Each new season comes with new trends and inspiration! How are you refreshing your marketing strategy? Are you redesigning your website? Generating more and better content? Creating a stronger email marketing queue? Jumpstart the last quarter of the year with these digital marketing tactics that are sure to produce results. Whether you’ve heard of them, tried them, or didn’t even know they were available to you, these strategies are current, relevant and valuable.
- Make the most of your Google+ business page. If you do not have a business page yet, set it up immediately, and if you have a storefront, make sure you are on Google Maps. Not only are these low hanging fruit, but both are guaranteed to give you an immediate boost in traffic. Once you have your Google+ business page, take it to the next step and create a post on Google. No, I’m not referring to a regular Google+ post that goes to your business page. This one is different. It allows you to post about events, products, and services, directly to Google Search and Maps. Your timely content will be placed directly in front of consumers when they Google you. The best part is that your customers can take direct action on the post, like signing up, learning more, or buying a product!
- Go live…on Facebook and Instagram! I particularly prefer Instagram for this, because it has an easier interface and is more mobile. Now more than ever, you have the capability to truly establish your business as an industry thought leader. Furthermore, now that we know that 1) more than 50% of video content is viewed on mobile, and 2) marketers who use video grew revenue 49% faster than non video users, this is where you need to be putting your marketing efforts. While live videos on both Facebook and Instagram have been around for some time, more and more people are just now starting to catch on. This live element of social networks is adding a humanistic component to brands, helping to increase the feelings of trust and loyalty amongst customers. The results speak for themselves. Make your mark today!
- Tap into influencer marketing. In a previous blog, I spoke about HARO and how it’s a great way to get started with digital PR. All forms of media from bloggers to journalists need reliable sources for their articles, and they also love receiving content ideas. That’s where influencer marketing comes in. Influencers these days have follower counts in numbers comparable to national publications. Influencer marketing entails the utilization of these leaders for the purposes of driving your brand’s message to a larger market. You do this by inspiring, hiring, or paying these influencers to get the word out for you. Share promo codes with them, give them free stuff, or have them include your services in a round-up post.
Which strategy do you plan to try out this season?