overwhelmed and restless. I would also recommend integrating a short 5 to 10-minute planning session every evening, before you wind down for the day. This allows you to double check tomorrow’s appointments and tasks, and also allow for some reflection time. 

Need more help? Check out my 1:1, group and self-study offerings: https://christinagiordano.com/offerings/

How to Identify Your Niche

How to Identify Your Niche

Today I’m going to be talking about your niche, and we’re going to cover a few things. First, I’ll talk about what a niche is, then I’ll talk about why you need one, and then I’ll go into some questions to ask yourself to help you find yours. Following the more practical aspect of this, I’ll talk about it from a soulpreneur perspective, so that you can digest this in a way that is aligned.

What is a Niche?

A niche is essentially a segment of a larger market distinctive of its own unique needs, preferences and identity. It’s small, specific and very well known to you.

Here’s the thing – while it’s lovely to want to help everyone, focusing your love and energy on a specific group is a much more effective way to go. A niche is essentially a larger group of your ideal customers who all have a specific and common challenge or dream.

How to Find Your Niche

Here are some questions to ask yourself to find out your niche:

  1. What’s the personality of your audience?
  2. How does your audience want to feel?
  3. What stressed them out and keeps them up at night?
  4. What do they secretly wish for?
  5. What common life experiences or background do you and your audience share?
  6. Who do they love and what do they buy already?
  7. How are you similar and different to who they already love and what they already buy?
  8. Now start focusing on what you can offer them. What does your audience nee and what can you give them?
  9. If your offerings exist on the market, what’s your audience buying and from whom?
  10. What makes you and your products different? What makes your offerings unique?
  11. What does you audience need that isn’t available yet or accessible to them?
  12. There needs to be ease and joy in creating your offerings, what feels good for you and utilizes your gifts and talents?

An Aligned Approach to Finding Your Niche

There’s a quote that works very well with this topic, by Frederick Beuchner. He says: “Your vocation in life comes from where your greatest joy meets the world’s greatest need.” This refers to something that I like to call the “sweet spot” in business. It’s somewhere in the middle of what you most want to deliver and what your customers most want to buy. 

For those of us who feel that our work is our calling rather than just a means to an end, finding a niche is so important. It’s all about identifying what matters to you at the core of your being. If you believe your soul work is linked to your physical work, you have something to do here. And that one thing that matters to you is the anchor. 

Until you identify this message that you are meant to express here, your business will be too dispersed. Of course, this process is a journey, just as our life purpose is a journey rather than a category. When you find your voice and define your work around how you choose to make an impact, your business comes alive in a new way. When you own the truth of who you are and what you are here to do, what you actually do here becomes aligned. And you become empowered.

Need more help? Check out my 1:1, group and self-study offerings: https://christinagiordano.com/offerings/

3 Mindset Shifts to Get Through 2020

3 Mindset Shifts to Get Through 2020

2020 has been a challenging year to say the least, but the silver lining is that there has been so much transformation, and I’ve been doing my best to ride the waves with a stronger mindset. Here’s what I plan to focus on for the rest of the year as we continue to grow and expand. 

Letting Go: 

This mindset shift is a tough one because there’s a possibility that it goes deeper than we think. Letting go is often easier said than done. What it refers to is the practice of consciously leaving a thought, memory or belief behind, in the past, where it belongs, so that you can move forward with a new thought, feeling or belief. See how it has the potential to go deep? That’s why it’s a tough one.

Say you want to let go of a money block you are conscious of. Perhaps you believe that you need to work hard to make money. Start asking yourself these questions:

  1. What have you witnessed throughout your life that supports this thought?
  2. What have you witnessed throughout your life that doesn’t support this thought?
  3. What are you afraid of happening or transpiring if the thought wasn’t real?
  4. What can you say to yourself or do every day to help you let go of the thought?

There’s a release that happens when an old thought, memory or belief is no longer part of us. It doesn’t happen often though, because we resist letting go. Sometimes we just need to allow it to pass through us, so that we can move on.

Upleveling Identity:

This mindset shift is all about visualizing your “next level” self and consistently showing up and practicing the habits, behaviors and practices that that person has. We are always growing and evolving, and in order for it to happen in the way that you desire, you have to direct the course. 

Now, before I go any further, I just want to remind you that this is not about perfection. You don’t have to show up perfectly as the best version of yourself every moment of every day in order for your life to be fulfilling. But, you do have to make an effort. And when you think about making an effort, think about the ease and flow that comes with it. This is an aligned action we’re talking about – the kind of action that feels really really good. 

For example, if you envision yourself as someone who makes time for self-care everyday, maybe you integrate certain self-care practices into each day. And you want to do this in a way that will help you stay committed. 

As you begin to make small shifts throughout your day and integrate little practices that become regular habits, you’ll begin to uplevel your identity, enabling you to become the type of person you most want to be. 

To get started, ask yourself these questions: 

  • What does my next level identity do every day that I don’t do now?
  • What is she achieving?
  • What is unfolding in her life?

Allowing: 

And if it doesn’t get any more challenging, this mindset shift is the icing on the cake. Allowing is equivalent to surrendering. When we surrender, we give up control and let someone else take the reins. As a recovering control freak, I struggle with this one the most. But I’ve realized that I don’t have to. And I’ve found a little trick that helps me with this.

Find a comfortable spot to let yourself either sit or lie down. You should be able to slouch and get really relaxed, so keep that in mind when selecting your spot.  

  1. First, take 3 deep breaths.
  2. Second, relax your entire body starting from your head to your toes. Literally feel the sinking of your body into whatever it is you’re on.
  3. Now envision yourself on a bed of golden leaves, in golden light. The bed is supporting you and holding you. 
  4. Repeat to yourself: I am safe. I am held. I am protected.

This is practice that really revitalizes my faith in something bigger than myself, and it also helps me to simply allow them (whether it’s the universe or God or your angels) to take control.

And there you go, 3 shifts to carry you through the end of 2020. This year has been life-changing for me and I’m sure you as well in so many ways. And while we have all grown in some way, my commitment is to continue the transformation for as long as it lasts.

Need more help? Check out my 1:1, group and self-study offerings: https://christinagiordano.com/offerings/

Time Management Tips for Efficiency

Time Management Tips for Efficiency

As you start to build your business, things can get to a point where they move pretty quickly. All of a sudden you’ve got content to prepare and email campaigns to draft and offerings to promote. You’ve gotta have your organization and time management skills primed and ready. Here are a few strategies that you can use to find and create time to commit to building your business and being efficient. 

Time Management Tip #1: Be Realistic

How much time per week can you commit to your business? Schedule this into your weekly calendar and commit to it. I personally use iCal to schedule everything, from my workouts to my working time to my downtime. Now, I also have a toddler, so things can come up and flip the entire schedule upside down, But, because I’m realistic in how much time I can spend per week in my business, I can either make up the time somewhere else or decide if I can decrease it due to life circumstances. 

Time Management Tip #2: Identify Your “Power Hour”

This is the chunk of time during your day where you feel the most focused and productive. Schedule your top growth tasks within that time. For me, I like to really get into my work during the middle of the day, so generally from 11:00am to 3:00pm. By nature I’m already inclined to be focused and productive when I need to be, but for you, this might look like a few hours in the evening or a few hours in the morning. 

Time Management Tip #3: Plan for Tomorrow

Every evening, outline the 3 most important tasks for the next day. Like I said earlier, I personally have all of my daily activities (both personal and professional) within my iCal, and it really helps me stay productive. I know what’s coming up throughout the week and so I never feel scattered or surprised. 

Time Management Tip #4: Don’t Try to Do Everything

Take it from me – being the “go-to” person in your business isn’t that fun. It’s tempting to solve everyone’s problems, but knowing what is out of scope for the work you want to do is super important. The benefit of this is that the more focused you are, the more your ideal audience grows. 

Time Management Tip #5: Don’t Reinvent the Wheel

This is something I really struggled with when I was trying to make my offerings more unique. I tried to reinvent marketing basically. But then I got honest with myself. I realized that I’m teaching pretty much the same marketing standards, but in a slightly different way from a slightly different perspective than other marketing consultants. 

Time Management Tip #6: Batch Your Content

If you follow me on social media, you might think that I work 24/7. But I don’t! I actually create lots of pieces of content (like recordings and videos and infographics) within a single timeframe, particularly when I’m feeling inspired and creative. And it’s usually at the beginning of the week or at the beginning of a new cycle, so it’s super intentional. And the best part? It’s usually repurposed content, which leads me to my next point. 

Time Management Tip #7: Repurpose Your Content

So what I’m sharing with you now, was actually also included in my May webinar. I can repurpose that entire webinar in tons of ways. I’m thinking mini infographics, a few blog posts, a video recording, an audio recording, consulting scripts, and loads of talking points for all of my social media accounts. I could probably split that content up so much that I have enough pieces of content to last me the rest of the year. So, what do you have on hand that you can parse up and piece together in different ways?

Time Management Tip #8: Sync with Your Cycle

This is my favorite because I’ve seen so much benefit from this not only in my business but in my life in general. Sync your daily life with your cycles. This is called cycle syncing or cyclical living, and you can read more about it in a book called Woman Code. It’s fascinating. But essentially, you optimize your life in accordance with your cycle. As a quick example, I do most of my planning and creating during the follicular phase, promoting and speaking during the ovulatory phase, execution and clean up during the luteal phase, and I prioritize rest and self-reflection during the menstrual phase. 

And there you go, 8 time management tips that will hopefully keep you on track to reaching your goals!

Need more help? Check out my 1:1, group and self-study offerings: https://christinagiordano.com/offerings/