I’d like to share one of my favorite quotes with you:
“There is a vitality, a life-force, an energy, a quickening that is translated through you into action and because there is only one of you in all time, this expression is unique. And if you block it, it will never exist through any other medium and be lost. The world will not have it. It is not your business to determine how good it is, nor how it compares with other expressions. It is your business to keep it yours, clearly and directly, to keep the channel open.” -Martha Graham
I’m sharing this quote with you because we often forget to put ourselves into our businesses and our marketing strategies. What’s worse is that we don’t use the modern tools of marketing available to us in order to promote our businesses. The reasons vary from either fear or doubt or even just confusion.
Nevertheless, the only way you can stand out from the rest and make an impact is to infuse your personality, your heart, your voice, your stories, and your values into your marketing, while using the modern tools available to you today. Remember, there’s only one of you on the planet and that’s all there’s ever going to be, and now more than ever, we have the ability to create and share our gifts at the touch of a button.
The tool that I recommend you experiment with this month is Facebook ads. I’ve created a comprehensive tutorial to help you get started from a technical perspective, but your ad itself will have to be your creation. This process can be incredibly valuable, particularly because you are, to a degree, putting yourself out there.
Since the objective of advertising on Facebook is often based on the goal of the business, my tutorial focuses on an objective that can apply to anyone – growing your email list through Facebook ads. The best part is that you can do it on a tight budget too!
P.S. I am currently running a special in honor of my birthday, which is on June 21. In sharing the celebration with you, I’m offering 10% off of the one-time fee for my Empowered Marketing Program, for a limited time. Simply enter CGCBIRTHDAY during the payment process.