We all have a message that we need to share related to our business in order to express and promote our skills, our brand and our purpose. One way I explain this is through the following statement: Your voice is the anchor to your work. When I say that the voice is the anchor to …
Have you heard this quote before? “Be a voice. Not an echo.” When you think about how you express your own opinions and truth and ideas through your voice, what comes to mind? I’ll share what comes to my mind: I think of all the times that I thought my own voice wasn’t good enough. …
I’m uncomfortable almost every day these days. And it’s not the painful, anxious, stressful kind of uncomfortable. It’s more like stage fright. It’s a mix of anticipation and nervousness and excitement. My business requires that I show up and speak up. I share my experiences, my truth, and my journey so that others can see …
Video: Your Business’ Messaging Begins within You Read More »
“All the NOISE!” Sometimes I feel like I’m reenacting The Grinch in that one scene where he says…. “All the noise, noise, noise, NOISE,” and he’s got drumsticks banging on his head. And I don’t mean just noisy sounds. I’ve got a lot of that too. If it’s not “mommy, mommy, mommy,” or Mickey Mouse Clubhouse on TV, …
I talk about story-telling a lot as a marketing consultant. It’s something that is so essential to not only how you brand yourself but also how you connect with others. If you’re in business to help someone get from one place to another, then I’ve got news for you: You’ve got to put a lot …
Video: How Do I Leverage My Personal Story for Greater Connection? Read More »
If you’re an entrepreneur, you most likely know what a unique selling proposition is. I’ve personally written about it several times, here and here, to name a few. But I doubt you’ve considered your story being part of it. The Unique Selling Proposition The USP, according to Entrepreneur Magazine, is: “The factor or consideration presented …
This is a question I get asked about ALL THE TIME. We want to be intentional with what we share, and we want to make an impact with it too. And what it comes down to is this: When you truly want to make an impact and connect with others through your messages that you …
The biggest lesson I’ve learned from marketing myself in different ways over the past year is that in order for me to have any kind of impact, I need to deeply and completely align with my message. In other words, I need to reconnect with myself. If I slap something together, rush my creative process, …
To Connect with Others, First Reconnect with Yourself Read More »
