Need your copywriting to stand out a bit more? Here are 4 writing tricks that will instantly make you more persuasive.
These copywriting tricks are simple but massively important!
- Do talk with one person at a time.
Have you ever started emails or videos with “Hi everyone” or talk about “all of you out there” all the time? Well, chances are, people aren’t reading your emails or watching your videos in groups. They’re going to read and tune in to your content individually and will likely want to feel as though you are connecting with just them.
- Do use contractions.
Contractions are okay! I’m vs. I am. We’re vs. We are. Gone are the days of formal-sounding communication. You want to sound human, more personal and more conversational. Contractions make your copy instantly sound more persuasive and easy to read.
- Do use specific numbers to quantify your ideas.
In your content, are you giving readers “time saving tips” or are you giving readers “three tips that’ll save you at least an extra hour per day?” Are you selling “healthy smoothie recipes” or are you selling “365 healthy smoothie recipes, a different one for each day of the year?” Can you tell the difference? Which ones sound more persuasive?
- Do use concrete instead of abstract language.
This is a big one! You must know the difference between concrete and abstract language. Example: Get toned triceps vs. transform your body. One is specific and concrete, and the other is general and abstract. The goal with this rule is to always use concrete, specific language that engages the reader and really helps them picture their situation.
More copywriting tips are coming soon, especially in the next e-newsletter this month. Want more tips that you can use for your business? Join to get access to them!