Tag: workshop

CGC - Empowered Marketing Workshop Series

New Workshop Series Starting Soon!

Many business owners out there never put “marketing” and “easy” in the same sentence.

After all, it can be complicated! How many times have you researched the latest marketing tactics only to feel confused, frustrated, overwhelmed and unsupported? How often do you find yourself spending time throwing marketing ideas at the wall to see what (if anything) sticks?

Good news: I can teach you how to market your business.

I can help you put an end to:

  • Hounding clients who aren’t in alignment with you or who don’t want to pay you what you’re worth,
  • Banking on discounts and deals,
  • Duct-taping your marketing strategy together, and
  • Expecting free marketing webinars and downloads to change your circumstances (there’s a reason they’re free).

How can I help you? I relish in developing plans and protocols. I enjoy being knowledgeable about all things marketing. I thrive on organization, and I love simplification. I use these skills to help my clients make marketing easy. And yes, I just used “marketing” and “easy” in the same sentence.

If you want to learn how to use smart, honest online marketing to reach more people, align with the right customers, and convert more visitors into buyers, this workshop series is for you.

Introducing: The Empowered Marketing Program Workshop Series

Through this series, you will finally be able to market your own business with confidence. You will gain the tools, skills, and insight to become a master of your own marketing. You will feel empowered to put your marketing in your own hands, ultimately fueling your profits, your purpose and your passion.  

Workshop Schedule:

Taking place every 2nd Wednesday from 12:00pm to 2:00pm for 7 months

Workshop Location:

Tribe – 1819 W. Belmont Ave. Chicago, IL 60657

Is this Workshop Series for You?

This series is for conscious, soulful, big-hearted entrepreneurs that want to either launch a business or change the way they market their current business online. Whether you are an action-oriented, ambitious beginner, or already successful but want to grow your audience and revenue online, this is the program for you. This program is perfect for service-based professionals, particularly in the wellness industry, such as coaches, therapists, trainers, and practitioners.

What You Get at Each Workshop:

  • Lecture followed by exercises, along with in-class feedback from Christina,
  • Bonus take-home items from each workshop, including resource lists & tutorials, and
  • A special discount offer on one-hour, one-to-one marketing clinics, which can be used at any point during the series, as often as you’d like.

What It Costs:

$50 per workshop or $270 for the entire series (a 10% discount!)

Click here to sign up!

Workshop Dates & Learning Objectives:

March 13: Defining Your Marketing Goals (Free Session!)

Take this free workshop to learn more about the program and to begin the process of building a strong, profitable business. This workshop will provide you with clarity about what you want and why you want it. You’ll outline your purpose, the people you’re serving, and the product (or service) that you’re selling. This workshop is also an opportunity for Christina to learn more about your business goals and become more acquainted with you as a person and entrepreneur.

April 10: Workshop 1: Planning Your Strategy to Stand Out to Your Ideal Customers

  • Discover your exact ideal customer and learn to think like them.
  • Position yourself by selling outcomes, rather than services.
  • Find out your strengths and what makes you unique.
  • Create your unique selling proposition.
  • Map out how your services and/or products will revolutionize the industry.
  • Outshine the competition by simply making them irrelevant.

May 8: Workshop 2: Enhancing Your Website, AKA Your Digital Storefront

  • Learn which website platform is right for you.
  • Find out exactly what your technical capabilities are when it comes to website design and development.
  • Uncover your website objectives and how they will convert leads to sales.
  • Tap into what your ideal customer wants to see, read and experience on your website.
  • Understand everything you need to make your website successful.
  • Analyze your website’s effectiveness with a simple yet comprehensive checklist.

June 12: Workshop 3: Positioning Your Offerings to Maximize Profits

  • Enhance your service offerings in a way that makes your customers’ lives easier, more convenient and more joyful.
  • Come up with “outside of the box” solutions that will sell your services at rapid-fire speed.
  • Create a Before/During/After strategy to promote customer satisfaction and retention.
  • Learn how to position, price and deliver your services in a way that builds loyal and raving fans.
  • Understand why discounts are unnecessary and potentially damaging (except under a few circumstances).
  • Set your prices at numbers that feel great and make financial sense.

July 10: Workshop 4: Communicating Your Message to Go Viral

  • Get familiar with the pros of content marketing and how you can integrate it into your business.
  • Develop a strategic plan to stay connected with your audience.
  • Generate content ideas and develop a 3-month content calendar.
  • Understand the value of SEO in content marketing and how to integrate it into your plan.
  • Write irresistible headlines that gather clicks, conversions and could even go viral.
  • Offer value and insight directly related to what you are selling through content.

August 14: Workshop 5: Reaching Your Customers to Generate Leads Right Now

  • Find out why opt-ins on your website optimize and expedite success.
  • Create a smart, effective and winning opt-in offer for your website.
  • Learn why email marketing is the most essential and profitable strategy for your marketing plan.
  • Develop an email marketing plan with specific methods to promote your business.
  • Generate leads immediately and at no cost to you.
  • Explore 25 free list building strategies.

September 11: Workshop 6: Marketing Your Business with Proven Strategies

  • Become more comfortable with marketing and find out why and how you can become a phenomenal (and ethical!) marketer.
  • Consider 20 additional and effective marketing strategies that you can try right now.
  • Learn 4 research-driven pricing strategies to add to your marketing toolbox.
  • Create or enhance your current pricing strategies to sell better.
  • Get the best formatting formula that can be used for a PR pitch or a sales letter.
  • Write headlines and copy that makes traffic click.

Click here to sign up!

About Christina:

All too often, confident, capable entrepreneurs have business dreams that can help others and change the world, but they lack the marketing knowledge and skills required to make it a reality. That’s where I come in. I will arm you with the tools, strategies and resources required for you to do it all yourself – in a way that not only saves you time, but makes you more money.

I have a deep commitment to those that want to consciously and authentically make a difference through their businesses, and I want to help you get the word out. My passion is to help you build the business you desire and deserve through honest and authentic marketing practices.

Click here to sign up!

CGC - Free Workshop Video Available

Free Workshop Video Available: “How Do I Get the Word Out About My Business”

At this time last year, in September 2017, I hosted a workshop at Tribe for their members, entitled “How to Get the Word Out About My Business.”

The objectives of the workshop included the following:

  • Learn how to create a brand message with a unique selling proposition,
  • Learn how to differentiate yourself amongst your competition,
  • Learn about the online and offline marketing options available to you,
  • Learn about the pros and cons of each marketing option,
  • Learn about the top 3 best practices for each marketing option, and
  • Learn how to create a plan of action and marketing schedule that works for you.

The goal of the workshop was to empower the members with the tools that would help them revitalize their business, re-engage past and inactive clients, and become more confident in how they present their business to their audiences.

The workshop was a mix of lecture, exercises and discussion. There were also opportunities for Q&A breaks.

The entire workshop was filmed so that it could be accessed via private link to the workshop attendees. Now, on its one year anniversary, I am making it available to you for free!

To access this video, CLICK HERE.

To those feeling stuck, lost and confused about marketing, this video will provide a great introduction into the world of marketing. Hopefully you will generate some helpful ideas from it! If you need additional assistance, you can check out my Empowered Marketing Program or my consulting services.

Enjoy!

3 Free Marketing Tools to Get the Word Out about Your Business

3 Free Marketing Tools to Get the Word Out about Your Business

One of the questions I am asked most frequently is “How Do I Get the Word Out?” It’s a heavy question with a very long answer! However, it doesn’t have to be complicated, intimidating or even stressful. It just takes a bit of creativity and some knowledge about the tools available to you. Below are three free marketing tools that I highly recommend. If you’re just getting started in your marketing journey, contact me and I can help you out! Otherwise, read on and take advantage of what’s out there on the web.

  1. MailChimp is one of my favorite platforms to get the word out. It’s not only user friendly, but it’s completely FREE for your first 2,000 subscribers. With its drag and drop design features, advanced tracking capabilities, savvy integrations and robust automation, MailChimp can help you get the word out seamlessly and professionally. This is a great email marketing tool that you can use to start building your database of subscribers and followers. If you want to share content from your blog, or new services within your repertoire, or special offers from your website, you can easily do so by creating a campaign in MailChimp. Bonus tip: create a free gift or promotion to deliver to new subscribers in order to thank them for signing up.
  2. HARO (also known as Help a Reporter Out) is a great way to take advantage of the “digital PR” side of online marketing. PR can get pricey, and everyone loves press. That’s where HARO comes in. It connects you with reporters for digital (and possibly even print!) media placement. HARO was created out of the need for journalists to expand their networks in a variety of fields and generate more sources for information, interviews and quotes. In return, sources are able to secure valuable media coverage, which not only exposes their brand to a larger audience, but also provides them with additional backlinking to high authority websites for SEO. Subscribe to their site (a FREE subscriber option is available!), browse queries that interest you, and respond.
  3. Medium is another easy to use and FREE marketing tool where you can write or share your blogs and content. Medium gives everyone who sets up an account the ability to write and share their stories within their platform. Furthermore, you are able to join in on the experience by reading works done by other writers, based on the categories and industries that interest you the most. You’ll find inspirational and unique pieces from a wide range of personalities, and in the end, they will help you tell your story too. Everyone loves a good story! Medium is a great platform for you to share yours. Bonus tip: create a content calendar to keep yourself accountable, and focus on trending topics (like seasons or holidays) when planning to ensure maximum exposure.

If you want to hear about even more ways to get the word out about your business, I will be hosting a special marketing workshop on Friday, September 22 from 12:00pm to 2:00pm at Tribe. This workshop will be the launch event for my monthly marketing workshop series beginning in 2018. The 2018 series at Tribe will focus on a new digital marketing topic (or question) within each workshop every month. They will include lecture, exercises, discussion, take-home materials and Q & A breaks, along with a video link for those unable to attend or those who want to keep the workshop in their records. If you’re feeling stuck, lost, or simply wanting more out of how you currently promote your business, this workshop is for you. Stay tuned as there is more information to come!