Why I Created The L.I.F.E. Method (& Why Alignment Matters)

Why I Created The L.I.F.E. Method (& Why Alignment Matters)

September 22, 2022

During my really busy weeks with a big workload and lots of projects in the queue, alignment is priority number one. I not only double down at my desk. I double down on my mat too. The activities that keep me aligned are what I prioritize no matter what’s in the queue for the week. Whether it’s meditation, cycle syncing, solo strolls in the sunshine, a sweaty strength training sesh… I put it on the… Read more

How Marketing + Alignment Collide

How Marketing and Alignment Collide

September 14, 2022

Marketing your business, particularly in this online space, is all about how you show up for it.  Are you walking the talk? Are you leading by example? Are you showing up for yourself so that you can show up for others in a way that is aligned to your word, your truth, your message? Or do you show up one way online and then as a totally different person offline?  For example… Meditating is how… Read more

Welcome to A New Season of Transformation

Welcome to A New Season of Transformation

September 7, 2022

Welcome to a new season of transformation. I’ve taken some time away from my work this summer… mostly to realign. I’ve also invested in myself, especially in my well-being, and as a result, my business is emerging once again, reborn, renewed and revitalized. Here’s the truth: as an entrepreneur, you’re on a never-ending journey of self-discovery. This is WONDERFUL because you get to decide: To begin a new routine, a new strategy, a fresh start… Read more

I Make Marketing Fun

I Make Marketing Fun

August 30, 2022

This time away from my business has given me so much clarity. I’ve realized that I have been, for quite some time, overcomplicating what I do and how. Because I too believed in the lie that business has to be hard, that marketing has to be hard, that what I sell has to be overly complex. But it doesn’t. Do you want to know what I do? Let me sum it up for you: You… Read more

How to Know You’re On the Right Track

How to Know You’re On the Right Track

August 23, 2022

How do I know if I’m on the right track? Well, lately… I’ve been doing something crazy.  I took off the summer.  Made it a vacation for myself and the boys.  Unplugged. Relaxed. Had fun.  And it was wonderful.  Because it made me realize that I’m done.   Done feeling like I’m obligated to show up in any way that isn’t aligned with me.  Done feeling like I have to build my business based on what… Read more

Get to the Heart of it

Get to the Heart of It

August 16, 2022

For all my business owners: this heart-felt blog is especially for you! There are likely hundreds, if not thousands, of people just like you with the same skillset, knowledge and expertise.  They are also probably following the same formulas, strategies, scripts and to do lists to market themselves.  Except you’ve got one thing that they don’t have… YOU. You are the heart of your business. And knowing this likely answers all of your business building… Read more

Your Permission to Break the Rules

This is Your Permission to Break the Rules

August 8, 2022

I don’t know about you but I’m so done following the rules… your rules, their rules, heck, even my own rules!  From the absurdities of the social algorithms to the policing of content by followers and non-followers alike, it’s all just utterly ridiculous. And it takes the fun out of what we’re all doing on social media.  We’re here to connect, learn new things, take in other opinions, be entertained, share our joys, our struggles,… Read more

What Does Failure Actually Mean to You?

What Does Failure Actually Mean to You?

August 2, 2022

Has this thought ever crossed your mind? “I feel like I’m a failure in business.” First of all: you’re not alone. This thought has crossed my mind more often than not in my nearly 10 years as a business owner. “I had a (launch/client/project/contract/etc.) that flopped and fell through. And therefore, I failed.” -Said every entrepreneur, ever.  And so I’ve been thinking a lot about failure lately… What does it really mean to me? I… Read more

Where is your compass pointing?

Where Is Your Compass Pointing?

July 20, 2022

Lemme tell you about the summer vibe I’m all about right now…  Over here, in my corner of the world, we’ve been: spending time outside, adventuring together as a family, and seriously reducing our “working” hours. As a result: I’ve shown up online a little less. I’ve focused my marketing efforts towards a relational approach (communities, networking, etc.) I’ve spent most of my “working time” restructuring my program to a self-study-only model. But I’ve also felt some… Read more

You Are Making a Difference - Trust Me!

You’re Making a Difference – Trust Me!

July 13, 2022

Over the past few weeks, I surveyed my community (which is something I typically do, mid-summer.) I do it to see how I can recharge my content, rejuvenate my messaging, but mostly to see if what I am doing is making a difference. The turnout of responses was the largest of my career. One of the questions on the survey was, “What is one thing you love learning from me?” And the responses included the… Read more

My Birthday Blog – This is 35

June 22, 2022

My June 21st birthday message to you… If there’s one thing, one piece of soul-powered inspiration that I would share with you over and over again… one message that comes from my heart and epitomizes all of the knowledge and experience that brought me to where I am today… one thing, just one, it would be this: Stay true to you.  Some of us don’t know what that means.  Some of us don’t know where… Read more

You Are Just One Pivot Away

You Are Just One Pivot Away

June 15, 2022

This season of life is asking me to re-align and pivot in ways I never thought possible. And lately, while I’m in the midst of running the pilot program of The Soul-Powered Business Program, I’m also taking the space I need to ensure that its curriculum, delivery and experience is in alignment with my vision for it. …And to pivot once again towards greater alignment, towards greater living.  This is the wonderful thing about entrepreneurship… Read more

Re-Aligning for Greater Ease

Re-Aligning for Even More Ease

June 8, 2022

In a previous blog post, I talked about the energy of alignment – and that once you commit to living your life in an aligned way, there are energies around you that protect that alignment. I’m currently in a state of actively re-aligning. It’s kind of like being in the late third trimester of pregnancy… when you’re reconfiguring your environment and way of living to prepare for this new life.  After the initial launch of my… Read more

Rest is Productive

Rest Is Productive

June 1, 2022

Rest is productive. This is something that I have known to be true for quite some time but have only recently decided to put fully into practice. You see, it’s easy (especially for a Type-A-Recovering-Perfectionist like me) to get caught up in being consistent for the sake of consistency.  Maybe that’s how it used to be. Show up constantly and consistently until you get the results that you want to see.  The world is changing… Read more

You'll Never Have it All Figured Out

You’ll Never Have it All Figured Out

May 25, 2022

“I just have to get this figured out and then I can finally: (fill in the blank.)” How many times have you thought this in the course of your life? Whatever it is that we are focusing on (be it parenthood, health, marriage, relationships, business, spirituality, etc.), there’s a desire to “figure it out” before we can finally: start the thing, take an action, change a behavior, be more present, take a break, the list goes… Read more

Stop Trying to Fit In When You Already Belong

Stop Trying to Fit In When You Already Belong

May 18, 2022

The difference between me and most marketing consultants is that I’m not trying to teach you how to fit in. I’m teaching you that you already belong.  Yes, I can come up with killer campaigns. Yes, I can innovate all the livelong day. Yes, I can come up with some  really great sellable and scalable ideas. But I don’t need to prove my greatness. I want to bring out yours.   You already have everything you need within you to show… Read more

The New Way to Market Yourself

The New Way to Market Yourself

May 4, 2022

There’s a new kind of marketing I want you to embrace… a new way to market yourself. The kind that’s rooted in love.  Instead of a fear-based marketing approach, (which is still running rampant amongst business owners and taught within the marketing community), I’m here with a new way. It’s actually the foundational principle of my L.O.V.E. Method – the last and final method of the Soul-Powered Business Program.  Because I’m just sick of people… Read more

The Soul-Powered Approach: The Only Investment that Matters

The Soul-Powered Approach: The Only Investment that Matters

April 27, 2022

The soul-powered approach to business is the only one worth investing in. Because it’s based entirely on YOU. You are quite literally investing in who you are at a soul level and relying on THAT to build a business you can’t wait to wake up to. You’re not investing in anyone else’s pathway to success. You’re investing in your own. You’re investing in your very own essence, your inner knowing, your innate wisdom, your past, your present, your… Read more

The Soul-Powered Business Program

Enrollment Is Open: The Soul-Powered Business Program

April 20, 2022

Let’s talk about an affliction I see so often in big-hearted business owners… I like to call it: The Business Burnout Bug  And it’s a nasty one. Symptoms: Fumbling around… chasing one shiny thing after the next… looking for all the answers outside of themselves… Chronic fatigue… from flailing, spinning your wheels, doing all the things, wondering if you’re doing it right… Imposter syndrome bouts… “how dare I be so great and shine so bright!?”… Read more

Why You’ve Gotta Chase the Dream, Instead of the Dollar

Why You’ve Gotta Chase the Dream, Instead of the Dollar

April 13, 2022

When I started my business journey back in June of 2013, I just did what I thought I was supposed to do. I thought I was chasing the dream! And so I hustled… I chased every client, and I offered every service – whether or not those clients and services were aligned with who I wanted to work with and what I wanted to provide.  What I was really chasing was the dollar, and I… Read more

The True Meaning of Heart-Centered Entrepreneurship

The True Meaning of Heart-Centered Entrepreneurship

April 6, 2022

Are You a Heart-Centered Business Owner? Here’s what I’ve noticed in our world: It’s really easy to throw around the word “heart-centered” AND define it as serving from a place of radical compassion… towards others. Here’s the thing though: If you get burnt out while serving others, you’re not heart-centered. If you find yourself stressing over marketing yourself, you’re not heart-centered. If you feel like you are constantly pushing, pulling, “efforting,” and flat-out flailing, you’re… Read more

5 Fast & Hard Truths on the Way to Your Dream Life

5 Fast & Hard Truths on the Way to Your Dream Life

March 30, 2022

As I prepare for the launch of my program, I’m reminded once again of the feeling of anticipation, anxiety and even apprehension, just before enrollment opens. This launch is the quite literally the launching pad into my dream life.  Thoughts race through my head: “Will anyone enroll? Will they like my program? Does this work even matter?” And if I keep very quiet, and get very still, all I can hear in response is a… Read more

Path of Inspiration = Path of Least Resistance

Path of Inspiration = Path of Least Resistance

March 23, 2022

Believe it or not, the path of inspiration wasn’t on my radar until my early 30s. I used to have a heck of a time figuring out what inspires me, and I used to find consolation in the fact that so many others did too. How we got here isn’t hard to figure out… We’ve simply grown up in a culture that seldom focuses on inspiration. Instead, we focus on taking the “safer route” of… Read more

Showing Up for You and Your Business: Options vs. Choices

Showing Up for You and Your Business: Options vs. Choices

March 16, 2022

This blog is a bit different and somewhat of a stand-alone as it relates to the rest of my content. It’s more a pep talk as we think about the choices we have in business. I’m going to be real with you for a minute. I’m tired. Between the early morning wake-up and a full day of being a stay-at-home working mom, I’m running on a little more caffeine than I would normally be okay… Read more

Your Permission to Light It Up

Your Permission to Light It Up

March 9, 2022

A few weeks ago, I was triggered by something I read online by a coach that I follow. She said something along the lines of how our businesses aren’t meant to light us up, that we don’t need to love our businesses.  It felt like a punch in the gut, because it invalidated the core of my business building philosophy. It struck me right in the center of my truth. As you know, one of… Read more

This is your most important business asset

This is Your Most Important Business Asset

March 2, 2022

What is your most important business asset? It’s you.  I’ve said it once and I will say it again: You are the most precious, the most valuable, the most vibrant element of your business. Without you, your business isn’t alive. Without you, your business won’t shine. It simply will not thrive.  I’ve been in business for almost 10 years now. I started in June of 2013, and at the start (and even through a good… Read more

What it Means to Choose Your Hard

What It Means to “Choose Your Hard”

February 23, 2022

One of the biggest belief-shifting statements that I wish I was told at the beginning of my entrepreneurial journey, almost 10 years ago, is this: “You get to choose your hard.” This statement is true for every area of your life where you desire change. Whether it’s for nurturing relationships, losing weight, making money or building a business, we all do things that are hard, but we get to choose what that hard looks like.… Read more

stuck in social sharing paralysis? Read this.

Stuck in Social Sharing Paralysis? Read This.

February 16, 2022

I was recently talking to a colleague of mine, and she was in complete “social sharing paralysis.” “I have all of these interests that I feel make me…well, me,” she said. “I know that I should focus on my business when I am marketing myself, but I feel the urge to get outside the box.” “Then, please, for the love of all things holy, get outside of that box,” I replied. She laughed, but when… Read more

3 Ways You’re Not Showing Up from a Place of Inspiration

3 Ways You’re Not Showing Up from a Place of Inspiration

February 9, 2022

One of my favorite quotes is, “To be inspired is to be in spirit.” The fact that “inspired” and “in spirit” look and sound so similar to each other is no coincidence. The idea is that when you are inspired, you are walking your spirit’s path. You are “in spirit.” Things click effortlessly, synchronicities abound, life and work are generally easier. Most importantly, sharing what’s on your mind and in your heart is simple. However,… Read more

3 Ways to Show Up as the Leader that You Are

3 Ways to Show Up as the Leader that You Are

February 2, 2022

Now more than ever, we need leaders who don’t just talk about it – they *be* about it! The world is yearning for leaders who can show them the way to a better, happier life. And if you’re in the business to make that happen for others, then the world needs you.  We need big-hearted entrepreneurs lighting the way for others by maximizing their own true potential. We need leaders leading by example. We need… Read more

Stop playing small. Show up. Be seen. Shine.

Stop playing small. Show up. Be seen. Shine.

January 26, 2022

It recently dawned on me that I have been playing small for as long as I can remember. In early 2020, when I first started sharing more on social media, I’d have massive anxiety. I’d text my husband and tell him I was shaking before I’d hit “post.” And this wasn’t long ago. It was at the beginning of 2020, in the early stages of the pandemic. It wasn’t that I didn’t know what I… Read more

Top 3 Secrets to Being Consistent to Achieve Your Vision

Top 3 Secrets to Being Consistent to Achieve Your Vision

January 19, 2022

You’ve got big dreams, but are you being consistent while showing up for them?  As the creator of The L.I.F.E. Method, here’s one thing I know to be true: You can have laser-focused vision for your future, but you’ve gotta show up consistently for it, day in and day out. Admittedly, that’s one piece of my method that I’m currently renovating and updating. I want to help you create a vision and a plan of… Read more

3 Daily Critical Tasks to Soul-Power Up Your Productivity

3 Daily Critical Tasks to Soul-Power Up Your Productivity

January 12, 2022

My goals for this year aren’t just to “do this” and “do that.” I don’t know about you, but I’m not interested in being busy just for the sake of being busy. Unfortunately, critical tasks and productivity these days looks a lot like being busy.  Today I’m sharing three tips that will not only improve your productivity, but it will help you identify three soul-powered critical tasks that you can do every day to reach… Read more

The Big Myth About Making Money

The Big Myth About Making Money

January 5, 2022

How are you making your money? Are you chasing the dollar?  When I started my business in 2013, that is precisely what I did. I chased every client and offered every service, whether or not it was aligned with who I wanted to work with and what I wanted to offer.  To my own detriment, it worked… I got the dollars. I should have been thrilled, right? But I wasn’t.  I was depressed. I was… Read more

A Holiday Wish

A Holiday Wish (& A Small Ask for A Free Gift!)

December 15, 2021

Before I begin my holiday break, I want to wish you a happy holiday and new year!  My 2022 wish for you is that you will get closer to your potential than you ever have before, and that it will be filled with all of the joy and magic that you deserve.  I’ve got lots of exciting plans in the works for 2022, including: Promotional opportunities, collaborations and interviews for you AND with you, Upgrades… Read more

Soul-Power Up Your Business - Step 3 Your Message

Soul-Power Up Your Business – Step 3: Your Message

December 8, 2021

The Soul-Power Up Your Business Series continues today with the drop of the third video all about defining your message. And what is your message? This is your proclamation, defined. If you could put your stake in the sand and claim what matters to you about what you do, you are bringing your Soul Message to life. When you decide and define why you do what you do, you let your voice shine in the… Read more

Remember Who You Are

How to Remember Who You Are

December 1, 2021

Remember who you are. Before the opinions mattered… Before the noise got too loud… Before the world made you forget… Before you put the constraints on yourself… Remember where you come from… from an infinite source of power and l o v e. It’s absolutely possible for you to create the life that you can’t stop thinking about. It’s time to show up, be seen and shine.  I recently had an epiphany. I’ve been envisioning… Read more


A Few Thoughts on Gratitude

November 24, 2021

Dear Reader, Aside from telling you how grateful I am for you, I want to extend the gift of gratitude to you. If there’s one thing that I’ve learned over the past few years, as it relates to business ownership and life in general, the practice of gratitude towards others, but especially towards myself, has truly opened up more opportunities and possibilities than anything I’ve ever done. Allow me to elaborate… I’m grateful to myself… Read more

Sharing Your Story in a Hero's Journey Framework

Sharing Your Story in a Hero’s Journey Framework

November 17, 2021

I’m guessing you didn’t just pick your career on a whim. There’s something there, and maybe you haven’t even realized it yet, that drew you to the thing that you do. There’s a greater purpose there, and therefore a greater reason. We all have a reason for being and we all have a reason for teaching what we teach, sharing what we share and practicing what we practice. The way to figure out this reason… Read more

3 Ways to Make Your Customer Experience Unique

3 Ways to Make Your Customer Experience Unique

November 10, 2021

The customer experience can be defined as all of the experiences your customer has over the course of the business relationship, from start to finish. And this really does include everything! From the moment the customer first finds you, to the moment they purchase from you, to the moment where they use your product or service, to the moments when they refer you to others.  Most industries are saturated. Therefore, the more creative we need… Read more

Soul-Power Up Your Business - Step 2 Your Method

Soul-Power Up Your Business – Step 2: Your Method

November 3, 2021

The Soul-Power Up Your Business Series continues today with the drop of the second video all about defining your method. And what is your method? Your method is essentially your unique approach and process to whatever it is that you do. Whether you’re a coach, consultant, practitioner, or healer, you have a unique way of not only how you work with clients, but also how you build your business. While your mission defines your why,… Read more

How to Find Your Passion Then Cultivate It

How to Find Your Passion, then Cultivate It

October 27, 2021

Here’s one of my all-time favorite quotes… “Your vocation in life comes from where your greatest joy meets the world’s greatest need.” -Frederick Buechner What Frederick is talking about is most commonly referred to as the “sweet spot” in business. It’s somewhere in the middle of what you most want to give (sell) and what your customers most want to get (buy). So the question is: how can you build a meaningful (and profitable) business… Read more

How to Be More Purpose-Driven in Your Business

How to Be More Purpose-Driven in Your Business

October 20, 2021

When you have a business driven by purpose, you are motivated to show up, be seen and shine by something that comes from within you. It’s emotional. It’s from the heart. It’s the essence and expression of what truly matters to you. What matters to you so much about the field you are in and the work that you do? What matters to you so much about the people you serve and the services you… Read more

3 Ways to Achieve Aligned Productivity

3 Ways to Achieve Aligned Productivity

October 11, 2021

The best type of productivity is aligned productivity.  It’s the kind that isn’t keeping you busy just to be busy. It’s the kind of productivity that feels good, that inspires you, that doesn’t burn you out. Here are my top 3 tips for achieving this type of aligned productivity: Tune into your nature. This is essentially training you to tune into your body and mind more. As women, we are not designed to exert the… Read more

Soul-Power Up Your Business - Step 1 Your Mission

Soul-Power Up Your Business – Step 1: Your Mission

October 6, 2021

The Soul-Power Up Your Business Series starts today with the drop of the first video all about defining your mission.  I talk about your Soul-Power A LOT, and so my goal for the remainder of this year is to get you all better acquainted with what it means, how it impacts your business, and why you want to discover yours. A soul-power is kind of like a superpower. It’s your “thing,” your secret sauce, the… Read more

How to Redefine Your Approach to Marketing

How to Redefine Your Approach to Marketing

September 29, 2021

Here’s the thing that bothers business owners when they think about marketing themselves… (I know, because it bothered me too.) The type of marketing that many agencies and consultants teach is one that has been handed down and learned from corporations, which is very data-driven and results-based and not always done ethically.  Now, there’s nothing wrong with being data-driven and results-based. In fact, data can be incredibly valuable and obviously results are what we all… Read more

Craving truth? Start with Who You Are and What You Want

Craving truth? Start with Who You Are and What You Want

September 22, 2021

Isn’t that the truth?! Now more than ever, it’s hard to decipher between fact and fiction, truth and lies, disinformation and information.  And I’m not just referencing what’s going on in the world – I’m talking about what’s going on in our own journeys too, entrepreneurial or otherwise. Perhaps the best thing we can do in times of confusion and noise is to shift our focus from what’s happening around us to what’s happening within.… Read more

How Embracing Uncertainty Can Help You Succeed

September 17, 2021

Embracing uncertainty doesn’t mean that you can’t make plans, or create a strategy, or envision a dream outcome. It simply means that what we make, create and envision is set within an atmosphere of unpredictability. When you allow yourself to embrace uncertainty, you welcome success. You’re making yourself comfortable with the innate discomfort of risk taking. As an entrepreneur, you are taking a risk by choosing to believe in your abilities to provide for yourselves… Read more

How Do You Embrace Uncertainty?

September 15, 2021

One of my biggest challenges in my growth in every role I have as a wife, mom, business owner, individual, etc., has been releasing control (aka embrace uncertainty) – of outcomes, circumstances and plans.  Long ago, I’d get confused when people would tell me to embrace the uncertainty of life. It didn’t make sense to me. I thought they were the foolish ones, and boy, was I wrong. Eventually it would start to make sense…… Read more

3 Habits to Help You “Grow with the Flow”

September 10, 2021

What would happen if you consciously shared more relevant, real-time content that reflected your life and business journey? I’m going to share 3 ways you can create new habits to foster this type of growth and flow. In this video, we talked about: My current mantra to help me move with the flow and why, How I’m planning to show up during this season of my life, A question to ask yourself about what and… Read more

Grow with the Flow

Grow with the Flow

September 8, 2021

Grow with the flow. That is my mantra for the month of September.   As we all know, with every new season comes a new flow. Typically September offers plenty of “back to school, back to basics, back to the routine” vibes. But for me, in this season of my life and business, my vibe is all about the flow. Over the past few weeks, I have been in major nesting mode. For anyone new around… Read more

5 Ways to Redefine Failure

September 2, 2021

In today’s video recap, I’m talking about the definition we attribute to “big” words like success and failure, but I am also sharing 5 ways that you can redefine these words, particularly failure.  In this video, we talked about: What we always ask ourselves regarding success, What we need to ask ourselves more frequently, My personal philosophy about how we define “big” words,  Questions to think about if you defined these differently, 5 ways to… Read more

Defining Failure in Business

You Get to Define Failure Just as You Get to Define Success

September 1, 2021

We’re often asked to think about what success means to us, to truly define it based on our hopes, dreams, values and beliefs. But how often are we asked to think about what failure means to us?  Have you failed if you haven’t reached a certain level of income yet? Have you failed if you don’t have a certain number of clients?  And vice versa… have you succeeded once you’ve reached a certain level of income?… Read more

Focused Intention + Action = Magic

August 27, 2021

In today’s video recap, I’m sharing the ways in which I have been able to avoid distractions, to stay focused and to align my actions to my big-picture vision and current goals.  Now, I’m not entirely sure why I felt inspired to share this. I know that this is a topic that has been relevant for the past year and a half. It’s actually a topic that comes up over and over again for entrepreneurs… Read more

Finding Balance & Peace

How I Am Able to Find Balance & Peace Amidst the Chaos

August 25, 2021

If you enjoyed my “Do Less to Achieve More” motto (plus tips and training) last week, then you’ll really appreciate what I’m sharing this week – all about balance and peace. In a podcast interview I pre-recorded on Friday with The Visionaries Collective, one of the questions I was asked related to the topic of balance and peace and how we in the wellness community generally agree that this is the gold standard for a… Read more

How to Restructure Your Strategy: 12 Questions to Ask Yourself

August 20, 2021

Everyone here knows (or at least should know) that I’m pregnant and we are approaching the due date very quickly – in a little over a month to be exact, and while I’m very excited, I do plan to restructure my schedule and strategy to allow for the time that I’d like to be spending with my newborn.  As an entrepreneur, I’m not given maternity leave. Interestingly, this is something I’m very much thankful for.… Read more

Achieve More By Doing Less

Do Less and Achieve More

August 18, 2021

If you follow me, know me or have ever worked with me, you know that I’m on a mission to live life in accordance with my desires and help others do the same. One of those desires is to achieve more and do less, all at the same time.  You may also know that in less than a few months, my family and I will be expecting the newest addition to our family – a… Read more

The One Big Benefit of Clarity Everyone Forgets

The One Big Benefit of Clarity Everyone Forgets

August 11, 2021

Yesterday, if you attended the free Soul-Powered Masterclass, I guided you through my entrepreneurial approach to The L.I.F.E. Method… and in return, you got a lot of clarity. We examined your desired business lifestyle, how you want to identify as a business owner, the feelings you want to feel while you’re working, and how you want to express yourself from not only a content perspective but also from a communication perspective. If you want a… Read more

Save the Date: FREE Soul-Powered Masterclass

August 4, 2021

I talk a lot about being a soul-powered business owner, but you may be wondering: what the heck does that even mean? It’s what happens when you completely embody your essence, your magic, your light, the “thing” that helps you stand out from the rest. It’s the reason others will trust you, believe in you and buy from you.  I am hosting a Free Masterclass on Tuesday, August 10 at 12pm CST all about it. … Read more

What this Whole Soul-Powered Thing is Really About

July 30, 2021

In a previous blog, I gave a deeper look into what it means to be soul-powered. Below is a video describing it in greater detail. In the meantime, save the date for Tuesday, August 10 at 12pm CST for a FREE masterclass all about your discovering and leveraging YOUR soul-power. Because believe it or not, yes – you have it too, and I’m going to help you light it up.  In this video, we talked about:… Read more

How to "Power Up" Your Business

How to “Power Up” Your Business

July 28, 2021

One thing I used to Google more than anything else is this… How to Power Up Your Business… And I get the same old, same old… “Start an email list. Join a Facebook Group. Guest blog on like-minded sites.”  These are all great tips to get your business “out there” into the world, but they don’t really speak to the ways you can make your business into something that people want to pay attention to.  You… Read more

3 Ways to Shift Your Perspective When Business Gets Challenging

July 23, 2021

Today I’m going to be talking about 3 ways you can change your perspective when business gets challenging. One of the ways is actually something I recently shared in my social media, but I’m going to recap that one as well so you get all three.  So first things first, I want you to think about this: When things get challenging in business, what do you do? When you feel uninspired, or when things feel… Read more

Are You Persevering

Are you persevering?

July 21, 2021

I had the most interesting dream last night about persevering. In the dream, I had to hold onto the side of a large ship with a bunch of other people in order to ride out a series of giant waves. It was scary for me at first, but then became fairly easy once I grounded my footing and allowed myself to move with the current. The people who chose to ride the waves (myself included)… Read more

This Might Be Why You’re Not Upleveling Your Business

This Might Be Why You’re Not Upleveling Your Business

July 14, 2021

As an entrepreneur, I’m constantly looking for ways to put me and my business out there. It wasn’t always like this though. For so long, I tried to stay behind-the-scenes and low profile. I was afraid of visibility, like so many of us are. I got by, but by the time I made my pivot to exclusive e-learning in 2020, I knew that old strategy wasn’t going to last. Fast forward to mid-2021, and I… Read more

Video - 3 Habits to Make Content Planning Easier

Video: 3 Habits to Make Content Planning Easier

July 9, 2021

Your content isn’t something that is “out there” that needs to be found. It’s not in the feeds you scroll, the books you read, the case studies you pull. It’s not outside of you. It’s within you. What do I mean by that? I’m referring to your stories, your perspective, your opinions, your own transformation. Share them all! And the following three habits will help you do just that. Number 1: It’s okay to be… Read more

You are the Content

You Are the Content

July 7, 2021

I’m all about messaging. It’s my primary focus in the marketing arena and one that I’m absolutely obsessed with talking about, no pun intended. As a result, I talk a lot about providing value, which usually comes in the form of free content, in an effort to build trust with your market. Here’s the thing though – relationships take trust and trust takes time build. Because of this, it can get overwhelming to think of new… Read more

3 Ways to Embody Your Dream Business

July 2, 2021

In this live training, I dive into the 3 ways you can begin to embody that desired life of yours.  Just a caveat though: I’m not necessarily referring to embodiment as manifestation. The word manifest and the way that it is talked about today isn’t necessarily something that I vibe with. I believe that we can manifest things into our lives, but I don’t believe that we have full control and I don’t believe that… Read more

When We Embody We Receive

When We Embody, We Receive

June 30, 2021

Last week, I shared what I learned about myself after completing The L.I.F.E. Method recently. This week, I’m going to talk about how this knowledge informs the way we embody and approach “putting ourselves out there” in a totally new, intentional and mindful light. First things first though, before we embody, we must be fully aware of the power within us to actually embody, change, and become. After all, the life (business, relationships, etc.) of… Read more

Remember Why You Started Your Business

Remember Why You Started Your Business

June 22, 2021

This week I celebrated my 34th birthday and my 8-year business anniversary. Normally I celebrate “out loud” with events, parties, friends and social activities. This year though, I went within myself. I reflected.  June has been a particularly challenging month for me. I still feel as though I’m in new territory with my business (ever since my pivot last year), and because of this, I still worry a lot about where this is all going… and whether… Read more

Video: How to Break Through the Creativity Block

June 18, 2021

I’m a big fan of talking about all things related to creativity and expression.  One resource that has really inspired me about creativity and that I regularly turn back to is a book called Big Magic by Elizabeth Gilbert. It’s a collection of stories, experiences and perspectives of what creativity is, how it works, how it finds us and how we can work with it. I refer back to it again and again for inspiration. … Read more

The Time is Now to Review Your Life

The Time is Now for Your LIFE Review

June 16, 2021

“Not all storms come to disrupt your life, some come to clear your path.” That’s the funny thing about life. We are often in the mindset of: “Why is this happening to me?” Rather than, “How is this happening for me?” I can’t tell you how many people have said to me over the past few weeks, “Christina I’m feeling creatively blocked. My communication is “off.” I’m simply unable to show up for my business… Read more

Video: My Approach to Conviction in Business called The Knowing

June 11, 2021

The theme that I chose for this month at the beginning of the year is Conviction, and more specifically Blossoming with Conviction. It’s about to be summer (on my birthday actually, June 21st), and people are heading outside more. There’s definitely a social vibe in the air. Like a blossoming/blooming kind of vibe. And that’s usually what happens in June anyway – things blossom.  And so because of this, what I want to talk about… Read more

What Could The L.I.F.E. Method™ Do For You?

What Could The L.I.F.E. Method™ Do For You?

June 9, 2021

Why I Created This Method As a marketing consultant, I get asked all the time:  “What content should I share? “What should I focus on?” “What should I talk about?” What they’re really asking is… “How should I show up for my business?” Believe it or not, you already know how you want to show up. It’s already within you, and the L.I.F.E. Method ™ pulls it out of you. It asks you all the… Read more

Video: List Building is Like Breathing

May 28, 2021

List building is by far the one thing that I see my audience sweat about the most. It’s tough. The wait that comes with launching something like a freebie or a group can be excruciating as you wait for more and more people to join. And I will say from personal experience, showing up for even one person on the receiving line takes bravery. I’ve hosted many workshops and webinars where only a handful of… Read more

Lead Generation

The Inhale/Exhale Approach to Lead Generation

May 25, 2021

“Without a list, you don’t have a business.” How many times have you heard that one?  Lead generation, whether it be in the form of followers, subscribers, website visitors or podcast listeners, is without a doubt one of the biggest challenges we face while building our businesses, and yet also the most essential piece. Because it’s true: without a list of some sort, you don’t really have a business. Your list is your business. List… Read more

Video: How to Make Showing Up for Your Business a lot More Fun

May 21, 2021

Entrepreneurship and building a business is hard. Especially if you’re ambitious. Especially if you have big dreams and big goals. Especially if you desire a certain lifestyle that isn’t your reality at the moment.  And even if you don’t have big dreams, turning a profit in business requires work of some level at your end. No matter what anyone tells you, you don’t just start a business and become wildly successful overnight. It never happens.… Read more

Entrepreneur Pressure

Entrepreneur Pressure: Do You Need to Release It?

May 19, 2021

Lately, I’ve been thinking about how I can have more fun with my business, (sans pressure), asking: “How can I truly and authentically wake up every morning absolutely ecstatic and thrilled to start working?” I’ve gotten a lot closer to that goal over the past year, but I’m at the point where I want to fully embody it. To find out how I’ve done that, click HERE.   The most basic and simple solution I’ve… Read more

Video: Is Your Freebie Giving You Visibility?

May 13, 2021

There’s a quote from Marie Forleo that has stuck with me through the last 3-4 years, and it goes like this: Your success as a business owner is directly proportionate to the value you provide to the marketplace. And it’s absolutely true. The more value you provide, the more lives you touch, the greater your reach extends to the right people who are interested in what you have to offer. And this is a big… Read more

The High-Value Freebie

The High-Value Freebie: What I’m Offering Now & Why

May 12, 2021

I’m talking all about high-value freebies this week. I love a good freebie. What about you? I’m guessing most of the email lists you’re on is because of a freebie you just had to have! My History with The Freebie In an effort to be fully transparent with my business evolution, I wanted to provide a little peek into my experience with freebies over the last year or so.  Who has been here since my… Read more

Video: How to Distribute Your Message Seamlessly & Effectively to Actively Grow Your Business

May 7, 2021

Content has been narrowly defined as how-to articles and case studies and infographics all proving your value and sharing your knowledge and skill set. Yes, this type of content has a place in the content marketing spectrum. But the kind of content that sells is what makes one person bond with another. It’s not always a case study. It’s not always a how-to tutorial. Sometimes it’s just a story. Sometimes it’s just a caption that’s… Read more

Are You Letting Yourself Be Seen

Are You Letting Yourself Be Seen?

May 5, 2021

I Let Myself Be Seen Yesterday was the first time I think I’ve ever posted a picture on any social media platform with no makeup or no filter or no fancy phone. Talk about, “be seen.” (If you want to check it out, head to my profile on Instagram.) And it wasn’t easy. Before posting this, I showed it to my husband and said, “do you think I should at least blur the blemishes?” (…Something… Read more

Video: What Matters to You About What You Do?

April 30, 2021

We all have a message that we need to share related to our business in order to express and promote our skills, our brand and our purpose. One way I explain this is through the following statement: Your voice is the anchor to your work. When I say that the voice is the anchor to your work. I mean this quite literally. An anchor “something that provides stability or confidence in an otherwise uncertain situation.”… Read more

“Be a voice. Not an echo.”

“Be a voice. Not an echo.”

April 28, 2021

Have you heard this quote before? “Be a voice. Not an echo.” When you think about how you express your own opinions and truth and ideas through your voice, what comes to mind?  I’ll share what comes to my mind:  I think of all the times that I thought my own voice wasn’t good enough. As a marketing consultant, while I was teaching or training, I would echo what other experts in the industry said.… Read more

Video: Your Business’ Messaging Begins within You

April 22, 2021

I’m uncomfortable almost every day these days. And it’s not the painful, anxious, stressful kind of uncomfortable. It’s more like stage fright. It’s a mix of anticipation and nervousness and excitement. My business requires that I show up and speak up. I share my experiences, my truth, and my journey so that others can see glimpses of their own. I do this in service, so that they can view me as a source of support… Read more

How to Cut Through the Noise with Your Voice

How to Cut Through the Noise with Your Voice

April 21, 2021

“All the NOISE!” Sometimes I feel like I’m reenacting The Grinch in that one scene where he says…. “All the noise, noise, noise, NOISE,” and he’s got drumsticks banging on his head. And I don’t mean just noisy sounds. I’ve got a lot of that too. If it’s not “mommy, mommy, mommy,” or Mickey Mouse Clubhouse on TV, it’s my husband’s racing shows, or my dog barking, or downtown construction, or sirens, or… you get the idea.What I’m… Read more

Video: How Do I Leverage My Personal Story for Greater Connection?

April 16, 2021

I talk about story-telling a lot as a marketing consultant. It’s something that is so essential to not only how you brand yourself but also how you connect with others.  If you’re in business to help someone get from one place to another, then I’ve got news for you: You’ve got to put a lot more into that business than a fancy website and a pretty brand board.  What I’m talking about is the stuff… Read more

Your Greatest Selling Proposition? Your Story

Your Greatest Selling Proposition? Your Story

April 14, 2021

If you’re an entrepreneur, you most likely know what a unique selling proposition is. I’ve personally written about it several times, here and here, to name a few. But I doubt you’ve considered your story being part of it. The Unique Selling Proposition The USP, according to Entrepreneur Magazine, is: “The factor or consideration presented by a seller as the reason that one product or service is different from and better than that of the… Read more

Video: How Can I Be More Intentional And Impactful With My Messaging And Communication Strategy?

April 9, 2021

This is a question I get asked about ALL THE TIME. We want to be intentional with what we share, and we want to make an impact with it too.  And what it comes down to is this: When you truly want to make an impact and connect with others through your messages that you are so passionate about, you need to ensure that the messages are connected with yourself.  You need to ensure that… Read more

To Connect with Others Reconnect with Yourself

To Connect with Others, First Reconnect with Yourself

April 7, 2021

The biggest lesson I’ve learned from marketing myself in different ways over the past year is that in order for me to have any kind of impact, I need to deeply and completely align with my message. In other words, I need to reconnect with myself.  If I slap something together, rush my creative process, or haphazardly share content that isn’t from my heart, it doesn’t work out that well. The reach is low, the… Read more

Building a Like Know and Trust Framework Part 2

Building a “Like, Know & Trust” Framework, Part 2

March 23, 2021

In Part 1 of this blog topic, we talked about the definition of the “like, know & trust” framework, and 6 ways you can build it. Today I’m going to talk about one specific way you can build this framework, and that is through freebies. I’ve talked about these several times before! Freebies refer to a free resource, like a blog, video, downloadable, etc. that you provide to your ideal customers in exchange for their email… Read more

Building a “Like, Know & Trust” Framework Part 1

Building a “Like, Know & Trust” Framework, Part 1

March 9, 2021

Today I’m going to talk about the most fundamental (and most fun) part of growing a business. It’s absolutely essential to your role as a business owner. What makes it so much fun is that it doesn’t even feel like you’re consciously growing your business. When done correctly, it doesn’t feel like you’re applying tactical strategies or analyzing consumer data or creating a unique selling proposition. It truly feels as though you are just being… Read more

:3 Fun & Easy Business Building Activities You Can Do Right Now

3 Fun & Easy Business Building Activities You Can Do Right Now

February 16, 2021

Business building is mostly perceived as hard, challenging, tough, etc. It doesn’t always have to be! In this blog, I’ve come up with a few “fun” business-building activities that you can integrate into your daily schedule right now.  Subscribe to a business-oriented podcast. I’m definitely a fan of podcasts, but if you’re into reading you can subscribe to blogs or e-newsletters or even groups, like this one, too. But I don’t want you to just… Read more

Be Memorable: Share Your Hero’s Journey as Your Brand Story

Be Memorable: Share Your Hero’s Journey as Your Brand Story

February 5, 2021

Your Brand Story = Your Hero’s Journey I’m guessing you didn’t just pick your career on a whim. There’s something there, and maybe you haven’t even realized it yet, that drew you to the thing that you do. There’s a greater purpose there, and therefore a greater reason. We all have a reason for being and we all have a reason for teaching what we teach, sharing what we share and practicing what we practice.… Read more

How to Create More “Flow” States in Your Life & Business

How to Create More “Flow” States in Your Life & Business

January 22, 2021

There are two types of flow that I’m going to talk about today. The first form of flow is the one that is achieved when you are fully immersed in a task and you’ve basically completely forgotten about the outside world. You also feel happy and in control and even more productive and creative.  Has this happened to you before?  When you need to achieve this state of flow, I want you to consider these… Read more

Quarterly Review Guide for the Aligned Entrepreneur

The Quarterly Review Guide for the Aligned Entrepreneur

January 7, 2021

All About The Quarterly Review What is a Quarterly Review? First things first: What is a quarterly review? This is about having regularly scheduled review sessions with yourself. I personally recommend quarterly reviews, which is what I’m going to focus on today, but you can do these review sessions monthly, but at least annually, so that you’re on the right track for business growth.  So what are these quarterly review sessions you’ll have with yourself?… Read more

What You Need to Share More in order to Sell More

What you Need to Share More in order to Sell More

December 22, 2020

Drumroll please… it’s your story. Your story is what you need to share more of in order to sell more.  I’m guessing you didn’t just pick your career on a whim. There’s something there, and maybe you haven’t even realized it yet, that drew you to the thing that you do. There’s a greater purpose there, and therefore a greater reason. We all have a reason for being and we all have a reason for… Read more

Content Creation: the 3 Cs

Content Creation: The 3 Cs You Need to Know

December 3, 2020

Content Creation 101 I’ve written several blogs about the importance of content creation within marketing. From creating a content calendar to tips on copywriting techniques, I’ve got loads of information about why content marketing should be on your list of strategies and how to apply it for your business. However, in this blog, I’m going to talk about content creation and how to actually build a content marketing plan that is aligned with your core messages… Read more

Cultivating an Empowering Belief System

Your Belief System: Cultivating One that Empowers You

November 24, 2020

Beliefs define the way we see the world, and we see the world differently based on our unique set of beliefs. This is known as your belief system. However, you aren’t born with these beliefs. These beliefs are formed by experiences, deductions, inferences, and what other people tell us. Believe it or not, most of our beliefs are developed by 7 years old and last until adulthood.  Now, research suggests that we don’t use reason… Read more

How to Create a Memorable Brand Experience

How to Create a Memorable Brand Experience

November 10, 2020

Let’s talk about your brand experience. The brand experience can be defined as all of the experiences your customer has over the course of the business relationship. This is also referred to as the before, during and after phase. This truly does include everything – from the discovery phase where they first find you, to the purchasing phase where they buy from you, to the actual servicing phase where they work with you, and to… Read more

How to Master Consistency

How to Master Consistency

October 27, 2020

We’ve heard it all before: the #1 mistake that entrepreneurs make when running a business is a lack of consistency. I’m sure you’ve heard all of the quotes and phrases that “consistency is key to success,” “with consistency comes greatness,” etc. The Secret to Consistency Now, the only secret to consistency and actually being consistent is planning. You quite literally have to plan to be consistent. And while entrepreneurs certainly have the capacity to plan… Read more

How to Identify Your Niche

How to Identify Your Niche

October 8, 2020

Today I’m going to be talking about your niche, and we’re going to cover a few things. First, I’ll talk about what a niche is, then I’ll talk about why you need one, and then I’ll go into some questions to ask yourself to help you find yours. Following the more practical aspect of this, I’ll talk about it from a soulpreneur perspective, so that you can digest this in a way that is aligned.… Read more

3 Mindset Shifts to Get Through 2020

3 Mindset Shifts to Get Through 2020

September 24, 2020

2020 has been a challenging year to say the least, but the silver lining is that there has been so much transformation, and I’ve been doing my best to ride the waves with a stronger mindset. Here’s what I plan to focus on for the rest of the year as we continue to grow and expand.  Letting Go:  This mindset shift is a tough one because there’s a possibility that it goes deeper than we… Read more

Time Management Tips for Efficiency

Time Management Tips for Efficiency

September 8, 2020

As you start to build your business, things can get to a point where they move pretty quickly. All of a sudden you’ve got content to prepare and email campaigns to draft and offerings to promote. You’ve gotta have your organization and time management skills primed and ready. Here are a few strategies that you can use to find and create time to commit to building your business and being efficient.  Time Management Tip #1:… Read more

Brand Archetypes - Why and How to Use them in Business

Using Brand Archetypes in Your Business

August 27, 2020

The tips that I’m about to share with you in today’s blog about brand archetypes are specifically related to your personality as a brand. All brands have personalities. These can also be viewed as a brand image. I personally like the term personality because it’s often easier for me to step into a personality than it is an image when I write.  Brand Archetypes & Copywriting If you’ve ever heard of the 12 archetypes, these… Read more

Media Relations 101

Media Relations 101

August 13, 2020

Looking to tap into media relations, leverage publicity and press to increase attention around your business? This blog is for you! Why Publicity? Here are 4 potentially reasons:  Because it gives you and your business credibility, Because it raises public perception, positioning you as a thought leader, Because it’s a less expensive and time consuming way to gain visibility, and Because it unlocks opportunities in your business, perhaps opening doors for you with people who… Read more

SEO 101: Basics + Best Practices

SEO 101: Basics + 3 Best Practices

July 23, 2020

This blog is a beginner level review on what SEO is and what it can do for you, along with 3 best practices (both beginner and advanced) that you can integrate into your strategy. 3 Components to SEO On-page SEO refers to the content that’s “on the page,” and how to optimize that content to help boost the website’s ranking for specific keywords. Off-page SEO refers to the links that are directed to the website… Read more

3 Growth Hacks You Need to Try

3 Growth Hacks You Need to Try

July 16, 2020

The following is a guest blog from Taktical Digital. Every company is looking for new ways to grow and differentiate themselves from other brands in their niche. While it’s easy to find articles and blog posts that claim to provide reliable strategies for growth, many of these pieces end up repeating the same generic advice. In this article, we’ll take a closer look at some of the best ways to adjust your growth mindset and… Read more

Standard Flow of a Website that Sells

Building a Website that SELLS

July 7, 2020

When it comes to a website, particularly a homepage, you want to think of it as your digital storefront.  The very first thing that visitors should know when they first land on your website is exactly what you can do for them. That’s it. That’s the big secret. Now there is a standard flow that’s based on psychology but also aesthetics. Here it is: At the top of the page, before the scroll, is a… Read more

Is Your Ideal Customer Able to Find You Online?

Is Your Ideal Customer able to Find You Online?

June 25, 2020

Today I’m going to talk about your ideal customer, and while I’m not going to necessarily dive into the nitty gritty demographics of them, I am going to prompt you with four questions that will help you sell to them.  Many of us are currently working on launches for products or services or new programs, and in order for us to be able to sell these offerings, we really need to understand who we’re selling… Read more

3 Ways to Grow Your Email List

3 Ways to Grow your Email List During Social Distancing

June 11, 2020

Today I’m going to talk about how to grow your email list quickly and easily. These tactics are especially effective in today’s world of social distancing.  It’s important that you have a few things in place before you start growing your email list.  First, you have to have your email provider all set up! Obviously, you can’t build a list if you don’t have a list set up. Sure, you can keep a written list… Read more

Marketing Lessons from the Biggest Names in Beauty - FrangranceX

Marketing Lessons From The Biggest Names in Beauty

June 8, 2020

No matter the industry you are in, marketing your business correctly is crucial to not only increasing sales but also connecting with the right audience. Finding your target market can improve your long-term growth, as you build up a loyal customer base that will buy from you again and again. And no one knows how to garner an enviable cult following quite like the beauty industry. Racking in just under $90 billion in the United… Read more

3 Types of Value You Can Provide Right Now

3 Types of Value You Can Provide for Lead Generation & Customer Acquisition

May 19, 2020

Today I’m talking about the one key element of your marketing: value.  Your business success is directly related to the value you provide to your audience, so think about these questions: What value do your customers get as they consume your content? What will make them trust you? And then want to work with you? And then want to refer you? And then want to keep coming back for more?  There’s a general consensus for… Read more

Social Media Marketing – Algorithm Hacks

May 6, 2020

Today I’m going to be sharing some quick social media marketing algorithm hacks that I know are super timely and valuable to all of you business owners out there, especially considering the state of our economy and the effects of this pandemic. I’m going to talk about hacking the Instagram, LinkedIn, Facebook, Twitter, and YouTube algorithms.  But first, before I start with any of these tips, there’s one thing I want you to remember when… Read more

Earth Day - 5 Sustainability Tips for Business Owners

5 Sustainability Tips for Business Owners this Earth Day

April 22, 2020

Happy Earth Day! Today I’m sharing 5 tips as to how you can celebrate Earth Day by making your business more sustainable. Business Sustainability Tips Reduce, reuse and recycle. When I hosted my workshops in the not-so-distant-past, I would print lots of fully branded workbooks and worksheets for my attendees so that could leave with beautiful materials and notes from class. Not anymore. Now I’m all about digitizing all of my workbooks and worksheets, and… Read more

Advice from Successful Self-Made Business Leaders

April 14, 2020

Starting your own business is no easy task. There are a variety of obstacles that small business owners face, including market competition, funding and other unforeseen circumstances. There are plenty of successful startup stories that show what’s possible with the right business plan, strategy, networking, demeanor and, of course, luck. It’s crucial to not let setbacks deter you from your ultimate goal — the self-made businesses that are bringing in billions all started on the ground… Read more

COVID-19 Support - Free Business Offerings

COVID-19 Support: Free Business Offerings for You

March 26, 2020

The COVID-19 pandemic has had an effect on small businesses. As you are most certainly aware – we are in challenging times right now. And I want to do what I can to be part of the solution. Instead of dwelling on the unknowns, I want to proactively help my fellow business owners shift into optimism, creativity, resourcefulness, and above all, empowerment. I feel so inspired and driven to serve my community, and so I’ve… Read more

The One Test to Ensure Your Business Idea Makes Money

One Test to Ensure Your Business Idea Makes Money

February 12, 2020

Now that you have your business ideas from the last blog post, it’s time to find out which one makes money! This can be the scariest part for some of us, because it means we have to connect with others and think outside the box, while potentially risking failure, judgement and rejection.  But remember – there are millions of entrepreneurs out there that have taken these steps and turned out to have business that are… Read more

5 Ideas to Ignite a Purpose-Driven Business Strategy

5 Ideas to Ignite a Purpose-Driven Business Strategy

January 15, 2020

As you return to your daily routine and start your 2020 personal and professional goals, there’s no better time than now to get back in touch with the soul of your business, also considered, the purpose-driven aspects of your business.  The soul of our business of course encompasses the heart and mind of the founder, but it also has a deeper meaning that extends beyond the survival, intention and purpose of an entrepreneur. It extends… Read more

Marketing for 2020

Marketing for 2020: How will you Succeed this year?

December 12, 2019

How will your business thrive over the next decade? What marketing initiatives do you want to try? What do you want to achieve and learn? How do you want to evolve and grow?  Now is the time to set your business up to really experience the success you have been working for. This means: getting clear about how you will position your offerings, thinking about your monthly content and email marketing initiatives, and putting relevant… Read more

CGC: 5 Reasons You Need a Content Calendar

5 Reasons You Need a Content Calendar (& Bonus: How to Create One)

November 11, 2019

According to a study by the Content Marketing Institute, 70% of B2B marketers planned to produce more content this year than the previous year. With an increase like that, it’s more important now than ever to have a corresponding content calendar that allows you to plan and prepare accordingly. However, content calendars can track more than just your upcoming blogs. If used correctly, businesses can track every form of inbound marketing, from content queues to… Read more

Debunking the Myth of Overnight Success

Guest Blog: Debunking the Myth of Overnight Success

October 15, 2019

Something I tell my clients all the time is this: there is no such thing as an overnight success! This month’s guest blog is from credit.com and it is all about just that. Building a successful business takes time, so you’ve got to be patient. This guest blog will help you find the inspiration to do that. *** Both in the business world and in your personal life, anything that’s truly worth doing takes time,… Read more

3 Approaches to Brainstorming a Business Idea

3 Approaches to Brainstorming a Business Idea

September 12, 2019

As a marketing consultant, brainstorming ideas is one of my favorite things to do. It’s an opportunity to be creative, think outside of the box, and let my mind run wild. If you’re looking to come up with a business idea or expand your business in new ways, this blog will help you through three approaches to brainstorming business ideas.  So, grab your favorite journal and a pen. At the top of the page, write… Read more

101 Life-Changing Quotes to Help You Relax

101 Life-Changing Quotes for Stress Relief that will Help You Relax

August 27, 2019

With the holiday weekend approaching, it’s time to relax and enjoy the last weekend of summer! Here is a guest post from Relax Like a Boss that will inspire you to let go and take it easy. Click HERE to check it out! Read more

4 Essential (and Simple) Rules for Copywriting-2

4 Essential (and Simple) Rules for Persuasive Copywriting

August 7, 2019

Need your copywriting to stand out a bit more? Here are 4 writing tricks that will instantly make you more persuasive. These copywriting tricks are simple but massively important! Do talk with one person at a time.  Have you ever started emails or videos with “Hi everyone” or talk about “all of you out there” all the time? Well, chances are, people aren’t reading your emails or watching your videos in groups. They’re going to… Read more

50 Free List Building Techniques

50 Free List Building Techniques

July 25, 2019

All entrepreneurs need list building strategies. This is especially true when you’re first starting out. You may not hav the funds needed to invest in advertising or expensive marketing. This is why using free list building strategies is imperative to growing your business.  But keep in mind – there’s a bit of a hustle at the beginning, and nobody can do this step for you. You have to choose the strategies on your own and… Read more

All about the CTA

The CTA: Don’t Miss Another Sale

July 11, 2019

Here we’re going to talk about a timeless marketing tactic that can really change how you convert leads to sales. It’s called the Call to Action, or CTA. The Marketing Tool You Need Every piece of marketing that you put out there needs to have at least one CTA. Most of us make the mistake of assuming that our customers know what we want them to do next. We forget to put a call to… Read more

Why You Need a Disruptive Business Model

Why You Need a Disruptive Business Model

June 24, 2019

To close out the month of business models, here is a guest blog from Fundera about the importance of having a disruptive business mode. In it, you’ll find out what it means to be disruptive and then 7 ways to position your business to be disruptive. You’ll also get a list of companies with disruptive business models. Read on! *** Read more

CGC - Business Models 101

Business Models 101

June 13, 2019

This month, I’m talking all about business models, particularly what they are and why you need them! Basically, your business model (or revenue model) is a roadmap for how your business will make money. In other words, what are people buying from you? Remember – if people aren’t paying you for your work, you most likely don’t have a business, but rather a hobby. A business sells things (like a product or service or program) to… Read more

Money Isn't the End Game - Starting a Business for the Right Reasons

Money Isn’t the End Game: Starting a Business for the Right Reasons

May 30, 2019

In rounding up our entrepreneurship theme for the month of May, let’s talk about why it’s important to start a business for the right reasons. We’ll begin with a quote: “You can only become truly accomplished at something you love. Don’t make money your goal. Instead pursue the things you love doing and then do them so well that people can’t take their eyes off of you.” – Dr. Maya Angelou The gist of this… Read more

CGC - Entrepreneurship - Is it Right for You

Entrepreneurship: Is It Right for You?

May 7, 2019

First, you gotta ask yourself: Do you believe that it’s possible for you to run a meaningful and profitable business? If you answered yes, then you’ve just tackled the first step to becoming an entrepreneur! You know that you want the freedom and satisfaction that comes from using your skills to make an impact in the world, on your terms.  But this realization is just the first step. Now you have to create that business.… Read more

CGC - How to Set Your Offerings at the Right Price

How to Set Your Services and Products at the Right Price (& Why I Don’t Like Discounts)

April 24, 2019

When it comes to pricing, you have to think about your big picture – your brand, the competition, and your positioning in the marketplace. You will want to create and review a pricing model for each offering you have within your business, whether it’s a service, product or both. For each offering, from a revenue standpoint, keep two things in mind: 1) how your offering fits into your business suite (which is all the things… Read more

CGC - Clarity Exercise

Clarity Exercise: What You Want, Why You Want It, and How to Get It

March 15, 2019

If you want to create any result in your business, or even your life, you have to know two important things: what you want and why you want it. When starting a business, we have a tendency to do it all. We jump in with as many service offerings as we can think of, and chase as many customers as we can – whether or not those services and customers are in line with our… Read more

CGC - Empowered Marketing Workshop Series

New Workshop Series Starting Soon!

February 14, 2019

Many business owners out there never put “marketing” and “easy” in the same sentence. After all, it can be complicated! How many times have you researched the latest marketing tactics only to feel confused, frustrated, overwhelmed and unsupported? How often do you find yourself spending time throwing marketing ideas at the wall to see what (if anything) sticks? Good news: I can teach you how to market your business. I can help you put an… Read more

CGC - Transforming Your Unique Selling Proposition

Transforming Your Unique Selling Proposition

January 31, 2019

In a previous blog, we talked about your unique selling proposition and how it impacts your overall business message. It is essentially what makes your brand different. It’s what makes it uniquely yours. It’s absolutely essential to identify this if you want to market your business effectively. The secret to finding what makes you unique is not only obvious but easy as well – it’s all about you. You have to quite literally build YOU… Read more

The Importance ofYour Ideal Customer

The Importance of Your Ideal Customer

January 10, 2019

Finding your ideal customer is one of the most important steps in developing a marketing plan for your business. In fact, aside from fine-tuning the passion behind your business and understanding its purpose, finding your “people” is what will drive your marketing messages. What is an ideal customer? Your ideal customer is someone you speak to in every piece of communication coming from your business. Whether you’re promoting a product or a program or even… Read more

CGC - How to Improve the Effectiveness of Your Website

How to Improve the Effectiveness of Your Website

December 13, 2018

Websites aren’t optional in modern business. What’s more is that your website shouldn’t just be pretty, it should truly act as your digital storefront, actively connecting with your audience, generating leads, and then converting them into paying customers. Think about this: When you originally created your website, did you make a list of objectives? What did you want your website to do for you? Or, in other words, why does your website exist? The primary… Read more

CGC - Marketing through Your Pricing Strategy

Marketing through Your Pricing Strategy

November 15, 2018

Does pricing involve marketing? Of course! When it comes to pricing, you have to think about your big picture – your brand, the competition, and how you want to position yourself in the market. With every product or service you offer, you have to ask yourself basic questions when deciding on your pricing model. You first have to consider your income. How much revenue do you want to generate with this offering? And how much… Read more

CGC - How to Build an SEO Friendly Site

All About SEO + A Free SEO Tutorial

October 25, 2018

SEO has become one of those complex technical parts of a website that has become an “expert-only” area. However, I’ve decided it’s time to simplify it for you, at least through a basic approach, so that you can optimize your website yourself. In this free tutorial, I’m going to talk about the basics of SEO, including how to build an SEO friendly site, with tasks you can do on your site and off your site… Read more

CGC - Why Email Marketing Should Be Part of Your Marketing Strategy

Why Email Marketing Should Be Part of Your Marketing Strategy

October 11, 2018

If email marketing isn’t part of your marketing suite, it should be. Here are 6 reasons why email marketing is a marketing channel you shouldn’t ignore. It’s more effective than social media, especially when it comes to customer acquisition. Social media is a great way to engage with customers and strengthen your personal relationships with them. In a previous blog though, I talk about why it’s secondary to email marketing. The biggest reason why email marketing… Read more

CGC - Free Workshop Video Available

Free Workshop Video Available: “How Do I Get the Word Out About My Business”

September 27, 2018

At this time last year, in September 2017, I hosted a workshop at Tribe for their members, entitled “How to Get the Word Out About My Business.” The objectives of the workshop included the following: Learn how to create a brand message with a unique selling proposition, Learn how to differentiate yourself amongst your competition, Learn about the online and offline marketing options available to you, Learn about the pros and cons of each marketing… Read more

CGC - 4 Ways to JumpstartYour MarketingThis Season

4 Ways to Jumpstart Your Marketing Strategy this Season

September 13, 2018

The back to school vibe is all around – we’re heading back indoors, back to full work days (so long, summer hours!), back to the strategy boards and ready to take on the fourth quarter of 2018. Right now is the best time to take advantage of the energy of the season and use it to revitalize and jumpstart your business marketing. Take a look at the four strategies below for some tips on how… Read more

CGC - 3 Rules to Avoid Feeling Overwhelmed with Social Media Marketing

3 Rules to Avoid Feeling Overwhelmed with Social Media Marketing

August 23, 2018

In this blog, I’ll share with you my personal perspective on social media marketing (since I get asked about it so frequently) and then I’ll provide you with access to a social media tutorial that includes three rules to avoid social media overwhelm, along with a few tips and best practices to help you stay efficient with your efforts. My Thoughts on Social Media Marketing My personal opinion of social media marketing is truly based… Read more

Advice from Famous Entrepreneurial Families - Guest Blog by Fundera

Advice from Famous Entrepreneurial Families (Guest Blog by Fundera)

August 8, 2018

Within my business, I typically address and work with the entrepreneur individual – the self-starter and the sole proprietor. However, there’s also a need to address those of us entrepreneurs that start businesses within a group or team. A common and more complex entrepreneurial team is the entrepreneurial family. This week we have a guest blog from Fundera. Here, they share advice from a variety of famous entrepreneurial families. If you’re thinking about starting a… Read more

CGC - Amp Up Your Marketing with this Summer Reading List

Amp Up Your Marketing with this Summer Reading List

July 11, 2018

Below is a list of 20 books related to marketing your businesses. Many of these books are referenced in my Empowered Marketing Program, and others I often recommend to my clients to help them write better, think in different ways, or understand how psychology plays a role in it all. Take a look and add a few to your current summer must-reads! Please note that the following are affiliate links. CGC is a proud affiliate… Read more

CGC: Finding a Blue Ocean in a Sea of Red

Finding a Blue Ocean in a Sea of Red: Differentiating Yourself from the Competition

June 7, 2018

About the Blue Ocean Strategy As a marketing strategist, I’m often asked by my clients, “how do I differentiate myself from the competition?” Aside from focusing on a niche market and utilizing a unique selling proposition, there’s another systematic way to effectively make your competition irrelevant. It involves being a leader, getting creative and really trying to revolutize your industry. There is an incredibly insightful book called Blue Ocean Strategy, written by W. Chan Kim… Read more

CGC: Why Do You Need a Brand

Why Do You Need a Brand? What is a USP? (& A Few Good Exercises to Find Yours)

May 10, 2018

Although a brand and a logo go hand in hand, they are not the same. A logo is a business’ identification in its simplest form via a recognizable mark or symbol. On the other hand, a brand is the emotion behind what someone feels, sees and tastes, when they interact with you on any level. It bears much more responsibility than a logo. For small businesses in particular, branding comes down to creating a positive… Read more

CGC - Are you a Level 1, Level 2 or Level 3 Marketer?

5 Disciplines to Marketing Mastery

April 25, 2018

The following disciplines will hopefully help you to create lifelong habits that will help you become a master of your marketing. Marketing doesn’t have to be scary or difficult or scammy. It’s just about practicing compassionate, effective communication. Here are the five key disciplines that will help you become a marketing master. Discipline 1: Embrace marketing. Check out what other people do to market themselves. Allow marketing to become part of your business strategy. Learn to… Read more

18 Motivational Quotes that will Inspire You

18 Motivational Quotes that will Inspire You to Achieve Your 2018 Resolutions

March 8, 2018

It’s that time of the month in January when people begin to slack or give up on their resolutions. Whether you have made personal and/or professional resolutions this year, now is the time to create and retain lasting habits that serve your end goals. In this blog, I’m showcasing a roundup of quotes from renown influencers and leaders that will hopefully help you create those daily habits, and if you’ve made resolutions, help you stick… Read more

Simplify Your Life with a Few of My Favorite Tips from Top Influencers

February 8, 2018

It has become a recent trend to celebrate something or someone on specific days, weeks or months of the year. Whether it’s National Bacon Day or Immunization Awareness Month, there’s always a reason to celebrate the people, places, behaviors or things you appreciate in your life. This week (August 3 through August 9) is National “Simplify Your Life Week,” and to me, it’s a week that should be observed and celebrated, especially since it’s a… Read more

CGC: Take Your Vision to the Next Level

Take Your Vision to the Next Level for 2018

January 11, 2018

Everything has to start with your vision. If I were to ask you what is your vision for 1 year, 2 years or 5 years, would you know? For the purposes of this blog, we’ll focus on the vision for your business. This vision has to be so clear in your mind that you can painstakingly describe it in the smallest detail. Your vision is more than just a goal or a specific target to… Read more

CGC: 5 Ways to Market Your Business this Holiday Season

5 Ways to Market Your Business this Holiday Season

December 7, 2017

The holidays are here! Amidst the hustle and bustle, who has time to think of marketing strategies and campaigns? I’ve made it easy for you by providing this list of 10 ways you can seamlessly market yourself this holiday season, without feeling stressed or overwhelmed. Give these 10 ideas a try this season, and watch your business thrive. Prepare your calendars. If you have a content calendar for November, December and January, you’re already ahead… Read more

CGC: 7 Reasons You Need a Niche Market

7 Reasons You Need a Niche Market

November 9, 2017

When I refer to niche market, I’m not referring to your target market. Your niche market is actually a combination of your target market and a specific service that you specialize in offering to them. It’s a small market segment that is highly specialized. The more narrowly you can define it, the better. Additionally, strong niche markets don’t just fall into your nap; they must be carefully crafted. Below are seven reasons you need a… Read more

CGC - 3 Digital Marketing Trends Your Business Needs to Try Right Now

3 Digital Marketing Trends Your Business Needs to Try Right Now

October 5, 2017

Each new season comes with new trends and inspiration! How are you refreshing your marketing strategy? Are you redesigning your website? Generating more and better content? Creating a stronger email marketing queue? Jumpstart the last quarter of the year with these digital marketing tactics that are sure to produce results. Whether you’ve heard of them, tried them, or didn’t even know they were available to you, these strategies are current, relevant and valuable. Make the… Read more

Workshop: “How Do I Get the Word Out about My Business?”

September 6, 2017

You’re Invited to a Special Launch of the Tribe & CGC Marketing Workshop Series “How Do I Get the Word Out about My Business?” This workshop is for those independent practitioners and small business owners who find marketing their businesses to be challenging, tiresome, disingenuous, and intimidating. If you’re feeling stuck, lost, or simply wanting more out of how you currently promote your business, then this workshop will help you: Learn how to create a… Read more

Christina Giordano Consulting - Advice for Entrepreneurs from a Few of My Favorites

Advice for Entrepreneurs from a Few of My Favorites

August 10, 2017

Looking to start your own business? Go for it! If you need help with branding, marketing plans, or even a basic plan of action for how to get started, you know who to call. In the meantime, here are some great tips from a few of my favorite entrepreneurs. Bethenny Frankel – Find out if your idea already exists. “Once you have an idea, step one is to find out if your idea already exists.… Read more

3 Free Marketing Tools to Get the Word Out about Your Business

3 Free Marketing Tools to Get the Word Out about Your Business

July 6, 2017

One of the questions I am asked most frequently is “How Do I Get the Word Out?” It’s a heavy question with a very long answer! However, it doesn’t have to be complicated, intimidating or even stressful. It just takes a bit of creativity and some knowledge about the tools available to you. Below are three free marketing tools that I highly recommend. If you’re just getting started in your marketing journey, contact me and… Read more

CGC - 3 Ways to Stretch Your Year End Marketing Spend

3 Ways to Stretch Your End-of-Year Marketing Spend

June 6, 2017

One of the most frequently asked questions marketers get is: “How do we extend our marketing budget and spend less at the same time?” It’s a question that makes some marketers cringe, but it’s also a legitimate issue we’re asked to overcome quite a bit. As businesses are preparing to review the year-end budget just before Labor Day weekend, and make ongoing plans for marketing spend, now more than ever is the time to get… Read more

How to Take Advantage of a long Holiday Weekend

How to Take Advantage of a Long Weekend

May 11, 2017

The “official” last weekend of summer is fast approaching. As a long holiday weekend, you most likely have an extra day off to add to a normal weekend. My guess is you’re dreaming about the beaches, the parties and the backyard barbecues. But have you thought about the ways in which you could really take advantage of this time and improve your wellbeing? Research has shown that shutting down every so often helps us avoid… Read more

5 Practicesof an Effective Communicator

5 Practices of an Effective Communicator

April 13, 2017

Businesses and personalities alike find communication easy, but they often forget that communicating well takes skill. Fortunately, for those that struggle with facilitating positive messages and exchanges of information, good communication habits are the product of regular practice. Keep in mind the following five things that effective communicators do and you’ll be well on your way to sharpening those skills and proudly communicating to fellow businesses, colleagues, and customers. Make sure your communication is reaching… Read more