August 2020

The tips that I’m about to share with you in today’s blog about brand archetypes are specifically related to your personality as a brand. All brands have personalities. These can also be viewed as a brand image. I personally like the term personality because it’s often easier for me to step into a personality than …

Using Brand Archetypes in Your Business Read More »

Looking to tap into media relations, leverage publicity and press to increase attention around your business? This blog is for you! Why Publicity? Here are 4 potentially reasons:  Because it gives you and your business credibility, Because it raises public perception, positioning you as a thought leader, Because it’s a less expensive and time consuming …

Media Relations 101 Read More »