Author: Christina Giordano

You'll Never Have it All Figured Out

You’ll Never Have it All Figured Out

“I just have to get this figured out and then I can finally: (fill in the blank.)” How many times have you thought this in the course of your life?

Whatever it is that we are focusing on (be it parenthood, health, marriage, relationships, business, spirituality, etc.), there’s a desire to “figure it out” before we can finally: start the thing, take an action, change a behavior, be more present, take a break, the list goes on…

What I’ve come to realize is that for me, have it “figured out” often translates to: Let me put as much thought and energy and action into something so that I can have full control of the outcome and bypass any challenge or setback that comes my way. Sounds exhausting? Yes, yes it is. 

But what if instead of figuring it out, you believed life was figuring it out for you… *Queue the jaw drops, shutters, shakes, WHAT THE and HELL NAH vibes.* I hear you. That’s what I thought too. Until I realized that’s part of what I’m meant to teach you.

There’s a magical element to marketing that nobody talks about because nobody truly releases the pressure valve enough to embrace the emptiness that “figuring it out” fills up. I attempted to teach it through a “soul-powered” approach, but then God said, “nah, bigger.”

The approach might look different, but the methods stay the same. And they will soon be available in a self-study-only format. Because the vibe is you doing the dang thing in your time on your own timeline. 

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Stop Trying to Fit In When You Already Belong

Stop Trying to Fit In When You Already Belong

The difference between me and most marketing consultants is that I’m not trying to teach you how to fit in. I’m teaching you that you already belong. 

Yes, I can come up with killer campaigns. Yes, I can innovate all the livelong day. Yes, I can come up with some  really great sellable and scalable ideas. But I don’t need to prove my greatness. I want to bring out yours.  

You already have everything you need within you to show up for your business. You are already “soul-powered” – maybe you just need to connect with it, clarify it and finally commit to what you know in your heart. 

How many times have you altered your program or strategy or promo beecause you were influenced by someone else’s? 

How many times have you not said or not expressed something because you were afraid of what someone might think?

How many times have you inauthentically showed up because that’s what you thought you were supposed to do?

It’s about time we got back to the truth and the root of who we are and why we do what we do. 

You don’t have to show up like so-and-so to get leads. You don’t have to do “all the things” to get results. You don’t have to do anything that doesn’t feel aligned to be seen.

(And the people who tell you the opposite of this are most likely doing things that are out of alignment with what they themselves desire too.)

The problem is that we are so pressured to fit in. We allow all the best practices and old conventions and “shoulds” get stuck in our heads and then subsequently wander away from what we know in our hearts.

What if it was safe for you to do things your way? What would you do differently?

Start there.

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The New Way to Market Yourself

The New Way to Market Yourself

There’s a new kind of marketing I want you to embrace… a new way to market yourself.

The kind that’s rooted in love. 

Instead of a fear-based marketing approach, (which is still running rampant amongst business owners and taught within the marketing community), I’m here with a new way.

It’s actually the foundational principle of my L.O.V.E. Method – the last and final method of the Soul-Powered Business Program. 

Because I’m just sick of people telling you that you’re incapable. 

I want to show you what’s possible. 

>>>NOT BECAUSE I THINK YOU LACK ANYTHING.<<<

But because you already have everything within you – right now, as you are – to build the life and business of your dreams. 

Marketing should be empowering. It should be fun. It should be uplifting and expansive. 

The only reason people are afraid to market themselves is because they’ve been taught that scaring others into buying is the only way to make a buck. 

In my opinion, it’s the thing that keeps you stuck. 

The way forward is love. The way up is faith. And fear has no place there. 

…At least if I have anything to do with it. 

The Soul-Powered Business Program first launch specials expire THIS FRIDAY. The kick-off call is at 9:30am on the 6th. See you there?

The Soul-Powered Approach: The Only Investment that Matters

The Soul-Powered Approach: The Only Investment that Matters

The soul-powered approach to business is the only one worth investing in. Because it’s based entirely on YOU.

You are quite literally investing in who you are at a soul level and relying on THAT to build a business you can’t wait to wake up to.

You’re not investing in anyone else’s pathway to success. You’re investing in your own. You’re investing in your very own essence, your inner knowing, your innate wisdom, your past, your present, your future. You’re investing in every piece and part of you that makes you, well, you.

Because you are magic. You are made of the stuff of stars. There has never been nor will there ever be another YOU on this planet. Why not give it all you’ve got now? Aren’t you tired of wondering if and when it will ever be your time to shine?

With the soul-powered approach, you will never have to wonder that ever again. Because you will just know. You will just start shining.

I created the soul-powered approach so that any kind of entrepreneur out there can apply the method to their own lives and businesses. What you get out of it is going to be entirely different from the next person. It’s going to be entirely different from what I get out of it myself. 

And the true magic behind the soul-powered approach is that it seeps into every area of your life. It’s not just about your business. Nothing ever is. It’s about living, actually *living* – having, doing, experiencing, and loving it all. That’s what it means to be soul-powered.

When you’re soul-powered, you’re not just in it. You’re not just surviving. You’re not just here for a good time.

You’re exploding. 

You’re becoming a version of yourself that you never thought possible so that you can create a reality for yourself that you never thought attainable. This is about you, 2.0. Next level you. Next level business. Soaring, skyrocketing, however you want to fly. You’re doing it all – your way – the ONLY way – that gives you meaning, purpose, and out-of-this-world fulfillment. 

What else could be more worth it than that?

For more info about the program, CLICK HERE.

The Soul-Powered Business Program

Enrollment Is Open: The Soul-Powered Business Program

Let’s talk about an affliction I see so often in big-hearted business owners… I like to call it: The Business Burnout Bug 

And it’s a nasty one.

Symptoms:

  • Fumbling around… chasing one shiny thing after the next… looking for all the answers outside of themselves…
  • Chronic fatigue… from flailing, spinning your wheels, doing all the things, wondering if you’re doing it right…
  • Imposter syndrome bouts… “how dare I be so great and shine so bright!?”
  • Comparisonitis attacks… “they do it & say it so much better though…”
  • Confusion… “why is entrepreneurship working out for everyone but me?”
  • Stuck in inaction… you’ve tried everything and don’t know where to turn next…
  • Moments of self-doubt and hopelessness…
  • Weakness of the faith muscle…

Causes (varies):

  • Cultural: Seldom focus on inspiration. 
  • Environmental: Constant beratement of limiting narratives and distractions. The pathological need to start something new but never see it through. 
  • Social: The desire to be liked. To conform. The need to prove your worth through what you know, rather than who you are. The rampant use of an outdated, broken approach to marketing. 
  • Biological: Overthinking. Analysis paralysis. Driven by the need to control.

Treatment: The Soul-Powered Business Program

A new way to market yourself that is led entirely by your soul. Powered by 3 practical and straightforward methods that help you discover, define and *decide* how you will show up, be seen and shine. Supported with over a dozen supplemental lessons. Accompanied by as many workbooks and bonus resources. Backed by a community of soul-powered entrepreneurs. Fortified through live calls with your soul-powered guide: me. 

No filler. No fluff. Just what you need to create the transformation within yourself and your business AND start building momentum NOW.

And it opens for enrollment TODAY. 

These premiere launch specials expire FOREVER on May 6:

  • Get a 1-hour 1:1 Session with Christina to be used in May 2022
  • Get a homepage review & analysis of your website by Christina in May 2022
  • Get interviewed by Christina in her Soul-Powered Series on IG
  • Submit a blog post to be featured here in the Soul-Powered Scoop 

Click here for more info!

Why You’ve Gotta Chase the Dream, Instead of the Dollar

Why You’ve Gotta Chase the Dream, Instead of the Dollar

When I started my business journey back in June of 2013, I just did what I thought I was supposed to do. I thought I was chasing the dream! And so I hustled… I chased every client, and I offered every service – whether or not those clients and services were aligned with who I wanted to work with and what I wanted to provide. 

What I was really chasing was the dollar, and I got the dollar.

But I never got the dream… of peace, fulfillment, satisfaction, ease and joy.

I became burnt out, resentful, sick and tired… and then sick and tired of being sick and tired.

I didn’t like my day-to-day schedule. I didn’t like my business model. I didn’t like my marketing strategy. I didn’t like how I was showing up for my business, because it didn’t feel like I was showing up as ME or FOR me at all. I almost quit. Almost.

Instead, I prayed: “Please show me a better way.”

Years later, I’m here to show you the better way.

It all starts with The L.I.F.E. Method.

This method helps you define how to show up in business, in a way that is aligned with who you are and what you desire.

Here’s the truth: you are co-creating your life with all the powers that be. (God, the Universe, Spirit, etc.) And, your desires have been put within you for a reason.

If you want to experience change in any area of your life, especially your business, you have to do *your* part in showing up differently for it, beginning with yourself.

How you show up is determined by what you want to *embody* and in coordination with The L.I.F.E. Method, that means defining your desired Lifestyle, Identity, Feelings and Expression.

You’ve got nothing to lose and potentially everything to gain…

CLICK HERE to download the free method…

…And dream big.

The True Meaning of Heart-Centered Entrepreneurship

The True Meaning of Heart-Centered Entrepreneurship

Are You a Heart-Centered Business Owner?

Here’s what I’ve noticed in our world: It’s really easy to throw around the word “heart-centered” AND define it as serving from a place of radical compassion… towards others.

Here’s the thing though: If you get burnt out while serving others, you’re not heart-centered. If you find yourself stressing over marketing yourself, you’re not heart-centered. If you feel like you are constantly pushing, pulling, “efforting,” and flat-out flailing, you’re not heart-centered.

You are heart-centered when you are deeply aligned with your desires, your purpose, your magic, your power…and showing up for it. And ultimately, showing up for you. That’s fulfillment. That’s heart-centered.

You are only heart-centered in business when the foundation of your business is aligned with who you truly are. Does this sound like where you are in business right now? Because if not, I’ve got a solution for you. 

The Soul-Powered Business Program includes my three one-of-a-kind proprietary methods (The L.I.F.E. Method, The S.O.U.L. Method, and The L.O.V.E. Method) that gives you a practical and thoughtful approach to creating an aligned foundation. 

The L.I.F.E. Method helps you embody the life and business of your dreams, by getting crystal clear on your desires as they relate to your ideal Lifestyle, Identity, Feelings and Expression. Embodiment is a result of alignment. And alignment is a result of this type of clarity.

The S.O.U.L. Method gives you a glimpse of your destiny by helping you connect the dots that led you to where you are today and how you can get to where you want to be. You can’t get from point A to point B without first understanding how you are meant to show up for it. 

The L.O.V.E. Method amps up the business building roadmap with the needle-moving strategies you can use to jumpstart your momentum and feel like you finally have a marketing strategy that will work. This coupled with revitalized faith in your path makes you unstoppable.  

Aside from these methods and over 15 corresponding lessons, the Soul-Powered Business Program includes worksheets and workbooks, live calls, hot seat coaching, a community, and a free trial of the Soul-Powered Society membership.

Loads of launch specials await you as well. Being the first launch, I’m going big, so don’t miss out. Follow this link to get access: https://giordanochristina.activehosted.com/f/19 

Subscribe to the CGC newsletter for weekly content and journal prompts to get you closer to your dream business and life: https://christinagiordano.com/join/

5 Fast & Hard Truths on the Way to Your Dream Life

5 Fast & Hard Truths on the Way to Your Dream Life

As I prepare for the launch of my program, I’m reminded once again of the feeling of anticipation, anxiety and even apprehension, just before enrollment opens. This launch is the quite literally the launching pad into my dream life. 

Thoughts race through my head: “Will anyone enroll? Will they like my program? Does this work even matter?”

And if I keep very quiet, and get very still, all I can hear in response is a resounding, “YES.”

It’s taken a lot of work to get to where I am today. And, I don’t just mean the actual work that goes into building a program – from the curriculum, to the student experience, to the assets required to promote it. What I’m talking about is the work you don’t see, not even behind the scenes. It’s the kind of work that happens internally, when you’ve gotten to a point in your journey where you have arrived at the precise place you know you are meant to be. 

It’s as if everything you have done has prepared you for this moment, for this time that is so special and sacred and yet, also just another day in your life, just another forward step in the business.

The only thing I have to do now is believe in it – the possibility of succeeding. All I have to do is believe in the spirit of my business, in my program and also in my vision for my dream life. It’s all happening.

I’m going to share with you some fast and hard truths I’ve learned on my way to getting where I am today. 

  1. Not everyone you care for will root for you as you own and step into your power. Those who do are pure gold.
  2. You cannot control if and when you succeed. It’s always a toss up, but always worth it.
  3. Honor the circumstances that have given you comfort and security up to this point. Acknowledge that they may have kept you where you are, but believe that you’re ready for them to drift away. 
  4. Don’t be afraid of being afraid. Normalize feeling all emotions, even the “bad” ones. They can dance with you, but you don’t need to let them take the lead.
  5. What you know (your skillset, expertise) matters. Who you are matters more. Lead by example and put your whole heart into it. 

And one bonus for the road: The easiest and hardest thing you’ll ever have to do as a business owner is believe in yourself. How easy or how hard it is… is entirely up to you.

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Path of Inspiration = Path of Least Resistance

Path of Inspiration = Path of Least Resistance

Believe it or not, the path of inspiration wasn’t on my radar until my early 30s. I used to have a heck of a time figuring out what inspires me, and I used to find consolation in the fact that so many others did too.

How we got here isn’t hard to figure out… We’ve simply grown up in a culture that seldom focuses on inspiration. Instead, we focus on taking the “safer route” of job security, and if we are brave enough to start our own businesses, we look to what others have done and follow their steps for building them. 

So many of us are under the illusion that the path of inspiration is the riskier path. Why? Because of the unknown. Because nobody has walked it yet. I’m here to tell you that the path of inspiration is actually the safest path of them all.

Because when you follow your bliss, you’ve got God, the Universe, and all the forces that be on your side. Opportunities arise. Synchronicities abound. Miracles happen. 

Have you noticed work is easier when you are inspired? Have you noticed that work is more exciting when you are inspired? Have you noticed that wonderful coincidences and circumstances happen like magic when you are inspired? Have you noticed how much more “in flow”  and free and alive you feel when you are inspired?

No matter where you are on your journey, you can redirect and detour to the path of inspiration. I’m here to help you do that.

My Soul-Powered Business Program opens for enrollment in just a few weeks. This program features my proprietary methods, the L.I.F.E. Method, S.O.U.L. Method and L.O.V.E. Method.  (These are the methods that lead you to your inspired path and then set you up to go full speed ahead.)

Subscribe to the CGC newsletter for weekly content and journal prompts to get you closer to your dream business and life: https://christinagiordano.com/join/

Showing Up for You and Your Business: Options vs. Choices

Showing Up for You and Your Business: Options vs. Choices

This blog is a bit different and somewhat of a stand-alone as it relates to the rest of my content. It’s more a pep talk as we think about the choices we have in business.

I’m going to be real with you for a minute. I’m tired. Between the early morning wake-up and a full day of being a stay-at-home working mom, I’m running on a little more caffeine than I would normally be okay with!

But I’m also running towards a vision, towards a dream, with a heck of a lotta hope and faith that what I’m doing is worth it. 

And even though you may not have the same daily challenges as I do, I know that you might be facing some struggles as you build momentum in your business, too. 

I know that you’re probably also tired from showing up each and every day, putting your heart and soul into every word you write and say. I know that you’re probably tired from not seeing the immediate return from all your efforts. I know that you’re probably tired of not having all the options you want to have (like better tech, assistants, childcare, etc. – all the things that having more money can buy.)

But what you do have are choices. You always have a choice. You can choose to be more conscious and intentional in your approach to business building. You can choose to get crystal clear on what matters to you about what you do. You can choose to keep going. You can choose to never give up.

I’ve made my choice. What about you?

We are rapidly approaching Soul-Powered Season… This Spring, I will be launching The Soul-Powered Business Program, and it will include all of my proprietary methods, plus *lots* of access to me (your soul-powered guide). More than anything, I want you to watch your business skyrocket as you expand your ability to nourish the other areas of your life. , More to come.

Subscribe to the CGC newsletter for weekly content and journal prompts to get you closer to your dream business and life: https://christinagiordano.com/join/