No matter the industry you are in, marketing your business correctly is crucial to not only increasing sales but also connecting with the right audience. Finding your target market can improve your long-term growth, as you build up a loyal customer base that will buy from you again and again. And no one knows how to garner an enviable cult following quite like the beauty industry.
Racking in just under $90 billion in the United States in 2018, the cosmetics industry has become a major player in the economy and shows no sign of slowing down anytime soon. So how can the average marketer gain some of the passionate followers and organic press the beauty industry seems to be overloaded with? It turns out, there are a variety of strategic moves that the top companies have made to better market themselves to consumers. And they can be applied to a variety of industries.
From taking advantage of user content to embracing imperfections, below are marketing tips from the beauty industry that have led to major recognition and sales courtesy of FragranceX. Check it out below and let us know what you’ve been able to implement into your business!
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