If you follow me, know me or have ever worked with me, you know that I’m on a mission to live life in accordance with my desires and help others do the same. One of those desires is to achieve more and do less, all at the same time. 

You may also know that in less than a few months, my family and I will be expecting the newest addition to our family – a baby boy. While we’re very excited, I’m currently restructuring my schedule and strategy to allow for the time that I’d like to be spending with my newborn. 

So, I have my work cut out for me! Today, I’m sharing 3 ways that I will be upleveling my own business strategy moving forward so that I can achieve more and do less. 

1. Decrease posting for the sake of posting on social media. This is probably the most time-consuming and energy-draining trap that I know so many entrepreneurs fall into. For many months, I posted and engaged almost daily to experiment with what I believed were the algorithm’s requirements on a variety of platforms. I know that this strategy may work for some, but it simply doesn’t work for me anymore, based on the results I’ve experienced over the course of several months. So, I am putting much more focus on my other content distributors that convert much better for me, and I’m decreasing the output on various social platforms. I’m not an Instagram influencer; I’m a thought leader. There’s a difference. 
2. Integrate new types of content distribution that interest me. While I will decrease social media time, I do plan to launch a podcast within the next few weeks or so. I’ve hinted at this in the past, so this shouldn’t be a surprise for anyone. This is something I’ve always wanted to do, but I was too scared because I didn’t think anyone would listen to it. I used to do radio production in college and broadcasting was a big hobby of mine. I also just really enjoy speaking up and out about the things that matter to me. So, podcasting simply feels like a really great option for me right now, regardless of the outcome. It excites me. It lights me up, and I’m really looking forward to it. 
3. Streamline and filter all content. Now, while I decrease social media and integrate a new podcast, it may just seem like I’m canceling out one thing to add in something else. However, this is not the case. I have a very specific weekly content strategy that is based on a monthly theme and a weekly topic and the messaging I create from that one topic will filter through everything. From my weekly podcast, to my weekly newsletter, to my weekly blog, to my social media, to my Facebook group, the messaging will be clear and consistent throughout. Now, the actual wording and depth of content may change from one medium to the next, but the single message will be the same. There are two main benefits to this: 1) I don’t have to write and design a bunch of different content to fulfill all of my content distribution channels, and 2) my audience can decide how they want to engage with me based on their own behaviors and preferences. I can also, obviously, engage with a larger audience depending on who subscribes to what. 

For me, based on my current life circumstances and what I want out of life, I want to do more and achieve less. This may sound like an impossible endeavor to some, but for me, I’m ready to tackle it head on. Who’s with me?

Subscribe to the CGC newsletter for weekly content and journal prompts to get you closer to your dream business and life: https://christinagiordano.com/join/

Yesterday, if you attended the free Soul-Powered Masterclass, I guided you through my entrepreneurial approach to The L.I.F.E. Method… and in return, you got a lot of clarity.

We examined your desired business lifestyle, how you want to identify as a business owner, the feelings you want to feel while you’re working, and how you want to express yourself from not only a content perspective but also from a communication perspective.

If you want a refresher of what was learned, visit the replay HERE. (This replay will only be available until August 15!)

The point of it all: You need this clarity before you can create, or build, or grow anything.

Why do you need this clarity? Because when you create something – whether it’s a business, a campaign, or even a blog – from a place of uncertainty, chances are you’ll sustain that uncertainty. Your communication is unclear. People don’t know what you do, who you are or what you’re selling. You’re spinning your wheels around strategies, and what’s worse is the thoughts of lack and scarcity can creep into your mindset.

Clarity is always the first step. Always.

Until August 15, I’m offering a $111 discount from the Soul-Powered Business Program so that the total is only $444, using code: SOULPOWERED at checkout.

(Because, once you know how you want to show up via The L.I.F.E. Method, you’ve got to actually make it happen. That’s where my program comes in.)

You get lifetime access to the curriculum, to the community and to yours truly once you enroll. For details about the program, go HERE.

Subscribe to the CGC newsletter for weekly content and journal prompts to get you closer to your dream business and life: https://christinagiordano.com/join/

I talk a lot about being a soul-powered business owner, but you may be wondering: what the heck does that even mean?

It’s what happens when you completely embody your essence, your magic, your light, the “thing” that helps you stand out from the rest. It’s the reason others will trust you, believe in you and buy from you. 

I am hosting a Free Masterclass on Tuesday, August 10 at 12pm CST all about it. 

In this masterclass, I’m going to guide you through my entrepreneurial approach to The L.I.F.E. Method. This is the method that will stop you from spinning your wheels and procrastinating to FINALLY creating that launching pad for your next steps.

This masterclass is for:

• Business owners in the making
• Business owners who are feeling unfulfilled and unaligned
• Business owners who are exploring a pivot

You can expect to walk away with:

• A system that will help you feel aligned day in and day out 
• A plan of action to jumpstart your business building activities
• Techniques that will keep you accountable and on track as you move forward

Gone are the days of feeling limited, restricted and boxed in. 

It’s now time to feel expansive, lit up and empowered – through the soul-powered approach to building a wildly successful business, on your terms.

Register HERE.

Subscribe to the CGC newsletter for weekly content and journal prompts to get you closer to your dream business and life: https://christinagiordano.com/join/

One thing I used to Google more than anything else is this… How to Power Up Your Business… And I get the same old, same old… “Start an email list. Join a Facebook Group. Guest blog on like-minded sites.” 

These are all great tips to get your business “out there” into the world, but they don’t really speak to the ways you can make your business into something that people want to pay attention to. 

You know those businesses, brands and personalities out there that just have so much light and energy around them that you just have to be a part of it? Either as a customer, or as a loyal ambassador or as simply someone who shares their posts from time to time, you join in because there’s something about them that ignites something within you. 

They’ve tugged on your heart strings. They’ve spoken to you in a way that makes you feel seen. They represent a piece of you that you value. They’ve touched the essence of your being in a deep and profound way.

Think about some of those that you follow. They definitely have that “it factor,” that one “thing” that makes their work super unique, desirable and even iconic.

What I’m referring to is what I like to call a “soul-power” – a word that I frequently use as a noun, verb and adjective when I describe what this “it factor” and “thing” truly is. It is your essence, your magic, your light, the stuff that makes up who you are. It represents what you’re here to do, how you’re meant to do it, and what you’ve gotta say about it.

The brands that light you up have discovered it, leveraged it and allowed it to guide their own entrepreneurial paths. 

Have you discovered yours? Have you leveraged it? And are you letting it be your guide?

Below are some questions to get you started. In the meantime, save the date of Tuesday, August 10 at 12pm CST for a FREE masterclass all about your discovering and leveraging YOUR soul-power. Yes – you have it too, and I’m going to help you light it up. 

Subscribe to the CGC newsletter for weekly content and journal prompts to get you closer to your dream business and life: https://christinagiordano.com/join/

This week I celebrated my 34th birthday and my 8-year business anniversary. Normally I celebrate “out loud” with events, parties, friends and social activities. This year though, I went within myself. I reflected. 

June has been a particularly challenging month for me. I still feel as though I’m in new territory with my business (ever since my pivot last year), and because of this, I still worry a lot about where this is all going… and whether or not I can truly make it happen. I assume many entrepreneurs also get these thoughts time to time. 

So to dig deeper into this, a wise friend told me to think back on my why. “Why did I start this business? And most importantly, why did I pivot?”

Was it seriously just to make money? No, I can make money doing anything. 

Was it to put myself on display and become “influential” and generate a large following? No. I don’t need that type of validation. 

I started this business to serve. And if I’m going to serve others, it’s going to be through the only way that truly know how… Guiding you to show up, be seen and shine through soul-led, intentional marketing.

• Because I know what it feels like to be in a stressful 9 to 5 office job, with the deep desire to live each day on my own schedule without having anyone to answer to but me. 
• Because I know what it feels like to have a deep passion for something that matters to me and a profound longing to share it with others.
• Because I know what it feels like to wake up in the middle of the night anxious and scared that I won’t be able to make a living doing the ONLY thing that lights me up.
• Because I know what it feels like when I impact another person through sharing that light – by simply being myself and doing what I do best.  

There is no one right way to build the business that you want. All it takes is for you to own your brilliance, create your vision and step into the powerful leader that you are. 

I’ve figured out the pieces of business building that actually matter, that have the power to disrupt the business building process and make it truly empowering, fun and even magical for those willing to do the work. And it does take work to build the life and business of your dreams.

So… for one more week, my signature program is available for 50% off – the only time I will ever make this type of offering available.

Are you ready to do the work and fulfill your why?

Subscribe to the CGC newsletter for weekly content and journal prompts to get you closer to your dream business and life: https://christinagiordano.com/join/

“Without a list, you don’t have a business.” How many times have you heard that one? 

Lead generation, whether it be in the form of followers, subscribers, website visitors or podcast listeners, is without a doubt one of the biggest challenges we face while building our businesses, and yet also the most essential piece.

Because it’s true: without a list of some sort, you don’t really have a business. Your list is your business. List building, or lead generation, is one of the elements of my L.O.V.E. Method that I feature within my signature program. The L.O.V.E. Method is actually the strategy behind business building. (And list building represents the first letter of the method, and thank goodness, because it’s that important!)

However, list building is by far the one thing that I see my market sweat about the most, for several reasons. 

The Challenging Side to Lead Generation

Firstly, it’s time-consuming. Building a list takes time. It’s not something that can be done overnight. You do thankfully get to a point where you consistently build momentum, but in the beginning, there is a bit of a hustle that comes with it. 

Secondly, it’s terrifying! A lot of us (yes, even myself) do not love the idea of asking people to subscribe to our list, or attend a free webinar, or join a private group. The “ask” feels awkward and intimidating and even unnatural in many cases, but again, it’s necessary.

Third and finally, it’s tough. The relentless persistence that is required to build a list and surpass the time-consuming and terrifying mentality along with it, takes something more than guts. It takes a tremendous amount of strong-willed faith in what you are building and providing. 

However, luckily, I’ve been able to thoughtfully maneuver my way through the challenges of lead generation by simply thinking of it differently. 

Generating Leads is Like Breathing

I look at lead generation as breathing. Breathing entails inhaling and exhaling. When you think about lead generation, there’s an inhale and exhale quality behind it. The inhale represents the actions you take internally, such as mindset work, and self-talk, and manifesting power. It represents the ability within you to surrender and allow you and your business to be ready and willing to accept and receive leads. The exhale represents the actions you take externally, such as posting on social media, pitching to media, collaborating with colleagues and networking. It represents the capacity for you to put yourself out into the world, share your message and do so in the most authentic way possible. 

Obviously, just as breathing, you need to inhale as much as you exhale. Is your breathing in balance? Is your lead generation in balance? Are your business building efforts in balance? Are you in balance?

Consider the balance behind lead generation and think about the ways you can do more of one or the other. 

And of course, this goes without saying that in order to make lead generation any easier on yourself, you need to first start by literally inhaling and exhaling your way through it. Afraid to post? Breathe through it and do it anyway. Nervous about asking someone to subscribe? Inhale and exhale and ask anyway. 

Lead generation is an essential part of entrepreneurship. So, make it fun. Make it easy. And, remember to breathe. 

Subscribe to the CGC newsletter for weekly content and journal prompts to get you closer to your dream business and life: https://christinagiordano.com/join/

I’m talking all about high-value freebies this week. I love a good freebie. What about you? I’m guessing most of the email lists you’re on is because of a freebie you just had to have!

My History with The Freebie

In an effort to be fully transparent with my business evolution, I wanted to provide a little peek into my experience with freebies over the last year or so. 

Who has been here since my pivot? You may recall all of the different free guides and downloads I’ve offered. I had a daily/weekly alignment checklist. I had a few recordings of some webinars I did, along with corresponding workbooks. My most recent freebie was a protocol for deeper connection with your internal messages. 

If you know me, you know that I’m a big fan of changing things up. (Gemini over here!) And so, when I decide to modify or completely switch up a free offering, it’s because I know my market needs something more, or something else entirely.

When you evaluate your freebie, is it converting the way you want it to? Is it valuable enough to turn heads? Will someone be willing to give you their email address in exchange for it? 

If we want to be visible, we have to provide value… over and over again, but especially in our free downloads and guides. Are you giving your market the right glimpse of your work and expertise?

As someone who is exclusively offering e-learning opportunities now, my freebie has to be pretty specific to that model. It has to give a glimpse into what it’s like to learn from me. It has to give a preview of my teachings. I have to provide a brief opportunity for someone to engage with me in the only capacity I offer.

My New Freebie for You

The L.I.F.E. Method™ mini course is now free. Completely and totally free. 

6 short video lessons. A 13-page workbook. And a bonus teaching from my signature program. What was once priced at $99 is now $0.

The L.I.F.E. Method™ is a radically simple approach to going after what you want in life and business, intentionally. Each letter of The L.I.F.E. Method™ corresponds to a specific area that you need to clarify in order to figure out everything from the next few steps you’ll take over the next few days to your long-term, big-picture vision.

What do you have to lose? Absolutely nothing. What do you have to gain? Clarity, an aligned vision, internal peace, and most importantly, the roadmap to a new beginning. 

Simply click here to learn more and get access now!

Need more help? Check out my self-study offerings: https://christinagiordano.com/offerings/

In Part 1 of this blog topic, we talked about the definition of the “like, know & trust” framework, and 6 ways you can build it.

Today I’m going to talk about one specific way you can build this framework, and that is through freebies. I’ve talked about these several times before! Freebies refer to a free resource, like a blog, video, downloadable, etc. that you provide to your ideal customers in exchange for their email address. 

Building Like Know & Trust through Freebies

Your success as a business owner is directly related to the value you provide to the marketplace, so think about these questions: What value do your customers get as they consume your content? What will make them trust you? And then want to work with you? And then want to refer you? And then want to keep coming back for more? 

It is essentially anything that you think will be valuable and relevant to your ideal customer. It’s a piece of important content that can be exchanged for contact information. The easiest way to put a freebie together is to consider repurposing content you already have. You and I both know how long it takes to create an incredible piece of content. Once we hit publish and put it out into the world, it just stays in that one location. But what if instead of never looking at that piece of content again, you leverage it to work harder for you by packaging it up into different shapes and sizes. For example, you can transcribe audio, or craft an email from blogs, or create quotes and graphics from old content.

An Exercise to Help You

Let’s move on to the exercise where we are going to create freebies for our audience. When thinking about the types of freebie you can provide, I want you to consider the following prompts for ideas. 

1. What is the most urgent piece of information that my ideal customer wants? So in other words, what do they need to know so desperately that they can integrate into their lives right now. Step-by-step self-guided relief protocol? A 5-step solution to a problem they have? 
2. What will immediately make their lives easier, more convenient, and more enjoyable before they even work with you? Guided meditation? A discount code to products you partner with?
3. What resource do they need before they work with you?

Need more help? Check out my 1:1, group and self-study offerings: https://christinagiordano.com/offerings/

Business building is mostly perceived as hard, challenging, tough, etc. It doesn’t always have to be! In this blog, I’ve come up with a few “fun” business-building activities that you can integrate into your daily schedule right now. 

1. Subscribe to a business-oriented podcast. I’m definitely a fan of podcasts, but if you’re into reading you can subscribe to blogs or e-newsletters or even groups, like this one, too. But I don’t want you to just look up random business themed content. I want you to begin to follow leaders and entrepreneurs that you will actually enjoy listening to or reading from. This is what will make it worthwhile. And it doesn’t have to be only one – you can follow various leaders. The point is that you are taking a step towards learning more and therefore continuing your business education in an easy and effective way. And bonus? It’s free content, and still tremendously valuable. 
2. Make yourself more visible. Ok, so I know that this doesn’t sound fun to a lot of people, but it totally can be if you go into it with an open mind. Whatever social media platforms you use, start posting more frequently. Share pictures, infographics, quote images, videos, whatever you find inspirational. This isn’t about posting just to post. This is about getting comfortable with putting yourself out there in a way that shows who you are, what you’re about, what you believe in, and what inspires you. You can absolutely create and follow a content strategy for this if you have one. I personally plan content at the end of each week for the following week.
3. Follow and engage with people in your industry. Mention them, share their work, and comment on their posts. Social networks are meant for engagement, and people love it. I get thrilled every time I see someone sharing my content on their platforms. It brings me so much joy. So, spread the love. Who can you share about? Or talk about? Or mention? You might be surprised by the conversations that happen because of this.

Need more help? Check out my 1:1, group and self-study offerings: https://christinagiordano.com/offerings/

There are two types of flow that I’m going to talk about today.

The first form of flow is the one that is achieved when you are fully immersed in a task and you’ve basically completely forgotten about the outside world. You also feel happy and in control and even more productive and creative. 

Has this happened to you before? 

When you need to achieve this state of flow, I want you to consider these suggestions:

1. Choose work that you love. I mean this even in regards to the marketing work you do too. If you dread something, you’ll have a really hard time getting into flow with it. And listen, I know that not all of us like the idea of marketing, but I truly believe that there is something you can do that is marketing-related that you actually enjoy. And perhaps it takes some brainstorming to figure out what that is, but if you pretend as if there are no rules in marketing, then you have the opportunity to get really creative.
2. Find your quiet, peak time. This is the time of day when you actually have the time, flexibility and space to work on the tasks you need to work on. For me, this is when my son is napping. I literally have a gearing-up phase for this so that I am at my most productive and conscious. I will most likely make a cup of green tea or coffee. I’ll most likely meditate. And I will definitely set up my space in a way that is thoughtful and not chaotic. 
3. Relish in the feeling of flow. When you lose yourself in this type of flow, it’s truly amazing. It feels so good to pour yourself into something that is worthwhile. Acknowledging the feeling of flow makes it easier for it to return to you. So, when I’m sitting there and the writing is so easy and just coming out of me, I get aware and conscious of that. And I say to myself, this feels so great to feel this way. And being aware of my state of mind in this conscious way, helps me dive into the feeling of flow more quickly each time and also makes it last longer. 

The second form of flow is the one that you experience day in and day out. It’s the feeling that you are truly in flow with your life. Imagine lying on your back in a stream. Flow is when you’re just moving along with the current. You’re not flailing or trying to swim upstream. You’re just moving along with the water. You want to “be like water,” which means be changeable and adaptable, and most importantly flowing in the direction you’re meant to go.  

I wanted to provide a few tips here as well that I’ve learned from spiritual teachers. 

1. When you think you’ve surrendered, surrender more. When you think that you’ve given it all up to the Universe or God or your angels, release it even more. So, when I’m worried about anything, I release the need to control the outcome and the how, and I completely surrender with the knowing that I will be okay. 
2. Consider your Middle Space. This is something I learned about recently, but it has helped me tremendously. This is the state of mind where we are our most centered and aligned selves. So, this is when we have perspective. Our energy isn’t moving too far one way or the other. It’s neutrality. You essentially distance yourself from the highs and lows and that you might experience so that you can get a clear perspective of how your beliefs and habits might cloud your vision or how your actions might work against your true desires – all judgement-free. 
3. Consider the 3 Ps of Perseverance. This is a sneak peak to a module in my upcoming signature program that I’m launching soon, but the 3 Ps of Perseverance are Power, Patience and Persistence. When you combine all three, and embrace them on your journey, you truly become unstoppable. So consider those words and how you might need to uplevel any one of them in your life. Perhaps you need to exhibit more patience, or maybe you need to step into your power more, or maybe you just need to remember to be persistent. 

How do you step into a state of flow?

Need more help? Check out my 1:1, group and self-study offerings: https://christinagiordano.com/offerings/