Today I’m going to be sharing some quick social media marketing algorithm hacks that I know are super timely and valuable to all of you business owners out there, especially considering the state of our economy and the effects of this pandemic. I’m going to talk about hacking the Instagram, LinkedIn, Facebook, Twitter, and YouTube algorithms.
But first, before I start with any of these tips, there’s one thing I want you to remember when it comes to all of these forms of marketing…
It’s All About Value
Your success as a business owner is directly proportionate to the value you provide to the marketplace, so what value can you give your audience? What will make them trust you? And then want to work with you? And then want to refer you? There’s a journey in the relationship building process of sales. First you build trust and credibility, then you build a working bond, and then you build advocacy. This is where the magic happens – when their network becomes your network and you build your business based on the strongest type of marketing – referrals.
So what is your genius? What knowledge can you share? Think of the value that you can provide as we discuss marketing on these channels.
Social Media Algorithm Hacks
When it comes to marketing through Instagram, I want you to consider these 4 algorithm hacks.
- Be consistent. Post at minimum 1 time per week and maintain that.
- Integrate videos into your content. Videos bring 38% more engagement than images.
- Start a conversation. End all of your posts with a question.
- Geotag when possible. Geotagged posts average a 79% higher engagement rate than those without.
When it comes to marketing through LinkedIn, I want you to optimize the title of your profile. The title section of your LinkedIn profile is the only searchable section of your profile. Meaning, if someone is looking for a Marketing Consultant, and type in Marketing Consultant, I will show up in search results. This is where you need to be more clear about what it is that you do.
When it comes to marketing through Facebook, this is where things can get tricky. Facebook updated its algorithm in 2018 to become more community-oriented, meaning you will likely only see posts in your feeds from your immediate family and friends. So, for business pages like yours and mine, it’s wildly difficult for us to organically increase our business page followings and generate any type of visibility. However, there is some hope in something called Facebook groups. Not only can you show your expertise and your commitment to your community, but in the 2018 algorithm, groups gained more priority in visibility over business pages.
When it comes to marketing through Twitter, keep this mind: the number 1 category of verified accounts on Twitter is the media. It’s an opportunity to have real conversations with influencers, journalists, producers, editors and writers. You don’t need a publicist.
When it comes to marketing through YouTube, all you need to remember is it’s owned by Google. Need I say more? Therefore, it’s all about optimization. Keywords are key, so make sure you are using them within the first 10 seconds of your videos, within the first 100 words of your description, and in your titles.
If You Need Help…
There you go, I just gave you the best algorithm hacks for Instagram, LinkedIn, Facebook, Twitter and YouTube. If you need help with any of these strategies, or if you’re just feeling inspired and want to chat marketing, you know how to find me.