Magic and marketing in the same sentence? It’s happening. If love is the frequency of magic, and gratitude is the energy of it…  This work invites love and gratitude into your work. I love what I do, especially after getting really clear about how I serve people.  The work that I do – helping people … When Magic Meets Marketing Read More »

I don’t know if it’s this season of life, something in the cosmos, or the “back to routines” vibe, but I’m feeling the itch to put my big picture vision onto paper and start mapping out a plan to make it happen.  The New Soul’d Series The itch to start a video series has been … Launching Now: Map Out Your Marketing for the Month Ahead Masterclass & New Video Series Read More »

What is the deeper meaning behind your work? This week in the workshop series, it’s all about the S.O.U.L. Method.  What are the… Synchronicities? Observations from Childhood? Unique Strengths & Skills? Life Lessons & Experiences? …That got you to where you are today, doing what you do today, and with so much purpose and passion … The Deeper Meaning Behind Your Work Read More »

Are you selling the right thing? Because you might be selling yourself short.  Time and time again I see passionate and purpose-driven business owners selling the modalities they integrate or the overarching benefits of their work. They sell anything and everything but the actual transformation. You’re not selling massage therapy. You’re not selling energy work. … Are You Selling the Right Thing? Read More »

If I know anything about you, you started your business to be prosperous. Prosperity makes life lighter, simpler, freer. Because, by its very definition, it considers your wellbeing.  Which is something you have always considered! You genuinely understand and value the importance of your wellbeing as it relates to how you live and work.  Prosperity … Prosperity Is An Inside Job Read More »

Have you been feeling the divine spark yet? Since early Spring, as a collective, we are enduring deep and profound moments of fear and uncertainty that makes us question our faith. We are being stretched by the pressure and discomfort that life inevitably brings.But, listen: there’s always hope. Within you.🌟 It is through surrendering to … The Divine Spark is Where It’s At Read More »

When I ended my last newsletter with, “See you on the other side,” neither you nor I figured that would be two months later.Eclipse season opened up a portal for a deep healing journey – one that I’m still emerging from. And as a result, I put myself (along with this Soul’d newsletter and my … I’m Back and All About Being Divinely Resourced Read More »

Thank you eclipse season. You are the gift of divine timing. I don’t know about you, but that one was a doozy. I’m thankful though, because I was given the last piece, the most *epic* culmination of The Money Methods puzzle. You see, I was missing something. I was at a point when I was living in … The Gift of Divine Timing: It’s Okay to Take a Break Read More »

The way that we work with energetics is by tapping into our own energy.  This is something you have readily available to you. Your energy is your life force, and your body is what holds it.  We need to create a space of safety within your body so that money, which is the energy of … How to Work Directly with Energetics Read More »

The biggest money myth of all: Debt is BAD. This idea was ingrained into my thinking for as long as I can remember. But it’s this exact way of thinking that perpetuates the shame, the guilt, and the never ending loop that just creates more of it. Even the “conscious” money mindset coaches and consultants … The Biggest Money Myth of All: Debt is Bad Read More »

I not only need to teach you how to market yourself, I’ve gotta teach you how to make money from it.  This is the double-sided coin of my work. If you don’t know how to market yourself in an aligned and authentic way, you won’t make money. If you don’t know how to make money … You’re Marketing to Make Money Read More »

This is diving into the uglier side of marketing, and I need to give you a heads up: it’s not pretty.  Because we’re in the murky waters of unethical territory. I don’t like to dive in here much, but let’s just dip our toes so that you can see the monster I have to wrangle … The Murky Marketing Monster Read More »

What’s the vague train? Well, it’s when what you’re selling is not what you’re actually selling. You’ve heard it all before….😝 “I help you get to 5 figure months.”😝 “I help you embody your next level life.”😝 “I help you become who you were meant to be.”😝 “I help you unleash your inner CEO.”😝 “I help you heal yourself.”Listen, I’ve … Time to Get Off the Vague Train Read More »

This past weekend, I channeled two new methods that I’ve been working on internally for several months now. However, they have nothing to do with marketing. And I’m going to call them: My Money Methods.  Now, you may be thinking: Christina, how are marketing and money related?  Well, money is a result of marketing… You … The Other Side of Marketing (& It’s NOT About the Strategy) Read More »

Here’s what ethical marketing comes down to: NO MORE BS. We don’t need to overcomplicate this. ​​ Ethical marketing means you finally own and can articulate what you actually do so that you can market something real.  No need to add in the fluff and the buzzwords and whatever is trending.  No need to make​ … Ethical Marketing = No More BS Read More »

I’m spreading the love this month.❤️ But first…I want to answer your deepest question: WTF is Magic Marketing? Good question! If you’ve been around for awhile, I’m guessing you’ve wondered this once or twice. I’ve often wondered it myself… except it sounds more like: “Why TF did God, the universe and my higher self grant … Spreading the LOVE + WTF is Magic Marketing? Read More »

It’s story time! (More on Magical Marketing later!) (I think you’ll like this one.) In case you didn’t know, I’ve been in the marketing industry since 2009. And I started my business as a marketing consultant in 2013. And I’ve truly seen it all… From when I was contracted to work with digital marketing agencies… … Magical Marketing: Opens 2/1/2023 Read More »

Happy (True) New Year, and by the way, allow me to give a little update of what this new year brings… The new energy of business building requires an elevated marketing approach… which requires a new way of talking to your audience about your offer.  Hear me out: You offer a transformation. Whether it’s helping … Happy (True) New Year + Exciting Updates Read More »

Happy 2023. (Notice I didn’t say happy new year.) Because, for over the past few years, the January 1 New Year vibes just haven’t truly vibed with me.  Sure, the holiday festivities wind down, the talk of “resolutions” and goal setting is in the air, and the return to routines and productivity is underway. But, … Happy 2023 + Honor Your Winter Read More »

Happy Holidays, fellow entrepreneur! Before I sign off for the remainder of the year, I wanted to wish you a magical end to 2022. And thank you for being here with me.  I wanted to also let you in on what I’ll be focusing on over the next few weeks in case it inspires you … Being an Entrepreneur: Valuing the Contraction Before the Expansion Read More »

Tis the season to… Work? Play? Be merry? And bright? How will you show up? I took a poll on Instagram not too long ago to find out how my community was planning to show up over these six weeks of the holiday season.  When I was in the corporate world (mind you, over 15 … How to Show Up Intentionally During a “Slow Down” Time Read More »

One thing my people love is the power of manifesting. And while we absolutely *love* the magic of manifesting, we forget that marketing actually *is* manifesting… in action.  Meaning: through marketing, you are quite literally taking the “action” part of co-creating with the Universe. You’re showing that you are ready to give and receive. You’re … Marketing *is* Manifesting Read More »

This is the lie that business owners have been led to believe about marketing: That it is complex and time-consuming and downright difficult and wayyyy too much for you to handle. I’ve been in the game for over 15 years now. And what you’ve been led to believe is BS. I used to be wildly … The Big Lie About Marketing Read More »

Do you desire this for your marketing, too? *I desire my business to be BIG.* And then does this thought creep in… *But can I be big enough to make it happen?*  Meaning: Can I be consistent enough? Persistent enough? Can I believe in my skillset, knowledge and expertise with so much conviction and share … How to Make Marketing Manageable Read More »

Confused about how to show up in your messaging as you market yourself? Tongue-tied when people ask you what you can do for them? Offer something incredible but unsure how to put it succinctly into words? Good news – I can tell you what you actually do! And I can tell you how you can … Is Your Messaging Confusing People? Read More »

Let’s bust a couple of marketing myths that might be holding you back from truly showing up and shining bright. Myth #1: You need thousands of followers.  Listen: I know people with thousands of followers and with just as much engagement as I have. (I have less than 1000 followings right now on IG after … Marketing Myths I Want to Bust Now Read More »

Over the course of the last several months, I realized that what I do is basically root cause healing for the burnt out business owner, who’s sick and tired of marketing themselves. Because, I’ve been there too. For so long, I was scrambling around looking for someone who’s got the magic formula – who’s done … Root Cause Healing for the Burnt Out Business Owner Read More »

Think for a moment about your marketing strategy. What’s coming up? Are you feeling… Icky? Cringey? Uncomfortable? Tongue-tied? Petrified?  You’re not alone.  One of the main setbacks I see with entrepreneurs when it comes to how they market themselves is this:  They aren’t confident in the message that they are selling.  I’m sure your work … This Is What You’re Craving in Your Marketing Strategy Read More »

It’s easy to get so wrapped up in the current day tactics of marketing, that we forget through our businesses, we first and foremost: serve. Now, I’m not placing blame or shame on anyone. If I’m being honest, in my nearly 10 years of entrepreneurship, I’ve lost sight of this myself many, many times.  However, … Welcome to A New Marketing Era Read More »

During my really busy weeks with a big workload and lots of projects in the queue, alignment is priority number one. I not only double down at my desk. I double down on my mat too. The activities that keep me aligned are what I prioritize no matter what’s in the queue for the week. … Why I Created The L.I.F.E. Method (& Why Alignment Matters) Read More »

Marketing your business, particularly in this online space, is all about how you show up for it.  Are you walking the talk? Are you leading by example? Are you showing up for yourself so that you can show up for others in a way that is aligned to your word, your truth, your message? Or … How Marketing and Alignment Collide Read More »

Welcome to a new season of transformation. I’ve taken some time away from my work this summer… mostly to realign. I’ve also invested in myself, especially in my well-being, and as a result, my business is emerging once again, reborn, renewed and revitalized. Here’s the truth: as an entrepreneur, you’re on a never-ending journey of … Welcome to A New Season of Transformation Read More »

This time away from my business has given me so much clarity. I’ve realized that I have been, for quite some time, overcomplicating what I do and how. Because I too believed in the lie that business has to be hard, that marketing has to be hard, that what I sell has to be overly … I Make Marketing Fun Read More »

How do I know if I’m on the right track? Well, lately… I’ve been doing something crazy.  I took off the summer.  Made it a vacation for myself and the boys.  Unplugged. Relaxed. Had fun.  And it was wonderful.  Because it made me realize that I’m done.   Done feeling like I’m obligated to show up … How to Know You’re On the Right Track Read More »

For all my business owners: this heart-felt blog is especially for you! There are likely hundreds, if not thousands, of people just like you with the same skillset, knowledge and expertise.  They are also probably following the same formulas, strategies, scripts and to do lists to market themselves.  Except you’ve got one thing that they … Get to the Heart of It Read More »

I don’t know about you but I’m so done following the rules… your rules, their rules, heck, even my own rules!  From the absurdities of the social algorithms to the policing of content by followers and non-followers alike, it’s all just utterly ridiculous. And it takes the fun out of what we’re all doing on … This is Your Permission to Break the Rules Read More »

Has this thought ever crossed your mind? “I feel like I’m a failure in business.” First of all: you’re not alone. This thought has crossed my mind more often than not in my nearly 10 years as a business owner. “I had a (launch/client/project/contract/etc.) that flopped and fell through. And therefore, I failed.” -Said every … What Does Failure Actually Mean to You? Read More »

Lemme tell you about the summer vibe I’m all about right now…  Over here, in my corner of the world, we’ve been: spending time outside, adventuring together as a family, and seriously reducing our “working” hours. As a result: I’ve shown up online a little less. I’ve focused my marketing efforts towards a relational approach (communities, networking, … Where Is Your Compass Pointing? Read More »

Over the past few weeks, I surveyed my community (which is something I typically do, mid-summer.) I do it to see how I can recharge my content, rejuvenate my messaging, but mostly to see if what I am doing is making a difference. The turnout of responses was the largest of my career. One of … You’re Making a Difference – Trust Me! Read More »

My June 21st birthday message to you… If there’s one thing, one piece of soul-powered inspiration that I would share with you over and over again… one message that comes from my heart and epitomizes all of the knowledge and experience that brought me to where I am today… one thing, just one, it would … My Birthday Blog – This is 35 Read More »

This season of life is asking me to re-align and pivot in ways I never thought possible. And lately, while I’m in the midst of running the pilot program of The Soul-Powered Business Program, I’m also taking the space I need to ensure that its curriculum, delivery and experience is in alignment with my vision … You Are Just One Pivot Away Read More »

In a previous blog post, I talked about the energy of alignment – and that once you commit to living your life in an aligned way, there are energies around you that protect that alignment. I’m currently in a state of actively re-aligning. It’s kind of like being in the late third trimester of pregnancy… when … Re-Aligning for Even More Ease Read More »

Rest is productive. This is something that I have known to be true for quite some time but have only recently decided to put fully into practice. You see, it’s easy (especially for a Type-A-Recovering-Perfectionist like me) to get caught up in being consistent for the sake of consistency.  Maybe that’s how it used to … Rest Is Productive Read More »

“I just have to get this figured out and then I can finally: (fill in the blank.)” How many times have you thought this in the course of your life? Whatever it is that we are focusing on (be it parenthood, health, marriage, relationships, business, spirituality, etc.), there’s a desire to “figure it out” before we … You’ll Never Have it All Figured Out Read More »

The difference between me and most marketing consultants is that I’m not trying to teach you how to fit in. I’m teaching you that you already belong.  Yes, I can come up with killer campaigns. Yes, I can innovate all the livelong day. Yes, I can come up with some  really great sellable and scalable ideas. But I don’t … Stop Trying to Fit In When You Already Belong Read More »

There’s a new kind of marketing I want you to embrace… a new way to market yourself. The kind that’s rooted in love.  Instead of a fear-based marketing approach, (which is still running rampant amongst business owners and taught within the marketing community), I’m here with a new way. It’s actually the foundational principle of … The New Way to Market Yourself Read More »

The soul-powered approach to business is the only one worth investing in. Because it’s based entirely on YOU. You are quite literally investing in who you are at a soul level and relying on THAT to build a business you can’t wait to wake up to. You’re not investing in anyone else’s pathway to success. You’re investing … The Soul-Powered Approach: The Only Investment that Matters Read More »

Let’s talk about an affliction I see so often in big-hearted business owners… I like to call it: The Business Burnout Bug  And it’s a nasty one. Symptoms: Fumbling around… chasing one shiny thing after the next… looking for all the answers outside of themselves… Chronic fatigue… from flailing, spinning your wheels, doing all the … Enrollment Is Open: The Soul-Powered Business Program Read More »

When I started my business journey back in June of 2013, I just did what I thought I was supposed to do. I thought I was chasing the dream! And so I hustled… I chased every client, and I offered every service – whether or not those clients and services were aligned with who I … Why You’ve Gotta Chase the Dream, Instead of the Dollar Read More »

Are You a Heart-Centered Business Owner? Here’s what I’ve noticed in our world: It’s really easy to throw around the word “heart-centered” AND define it as serving from a place of radical compassion… towards others. Here’s the thing though: If you get burnt out while serving others, you’re not heart-centered. If you find yourself stressing … The True Meaning of Heart-Centered Entrepreneurship Read More »

As I prepare for the launch of my program, I’m reminded once again of the feeling of anticipation, anxiety and even apprehension, just before enrollment opens. This launch is the quite literally the launching pad into my dream life.  Thoughts race through my head: “Will anyone enroll? Will they like my program? Does this work … 5 Fast & Hard Truths on the Way to Your Dream Life Read More »

Believe it or not, the path of inspiration wasn’t on my radar until my early 30s. I used to have a heck of a time figuring out what inspires me, and I used to find consolation in the fact that so many others did too. How we got here isn’t hard to figure out… We’ve … Path of Inspiration = Path of Least Resistance Read More »

This blog is a bit different and somewhat of a stand-alone as it relates to the rest of my content. It’s more a pep talk as we think about the choices we have in business. I’m going to be real with you for a minute. I’m tired. Between the early morning wake-up and a full … Showing Up for You and Your Business: Options vs. Choices Read More »

A few weeks ago, I was triggered by something I read online by a coach that I follow. She said something along the lines of how our businesses aren’t meant to light us up, that we don’t need to love our businesses.  It felt like a punch in the gut, because it invalidated the core … Your Permission to Light It Up Read More »

What is your most important business asset? It’s you.  I’ve said it once and I will say it again: You are the most precious, the most valuable, the most vibrant element of your business. Without you, your business isn’t alive. Without you, your business won’t shine. It simply will not thrive.  I’ve been in business … This is Your Most Important Business Asset Read More »

One of the biggest belief-shifting statements that I wish I was told at the beginning of my entrepreneurial journey, almost 10 years ago, is this: “You get to choose your hard.” This statement is true for every area of your life where you desire change. Whether it’s for nurturing relationships, losing weight, making money or … What It Means to “Choose Your Hard” Read More »

I was recently talking to a colleague of mine, and she was in complete “social sharing paralysis.” “I have all of these interests that I feel make me…well, me,” she said. “I know that I should focus on my business when I am marketing myself, but I feel the urge to get outside the box.” … Stuck in Social Sharing Paralysis? Read This. Read More »

One of my favorite quotes is, “To be inspired is to be in spirit.” The fact that “inspired” and “in spirit” look and sound so similar to each other is no coincidence. The idea is that when you are inspired, you are walking your spirit’s path. You are “in spirit.” Things click effortlessly, synchronicities abound, … 3 Ways You’re Not Showing Up from a Place of Inspiration Read More »

Now more than ever, we need leaders who don’t just talk about it – they *be* about it! The world is yearning for leaders who can show them the way to a better, happier life. And if you’re in the business to make that happen for others, then the world needs you.  We need big-hearted … 3 Ways to Show Up as the Leader that You Are Read More »

It recently dawned on me that I have been playing small for as long as I can remember. In early 2020, when I first started sharing more on social media, I’d have massive anxiety. I’d text my husband and tell him I was shaking before I’d hit “post.” And this wasn’t long ago. It was … Stop playing small. Show up. Be seen. Shine. Read More »