The holidays are here! Amidst the hustle and bustle, who has time to think of marketing strategies and campaigns? I’ve made it easy for you by providing this list of 10 ways you can seamlessly market yourself this holiday season, without feeling stressed or overwhelmed. Give these 10 ideas a try this season, and watch your business thrive.
- Prepare your calendars. If you have a content calendar for November, December and January, you’re already ahead of the game. Ensure that the Holidays are labeled clearly so that you can prepare relevant and trending content around these days. Plan, develop and execute your content well in advance, as you will be taking time off to enjoy the holidays yourself.
- Offer a sale. Black Friday and Cyber Monday both have no traditions behind them; they only help to give businesses a boost in sales. So take advantage of these dates! If you missed the Black Friday and Cyber Monday boats, create a special Holiday flash sale that lasts for only a few days, but gives you enough time to ship out goods or complete any services in advance of the gift-giving Holiday.
- Promote giving. The winter holidays all center around the idea of giving, and there’s not better time than for small businesses to give back to the community. Make it well known in your advertising and promotions that a portion of your sales will go to a specific charity. You could even specify to be based on consumer spending. This small incentive could give your business the competitive edge is needs.
- Emphasize “easy” holidays. Despite the time off work, comfort food, winter activities, sweet treats, and time with family, the holidays still seem to be the most stressful time of year. If your products or services can provide relief, wellness, ease or any comfort, this is the time to promote easy living during the holidays. Promote the ways in which your business can help you to solve holiday-related stress and problems.
- Throw in a gift. Tis the season for gift-giving! Instead of cutting prices with sales, or in conjunction with them, you can sweeten your deals by throwing in a gift for your customers. This could be something as simple as an informational product or special coupon code, or as extravagant as free consultations or sample products. Either way, your customers will feel as though you are celebrating with them.
Remember, you don’t need to have the most in-demand product or service of the holiday to wrap your small business in holiday spirit. Prepare your content in advance, offer a few special sales, create a campaign of giving back, emphasize a stress-free collaboration, and throw in a few gifts for your customers yourself. Happy Holidays!