Tis the season to… Work? Play? Be merry? And bright? How will you show up? I took a poll on Instagram not too long ago to find out how my community was planning to show up over these six weeks of the holiday season. When I was in the corporate world (mind you, over 15 …
How to Show Up Intentionally During a “Slow Down” Time Read More »
I was recently talking to a colleague of mine, and she was in complete “social sharing paralysis.” “I have all of these interests that I feel make me…well, me,” she said. “I know that I should focus on my business when I am marketing myself, but I feel the urge to get outside the box.” …
I Let Myself Be Seen Yesterday was the first time I think I’ve ever posted a picture on any social media platform with no makeup or no filter or no fancy phone. Talk about, “be seen.” (If you want to check it out, head to my profile on Instagram.) And it wasn’t easy. Before posting …
“All the NOISE!” Sometimes I feel like I’m reenacting The Grinch in that one scene where he says…. “All the noise, noise, noise, NOISE,” and he’s got drumsticks banging on his head. And I don’t mean just noisy sounds. I’ve got a lot of that too. If it’s not “mommy, mommy, mommy,” or Mickey Mouse Clubhouse on TV, …
The biggest lesson I’ve learned from marketing myself in different ways over the past year is that in order for me to have any kind of impact, I need to deeply and completely align with my message. In other words, I need to reconnect with myself. If I slap something together, rush my creative process, …
To Connect with Others, First Reconnect with Yourself Read More »
Drumroll please… it’s your story. Your story is what you need to share more of in order to sell more. I’m guessing you didn’t just pick your career on a whim. There’s something there, and maybe you haven’t even realized it yet, that drew you to the thing that you do. There’s a greater purpose …
What you Need to Share More in order to Sell More Read More »
Content Creation 101 I’ve written several blogs about the importance of content creation within marketing. From creating a content calendar to tips on copywriting techniques, I’ve got loads of information about why content marketing should be on your list of strategies and how to apply it for your business. However, in this blog, I’m going …
Today I’m talking about the one key element of your marketing: value. Your business success is directly related to the value you provide to your audience, so think about these questions: What value do your customers get as they consume your content? What will make them trust you? And then want to work with you? …
3 Types of Value You Can Provide for Lead Generation & Customer Acquisition Read More »
Need your copywriting to stand out a bit more? Here are 4 writing tricks that will instantly make you more persuasive. These copywriting tricks are simple but massively important! Do talk with one person at a time. Have you ever started emails or videos with “Hi everyone” or talk about “all of you out there” …
4 Essential (and Simple) Rules for Persuasive Copywriting Read More »
You’re Invited to a Special Launch of the Tribe & CGC Marketing Workshop Series “How Do I Get the Word Out about My Business?” This workshop is for those independent practitioners and small business owners who find marketing their businesses to be challenging, tiresome, disingenuous, and intimidating. If you’re feeling stuck, lost, or simply wanting …
Workshop: “How Do I Get the Word Out about My Business?” Read More »
