Category: Communication

stuck in social sharing paralysis? Read this.

Stuck in Social Sharing Paralysis? Read This.

I was recently talking to a colleague of mine, and she was in complete “social sharing paralysis.”

“I have all of these interests that I feel make me…well, me,” she said. “I know that I should focus on my business when I am marketing myself, but I feel the urge to get outside the box.”

“Then, please, for the love of all things holy, get outside of that box,” I replied.

She laughed, but when she realized I was serious, she started to see the potential and opportunity in what I was insisting that she do.

In a previous blog, I told you to say what you want to say. Teach what you want to teach. Share what you want to share. Sharing what feels inspired will only be confusing to your audience if it’s confusing to you. 

One of the biggest lies ever told to business owners is that they have to fit themselves into a tiny box, called a niche, and then share content that fits only within that box. As if buyers aren’t aware that there’s a multi-passionate, multi-dimensional human being on the other side of that business.

Your depth is meant to be shared. You never know who it will impact, who it will affect, and how it will be perceived, remembered and shared again by another. By being you, and by sharing more of yourself, you put something into the world that was not there before. Your wisdom expands and extends way past any “niche” could. 

Your objective as a business owner is to teach your audience how to think about you. Let them get to know you – the many pieces of you – so that they can make buying decisions that are actually aligned with the buyer consciousness of today. 

Believe it or not, there was a time when I questioned whether I should share content related to my daily life, as opposed to simply business content. There was a time when I thought, “Will my audience benefit from this story? Will they understand what I’m about if I share this?”

As someone who creates and shares content for a living, I decided that my audience is smart enough to grasp that I’m passionate about entrepreneurship, spirituality, motherhood, and wellness. My audience appreciates my daily musings related to what keeps me aligned and fulfilled – whether it be about my relationships, my business, my family or my wellbeing. If I happen to drift from these general themes, it’s because there’s an inspired reason. At the end of the day, my job is to use my voice for good, and my content reflects that privilege. 

Want to get out of the box once and for all? Join the waitlist for more info about my new and improved Soul-Powered Business Program, opening March 2022.

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Are You Letting Yourself Be Seen

Are You Letting Yourself Be Seen?

I Let Myself Be Seen

Yesterday was the first time I think I’ve ever posted a picture on any social media platform with no makeup or no filter or no fancy phone. Talk about, “be seen.” (If you want to check it out, head to my profile on Instagram.)

And it wasn’t easy. Before posting this, I showed it to my husband and said, “do you think I should at least blur the blemishes?” (…Something makeup would normally handle.)

He laughed, and said, “That defeats the purpose. You can talk about wanting to blur the blemishes.” Of course, he was absolutely correct. 

But I wanted to blur them… Just like I’ve wanted to blur a lot of little things about myself that aren’t perfect. Just like I’ve wanted to filter and edit and retouch my looks, my voice, my message – for my entire life. 

Perfect is an Illusion

Isn’t it interesting how we allow our imperfections to get the best of us? Is anything about ourselves actually ever perfect? Perfect is an illusion. It’s not real. It’s an ideal that doesn’t exist in reality, unless we embrace that we can be perfectly imperfect. Now, that’s something I can get behind. 

Here’s the bottom line: being seen – as who we really are – is really flipping hard. We want to be the authority. We want to be seen as credible and as an expert in our fields. We want to be leaders and teachers, and we want others to learn from us. We might think: How can I teach others if I can’t be perfect myself? 

Truthfully, what I’ve learned is that when we embrace our imperfections and relate to others through them, that’s when we teach and learn and grow. People buy from people. It’s your humanness that will sell. It’s not your case studies. It’s not your skillset. It’s you. Who you are and what you stand for are part of your business too. Your uniqueness is just as important as your social proof. 

When I posted that raw and unfiltered picture of me, it was my way of simply being more vulnerable – not only to build more strength and courage within myself, but to fully own and accept myself, raw and unfiltered. 

How can you let yourself be seen today, this week, this month?

Need more help? Check out my self-study offerings:

How to Cut Through the Noise with Your Voice

How to Cut Through the Noise with Your Voice

“All the NOISE!”

Sometimes I feel like I’m reenacting The Grinch in that one scene where he says…. “All the noise, noise, noise, NOISE,” and he’s got drumsticks banging on his head.

And I don’t mean just noisy sounds. I’ve got a lot of that too. If it’s not “mommy, mommy, mommy,” or Mickey Mouse Clubhouse on TV, it’s my husband’s racing shows, or my dog barking, or downtown construction, or sirens, or… you get the idea.

What I’m referring to is what I see and read in my social feeds, in my inbox, in my browser dashboard, in my notifications all the livelong day. All day, every day we consume A LOT of noise. 

on’t get me wrong, I do enjoy learning from others and listening to them speak their truths. I’m an avid listener and reader of all kinds of opinions and philosophies. But if the message I’m getting is rooted in fear-based tactics or manipulative ploys or downright deception, that’s when I’m like… bye. 

How to Cut Through It

The problem is that all of this noise can really get in our heads. Whether it’s simply due to the volume of content out there, or due to more disingenuous forms of provocation that exist online, sharing your voice can be pretty intimidating and even scary. 

This is what I deeply, whole-heartedly and completely believe though: I believe that if you’re truly coming from a place of full authenticity, and really owning who you are, where you’ve been and how you can help others, you’ll shine no matter what. 

People can feel it. Vibes are real. We KNOW when someone is not speaking their truth. And if I’m going to be bold, (which I will, because that’s who I am now), I’m going to take this a step further and say that MAGIC happens when we’re living authentically. Things just happen and things just flow.

When you use your voice, or the anchor of your work as I call it, instead of drums beating on someone’s head, it sounds totally different. It sounds like a beautiful song. It’s refreshing and real. It’s you.

So that leads me to the question: How can you express yourself more authentically with your voice?

Need more help? Check out my self-study offerings:

To Connect with Others Reconnect with Yourself

To Connect with Others, First Reconnect with Yourself

The biggest lesson I’ve learned from marketing myself in different ways over the past year is that in order for me to have any kind of impact, I need to deeply and completely align with my message. In other words, I need to reconnect with myself. 

If I slap something together, rush my creative process, or haphazardly share content that isn’t from my heart, it doesn’t work out that well. The reach is low, the response is flat and the vibe isn’t in line with who I am. Have you done this before? Or felt like this before? 

This week I’m releasing a resource that will help you connect before you create. 

Reconnecting with Yourself

By reconnecting with yourself, I mean centering yourself, calming yourself, returning to your middle space, returning to perspective. In its essence, we are reconnecting to our power and our presence. This way you can create content, communication and messaging that is aligned to your voice. It’s not forced. It’s not inauthentic. It’s you creating from your truest self. 

We are going to create a sequence of movements, or a routine, that you will practice when you want to align. It’s intuitive, so it’s based on how you want to move and breathe and be. 

When you connect with your true power and your true presence, you speak a different language: the language of your soul.

Tony Robbins, Melissa Wood, and loads of other entrepreneurs have a specific protocol for getting to this place of realignment. And it’s called many things. Some call it priming. Some call it mindfulness. Some call it an activation. It’s unique for everyone though, so make sure you move the way your soul wants to move. 

This practice is absolutely essential for getting into a creative mindset, a flow state, and an intentional strategy.

Why You Must Reconnect 

Doing this will help you connect with yourself more – your truth, your inner voice, your inherent wisdom. What is yours telling you? What are you afraid of doing? What are you afraid of saying? 

Is your message aligned with what you believe? Or are you still playing it safe? Is your communication a reflection of your spirit, or are you coming off as a different person? Are you being yourself through it all? Are you fully acknowledging and embracing any discomfort that might arise? Are you pushing yourself? 

I talk all the time about how as aligned entrepreneurs we want to take action that is aligned. This doesn’t always mean alignment feels good. If you’re truly aligned with your soul mission, I can tell you right now you’re most likely feeling a lot of discomfort most of the time. That’s what we’re here to do: grow, evolve, change and become. If you’re always comfortable, you might always feel good. But how much better will you feel once you overcome the discomfort of something? I’m guessing you’d feel really, really good. Being aligned and acting in alignment doesn’t feel good all the time. Sometimes it’s downright scary. But the other side of this fear? Feels utterly amazing. It feels like freedom, like you’re alive in a new way. 

Make this a regular routine for yourself. Whether it’s every morning, or before you create something, or before you meet with clients, reconnect with yourself. Take the 2 mins to practice your sequence of movements that bring you back to you. I think you’ll be amazed at the results. 

Need more help? Check out my 1:1, group and self-study offerings:

What You Need to Share More in order to Sell More

What you Need to Share More in order to Sell More

Drumroll please… it’s your story. Your story is what you need to share more of in order to sell more. 

I’m guessing you didn’t just pick your career on a whim. There’s something there, and maybe you haven’t even realized it yet, that drew you to the thing that you do. There’s a greater purpose there, and therefore a greater reason. We all have a reason for being and we all have a reason for teaching what we teach, sharing what we share and practicing what we practice. The way to figure out this reason is by connecting the dots in an effort to put your story together. 

Think about the people that you follow or the successful entrepreneurs that inspire you. What is it about them that you remember or that has left a mark on you? I’m guessing it’s their story, and it typically falls within that hero’s journey category. They’ve connected with their audience in a way that is relatable, inspiring and even transformational. They’ve built credibility and trust because they’ve been so vulnerable in sharing their paths. Furthermore, they’ve established their uniqueness by the only thing that no one can compete with – their unique story. 

And it goes without saying: the most significant benefit here is that when you are sharing your story, you may get closer to your truth. This refers back to that “what matters” idea and framework that your entire business should be built on. How does your story reveal your true purpose?

Need more help? Check out my 1:1, group and self-study offerings:

Content Creation: the 3 Cs

Content Creation: The 3 Cs You Need to Know

Content Creation 101

I’ve written several blogs about the importance of content creation within marketing. From creating a content calendar to tips on copywriting techniques, I’ve got loads of information about why content marketing should be on your list of strategies and how to apply it for your business.

However, in this blog, I’m going to talk about content creation and how to actually build a content marketing plan that is aligned with your core messages about your business.

When creating content that is aligned, there are three phases that I like to call the 3 Cs.

The 3 Cs of Content Creation 

The First C: Container

The first C is Container, also known as a Content Bucket. These Containers are going to be named the 4 things you want to stand for. To figure this out, consider these prompts:

  1. List out 2 things you LOVE to teach.
  2. List out 2 things your market asks for the MOST, or 2 things that support the gap in your industry that you’re trying to fill.

Keep in mind that these containers will evolve over time. For me, I LOVE teaching about how to figure out your soul calling and also how to use your innate creativity to get the word out about it. My market loves getting info and feedback about their messaging and also using the modern tools of entrepreneurship available to them.

The Second C: Configuration

This refers to the organization and layout of your content, such as when you will share content, how you will share content, and where you will share content. To figure this out, you’ll want to implement the planning tactics we talked about in previous sessions. So, mark on your calendar, when, how and where you will share your content. Include writing dates, filming dates, and publishing dates. This step takes lots of planning, but remember that planning is required in order to be consistent.

The Third C: Call to Action

We’ve talked about the importance of a Call to Action many times before. Every piece of content you put out there should include some sort of next step for your audience to take. Whether it’s a link back to a landing page, or a subscribe button, or a prompt or question, there should always be some way for the readers or viewers to engage and respond right back to you.

Need more help? Check out my 1:1, group and self-study offerings:

3 Types of Value You Can Provide Right Now

3 Types of Value You Can Provide for Lead Generation & Customer Acquisition

Today I’m talking about the one key element of your marketing: value

Your business success is directly related to the value you provide to your audience, so think about these questions: What value do your customers get as they consume your content? What will make them trust you? And then want to work with you? And then want to refer you? And then want to keep coming back for more? 

There’s a general consensus for how value works: The more value you provide, the more people you touch, the more money you make. 

I’m going to provide info on 3 types of value you can try right now – lead magnets, content offerings with upsells, and brand awareness campaigns. 

Lead Magnets

The first type of value I want to share is a lead magnet (also called an opt-in). A lead magnet is a valuable, relevant freebie that you offer your website visitors in exchange for their contact information. I’m sure you’ve seen these before, and I’m guessing that you subscribed to a lot of lists because of this type of opportunity. 

The offer you provide can be a free PDF, an introductory call, a brief trial of your service, an audio lesson, a guided meditation, an educational webinar, or perhaps a video tutorial. 

It is essentially anything that you think will be valuable and relevant to your ideal customer. It’s a piece of important content that can be exchanged for contact information.

Here are some ideas: if you’re an acupuncturist, maybe you can share a neat infographic with 4-5 at-home acupressure techniques to relieve stress or specific pain points. If you have a blog, you’re most likely sought out for lifestyle advice so maybe you can create a resource guide for specific local products and services. If you bake cakes and other sweets, maybe you can share a top-secret recipe that is strictly for subscribers. If you’re in real estate, perhaps you can make a checklist of proven methods to selling your home in 30 days. 

Is there a way you can integrate a lead magnet right now? 

Content Offerings with Upsell

The second type of value I want to share is a free content offering with the opportunity to upsell. This means that you provide a free offering, and either during the offering or at the end of the offering, there is a call to action for the prospect to work with you in some way. If your income has been impacted by this pandemic, then this can be a great way of supplementing it. 

So what does this look like? A webinar is an easy way to implement this. You can also create a series of free videos, or use IGTV or Facebook Live to share information and make an offer. If you’re a hairstylist, perhaps you could share a few messy bun tutorials for our “stay-at-home” sassy ladies who want to add a little oomph to their sweats style. If you’re selling beauty products, perhaps in the shopping cart experience, you can offer up-sells as people check out. If you’re a fitness professional and have a digital program, maybe you can offer a mini version of it (or maybe even a sneak peak at a module) so that people can see the value of working with you AND feel inspired to purchase the full version. 

Is there a way you can create an offering with an up-sell attached to it?

Brand Awareness Campaigns

The third type of value I want to share is a brand awareness campaign, particularly for the purposes of audience growth. This is essentially a campaign that lasts a day or a few days, or even 10 days or a month. During the campaign, your prospects are receiving regular content from you, and the content isn’t just blog content or image content, it’s a specific campaign with a specific timeline and overall goal. 

So what would this look like for you? If you’re a tai chi instructor, maybe you do “14 Days of Tai Chi” and share a quick movement every day. Or, maybe you’re a health and wellness coach, so you could create a “10 Days of Healthy Living Eating Plan” and each day you share a recipe that utilizes unique ingredients based on whatever your prospect needs. Or maybe you’re a bodyworker or healer, and for a series of days you share stretch sequences, or relaxation methods, or guided meditations. 

Do you see how you can be super creative with this? Perhaps you have some time now to focus on this type of campaign? Is there a way you can create a campaign to grow your community and with you leading the way? 

Here’s what you need to remember though: we are in strange times. We have all been impacted by this pandemic, and unfortunately, there’s a bit of a collective mindset of lack right now. 

How can you alter your messaging right now?

Here’s the thing – you can sell right now, but you have to do it in a way that is relevant to what’s happening in the world. How can you alter your messaging to reflect more compassion and support, and how can that messaging truly make your customers feel like your product or program or service is incredibly valuable right now, even in a pandemic, perhaps especially in a pandemic. 

So, think of the opportunities you can put out into the world right now. It’s a perfect time to really unleash your creativity. What do your people need right now? How can you be seen as a leader right now? 

At the end of the day, think about this: If your prospect never buys from you, how can you provide such tremendous value that they’ll learn something new, or feel inspired to be a better person, or be empowered to become who they really want to become?

Need more help? Check out my 1:1, group and self-study offerings:

4 Essential (and Simple) Rules for Copywriting-2

4 Essential (and Simple) Rules for Persuasive Copywriting

Need your copywriting to stand out a bit more? Here are 4 writing tricks that will instantly make you more persuasive.

These copywriting tricks are simple but massively important!

  1. Do talk with one person at a time. 

Have you ever started emails or videos with “Hi everyone” or talk about “all of you out there” all the time? Well, chances are, people aren’t reading your emails or watching your videos in groups. They’re going to read and tune in to your content individually and will likely want to feel as though you are connecting with just them. Pro tip: format your emails so that each one starts with “Hi [first name”] which will seem even more personal. 

  1. Do use contractions.

You’re allowed to sound like a human! We don’t all talk like robots 24/7. I’m vs. I am. We’re vs. We are. Gone are the days of formal-sounding communication. You want to sound human, more personal and more conversational. Contractions make your copy instantly sound more persuasive and easy to read. Pro tip: you can even use words like “gonna” and “kinda” and “sorta” – because that’s how we talk and text these days! If it’s appropriate for your market, anything goes.

  1. Do use numbers in your headlines.

In your headlines, are you giving readers “money saving tips” or are you giving readers “three tips that will save you at least $100 a week?” Are you selling “quick and easy recipes” or are you selling “quick and easy recipes with 5 ingredients or less?” Can you tell the difference? Which ones sound more persuasive? Pro tip: try to use a number as the very first word in your headlines.

  1. Do use concrete instead of abstract language. 

This is a big one! You must know the difference between concrete and abstract language. Example: get rid of the belly bulge vs. get healthy. One is specific and concrete, and the other is general and abstract. The goal with this rule is to always use concrete, specific language that engages the reader and really helps them picture their situation. Pro tip: start with a vague headline then get more specific with each new one. Keep going until it feels concrete.

Need more help? Check out my 1:1, group and self-study offerings:

Workshop: “How Do I Get the Word Out about My Business?”

You’re Invited to a Special Launch of the Tribe & CGC Marketing Workshop Series

“How Do I Get the Word Out about My Business?”

This workshop is for those independent practitioners and small business owners who find marketing their businesses to be challenging, tiresome, disingenuous, and intimidating.

If you’re feeling stuck, lost, or simply wanting more out of how you currently promote your business, then this workshop will help you:

  • Learn how to create a brand message with a unique selling proposition,
  • Learn how to differentiate yourself amongst your competition,
  • Learn about the online and offline marketing options available to you,
  • Learn about the pros and cons of each marketing option,
  • Learn about the top 3 best practices for each marketing option, and
  • Learn how to create a plan of action and marketing schedule that works for you.

It’s time to empower yourself with tools that will help you generate more business, re-engage past and inactive clientele, and become more secure and confident in how you present your business to the world.

This marketing workshop series will include lecture, exercises, discussion, take-home materials and Q & A breaks. For those unable to attend the first workshop, a video link can be provided for the same price.


This is regularly priced at $50.00, but it will be discounted at a special price to celebrate the launch of the 2018 Marketing Series hosted by Tribe and CGC. Details for this series to come!

$10.00 for Tribe members

$15.00 for the general public


Marketing Worshop KickOff

3 Free Marketing Tools to Get the Word Out about Your Business

3 Free Marketing Tools to Get the Word Out about Your Business

One of the questions I am asked most frequently is “How Do I Get the Word Out?” It’s a heavy question with a very long answer! However, it doesn’t have to be complicated, intimidating or even stressful. It just takes a bit of creativity and some knowledge about the tools available to you. Below are three free marketing tools that I highly recommend. If you’re just getting started in your marketing journey, contact me and I can help you out! Otherwise, read on and take advantage of what’s out there on the web.

  1. MailChimp is one of my favorite platforms to get the word out. It’s not only user friendly, but it’s completely FREE for your first 2,000 subscribers. With its drag and drop design features, advanced tracking capabilities, savvy integrations and robust automation, MailChimp can help you get the word out seamlessly and professionally. This is a great email marketing tool that you can use to start building your database of subscribers and followers. If you want to share content from your blog, or new services within your repertoire, or special offers from your website, you can easily do so by creating a campaign in MailChimp. Bonus tip: create a free gift or promotion to deliver to new subscribers in order to thank them for signing up.
  2. HARO (also known as Help a Reporter Out) is a great way to take advantage of the “digital PR” side of online marketing. PR can get pricey, and everyone loves press. That’s where HARO comes in. It connects you with reporters for digital (and possibly even print!) media placement. HARO was created out of the need for journalists to expand their networks in a variety of fields and generate more sources for information, interviews and quotes. In return, sources are able to secure valuable media coverage, which not only exposes their brand to a larger audience, but also provides them with additional backlinking to high authority websites for SEO. Subscribe to their site (a FREE subscriber option is available!), browse queries that interest you, and respond.
  3. Medium is another easy to use and FREE marketing tool where you can write or share your blogs and content. Medium gives everyone who sets up an account the ability to write and share their stories within their platform. Furthermore, you are able to join in on the experience by reading works done by other writers, based on the categories and industries that interest you the most. You’ll find inspirational and unique pieces from a wide range of personalities, and in the end, they will help you tell your story too. Everyone loves a good story! Medium is a great platform for you to share yours. Bonus tip: create a content calendar to keep yourself accountable, and focus on trending topics (like seasons or holidays) when planning to ensure maximum exposure.

If you want to hear about even more ways to get the word out about your business, I will be hosting a special marketing workshop on Friday, September 22 from 12:00pm to 2:00pm at Tribe. This workshop will be the launch event for my monthly marketing workshop series beginning in 2018. The 2018 series at Tribe will focus on a new digital marketing topic (or question) within each workshop every month. They will include lecture, exercises, discussion, take-home materials and Q & A breaks, along with a video link for those unable to attend or those who want to keep the workshop in their records. If you’re feeling stuck, lost, or simply wanting more out of how you currently promote your business, this workshop is for you. Stay tuned as there is more information to come!

Need more help? Check out my 1:1, group and self-study offerings: