Tag: content marketing

3 Types of Value You Can Provide Right Now

3 Types of Value You Can Provide for Lead Generation & Customer Acquisition

Today I’m talking about the one key element of your marketing: value

Your success as a business owner is directly proportionate to the value you provide to the marketplace, so think about these questions: What value do your customers get as they consume your content? What will make them trust you? And then want to work with you? And then want to refer you? And then want to keep coming back for more? 

There’s a general consensus for how value works: The more value you provide, the more lives you touch, the more money you make. 

I’m going to provide info on 3 types of value you can try right now – lead magnets, content offerings with upsells, and brand awareness campaigns. 

Lead Magnets

The first type of value I want to share is a lead magnet (also called an opt-in). A lead magnet is a valuable, relevant freebie that you offer your website visitors in exchange for their contact information. I’m sure you’ve seen these before, and I’m guessing that you subscribed to a lot of lists because of an opt-in. 

The offer you provide can be a free PDF, an introductory call, a brief trial of your service, an audio lesson, a guided meditation, an educational webinar, or perhaps a video tutorial. 

It is essentially anything that you think will be valuable and relevant to your ideal customer. It’s a piece of important content that can be exchanged for contact information.

Here are some ideas: if you’re an acupuncturist, maybe you can share a neat infographic with 4-5 at-home acupressure techniques to relieve stress or specific pain points. If you have a blog, you’re most likely sought out for lifestyle advice so maybe you can create a resource guide for specific local products and services. If you bake cakes and other sweets, maybe you can share a top-secret recipe that is strictly for subscribers. If you’re in real estate, perhaps you can make a checklist of proven methods to selling your home in 30 days. 

Is there a way you can integrate a lead magnet right now? 

Content Offerings with Upsell

The second type of value I want to share is a free content offering with the opportunity to upsell. This means that you provide a free offering, and either during the offering or at the end of the offering, there is a call to action for the prospect to work with you in some way. If your income has been impacted by this pandemic, then this can be a great way of supplementing it. 

So what does this look like? A webinar is an easy way to implement this. You can also create a series of free videos, or use IGTV or Facebook Live to share information and make an offer. If you’re a hairstylist, perhaps you could share a few messy bun tutorials for our “stay-at-home” sassy ladies who want to add a little oomph to their sweats style. If you’re selling beauty products, perhaps in the shopping cart experience, you can offer up-sells as people check out. If you’re a fitness professional and have a digital program, maybe you can offer a mini version of it (or maybe even a sneak peak at a module) so that people can see the value of working with you AND feel inspired to purchase the full version. 

Is there a way you can create an offering with an up-sell attached to it?

Brand Awareness Campaigns

The third type of value I want to share is a brand awareness campaign, particularly for the purposes of audience growth. This is essentially a campaign that lasts a day or a few days, or even 10 days or a month. During the campaign, your prospects are receiving regular content from you, and the content isn’t just blog content or image content, it’s a specific campaign with a specific timeline and overall goal. 

So what would this look like for you? If you’re a tai chi instructor, maybe you do “14 Days of Tai Chi” and share a quick movement every day. Or, maybe you’re a health and wellness coach, so you could create a “10 Days of Healthy Living Eating Plan” and each day you share a recipe that utilizes unique ingredients based on whatever your prospect needs. Or maybe you’re a bodyworker or healer, and for a series of days you share stretch sequences, or relaxation methods, or guided meditations. 

Do you see how you can be super creative with this? Perhaps you have some time now to focus on this type of campaign? Is there a way you can create a campaign to grow your community and with you leading the way? 

Here’s what you need to remember though: we are in strange times. We have all been impacted by this pandemic, and unfortunately, there’s a bit of a collective mindset of lack right now. 

How can you alter your messaging right now?

Here’s the thing – you can sell right now, but you have to do it in a way that is relevant to what’s happening in the world. How can you alter your messaging to reflect more compassion and support, and how can that messaging truly make your customers feel like your product or program or service is incredibly valuable right now, even in a pandemic, perhaps especially in a pandemic. 

So, think of the opportunities you can put out into the world right now. It’s a perfect time to really unleash your creativity. What do your people need right now? How can you be seen as a leader right now? 

At the end of the day, think about this: If your prospect never buys from you, how can you provide such tremendous value that they’ll learn something new, or feel inspired to be a better person, or be empowered to become who they really want to become?

Need help? Book a 1:1 Session, and we’ll strategize your campaigns together.

CGC: 5 Reasons You Need a Content Calendar

5 Reasons You Need a Content Calendar (& Bonus: How to Create One)

According to a study by the Content Marketing Institute, 70% of B2B marketers planned to produce more content this year than the previous year. With an increase like that, it’s more important now than ever to have a corresponding content calendar that allows you to plan and prepare accordingly. However, content calendars can track more than just your upcoming blogs. If used correctly, businesses can track every form of inbound marketing, from content queues to social media posts. Below are five reasons you need to start making content calendars, along with a series of brief instructions for how to do so.

  1. The main reason for a content calendar is to remember key dates. These dates can include holidays, events, launches, campaigns, blog releases, and more. Planning ahead for these key dates and being aware of them ensures that you don’t end up scrambling for content for those dates.
  2. Another, somewhat obvious, benefit to content calendars is their ability to keep your schedule organized. It’s a clear benefit, but you would be surprised as to how many brands fail to use them! Staying organized not only helps you remember important dates, but it keeps you updated on what you are publishing, when and where.
  3. While consistency in social media marketing is key to a digital marketing strategy, staying consistent internally is a large piece of this. Content calendars allow businesses to foster collaboration with their marketing teams and potential partners. It’s the single source of information for what’s being published and when.
  4. Rather than making last minute arrangements and coordinating campaigns on the fly, you are saving time, money and resources. With content calendars, you can plan ahead, assign duties and copy in advance, provide ample time for research, and never miss a deadline.
  5. Careful planning also leads to clearer results. As you generate and share content on a regular basis, you will regularly be able to see and monitor results. It will be easier for you to judge which content performs the best. You will notice patterns, and therefore, you will be able to consistently generate more successful content and give your audience what they want.

Bonus: How to Create a Content Calendar

Creating a content calendar is very easy. For my clients, I tell them to start with a simple calendar graphic, such as a template found in Microsoft Word. Then, think about your audience. What are some of their “frequently asked questions?” What do they search for and ask about constantly? Create blog titles around this, for either a weekly, bi-monthly or monthly publishing schedule. Then, search for upcoming daily and monthly holidays that are relevant to you and your business. If you are a massage therapist, Massage Therapy Awareness Week would be relevant to you, and so would regular holidays like Thanksgiving or the Summer Solstice. Incorporate these major events onto your calendar, and include launches, functions, campaigns, blog publish dates, or anything that marks a key date for you. Create social media posts around these events. Alter their character count, length, and imagery for the platform you are working with. And voila! You have a content calendar.

4 Essential (and Simple) Rules for Copywriting-2

4 Essential (and Simple) Rules for Persuasive Copywriting

Need your copywriting to stand out a bit more? Here are 4 writing tricks that will instantly make you more persuasive.

These copywriting tricks are simple but massively important!

  1. Do talk with one person at a time. 

Have you ever started emails or videos with “Hi everyone” or talk about “all of you out there” all the time? Well, chances are, people aren’t reading your emails or watching your videos in groups. They’re going to read and tune in to your content individually and will likely want to feel as though you are connecting with just them.

  1. Do use contractions.

Contractions are okay! I’m vs. I am. We’re vs. We are. Gone are the days of formal-sounding communication. You want to sound human, more personal and more conversational. Contractions make your copy instantly sound more persuasive and easy to read. 

  1. Do use specific numbers to quantify your ideas. 

In your content, are you giving readers “time saving tips” or are you giving readers “three tips that’ll save you at least an extra hour per day?” Are you selling “healthy smoothie recipes” or are you selling “365 healthy smoothie recipes, a different one for each day of the year?” Can you tell the difference? Which ones sound more persuasive? 

  1. Do use concrete instead of abstract language. 

This is a big one! You must know the difference between concrete and abstract language. Example: Get toned triceps vs. transform your body. One is specific and concrete, and the other is general and abstract. The goal with this rule is to always use concrete, specific language that engages the reader and really helps them picture their situation.  

More copywriting tips are coming soon, especially in the next e-newsletter this month. Want more tips that you can use for your business? Join to get access to them!