Category: Business

Get to the Heart of it

Get to the Heart of It

For all my business owners: this heart-felt blog is especially for you!

There are likely hundreds, if not thousands, of people just like you with the same skillset, knowledge and expertise. 

They are also probably following the same formulas, strategies, scripts and to do lists to market themselves. 

Except you’ve got one thing that they don’t have…

YOU.

You are the heart of your business.

And knowing this likely answers all of your business building and marketing questions. 

When we reduce marketing to formulas, strategies, scripts and to do lists, we can lose the heart of what we do and why we do it in the first place. 

If you want to: 

Sell more, be seen more, make a bigger impact, be a greater leader, share more effectively, manage your time better, feel aligned, embodied and empowered…

Then get to the HEART of it.

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What Does Failure Actually Mean to You?

What Does Failure Actually Mean to You?

Has this thought ever crossed your mind? “I feel like I’m a failure in business.”

First of all: you’re not alone. This thought has crossed my mind more often than not in my nearly 10 years as a business owner.

“I had a (launch/client/project/contract/etc.) that flopped and fell through. And therefore, I failed.” -Said every entrepreneur, ever. 

And so I’ve been thinking a lot about failure lately… What does it really mean to me?

I took a backwards, inside-out approach to this question (which is a very common approach I take to just about everything)…

If success to me means self-mastery, well then what does failure mean?

Self-incompetence? 

Self-loss? 

Self-shortage? 

Self-lack?

And yet none of this is possible.

…So therefore failure isn’t possible.

We base our entire concept of failure not by looking at ourselves, but by looking at others… what they are doing, saying, sharing versus what we aren’t doing, saying, sharing.

So, what if we truly focus on ourselves… what would we see?

If I focus, I’m able to look at every single launch, project, client, contract and deal from my past and see the bigger picture: the experience that was needed, the lesson that was learned and the wisdom that was gained.

And a perceived failure is just an opportunity for a pivot. A soul-powered pivot.

A failure (or see: blip, challenge, obstacle, etc.) just means that you’re being realigned towards what you actually want, what you truly need, and what you very much desire.

And simply acknowledging and owning that takes consciousness, clarity and a heck of a lot of conviction. 

The Soul-Powered Business Program will soon change to The Soul-Powered Pivot Program as a self-study-only version. Opening date to be released soon. 💕

Check out The L.I.F.E. Method Mini for a sneak peek and to access the waitlist!

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Why You’ve Gotta Chase the Dream, Instead of the Dollar

Why You’ve Gotta Chase the Dream, Instead of the Dollar

When I started my business journey back in June of 2013, I just did what I thought I was supposed to do. I thought I was chasing the dream! And so I hustled… I chased every client, and I offered every service – whether or not those clients and services were aligned with who I wanted to work with and what I wanted to provide. 

What I was really chasing was the dollar, and I got the dollar.

But I never got the dream… of peace, fulfillment, satisfaction, ease and joy.

I became burnt out, resentful, sick and tired… and then sick and tired of being sick and tired.

I didn’t like my day-to-day schedule. I didn’t like my business model. I didn’t like my marketing strategy. I didn’t like how I was showing up for my business, because it didn’t feel like I was showing up as ME or FOR me at all. I almost quit. Almost.

Instead, I prayed: “Please show me a better way.”

Years later, I’m here to show you the better way.

It all starts with The L.I.F.E. Method.

This method helps you define how to show up in business, in a way that is aligned with who you are and what you desire.

Here’s the truth: you are co-creating your life with all the powers that be. (God, the Universe, Spirit, etc.) And, your desires have been put within you for a reason.

If you want to experience change in any area of your life, especially your business, you have to do *your* part in showing up differently for it, beginning with yourself.

How you show up is determined by what you want to *embody* and in coordination with The L.I.F.E. Method, that means defining your desired Lifestyle, Identity, Feelings and Expression.

You’ve got nothing to lose and potentially everything to gain…

CLICK HERE to download the free method…

…And dream big.

The True Meaning of Heart-Centered Entrepreneurship

The True Meaning of Heart-Centered Entrepreneurship

Are You a Heart-Centered Business Owner?

Here’s what I’ve noticed in our world: It’s really easy to throw around the word “heart-centered” AND define it as serving from a place of radical compassion… towards others.

Here’s the thing though: If you get burnt out while serving others, you’re not heart-centered. If you find yourself stressing over marketing yourself, you’re not heart-centered. If you feel like you are constantly pushing, pulling, “efforting,” and flat-out flailing, you’re not heart-centered.

You are heart-centered when you are deeply aligned with your desires, your purpose, your magic, your power…and showing up for it. And ultimately, showing up for you. That’s fulfillment. That’s heart-centered.

You are only heart-centered in business when the foundation of your business is aligned with who you truly are. Does this sound like where you are in business right now? Because if not, I’ve got a solution for you. 

The Soul-Powered Business Program includes my three one-of-a-kind proprietary methods (The L.I.F.E. Method, The S.O.U.L. Method, and The L.O.V.E. Method) that gives you a practical and thoughtful approach to creating an aligned foundation. 

The L.I.F.E. Method helps you embody the life and business of your dreams, by getting crystal clear on your desires as they relate to your ideal Lifestyle, Identity, Feelings and Expression. Embodiment is a result of alignment. And alignment is a result of this type of clarity.

The S.O.U.L. Method gives you a glimpse of your destiny by helping you connect the dots that led you to where you are today and how you can get to where you want to be. You can’t get from point A to point B without first understanding how you are meant to show up for it. 

The L.O.V.E. Method amps up the business building roadmap with the needle-moving strategies you can use to jumpstart your momentum and feel like you finally have a marketing strategy that will work. This coupled with revitalized faith in your path makes you unstoppable.  

Aside from these methods and over 15 corresponding lessons, the Soul-Powered Business Program includes worksheets and workbooks, live calls, hot seat coaching, a community, and a free trial of the Soul-Powered Society membership.

Loads of launch specials await you as well. Being the first launch, I’m going big, so don’t miss out. Follow this link to get access: https://giordanochristina.activehosted.com/f/19 

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5 Fast & Hard Truths on the Way to Your Dream Life

5 Fast & Hard Truths on the Way to Your Dream Life

As I prepare for the launch of my program, I’m reminded once again of the feeling of anticipation, anxiety and even apprehension, just before enrollment opens. This launch is the quite literally the launching pad into my dream life. 

Thoughts race through my head: “Will anyone enroll? Will they like my program? Does this work even matter?”

And if I keep very quiet, and get very still, all I can hear in response is a resounding, “YES.”

It’s taken a lot of work to get to where I am today. And, I don’t just mean the actual work that goes into building a program – from the curriculum, to the student experience, to the assets required to promote it. What I’m talking about is the work you don’t see, not even behind the scenes. It’s the kind of work that happens internally, when you’ve gotten to a point in your journey where you have arrived at the precise place you know you are meant to be. 

It’s as if everything you have done has prepared you for this moment, for this time that is so special and sacred and yet, also just another day in your life, just another forward step in the business.

The only thing I have to do now is believe in it – the possibility of succeeding. All I have to do is believe in the spirit of my business, in my program and also in my vision for my dream life. It’s all happening.

I’m going to share with you some fast and hard truths I’ve learned on my way to getting where I am today. 

  1. Not everyone you care for will root for you as you own and step into your power. Those who do are pure gold.
  2. You cannot control if and when you succeed. It’s always a toss up, but always worth it.
  3. Honor the circumstances that have given you comfort and security up to this point. Acknowledge that they may have kept you where you are, but believe that you’re ready for them to drift away. 
  4. Don’t be afraid of being afraid. Normalize feeling all emotions, even the “bad” ones. They can dance with you, but you don’t need to let them take the lead.
  5. What you know (your skillset, expertise) matters. Who you are matters more. Lead by example and put your whole heart into it. 

And one bonus for the road: The easiest and hardest thing you’ll ever have to do as a business owner is believe in yourself. How easy or how hard it is… is entirely up to you.

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This is your most important business asset

This is Your Most Important Business Asset

What is your most important business asset? It’s you. 

I’ve said it once and I will say it again: You are the most precious, the most valuable, the most vibrant element of your business. Without you, your business isn’t alive. Without you, your business won’t shine. It simply will not thrive. 

I’ve been in business for almost 10 years now. I started in June of 2013, and at the start (and even through a good chunk of the journey,) I thought my business was MY most important asset. I had it backwards. I was using an outdated, misaligned, broken approach to business building. 

And the truth of the matter is: I knew it all along. I knew deep down that the way I was doing things, which didn’t feel aligned at all, was wrong. But it was massively inconvenient for me to admit this to myself. I’d think to myself, “How could I possibly change things up now? I’ve got this many years under my belt. I may not be happy or fulfilled, but maybe if I push a little harder or do more research or give myself more time to figure this out, I’ll be okay.”

Here’s the thing about spinning wheels: it never ends. It’s a never ending cycle of constant spinning… ruminating… thinking… doing… all the wrong things. Because, getting off the wheel somehow seems scarier than staying on it forever. 

Things only started to change once I got radically honest about this. I had to get radically honest about what I wanted and why. I decided that I wasn’t going to go for anything less than what made me feel alive and aligned. I made a commitment to embody a new form of business building and then show others how they can do it, too.

And so, I said a silent prayer: Teach me how to do this – how to embody the essence of who I am through my work, and I promise I will teach others how to do it, too. And guess what? My prayer is being answered. I know like I know like I know: I can’t mess up what I’ve already put into motion. It’s all happening. 

Here’s what I now know to be true:

You can make an incredible and sustainable living doing what you love, and promoting it in a way that feels freakin phenomenal.

You can take an intentional, soulful approach to building a business – one that begins with a solid, aligned and empowered foundation. 

You can transform the way you do business by embodying the essence of your brand. This is when you truly own your mission, method and message so that you can attract “soul-mate” customers, grow your audience and make an impact in your field. 

It all comes down to this one truth… the one truth that permeates through my body and sends chills up and down my spine. It’s the one truth that makes me come alive and the one thing that lights me up more than anything ever has. You are the soul of your business. 

Want to get aligned, make sound decisions, follow your heart, and be the leader you’ve always dreamt of becoming? Start with who you are, what you want, why you want it. Follow the joy, the intuition, the little inklings that will lead you to where you are meant to be.

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3 Ways You’re Not Showing Up from a Place of Inspiration

3 Ways You’re Not Showing Up from a Place of Inspiration

One of my favorite quotes is, “To be inspired is to be in spirit.” The fact that “inspired” and “in spirit” look and sound so similar to each other is no coincidence. The idea is that when you are inspired, you are walking your spirit’s path. You are “in spirit.” Things click effortlessly, synchronicities abound, life and work are generally easier. Most importantly, sharing what’s on your mind and in your heart is simple.

However, when inspiration hits, we’re often thinking, “But is this relevant to my audience? Will they even care? Is sharing this going to benefit my business?” I’ve been there too and have asked the same questions. Allow me to say this plainly: Say what you want to say. Teach what you want to teach. Share what you want to share. If it’s inspired, it’s relevant. If it’s inspired, someone will care. If it’s inspired, it will benefit your business.

How? Because you are the brand. You are the “thing.” You are the business. Your unique personality, experiences, interests and opinions are meant to come out in your work, especially if you’re taking that soul-powered approach to business building! (And by the way, if you want to learn about the soul-powered approach to business building, the waitlist for The Soul-Powered Business Program is open! Click HERE to join the waitlist.)

Here are three ways you may not be showing up from a place of inspiration. Note: If any of the below apply to you, I want you to truly think about the root cause of this lack of inspiration. It’s time to call your power back and make the changes necessary for you to get aligned again.

  1. You feel as though you are just grinding away. Work is purely exhausting. Your business should never be the cause of your exhaustion. Look to lack of sleep or minimal self-care for that. Working on your business and in your business should be the breath of fresh air that you crave. It should leave you feeling at peace and completely in flow.
  2. You’re acting only out of pressure; not for the fun of it. Whenever you are “efforting” your way through your business, you are working against the current. You’re trying to make a strategy or model or vision work that simply isn’t for you. This doesn’t mean you’re not meant to be an entrepreneur. It simply means you’re meant to do business in a way that is aligned with your soul. 
  3. You compare yourself to others, judge yourself to oblivion and feel disempowered. When we are following our path, and our path alone, there is no competition. It simply doesn’t exist. When you are inspired, the negative distractions don’t seem to matter and the inner critic has nothing to criticize you about anymore. You are in your power. You are moving in the direction you were meant to move. 

We tend to overcomplicate and overthink our actions because there have been so many rules set in place. There are so many voices telling you what to do and what not to do. You were told to hustle and so you hustle. You were told to show up day in and day out, if it’s unaligned, and so you do that. You were told to research the competition, and so you did that. Take a hard stop on all of the above. Allow who you are, what you do, and what you want to share become clear first and foremost inside of you. 

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Top 3 Secrets to Being Consistent to Achieve Your Vision

Top 3 Secrets to Being Consistent to Achieve Your Vision

You’ve got big dreams, but are you being consistent while showing up for them? 

As the creator of The L.I.F.E. Method, here’s one thing I know to be true: You can have laser-focused vision for your future, but you’ve gotta show up consistently for it, day in and day out.

Admittedly, that’s one piece of my method that I’m currently renovating and updating. I want to help you create a vision and a plan of action, but I also want to help you stick to it. My new and improved method will include a variety of ways for you to maintain your vision and keep moving towards it every day. 

If there’s one quality about myself that I need you to know about, it’s this: showing up for my life and business in the way that propels me closer to my greater vision is something that I have mastered. And now, I’m able to guide others to do the same. 

If you haven’t worked with me directly, I want to provide you with a few ideas as to how you can improve your consistency. 

Here are 3 questions to ask yourself for a gentle, but effective, push in the right direction. 

3 Questions to Get Consistent

What does your future self want? How is it different from what your current self wants right now? (Example: My future self wants to sell out my Soul-Powered program this Spring, and monthly thereafter. My current self wants to dilly dally and wAiT FoR tHe RiGhT TiMiNg.) 

The simple things you do are far better than the complicated things you don’t do. What are simple steps you can take right now to work towards your vision? (Example: I could write up content for my evergreen sales funnel, one email per day.)

Change stems from new habits. What is one new habit you can integrate into your daily life right now that will get you closer to your desired results and reality? (Example: I could get more comfortable talking about my program and boosting my self-confidence by showing up more face-to-camera to all of my audiences.) 

We often make things more challenging than they need to be. We create these big visions for our future, and then we lose steam by getting overwhelmed or frustrated by the slow and steady process it takes to get there. With these 3 questions, hopefully you’ll be making strides towards your goals much faster, because when your desires are strong and the will to achieve is there, anything is possible. 

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3 Ways to Make Your Customer Experience Unique

3 Ways to Make Your Customer Experience Unique

The customer experience can be defined as all of the experiences your customer has over the course of the business relationship, from start to finish. And this really does include everything! From the moment the customer first finds you, to the moment they purchase from you, to the moment where they use your product or service, to the moments when they refer you to others. 

Most industries are saturated. Therefore, the more creative we need to be in order to stand out from the crowd. Creating an exceptional and memorable customer experience is an absolute MUST for the before, during and after phase of your business relationship. If you want to stand out, then you’ve got to make a good impression. How can you make this happen? It all starts and ends with thinking about how you can infuse more radical compassion into every touchpoint that you have with your customers. The good news is that accomplishing this does not typically involve spending more; it simply involves caring more. 

Think about how you can break your customer experience down into the before, during, and after phase – the 3 pivotal areas that truly matter to your customers. Through every phase you will think about how you can “wow” your customers and really exceed their expectations. 

What is the psychology of your customer before they purchase? What are they looking for? How can you exceed their expectations before they buy anything? Think about as many ideas as you can in order to create an exceptional “before” experience. 

What would your ideal customer appreciate during the time they are consuming your product or experiencing your service? What would surprise or delight them? Write down as many ideas as you can in order to create an incredible “during” experience.

What would serve your customers after they experience your work? What would add value to their life and make them feel cared for? How can you reaffirm that they made the best choice to work with you? Think of as many ideas as possible in order to create an outstanding “after” experience.

And when doing this, don’t think about how everyone else in your industry does it. This is one of those instances where we want to put more of YOU into your business. Think only about how you want to create your customer experience. What I love about this exercise is that it gives you an opportunity to review every touchpoint in your business and infuse more love and personality through every step of the process. 

How will you improve your customer experience from start to finish?

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How to Find Your Passion Then Cultivate It

How to Find Your Passion, then Cultivate It

Here’s one of my all-time favorite quotes…

“Your vocation in life comes from where your greatest joy meets the world’s greatest need.” -Frederick Buechner

What Frederick is talking about is most commonly referred to as the “sweet spot” in business. It’s somewhere in the middle of what you most want to give (sell) and what your customers most want to get (buy).

So the question is: how can you build a meaningful (and profitable) business around your unique set of passions? 

First you have to think about:

What do you love so much that you could do it all day? What are the natural gifts and skills that you have that you love to share with other people? 

Then you have to think about:

What’s your customer’s ideal solution as it relates to your product or service or industry? What would make them say, “Wouldn’t it be so cool if THIS existed?”

For me, it wasn’t this simple. I had to actually dig a bit deeper to find my passion. Growing up, with a traditional education, I wasn’t taught how to discover and foster a passion, but rather how to be an active and engaged member of society, working in whatever career I was able to land, based on my strengths of course, but never based on what I truly loved.

Here are a few ways I was finally able to find my passion and cultivate it:

  1. Rather than thinking about intellectual abilities and knowledge, think about passion from a general standpoint. Do you have an affinity to nature or movement? Do you enjoy teaching? Are you linguistically oriented? Do you have a spiritual side? What speaks to you about any element of life, of any skill or ability you’ve acquired or that comes naturally to you. 
  2. Prioritize self-care. Once I finally prioritized my well-being, I was able to get closer to myself in deeper ways. Spend time alone, daydream, meditate, make art, or do anything with yourself that you enjoy simply because it feels good and because it makes you feel like you’re being nourished and taken care of. This will help you get better acquainted with your innate passions.  
  3. Dabble. As an entrepreneur in the marketing industry, I’ve tried just about everything. I’ve worked with agencies. I’ve taught at workshops and seminars. I’ve hosted and coordinated large scale events. I’ve worked with a variety of clientele, and I’ve offered almost every service imaginable. Dabbling allowed me to get clear on what I liked and didn’t like and led me closer to discovering what mattered to me. 

And of course, you can utilize The L.I.F.E. Method to help you discover your purpose or cultivate it once you’ve found it. It will help you clarify your designed lifestyle, identity, feelings and expression – four areas of your life that you can control. 

Subscribe to the CGC newsletter for weekly content and journal prompts to get you closer to your dream business and life: https://christinagiordano.com/join/