How to Identify Your Niche

How to Identify Your Niche

October 8, 2020

Today I’m going to be talking about your niche, and we’re going to cover a few things. First, I’ll talk about what a niche is, then I’ll talk about why you need one, and then I’ll go into some questions to ask yourself to help you find yours. Following the more practical aspect of this, I’ll talk about it from a soulpreneur perspective, so that you can digest this in a way that is aligned.… Read more

3 Mindset Shifts to Get Through 2020

3 Mindset Shifts to Get Through 2020

September 24, 2020

2020 has been a challenging year to say the least, but the silver lining is that there has been so much transformation, and I’ve been doing my best to ride the waves with a stronger mindset. Here’s what I plan to focus on for the rest of the year as we continue to grow and expand.  Letting Go:  This mindset shift is a tough one because there’s a possibility that it goes deeper than we… Read more

Time Management Tips for Efficiency

Time Management Tips for Efficiency

September 8, 2020

As you start to build your business, things can get to a point where they move pretty quickly. All of a sudden you’ve got content to prepare and email campaigns to draft and offerings to promote. You’ve gotta have your organization and time management skills primed and ready. Here are a few strategies that you can use to find and create time to commit to building your business and being efficient.  Time Management Tip #1:… Read more

Brand Archetypes - Why and How to Use them in Business

Using Brand Archetypes in Your Business

August 27, 2020

The tips that I’m about to share with you in today’s blog about brand archetypes are specifically related to your personality as a brand. All brands have personalities. These can also be viewed as a brand image. I personally like the term personality because it’s often easier for me to step into a personality than it is an image when I write.  Brand Archetypes & Copywriting If you’ve ever heard of the 12 archetypes, these… Read more

Media Relations 101

Media Relations 101

August 13, 2020

Looking to tap into media relations, leverage publicity and press to increase attention around your business? This blog is for you! Why Publicity? Here are 4 potentially reasons:  Because it gives you and your business credibility, Because it raises public perception, positioning you as a thought leader, Because it’s a less expensive and time consuming way to gain visibility, and Because it unlocks opportunities in your business, perhaps opening doors for you with people who… Read more

SEO 101: Basics + Best Practices

SEO 101: Basics + 3 Best Practices

July 23, 2020

This blog is a beginner level review on what SEO is and what it can do for you, along with 3 best practices (both beginner and advanced) that you can integrate into your strategy. 3 Components to SEO On-page SEO refers to the content that’s “on the page,” and how to optimize that content to help boost the website’s ranking for specific keywords. Off-page SEO refers to the links that are directed to the website… Read more

3 Growth Hacks You Need to Try

3 Growth Hacks You Need to Try

July 16, 2020

The following is a guest blog from Taktical Digital. Every company is looking for new ways to grow and differentiate themselves from other brands in their niche. While it’s easy to find articles and blog posts that claim to provide reliable strategies for growth, many of these pieces end up repeating the same generic advice. In this article, we’ll take a closer look at some of the best ways to adjust your growth mindset and… Read more

Standard Flow of a Website that Sells

Building a Website that SELLS

July 7, 2020

When it comes to a website, particularly a homepage, you want to think of it as your digital storefront.  The very first thing that visitors should know when they first land on your website is exactly what you can do for them. That’s it. That’s the big secret. Now there is a standard flow that’s based on psychology but also aesthetics. Here it is: At the top of the page, before the scroll, is a… Read more

Is Your Ideal Customer Able to Find You Online?

Is Your Ideal Customer able to Find You Online?

June 25, 2020

Today I’m going to talk about your ideal customer, and while I’m not going to necessarily dive into the nitty gritty demographics of them, I am going to prompt you with four questions that will help you sell to them.  Many of us are currently working on launches for products or services or new programs, and in order for us to be able to sell these offerings, we really need to understand who we’re selling… Read more

3 Ways to Grow Your Email List

3 Ways to Grow your Email List During Social Distancing

June 11, 2020

Today I’m going to talk about how to grow your email list quickly and easily. These tactics are especially effective in today’s world of social distancing.  It’s important that you have a few things in place before you start growing your email list.  First, you have to have your email provider all set up! Obviously, you can’t build a list if you don’t have a list set up. Sure, you can keep a written list… Read more

Marketing Lessons from the Biggest Names in Beauty - FrangranceX

Marketing Lessons From The Biggest Names in Beauty

June 8, 2020

No matter the industry you are in, marketing your business correctly is crucial to not only increasing sales but also connecting with the right audience. Finding your target market can improve your long-term growth, as you build up a loyal customer base that will buy from you again and again. And no one knows how to garner an enviable cult following quite like the beauty industry. Racking in just under $90 billion in the United… Read more

3 Types of Value You Can Provide Right Now

3 Types of Value You Can Provide for Lead Generation & Customer Acquisition

May 19, 2020

Today I’m talking about the one key element of your marketing: value.  Your business success is directly related to the value you provide to your audience, so think about these questions: What value do your customers get as they consume your content? What will make them trust you? And then want to work with you? And then want to refer you? And then want to keep coming back for more?  There’s a general consensus for… Read more

Social Media Marketing – Algorithm Hacks

May 6, 2020

Today I’m going to be sharing some quick social media marketing algorithm hacks that I know are super timely and valuable to all of you business owners out there, especially considering the state of our economy and the effects of this pandemic. I’m going to talk about hacking the Instagram, LinkedIn, Facebook, Twitter, and YouTube algorithms.  But first, before I start with any of these tips, there’s one thing I want you to remember when… Read more

Earth Day - 5 Sustainability Tips for Business Owners

5 Sustainability Tips for Business Owners this Earth Day

April 22, 2020

Happy Earth Day! Today I’m sharing 5 tips as to how you can celebrate Earth Day by making your business more sustainable. Business Sustainability Tips Reduce, reuse and recycle. When I hosted my workshops in the not-so-distant-past, I would print lots of fully branded workbooks and worksheets for my attendees so that could leave with beautiful materials and notes from class. Not anymore. Now I’m all about digitizing all of my workbooks and worksheets, and… Read more

Advice from Successful Self-Made Business Leaders

April 14, 2020

Starting your own business is no easy task. There are a variety of obstacles that small business owners face, including market competition, funding and other unforeseen circumstances. There are plenty of successful startup stories that show what’s possible with the right business plan, strategy, networking, demeanor and, of course, luck. It’s crucial to not let setbacks deter you from your ultimate goal — the self-made businesses that are bringing in billions all started on the ground… Read more

COVID-19 Support - Free Business Offerings

COVID-19 Support: Free Business Offerings for You

March 26, 2020

The COVID-19 pandemic has had an effect on small businesses. As you are most certainly aware – we are in challenging times right now. And I want to do what I can to be part of the solution. Instead of dwelling on the unknowns, I want to proactively help my fellow business owners shift into optimism, creativity, resourcefulness, and above all, empowerment. I feel so inspired and driven to serve my community, and so I’ve… Read more

The One Test to Ensure Your Business Idea Makes Money

One Test to Ensure Your Business Idea Makes Money

February 12, 2020

Now that you have your business ideas from the last blog post, it’s time to find out which one makes money! This can be the scariest part for some of us, because it means we have to connect with others and think outside the box, while potentially risking failure, judgement and rejection.  But remember – there are millions of entrepreneurs out there that have taken these steps and turned out to have business that are… Read more

5 Ideas to Ignite a Purpose-Driven Business Strategy

5 Ideas to Ignite a Purpose-Driven Business Strategy

January 15, 2020

As you return to your daily routine and start your 2020 personal and professional goals, there’s no better time than now to get back in touch with the soul of your business, also considered, the purpose-driven aspects of your business.  The soul of our business of course encompasses the heart and mind of the founder, but it also has a deeper meaning that extends beyond the survival, intention and purpose of an entrepreneur. It extends… Read more

Marketing for 2020

Marketing for 2020: How will you Succeed this year?

December 12, 2019

How will your business thrive over the next decade? What marketing initiatives do you want to try? What do you want to achieve and learn? How do you want to evolve and grow?  Now is the time to set your business up to really experience the success you have been working for. This means: getting clear about how you will position your offerings, thinking about your monthly content and email marketing initiatives, and putting relevant… Read more

CGC: 5 Reasons You Need a Content Calendar

5 Reasons You Need a Content Calendar (& Bonus: How to Create One)

November 11, 2019

According to a study by the Content Marketing Institute, 70% of B2B marketers planned to produce more content this year than the previous year. With an increase like that, it’s more important now than ever to have a corresponding content calendar that allows you to plan and prepare accordingly. However, content calendars can track more than just your upcoming blogs. If used correctly, businesses can track every form of inbound marketing, from content queues to… Read more

Debunking the Myth of Overnight Success

Guest Blog: Debunking the Myth of Overnight Success

October 15, 2019

Something I tell my clients all the time is this: there is no such thing as an overnight success! This month’s guest blog is from and it is all about just that. Building a successful business takes time, so you’ve got to be patient. This guest blog will help you find the inspiration to do that. *** Both in the business world and in your personal life, anything that’s truly worth doing takes time,… Read more

3 Approaches to Brainstorming a Business Idea

3 Approaches to Brainstorming a Business Idea

September 12, 2019

As a marketing consultant, brainstorming ideas is one of my favorite things to do. It’s an opportunity to be creative, think outside of the box, and let my mind run wild. If you’re looking to come up with a business idea or expand your business in new ways, this blog will help you through three approaches to brainstorming business ideas.  So, grab your favorite journal and a pen. At the top of the page, write… Read more

101 Life-Changing Quotes to Help You Relax

101 Life-Changing Quotes for Stress Relief that will Help You Relax

August 27, 2019

With the holiday weekend approaching, it’s time to relax and enjoy the last weekend of summer! Here is a guest post from Relax Like a Boss that will inspire you to let go and take it easy. Click HERE to check it out! Read more

4 Essential (and Simple) Rules for Copywriting-2

4 Essential (and Simple) Rules for Persuasive Copywriting

August 7, 2019

Need your copywriting to stand out a bit more? Here are 4 writing tricks that will instantly make you more persuasive. These copywriting tricks are simple but massively important! Do talk with one person at a time.  Have you ever started emails or videos with “Hi everyone” or talk about “all of you out there” all the time? Well, chances are, people aren’t reading your emails or watching your videos in groups. They’re going to… Read more

25 Free List Building Techniques

50 Free List Building Techniques

July 25, 2019

All entrepreneurs need list building strategies. This is especially true when you’re first starting out. You may not hav the funds needed to invest in advertising or expensive marketing. This is why using free list building strategies is imperative to growing your business.  But keep in mind – there’s a bit of a hustle at the beginning, and nobody can do this step for you. You have to choose the strategies on your own and… Read more

All about the CTA

The CTA: Don’t Miss Another Sale

July 11, 2019

Here we’re going to talk about a timeless marketing tactic that can really change how you convert leads to sales. It’s called the Call to Action, or CTA. The Marketing Tool You Need Every piece of marketing that you put out there needs to have at least one CTA. Most of us make the mistake of assuming that our customers know what we want them to do next. We forget to put a call to… Read more

Why You Need a Disruptive Business Model

Why You Need a Disruptive Business Model

June 24, 2019

To close out the month of business models, here is a guest blog from Fundera about the importance of having a disruptive business mode. In it, you’ll find out what it means to be disruptive and then 7 ways to position your business to be disruptive. You’ll also get a list of companies with disruptive business models. Read on! *** Read more

CGC - Business Models 101

Business Models 101

June 13, 2019

This month, I’m talking all about business models, particularly what they are and why you need them! Basically, your business model (or revenue model) is a roadmap for how your business will make money. In other words, what are people buying from you? Remember – if people aren’t paying you for your work, you most likely don’t have a business, but rather a hobby. A business sells things (like a product or service or program) to… Read more

Money Isn't the End Game - Starting a Business for the Right Reasons

Money Isn’t the End Game: Starting a Business for the Right Reasons

May 30, 2019

In rounding up our entrepreneurship theme for the month of May, let’s talk about why it’s important to start a business for the right reasons. We’ll begin with a quote: “You can only become truly accomplished at something you love. Don’t make money your goal. Instead pursue the things you love doing and then do them so well that people can’t take their eyes off of you.” – Dr. Maya Angelou The gist of this… Read more

CGC - Entrepreneurship - Is it Right for You

Entrepreneurship: Is It Right for You?

May 7, 2019

The first question you have to ask yourself is this: Do you believe that it’s possible for you to run a satisfying, meaningful, and profitable business? If you answered yes, then you’ve just tackled the first step to becoming an entrepreneur. You know that you want the freedom and satisfaction that comes from using your gifts to make an impact in the world, on your own terms. But this realization is just the first step.… Read more

CGC - How to Set Your Offerings at the Right Price

How to Set Your Services and Products at the Right Price (& Why I Don’t Like Discounts)

April 24, 2019

When it comes to pricing, you have to think about your big picture – your overall brand, the competitive landscape, and how you want to position yourself in the broader marketplace. You will want to create and review a pricing model for each offering you have within your business, whether it’s a service, product or both. For each offering, from a revenue standpoint, keep two things in mind: 1) how your offering fits into your… Read more

CGC - Clarity Exercise

Clarity Exercise: What You Want, Why You Want It, and How to Get It

March 15, 2019

If you want to create any result in your business, or even your life, you have to know two important things: what you want and why you want it. When starting a business, we often jump in with as many service offerings as we can think of, and chase as many customers as we can – whether or not those services and customers are in line with our most authentic and true business vision.  … Read more

CGC - Empowered Marketing Workshop Series

New Workshop Series Starting Soon!

February 14, 2019

Many business owners out there never put “marketing” and “easy” in the same sentence. After all, it can be complicated! How many times have you researched the latest marketing tactics only to feel confused, frustrated, overwhelmed and unsupported? How often do you find yourself spending time throwing marketing ideas at the wall to see what (if anything) sticks? Good news: I can teach you how to market your business. I can help you put an… Read more

CGC - Transforming Your Unique Selling Proposition

Transforming Your Unique Selling Proposition

January 31, 2019

In a previous blog, we talked about your unique selling proposition and how it impacts your overall business message. It is essentially what makes your brand different. It’s what makes it uniquely yours. It’s absolutely essential to identify this if you want to market your business effectively. The secret to finding what makes you unique is not only obvious but easy as well – it’s all about you. You have to quite literally build YOU… Read more

The Importance ofYour Ideal Customer

The Importance of Your Ideal Customer

January 10, 2019

Finding your ideal customer is one of the most important steps in developing a marketing plan for your business. In fact, aside from fine-tuning the passion behind your business and understanding its purpose, finding your “people” is what will drive your marketing messages. What is an ideal customer? Your ideal customer is someone you speak to in every piece of communication coming from your business. Whether you’re promoting a product or a program or even… Read more

CGC - How to Improve the Effectiveness of Your Website

How to Improve the Effectiveness of Your Website

December 13, 2018

Websites aren’t optional in modern business. What’s more is that your website shouldn’t just be pretty, it should be your best unpaid salesperson, working around the clock to grow your audience, generate leads and then convert them into paying customers. Think about this: When you originally created your website, did you make a list of objectives? What did you want your website to do for you? Or, in other words, why does your website exist?… Read more

CGC - Marketing through Your Pricing Strategy

Marketing through Your Pricing Strategy

November 15, 2018

Does pricing involve marketing? Of course! When it comes to pricing, you have to think about your big picture – your overall brand, the competitive landscape, and how you want to position yourself in the broader marketplace. With every product or service you offer, you have to ask yourself basic questions when deciding on your pricing model. You first have to consider your income. How much revenue do you want to generate with this offering?… Read more

CGC - How to Build an SEO Friendly Site

All About SEO + A Free SEO Tutorial

October 25, 2018

SEO has become one of those complex technical parts of a website that has become an “expert-only” area. However, I’ve decided it’s time to simplify it for you, at least through a basic approach, so that you can optimize your website yourself. In this free tutorial, I’m going to talk about the basics of SEO, including how to build an SEO friendly site, with tasks you can do on your site and off your site… Read more

CGC - Why Email Marketing Should Be Part of Your Marketing Strategy

Why Email Marketing Should Be Part of Your Marketing Strategy

October 11, 2018

If email marketing isn’t part of your marketing suite, it should be. Here’s why. Below are some current statistics taken from leading marketing research institutions: According to the Data & Marketing Association, email marketing averages a 3800% ROI (return on investment). According to Campaign Monitor, you’re 6x more likely to get a click-through from an email campaign than you are from a tweet. According to Radicati, a Technology Market Research Firm, a message is 5x… Read more

CGC - Free Workshop Video Available

Free Workshop Video Available: “How Do I Get the Word Out About My Business”

September 27, 2018

At this time last year, in September 2017, I hosted a workshop at Tribe for their members, entitled “How to Get the Word Out About My Business.” The objectives of the workshop included the following: Learn how to create a brand message with a unique selling proposition, Learn how to differentiate yourself amongst your competition, Learn about the online and offline marketing options available to you, Learn about the pros and cons of each marketing… Read more

CGC - 4 Ways to JumpstartYour MarketingThis Season

4 Ways to Jumpstart Your Marketing Strategy this Season

September 13, 2018

The back to school vibe is all around – we’re heading back indoors, back to full work days (so long, summer hours!), back to the strategy boards and ready to take on the fourth quarter of 2018. Right now is the best time to take advantage of the energy of the season and use it to revitalize and jumpstart your business marketing. Take a look at the four strategies below for some tips on how… Read more

CGC - 3 Rules to Avoid Feeling Overwhelmed with Social Media Marketing

3 Rules to Avoid Feeling Overwhelmed with Social Media Marketing

August 23, 2018

In this blog, I’ll share with you my personal perspective on social media marketing (since I get asked about it so frequently) and then I’ll provide you with access to a social media tutorial that includes three rules to avoid social media overwhelm, along with a few tips and best practices to help you stay efficient with your efforts.   My Thoughts on Social Media Marketing My personal opinion of social media marketing is truly… Read more

Advice from Famous Entrepreneurial Families - Guest Blog by Fundera

Advice from Famous Entrepreneurial Families (Guest Blog by Fundera)

August 8, 2018

Within my business, I typically address and work with the entrepreneur individual – the self-starter and the sole proprietor. However, there’s also a need to address those of us entrepreneurs that start businesses within a group or team. A common and more complex entrepreneurial team is the entrepreneurial family. This week we have a guest blog from Fundera. Here, they share advice from a variety of famous entrepreneurial families. If you’re thinking about starting a… Read more

CGC - Are you a Level 1, Level 2 or Level 3 Marketer?

Are you a Level 1, Level 2 or Level 3 Marketer? (+ 5 Disciplines to Marketing Mastery)

July 25, 2018

Answer the following questions to find out which level marketer you are. Think about the word “marketing” for a moment – what comes to mind? I don’t really know what marketing is and I don’t know why I need it. I think I know what marketing is, but I can’t stand it! I love marketing and I see it as my main way to be creative, reach my audience, and serve others. Do you market… Read more

CGC - Amp Up Your Marketing with this Summer Reading List

Amp Up Your Marketing with this Summer Reading List

July 11, 2018

Below is a list of 20 books related to marketing your businesses. Many of these books are referenced in my Empowered Marketing Program, and others I often recommend to my clients to help them write better, think in different ways, or understand how psychology plays a role in it all. Take a look and add a few to your current summer must-reads! Please note that the following are affiliate links. CGC is a proud affiliate… Read more

Birthday Specials Blog

Birthday Specials: Program Discount + Facebook Ads Tutorial

June 20, 2018

I’d like to share one of my favorite quotes with you: “There is a vitality, a life-force, an energy, a quickening that is translated through you into action and because there is only one of you in all time, this expression is unique. And if you block it, it will never exist through any other medium and be lost. The world will not have it. It is not your business to determine how good it… Read more

CGC: Finding a Blue Ocean in a Sea of Red

Finding a Blue Ocean in a Sea of Red: Differentiating Yourself from the Competition

June 7, 2018

About the Blue Ocean Strategy As a marketing strategist, I’m often asked by my clients, “how do I differentiate myself from the competition?” Aside from focusing on a niche market and utilizing a unique selling proposition, there’s another systematic way to effectively make your competition irrelevant. It involves being a leader, getting creative and really trying to revolutize your industry. There is an incredibly insightful book called Blue Ocean Strategy, written by W. Chan Kim… Read more

CGC: Why Do You Need a Brand

Why Do You Need a Brand? What is a USP? (& A Few Good Exercises to Find Yours)

May 10, 2018

Although a brand and a logo go hand in hand, they are not the same. A logo is a business’ identification in its simplest form via a recognizable mark or symbol. On the other hand, a brand is the emotion behind what someone feels, sees and tastes, when they interact with you on any level. It bears much more responsibility than a logo. For small businesses in particular, branding comes down to creating a positive… Read more

The New Face of Facebook Advertising

April 5, 2018

Facebook advertising is a marketing strategy that I typically recommend to my clients – not only can it be affordable, but it can really work to produce website leads, product buyers, event attendees, new business and more. What makes Facebook advertising so unique is that it gives you the ability to target your ideal clientele. With targeting from location to education to life events, you are able to find the exact buyer you are looking… Read more

18 Motivational Quotes that will Inspire You

18 Motivational Quotes that will Inspire You to Achieve Your 2018 Resolutions

March 8, 2018

It’s that time of the month in January when people begin to slack or give up on their resolutions. Whether you have made personal and/or professional resolutions this year, now is the time to create and retain lasting habits that serve your end goals. In this blog, I’m showcasing a roundup of quotes from renown influencers and leaders that will hopefully help you create those daily habits, and if you’ve made resolutions, help you stick… Read more

Simplify Your Life with a Few of My Favorite Tips from Top Influencers

February 8, 2018

It has become a recent trend to celebrate something or someone on specific days, weeks or months of the year. Whether it’s National Bacon Day or Immunization Awareness Month, there’s always a reason to celebrate the people, places, behaviors or things you appreciate in your life. This week (August 3 through August 9) is National “Simplify Your Life Week,” and to me, it’s a week that should be observed and celebrated, especially since it’s a… Read more

CGC: Take Your Vision to the Next Level

Take Your Vision to the Next Level for 2018

January 11, 2018

Everything has to start with your vision. If I were to ask you what is your vision for 1 year, 2 years or 5 years, would you know? For the purposes of this blog, we’ll focus on the vision for your business. This vision has to be so clear in your mind that you can painstakingly describe it in the smallest detail. Your vision is more than just a goal or a specific target to… Read more

CGC: 5 Ways to Market Your Business this Holiday Season

5 Ways to Market Your Business this Holiday Season

December 7, 2017

The holidays are here! Amidst the hustle and bustle, who has time to think of marketing strategies and campaigns? I’ve made it easy for you by providing this list of 10 ways you can seamlessly market yourself this holiday season, without feeling stressed or overwhelmed. Give these 10 ideas a try this season, and watch your business thrive. Prepare your calendars. If you have a content calendar for November, December and January, you’re already ahead… Read more

CGC: 7 Reasons You Need a Niche Market

7 Reasons You Need a Niche Market

November 9, 2017

When I refer to niche market, I’m not referring to your target market. Your niche market is actually a combination of your target market and a specific service that you specialize in offering to them. It’s a small market segment that is highly specialized. The more narrowly you can define it, the better. Additionally, strong niche markets don’t just fall into your nap; they must be carefully crafted. Below are seven reasons you need a… Read more

CGC - 3 Digital Marketing Trends Your Business Needs to Try Right Now

3 Digital Marketing Trends Your Business Needs to Try Right Now

October 5, 2017

Each new season comes with new trends and inspiration! How are you refreshing your marketing strategy? Are you redesigning your website? Generating more and better content? Creating a stronger email marketing queue? Jumpstart the last quarter of the year with these digital marketing tactics that are sure to produce results. Whether you’ve heard of them, tried them, or didn’t even know they were available to you, these strategies are current, relevant and valuable. Make the… Read more

Workshop: “How Do I Get the Word Out about My Business?”

September 6, 2017

You’re Invited to a Special Launch of the Tribe & CGC Marketing Workshop Series “How Do I Get the Word Out about My Business?” This workshop is for those independent practitioners and small business owners who find marketing their businesses to be challenging, tiresome, disingenuous, and intimidating. If you’re feeling stuck, lost, or simply wanting more out of how you currently promote your business, then this workshop will help you: Learn how to create a… Read more

Christina Giordano Consulting - Advice for Entrepreneurs from a Few of My Favorites

Advice for Entrepreneurs from a Few of My Favorites

August 10, 2017

Looking to start your own business? Go for it! If you need help with branding, marketing plans, or even a basic plan of action for how to get started, you know who to call. In the meantime, here are some great tips from a few of my favorite entrepreneurs. Bethenny Frankel – Find out if your idea already exists. “Once you have an idea, step one is to find out if your idea already exists.… Read more

3 Free Marketing Tools to Get the Word Out about Your Business

3 Free Marketing Tools to Get the Word Out about Your Business

July 6, 2017

One of the questions I am asked most frequently is “How Do I Get the Word Out?” It’s a heavy question with a very long answer! However, it doesn’t have to be complicated, intimidating or even stressful. It just takes a bit of creativity and some knowledge about the tools available to you. Below are three free marketing tools that I highly recommend. If you’re just getting started in your marketing journey, contact me and… Read more

CGC - 3 Ways to Stretch Your Year End Marketing Spend

3 Ways to Stretch Your End-of-Year Marketing Spend

June 6, 2017

One of the most frequently asked questions marketers get is: “How do we extend our marketing budget and spend less at the same time?” It’s a question that makes some marketers cringe, but it’s also a legitimate issue we’re asked to overcome quite a bit. As businesses are preparing to review the year-end budget just before Labor Day weekend, and make ongoing plans for marketing spend, now more than ever is the time to get… Read more

How to Take Advantage of a long Holiday Weekend

How to Take Advantage of a Long Weekend

May 11, 2017

The “official” last weekend of summer is fast approaching. As a long holiday weekend, you most likely have an extra day off to add to a normal weekend. My guess is you’re dreaming about the beaches, the parties and the backyard barbecues. But have you thought about the ways in which you could really take advantage of this time and improve your wellbeing? Research has shown that shutting down every so often helps us avoid… Read more

5 Practicesof an Effective Communicator

5 Practices of an Effective Communicator

April 13, 2017

Businesses and personalities alike find communication easy, but they often forget that communicating well takes skill. Fortunately, for those that struggle with facilitating positive messages and exchanges of information, good communication habits are the product of regular practice. Keep in mind the following five things that effective communicators do and you’ll be well on your way to sharpening those skills and proudly communicating to fellow businesses, colleagues, and customers. Make sure your communication is reaching… Read more