CGC - Amp Up Your Marketing with this Summer Reading List

Amp Up Your Marketing with this Summer Reading List

July 11, 2018

Below is a list of 20 books related to marketing your businesses. Many of these books are referenced in my Empowered Marketing Program, and others I often recommend to my clients to help them write better, think in different ways, or understand how psychology plays a role in it all. Take a look and add a few to your current summer must-reads! Please note that the following are affiliate links. CGC is a proud affiliate… Read more

Birthday Specials Blog

Birthday Specials: Program Discount + Facebook Ads Tutorial

June 20, 2018

I’d like to share one of my favorite quotes with you: “There is a vitality, a life-force, an energy, a quickening that is translated through you into action and because there is only one of you in all time, this expression is unique. And if you block it, it will never exist through any other medium and be lost. The world will not have it. It is not your business to determine how good it… Read more

CGC: Finding a Blue Ocean in a Sea of Red

Finding a Blue Ocean in a Sea of Red: Differentiating Yourself from the Competition (Exercise Included!)

June 7, 2018

About the Blue Ocean Strategy As a marketing strategist, I’m often asked by my clients, “how do I differentiate myself from the competition?” Aside from focusing on a niche market and utilizing a unique selling proposition, there’s another systematic way to effectively make your competition irrelevant. It involves being a leader, getting creative and really trying to revolutize your industry. There is an incredibly insightful book called Blue Ocean Strategy, written by W. Chan Kim… Read more

CGC: Why Do You Need a Brand

Why Do You Need a Brand? What is a USP? (& A Few Good Exercises to Find Yours)

May 10, 2018

Although a brand and a logo go hand in hand, they are not the same. A logo is a business’ identification in its simplest form via a recognizable mark or symbol. On the other hand, a brand is the emotion behind what someone feels, sees and tastes, when they interact with you on any level. It bears much more responsibility than a logo. For small businesses in particular, branding comes down to creating a positive… Read more

The New Face of Facebook Advertising

April 5, 2018

Facebook advertising is a marketing strategy that I typically recommend to my clients – not only can it be affordable, but it can really work to produce website leads, product buyers, event attendees, new business and more. What makes Facebook advertising so unique is that it gives you the ability to target your ideal clientele. With targeting from location to education to life events, you are able to find the exact buyer you are looking… Read more

18 Motivational Quotes that will Inspire You

18 Motivational Quotes that will Inspire You to Achieve Your 2018 Resolutions

March 8, 2018

It’s that time of the month in January when people begin to slack or give up on their resolutions. Whether you have made personal and/or professional resolutions this year, now is the time to create and retain lasting habits that serve your end goals. In this blog, I’m showcasing a roundup of quotes from renown influencers and leaders that will hopefully help you create those daily habits, and if you’ve made resolutions, help you stick… Read more

Simplify Your Life with a Few of My Favorite Tips from Top Influencers

February 8, 2018

It has become a recent trend to celebrate something or someone on specific days, weeks or months of the year. Whether it’s National Bacon Day or Immunization Awareness Month, there’s always a reason to celebrate the people, places, behaviors or things you appreciate in your life. This week (August 3 through August 9) is National “Simplify Your Life Week,” and to me, it’s a week that should be observed and celebrated, especially since it’s a… Read more

CGC: Take Your Vision to the Next Level

Take Your Vision to the Next Level for 2018

January 11, 2018

Everything has to start with your vision. If I were to ask you what is your vision for 1 year, 2 years or 5 years, would you know? For the purposes of this blog, we’ll focus on the vision for your business. This vision has to be so clear in your mind that you can painstakingly describe it in the smallest detail. Your vision is more than just a goal or a specific target to… Read more

CGC: 5 Ways to Market Your Business this Holiday Season

5 Ways to Market Your Business this Holiday Season

December 7, 2017

The holidays are here! Amidst the hustle and bustle, who has time to think of marketing strategies and campaigns? I’ve made it easy for you by providing this list of 10 ways you can seamlessly market yourself this holiday season, without feeling stressed or overwhelmed. Give these 10 ideas a try this season, and watch your business thrive. Prepare your calendars. If you have a content calendar for November, December and January, you’re already ahead… Read more

CGC: 7 Reasons You Need a Niche Market

7 Reasons You Need a Niche Market

November 9, 2017

When I refer to niche market, I’m not referring to your target market. Your niche market is actually a combination of your target market and a specific service that you specialize in offering to them. It’s a small market segment that is highly specialized. The more narrowly you can define it, the better. Additionally, strong niche markets don’t just fall into your nap; they must be carefully crafted. Below are seven reasons you need a… Read more

CGC - 3 Digital Marketing Trends Your Business Needs to Try Right Now

3 Digital Marketing Trends Your Business Needs to Try Right Now

October 5, 2017

Each new season comes with new trends and inspiration! How are you refreshing your marketing strategy? Are you redesigning your website? Generating more and better content? Creating a stronger email marketing queue? Jumpstart the last quarter of the year with these digital marketing tactics that are sure to produce results. Whether you’ve heard of them, tried them, or didn’t even know they were available to you, these strategies are current, relevant and valuable. Make the… Read more

CGC: 5 Reasons You Need a Content Calendar

5 Reasons You Need a Content Calendar (& Bonus: How to Create One)

September 21, 2017

According to a study by the Content Marketing Institute, 70% of B2B marketers planned to produce more content this year than the previous year. With an increase like that, it’s more important now than ever to have a corresponding content calendar that allows you to plan and prepare accordingly. However, content calendars can track more than just your upcoming blogs. If used correctly, businesses can track every form of inbound marketing, from content queues to… Read more

Workshop: “How Do I Get the Word Out about My Business?”

September 6, 2017

You’re Invited to a Special Launch of the Tribe & CGC Marketing Workshop Series “How Do I Get the Word Out about My Business?” This workshop is for those independent practitioners and small business owners who find marketing their businesses to be challenging, tiresome, disingenuous, and intimidating. If you’re feeling stuck, lost, or simply wanting more out of how you currently promote your business, then this workshop will help you: Learn how to create a… Read more

Christina Giordano Consulting - Advice for Entrepreneurs from a Few of My Favorites

Advice for Entrepreneurs from a Few of My Favorites

August 10, 2017

Looking to start your own business? Go for it! If you need help with branding, marketing plans, or even a basic plan of action for how to get started, you know who to call. In the meantime, here are some great tips from a few of my favorite entrepreneurs. Bethenny Frankel – Find out if your idea already exists. “Once you have an idea, step one is to find out if your idea already exists.… Read more

3 Free Marketing Tools to Get the Word Out about Your Business

3 Free Marketing Tools to Get the Word Out about Your Business

July 6, 2017

One of the questions I am asked most frequently is “How Do I Get the Word Out?” It’s a heavy question with a very long answer! However, it doesn’t have to be complicated, intimidating or even stressful. It just takes a bit of creativity and some knowledge about the tools available to you. Below are three free marketing tools that I highly recommend. If you’re just getting started in your marketing journey, contact me and… Read more

CGC - 3 Ways to Stretch Your Year End Marketing Spend

3 Ways to Stretch Your End-of-Year Marketing Spend

June 6, 2017

One of the most frequently asked questions marketers get is: “How do we extend our marketing budget and spend less at the same time?” It’s a question that makes some marketers cringe, but it’s also a legitimate issue we’re asked to overcome quite a bit. As businesses are preparing to review the year-end budget just before Labor Day weekend, and make ongoing plans for marketing spend, now more than ever is the time to get… Read more

How to Take Advantage of a long Holiday Weekend

How to Take Advantage of a Long Weekend

May 11, 2017

The “official” last weekend of summer is fast approaching. As a long holiday weekend, you most likely have an extra day off to add to a normal weekend. My guess is you’re dreaming about the beaches, the parties and the backyard barbecues. But have you thought about the ways in which you could really take advantage of this time and improve your wellbeing? Research has shown that shutting down every so often helps us avoid… Read more

5 Practicesof an Effective Communicator

5 Practices of an Effective Communicator

April 13, 2017

Businesses and personalities alike find communication easy, but they often forget that communicating well takes skill. Fortunately, for those that struggle with facilitating positive messages and exchanges of information, good communication habits are the product of regular practice. Keep in mind the following five things that effective communicators do and you’ll be well on your way to sharpening those skills and proudly communicating to fellow businesses, colleagues, and customers. Make sure your communication is reaching… Read more