Tag: influencer marketing

CGC - 4 Ways to JumpstartYour MarketingThis Season

4 Ways to Jumpstart Your Marketing Strategy this Season

The back to school vibe is all around – we’re heading back indoors, back to full work days (so long, summer hours!), back to the strategy boards and ready to take on the fourth quarter of 2018. Right now is the best time to take advantage of the energy of the season and use it to revitalize and jumpstart your business marketing. Take a look at the four strategies below for some tips on how to freshen up your marketing, prepare for the end of the year, and launch campaigns that will hopefully increase your sales and your bottom line.

  1. Get very clear on your brand. Powerful messaging requires a strong identity. Before you launch any marketing campaign, you must be clear on your brand – what you stand for, how you want to appear in the world, who you are targeting, and why you’re the best solution for them. Now is a great time to do some branding exercises or even attend a branding workshop. By being crystal clear on your brand, you’ll be able to figure out marketing avenues that are more aligned and intentional.
  2. Launch a thoughtful and action-oriented email campaign, and then complement it with social media efforts. As many of you know, I believe email marketing to be paramount to any successful marketing plan. Set up an automated campaign, a drip campaign or just a few e-blasts within a third party email distributor, like MailChimp, and be super intentional with your messaging. When complimenting your efforts on social media, focus on where your ideal customers are located – are they on Facebook? Twitter? Snapchat? Wherever they are is where you need to be.
  3. Find like-minded brands and influencers to collaborate with and cross promote. Once you have figured out your brand identity, including the specific audience you’re targeting, you can align with those businesses that may have similar audiences but provide different services. For example, if you own a yoga studio, check out brands within the “health foods” or “yoga clothing” industries. Broaden your company’s awareness by aligning with them and creating strategic partnerships.
  4. Take a look at what your competition is doing. Instead of trying to look at what they do and snag their ideas, you would create a “strategy canvas,” which is a visual representation of your business in the industry. On this canvas, you would map out what the competition is doing, from their pricing to their offerings, and then map out your business, with the intention of differentiating yourself. I discuss this exercise in depth in my blog post about the Blue Ocean Strategy book. The exercise requires leadership, creativity and really trying to revolutionize the industry.

Through these four tips, you’re well on your way to ending the 2018 on the right foot. Each one does take some time and effort, but none of overwhelming. How do you plan on jumpstarting your business this season?

CGC - 3 Digital Marketing Trends Your Business Needs to Try Right Now

3 Digital Marketing Trends Your Business Needs to Try Right Now

Each new season comes with new trends and inspiration! How are you refreshing your marketing strategy? Are you redesigning your website? Generating more and better content? Creating a stronger email marketing queue? Jumpstart the last quarter of the year with these digital marketing tactics that are sure to produce results. Whether you’ve heard of them, tried them, or didn’t even know they were available to you, these strategies are current, relevant and valuable.

  1. Make the most of your Google+ business page. If you do not have a business page yet, set it up immediately, and if you have a storefront, make sure you are on Google Maps. Not only are these low hanging fruit, but both are guaranteed to give you an immediate boost in traffic. Once you have your Google+ business page, take it to the next step and create a post on Google. No, I’m not referring to a regular Google+ post that goes to your business page. This one is different. It allows you to post about events, products, and services, directly to Google Search and Maps. Your timely content will be placed directly in front of consumers when they Google you. The best part is that your customers can take direct action on the post, like signing up, learning more, or buying a product!
  2. Go live…on Facebook and Instagram! I particularly prefer Instagram for this, because it has an easier interface and is more mobile. Now more than ever, you have the capability to truly establish your business as an industry thought leader. Furthermore, now that we know that 1) more than 50% of video content is viewed on mobile, and 2) marketers who use video grew revenue 49% faster than non video users, this is where you need to be putting your marketing efforts. While live videos on both Facebook and Instagram have been around for some time, more and more people are just now starting to catch on. This live element of social networks is adding a humanistic component to brands, helping to increase the feelings of trust and loyalty amongst customers. The results speak for themselves. Make your mark today!
  3. Tap into influencer marketing. In a previous blog, I spoke about HARO and how it’s a great way to get started with digital PR. All forms of media from bloggers to journalists need reliable sources for their articles, and they also love receiving content ideas. That’s where influencer marketing comes in. Influencers these days have follower counts in numbers comparable to national publications. Influencer marketing entails the utilization of these leaders for the purposes of driving your brand’s message to a larger market. You do this by inspiring, hiring, or paying these influencers to get the word out for you. Share promo codes with them, give them free stuff, or have them include your services in a round-up post.

Which strategy do you plan to try out this season?