Category: Business

Top 3 Secrets to Being Consistent to Achieve Your Vision

Top 3 Secrets to Being Consistent to Achieve Your Vision

You’ve got big dreams, but are you being consistent while showing up for them? 

As the creator of The L.I.F.E. Method, here’s one thing I know to be true: You can have laser-focused vision for your future, but you’ve gotta show up consistently for it, day in and day out.

Admittedly, that’s one piece of my method that I’m currently renovating and updating. I want to help you create a vision and a plan of action, but I also want to help you stick to it. My new and improved method will include a variety of ways for you to maintain your vision and keep moving towards it every day. 

If there’s one quality about myself that I need you to know about, it’s this: showing up for my life and business in the way that propels me closer to my greater vision is something that I have mastered. And now, I’m able to guide others to do the same. 

If you haven’t worked with me directly, I want to provide you with a few ideas as to how you can improve your consistency. 

Here are 3 questions to ask yourself for a gentle, but effective, push in the right direction. 

3 Questions to Get Consistent

What does your future self want? How is it different from what your current self wants right now? (Example: My future self wants to sell out my Soul-Powered program this Spring, and monthly thereafter. My current self wants to dilly dally and wAiT FoR tHe RiGhT TiMiNg.) 

The simple things you do are far better than the complicated things you don’t do. What are simple steps you can take right now to work towards your vision? (Example: I could write up content for my evergreen sales funnel, one email per day.)

Change stems from new habits. What is one new habit you can integrate into your daily life right now that will get you closer to your desired results and reality? (Example: I could get more comfortable talking about my program and boosting my self-confidence by showing up more face-to-camera to all of my audiences.) 

We often make things more challenging than they need to be. We create these big visions for our future, and then we lose steam by getting overwhelmed or frustrated by the slow and steady process it takes to get there. With these 3 questions, hopefully you’ll be making strides towards your goals much faster, because when your desires are strong and the will to achieve is there, anything is possible. 

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3 Ways to Make Your Customer Experience Unique

3 Ways to Make Your Customer Experience Unique

The customer experience can be defined as all of the experiences your customer has over the course of the business relationship, from start to finish. And this really does include everything! From the moment the customer first finds you, to the moment they purchase from you, to the moment where they use your product or service, to the moments when they refer you to others. 

Most industries are saturated. Therefore, the more creative we need to be in order to stand out from the crowd. Creating an exceptional and memorable customer experience is an absolute MUST for the before, during and after phase of your business relationship. If you want to stand out, then you’ve got to make a good impression. How can you make this happen? It all starts and ends with thinking about how you can infuse more radical compassion into every touchpoint that you have with your customers. The good news is that accomplishing this does not typically involve spending more; it simply involves caring more. 

Think about how you can break your customer experience down into the before, during, and after phase – the 3 pivotal areas that truly matter to your customers. Through every phase you will think about how you can “wow” your customers and really exceed their expectations. 

What is the psychology of your customer before they purchase? What are they looking for? How can you exceed their expectations before they buy anything? Think about as many ideas as you can in order to create an exceptional “before” experience. 

What would your ideal customer appreciate during the time they are consuming your product or experiencing your service? What would surprise or delight them? Write down as many ideas as you can in order to create an incredible “during” experience.

What would serve your customers after they experience your work? What would add value to their life and make them feel cared for? How can you reaffirm that they made the best choice to work with you? Think of as many ideas as possible in order to create an outstanding “after” experience.

And when doing this, don’t think about how everyone else in your industry does it. This is one of those instances where we want to put more of YOU into your business. Think only about how you want to create your customer experience. What I love about this exercise is that it gives you an opportunity to review every touchpoint in your business and infuse more love and personality through every step of the process. 

How will you improve your customer experience from start to finish?

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How to Find Your Passion Then Cultivate It

How to Find Your Passion, then Cultivate It

Here’s one of my all-time favorite quotes…

“Your vocation in life comes from where your greatest joy meets the world’s greatest need.” -Frederick Buechner

What Frederick is talking about is most commonly referred to as the “sweet spot” in business. It’s somewhere in the middle of what you most want to give (sell) and what your customers most want to get (buy).

So the question is: how can you build a meaningful (and profitable) business around your unique set of passions? 

First you have to think about:

What do you love so much that you could do it all day? What are the natural gifts and skills that you have that you love to share with other people? 

Then you have to think about:

What’s your customer’s ideal solution as it relates to your product or service or industry? What would make them say, “Wouldn’t it be so cool if THIS existed?”

For me, it wasn’t this simple. I had to actually dig a bit deeper to find my passion. Growing up, with a traditional education, I wasn’t taught how to discover and foster a passion, but rather how to be an active and engaged member of society, working in whatever career I was able to land, based on my strengths of course, but never based on what I truly loved.

Here are a few ways I was finally able to find my passion and cultivate it:

  1. Rather than thinking about intellectual abilities and knowledge, think about passion from a general standpoint. Do you have an affinity to nature or movement? Do you enjoy teaching? Are you linguistically oriented? Do you have a spiritual side? What speaks to you about any element of life, of any skill or ability you’ve acquired or that comes naturally to you. 
  2. Prioritize self-care. Once I finally prioritized my well-being, I was able to get closer to myself in deeper ways. Spend time alone, daydream, meditate, make art, or do anything with yourself that you enjoy simply because it feels good and because it makes you feel like you’re being nourished and taken care of. This will help you get better acquainted with your innate passions.  
  3. Dabble. As an entrepreneur in the marketing industry, I’ve tried just about everything. I’ve worked with agencies. I’ve taught at workshops and seminars. I’ve hosted and coordinated large scale events. I’ve worked with a variety of clientele, and I’ve offered almost every service imaginable. Dabbling allowed me to get clear on what I liked and didn’t like and led me closer to discovering what mattered to me. 

And of course, you can utilize The L.I.F.E. Method to help you discover your purpose or cultivate it once you’ve found it. It will help you clarify your designed lifestyle, identity, feelings and expression – four areas of your life that you can control. 

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How to Be More Purpose-Driven in Your Business

How to Be More Purpose-Driven in Your Business

When you have a business driven by purpose, you are motivated to show up, be seen and shine by something that comes from within you. It’s emotional. It’s from the heart. It’s the essence and expression of what truly matters to you. What matters to you so much about the field you are in and the work that you do? What matters to you so much about the people you serve and the services you provide? 

Here are a few ways you can start:

  1. Define what success means to you. What does it look like? What does it feel like? We all have different definitions of success and what it means to be successful. Depending on your definition of success, you may be closer to it than you think,and it may be significantly different from what you previously believed. (And speaking of beliefs, consider the definitions of success that have been handed down or taught to you. Are they representative of what you truly want?)
  2. Think about the value that you’re providing, outside of the services you are offering. Businesses that want to last the long haul not only create and deliver valuable offerings, they create and deliver value through everything that they do. Everything they say and do in and for their business demonstrates value. This has been called many things in the industry. It’s been known as relationship building, the “like, know and trust factor,” thought leadership, etc. However, it all comes down to one common idea: providing value in service of and for the betterment of others. 
  3. Enroll in The L.I.F.E. Method mini course. (Bonus: It’s free!) The L.I.F.E. Method helps you identify your desired lifestyle, your desired identity, your desired feelings and your desired expression. When you do the method from a personal and professional standpoint, you’ll gain the knowledge and clarity that informs everything from your next steps to your big-picture vision.

How can you be more purpose-driven in your approach to business building?

Subscribe to the CGC newsletter for weekly content and journal prompts to get you closer to your dream business and life: https://christinagiordano.com/join/

Soul-Power Up Your Business - Step 1 Your Mission

Soul-Power Up Your Business – Step 1: Your Mission

The Soul-Power Up Your Business Series starts today with the drop of the first video all about defining your mission. 

I talk about your Soul-Power A LOT, and so my goal for the remainder of this year is to get you all better acquainted with what it means, how it impacts your business, and why you want to discover yours.

A soul-power is kind of like a superpower. It’s your “thing,” your secret sauce, the stuff that makes you, you. It’s what lights you up, what inspires you, and what motivates you to persevere. 

I’ve simplified the meaning of soul-power as it relates to your business as three elements: your mission, your method, and your message. You need all of these in order to create a meaningful and profitable business.

You see, each of these three elements essentially encompasses what your calling, and therefore your business, is all about. In order to have a business, you need to have a worthy mission, a unique, one-of-a-kind method, and a clear and consistent message in order to serve. These three pieces are the most meaningful part of your business because they direct your intentions, your approach, and your communication. 

Over the course of October, November and December, I will be sharing a short pre-recorded video about each of these elements (your mission, method and message), accompanied with questions to help you clarify each element each following week.

This week, I will release the first of three to help you define your mission. 

Join the Soul-Powered group on Facebook to get access

Subscribe to the CGC newsletter for weekly content and journal prompts to get you closer to your dream business and life: https://christinagiordano.com/join/

Achieve More By Doing Less

Do Less and Achieve More

If you follow me, know me or have ever worked with me, you know that I’m on a mission to live life in accordance with my desires and help others do the same. One of those desires is to achieve more and do less, all at the same time. 

You may also know that in less than a few months, my family and I will be expecting the newest addition to our family – a baby boy. While we’re very excited, I’m currently restructuring my schedule and strategy to allow for the time that I’d like to be spending with my newborn. 

So, I have my work cut out for me! Today, I’m sharing 3 ways that I will be upleveling my own business strategy moving forward so that I can achieve more and do less. 

  1. Decrease posting for the sake of posting on social media. This is probably the most time-consuming and energy-draining trap that I know so many entrepreneurs fall into. For many months, I posted and engaged almost daily to experiment with what I believed were the algorithm’s requirements on a variety of platforms. I know that this strategy may work for some, but it simply doesn’t work for me anymore, based on the results I’ve experienced over the course of several months. So, I am putting much more focus on my other content distributors that convert much better for me, and I’m decreasing the output on various social platforms. I’m not an Instagram influencer; I’m a thought leader. There’s a difference. 
  2. Integrate new types of content distribution that interest me. While I will decrease social media time, I do plan to launch a podcast within the next few weeks or so. I’ve hinted at this in the past, so this shouldn’t be a surprise for anyone. This is something I’ve always wanted to do, but I was too scared because I didn’t think anyone would listen to it. I used to do radio production in college and broadcasting was a big hobby of mine. I also just really enjoy speaking up and out about the things that matter to me. So, podcasting simply feels like a really great option for me right now, regardless of the outcome. It excites me. It lights me up, and I’m really looking forward to it. 
  3. Streamline and filter all content. Now, while I decrease social media and integrate a new podcast, it may just seem like I’m canceling out one thing to add in something else. However, this is not the case. I have a very specific weekly content strategy that is based on a monthly theme and a weekly topic and the messaging I create from that one topic will filter through everything. From my weekly podcast, to my weekly newsletter, to my weekly blog, to my social media, to my Facebook group, the messaging will be clear and consistent throughout. Now, the actual wording and depth of content may change from one medium to the next, but the single message will be the same. There are two main benefits to this: 1) I don’t have to write and design a bunch of different content to fulfill all of my content distribution channels, and 2) my audience can decide how they want to engage with me based on their own behaviors and preferences. I can also, obviously, engage with a larger audience depending on who subscribes to what. 

For me, based on my current life circumstances and what I want out of life, I want to do more and achieve less. This may sound like an impossible endeavor to some, but for me, I’m ready to tackle it head on. Who’s with me?

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The One Big Benefit of Clarity Everyone Forgets

The One Big Benefit of Clarity Everyone Forgets

Yesterday, if you attended the free Soul-Powered Masterclass, I guided you through my entrepreneurial approach to The L.I.F.E. Method… and in return, you got a lot of clarity.

We examined your desired business lifestyle, how you want to identify as a business owner, the feelings you want to feel while you’re working, and how you want to express yourself from not only a content perspective but also from a communication perspective.

If you want a refresher of what was learned, visit the replay HERE. (This replay will only be available until August 15!)

The point of it all: You need this clarity before you can create, or build, or grow anything.

Why do you need this clarity? Because when you create something – whether it’s a business, a campaign, or even a blog – from a place of uncertainty, chances are you’ll sustain that uncertainty. Your communication is unclear. People don’t know what you do, who you are or what you’re selling. You’re spinning your wheels around strategies, and what’s worse is the thoughts of lack and scarcity can creep into your mindset.

Clarity is always the first step. Always.

Until August 15, I’m offering a $111 discount from the Soul-Powered Business Program so that the total is only $444, using code: SOULPOWERED at checkout.

(Because, once you know how you want to show up via The L.I.F.E. Method, you’ve got to actually make it happen. That’s where my program comes in.)

You get lifetime access to the curriculum, to the community and to yours truly once you enroll. For details about the program, go HERE.

Subscribe to the CGC newsletter for weekly content and journal prompts to get you closer to your dream business and life: https://christinagiordano.com/join/

Save the Date: FREE Soul-Powered Masterclass

I talk a lot about being a soul-powered business owner, but you may be wondering: what the heck does that even mean?

It’s what happens when you completely embody your essence, your magic, your light, the “thing” that helps you stand out from the rest. It’s the reason others will trust you, believe in you and buy from you. 

I am hosting a Free Masterclass on Tuesday, August 10 at 12pm CST all about it. 

In this masterclass, I’m going to guide you through my entrepreneurial approach to The L.I.F.E. Method. This is the method that will stop you from spinning your wheels and procrastinating to FINALLY creating that launching pad for your next steps.

This masterclass is for:

  • Business owners in the making
  • Business owners who are feeling unfulfilled and unaligned
  • Business owners who are exploring a pivot

You can expect to walk away with:

  • A system that will help you feel aligned day in and day out 
  • A plan of action to jumpstart your business building activities
  • Techniques that will keep you accountable and on track as you move forward

Gone are the days of feeling limited, restricted and boxed in. 

It’s now time to feel expansive, lit up and empowered – through the soul-powered approach to building a wildly successful business, on your terms.

Register HERE.

Subscribe to the CGC newsletter for weekly content and journal prompts to get you closer to your dream business and life: https://christinagiordano.com/join/

How to "Power Up" Your Business

How to “Power Up” Your Business

One thing I used to Google more than anything else is this… How to Power Up Your Business… And I get the same old, same old… “Start an email list. Join a Facebook Group. Guest blog on like-minded sites.” 

These are all great tips to get your business “out there” into the world, but they don’t really speak to the ways you can make your business into something that people want to pay attention to. 

You know those businesses, brands and personalities out there that just have so much light and energy around them that you just have to be a part of it? Either as a customer, or as a loyal ambassador or as simply someone who shares their posts from time to time, you join in because there’s something about them that ignites something within you. 

They’ve tugged on your heart strings. They’ve spoken to you in a way that makes you feel seen. They represent a piece of you that you value. They’ve touched the essence of your being in a deep and profound way.

Think about some of those that you follow. They definitely have that “it factor,” that one “thing” that makes their work super unique, desirable and even iconic.

What I’m referring to is what I like to call a “soul-power” – a word that I frequently use as a noun, verb and adjective when I describe what this “it factor” and “thing” truly is. It is your essence, your magic, your light, the stuff that makes up who you are. It represents what you’re here to do, how you’re meant to do it, and what you’ve gotta say about it.

The brands that light you up have discovered it, leveraged it and allowed it to guide their own entrepreneurial paths. 

Have you discovered yours? Have you leveraged it? And are you letting it be your guide?

Below are some questions to get you started. In the meantime, save the date of Tuesday, August 10 at 12pm CST for a FREE masterclass all about your discovering and leveraging YOUR soul-power. Yes – you have it too, and I’m going to help you light it up. 

Subscribe to the CGC newsletter for weekly content and journal prompts to get you closer to your dream business and life: https://christinagiordano.com/join/

Remember Why You Started Your Business

Remember Why You Started Your Business

This week I celebrated my 34th birthday and my 8-year business anniversary. Normally I celebrate “out loud” with events, parties, friends and social activities. This year though, I went within myself. I reflected. 

June has been a particularly challenging month for me. I still feel as though I’m in new territory with my business (ever since my pivot last year), and because of this, I still worry a lot about where this is all going… and whether or not I can truly make it happen. I assume many entrepreneurs also get these thoughts time to time. 

So to dig deeper into this, a wise friend told me to think back on my why. “Why did I start this business? And most importantly, why did I pivot?”

Was it seriously just to make money? No, I can make money doing anything. 

Was it to put myself on display and become “influential” and generate a large following? No. I don’t need that type of validation. 

I started this business to serve. And if I’m going to serve others, it’s going to be through the only way that truly know how… Guiding you to show up, be seen and shine through soul-led, intentional marketing.

  • Because I know what it feels like to be in a stressful 9 to 5 office job, with the deep desire to live each day on my own schedule without having anyone to answer to but me. 
  • Because I know what it feels like to have a deep passion for something that matters to me and a profound longing to share it with others.
  • Because I know what it feels like to wake up in the middle of the night anxious and scared that I won’t be able to make a living doing the ONLY thing that lights me up.
  • Because I know what it feels like when I impact another person through sharing that light – by simply being myself and doing what I do best.  

There is no one right way to build the business that you want. All it takes is for you to own your brilliance, create your vision and step into the powerful leader that you are. 

I’ve figured out the pieces of business building that actually matter, that have the power to disrupt the business building process and make it truly empowering, fun and even magical for those willing to do the work. And it does take work to build the life and business of your dreams.

So… for one more week, my signature program is available for 50% off – the only time I will ever make this type of offering available.

Are you ready to do the work and fulfill your why?

Subscribe to the CGC newsletter for weekly content and journal prompts to get you closer to your dream business and life: https://christinagiordano.com/join/