Tag: social media marketing

CGC - 4 Ways to JumpstartYour MarketingThis Season

4 Ways to Jumpstart Your Marketing Strategy this Season

The back to school vibe is all around – we’re heading back indoors, back to full work days (so long, summer hours!), back to the strategy boards and ready to take on the fourth quarter of 2018. Right now is the best time to take advantage of the energy of the season and use it to revitalize and jumpstart your business marketing. Take a look at the four strategies below for some tips on how to freshen up your marketing, prepare for the end of the year, and launch campaigns that will hopefully increase your sales and your bottom line.

  1. Get very clear on your brand. Powerful messaging requires a strong identity. Before you launch any marketing campaign, you must be clear on your brand – what you stand for, how you want to appear in the world, who you are targeting, and why you’re the best solution for them. Now is a great time to do some branding exercises or even attend a branding workshop. By being crystal clear on your brand, you’ll be able to figure out marketing avenues that are more aligned and intentional.
  2. Launch a thoughtful and action-oriented email campaign, and then complement it with social media efforts. As many of you know, I believe email marketing to be paramount to any successful marketing plan. Set up an automated campaign, a drip campaign or just a few e-blasts within a third party email distributor, like MailChimp, and be super intentional with your messaging. When complimenting your efforts on social media, focus on where your ideal customers are located – are they on Facebook? Twitter? Snapchat? Wherever they are is where you need to be.
  3. Find like-minded brands and influencers to collaborate with and cross promote. Once you have figured out your brand identity, including the specific audience you’re targeting, you can align with those businesses that may have similar audiences but provide different services. For example, if you own a yoga studio, check out brands within the “health foods” or “yoga clothing” industries. Broaden your company’s awareness by aligning with them and creating strategic partnerships.
  4. Take a look at what your competition is doing. Instead of trying to look at what they do and snag their ideas, you would create a “strategy canvas,” which is a visual representation of your business in the industry. On this canvas, you would map out what the competition is doing, from their pricing to their offerings, and then map out your business, with the intention of differentiating yourself. I discuss this exercise in depth in my blog post about the Blue Ocean Strategy book. The exercise requires leadership, creativity and really trying to revolutionize the industry.

Through these four tips, you’re well on your way to ending the 2018 on the right foot. Each one does take some time and effort, but none of overwhelming. How do you plan on jumpstarting your business this season?

CGC: 5 Reasons You Need a Content Calendar

5 Reasons You Need a Content Calendar (& Bonus: How to Create One)

According to a study by the Content Marketing Institute, 70% of B2B marketers planned to produce more content this year than the previous year. With an increase like that, it’s more important now than ever to have a corresponding content calendar that allows you to plan and prepare accordingly. However, content calendars can track more than just your upcoming blogs. If used correctly, businesses can track every form of inbound marketing, from content queues to social media posts. Below are five reasons you need to start making content calendars, along with a series of brief instructions for how to do so.

  1. The main reason for a content calendar is to remember key dates. These dates can include holidays, events, launches, campaigns, blog releases, and more. Planning ahead for these key dates and being aware of them ensures that you don’t end up scrambling for content for those dates.
  2. Another, somewhat obvious, benefit to content calendars is their ability to keep your schedule organized. It’s a clear benefit, but you would be surprised as to how many brands fail to use them! Staying organized not only helps you remember important dates, but it keeps you updated on what you are publishing, when and where.
  3. While consistency in social media marketing is key to a digital marketing strategy, staying consistent internally is a large piece of this. Content calendars allow businesses to foster collaboration with their marketing teams and potential partners. It’s the single source of information for what’s being published and when.
  4. Rather than making last minute arrangements and coordinating campaigns on the fly, you are saving time, money and resources. With content calendars, you can plan ahead, assign duties and copy in advance, provide ample time for research, and never miss a deadline.
  5. Careful planning also leads to clearer results. As you generate and share content on a regular basis, you will regularly be able to see and monitor results. It will be easier for you to judge which content performs the best. You will notice patterns, and therefore, you will be able to consistently generate more successful content and give your audience what they want.

Bonus: How to Create a Content Calendar

Creating a content calendar is very easy. For my clients, I tell them to start with a simple calendar graphic, such as a template found in Microsoft Word. Then, think about your audience. What are some of their “frequently asked questions?” What do they search for and ask about constantly? Create blog titles around this, for either a weekly, bi-monthly or monthly publishing schedule. Then, search for upcoming daily and monthly holidays that are relevant to you and your business. If you are a massage therapist, Massage Therapy Awareness Week would be relevant to you, and so would regular holidays like Thanksgiving or the Summer Solstice. Incorporate these major events onto your calendar, and include launches, functions, campaigns, blog publish dates, or anything that marks a key date for you. Create social media posts around these events. Alter their character count, length, and imagery for the platform you are working with. And voila! You have a content calendar.