For this week’s episode I’m diving in on 5 clear and specific results that happen when you market yourself and manifest with nothing but the essence that is you.
Now, I know you know that this is my thing – marketing and manifesting with the essence that is you. But I want to give some examples for why this work is essential if you’re truly wanting to tap into a new paradigm of marketing and manifesting.
First things first, why do we want to tap into a new paradigm of marketing and manifesting in the first place?
Because the old paradigm of marketing is rooted in following a broken and outdated prescribed methodology that asks you to hustle your heart out for a buck. It asks you to do all the things that you don’t even want to do. It asks you to burn yourself out. It asks you to show up for the algorithm and for external validation. It has you begging for buys, clicks, engagement – whatever it is that you’re looking to achieve. It all looks the same, sounds the same and makes you feel like you’re just spinning your wheels with no end in sight.
The old paradigm of manifesting is kind of similar. It asks you to effort in other ways. You’re asked to believe in someone else’s version of God while they read you their man-made scripture and tell you it’s truth. Take it from someone who has attended Catholic school her entire life, you can believe whatever you want and get on by. You’re asked to follow a bunch of rituals that sound absolutely insane all the while ensuring that you follow them to a T so that you can manifest your dream life. Listen, I’m all for making things fun, but cleaning up the cinnamon that I just blew out my front door sounds like more work to me. You’re asked to invest in anything outside of yourself – from crystals to psychics – to make something happen. Here’s the thing – my journey required that I work with psychics and crystals too, but these people and things did not create this life for me. I did.
When you’re marketing and manifesting with nothing but the essence that is you, you are instantly making yourself more magnetic, because you are not relying on anything or anyone outside of you to make it happen.
The people who are drawn to me and the ones who I am drawn to in return feel as though their soul path and professional purpose are intricately intertwined. So to them, it’s no longer a job or a career, what they have is a calling.
And because they want to show up for their calling with integrity and alignment and most importantly, soul, they feel completely out of integrity and alignment when they show up to market themselves and manifest in a way that doesn’t honor their soul. The broken and outdated paradigms require that they go too far outside of themselves to build a business and create their dream lives. Therefore, it becomes less soulful, and what we’re left with is a calling and a purpose that feels like it requires misaligned effort to make it happen.
Let’s talk about what happens when you come back into the essence that is you.
You stop chasing your worth through perfection, achievement, and external validation. You just know that you are worthy no matter what is happening around you.
If there’s one thing you should know about me it’s that chasing (or even effort itself) could be my middle name. I know effort like I know the back of my hand. And it’s because I’m an empath and a giver and very sensitive to other people’s energies, as are many of my clients. We’d give it all away for free if we could. And yet, we’d work double time to sell it and receive for it. Quite the paradox huh? It’s an imbalance in how we perceive our worth. However, once you work with the essence that is you, you start to move with integrity. You start to embody a worthiness that is truly reflective of an essence that is overflowing with a stronger balance in love for self and love for serving others.
When I imagine myself chasing from a wounded version of myself, it felt like if I didn’t chase, I’d never catch it. And therefore, I’d never get it. We are wired to think that we need to chase in order to survive. We are wired to think that if we don’t chase, what we want will never be ours. What if we rewire ourselves to believe that what we want is ours no matter what because if we want it, that means we are already worthy of it and therefore do not need to chase it? What if we were to let our essence be the magnetic field that allows our desires to chase us, instead of the other way around. After all, we are the prize. We are on the pedestal. What we want wants us too. So, what if we just let it come? When you need to chase something that is outside of you, you immediately remove yourself from the pedestal. You are no longer the prize. When you’re more contained inside as a result of healing, your desire to chase dissolves.
You see all the ways in which you were settling and accepting the bare minimum of life.
I’m at a place in my growth and my journey where I can honestly say my first marriage was the epitome of me settling for less than what I truly deserved. And while I was going through my divorce, it was all laid out for me, clear as day. All of the ways that I abandoned myself for the relationship. All of the ways that I over-gave and over-explained and over-did everything for the bare minimum. The bare minimum, to me, was somehow sustaining me. There was a point in my marriage where I truly believed that I was grateful for the bare minimum. I was so depleted and so empty and so lifeless that even just a morsel of love was enough for me. And my heart breaks when I think of that version of myself because it was a version of me that believed that’s all I deserved. And so I would just end up doing more. I would take on the entire toll of our marriage, of our married life and of our home and our children, and I would still show up for my business and I’d honestly feel bad about asking for help because I thought that I could handle it. I thought that I could carry the weight of the world on my shoulders because I was so conditioned to do so.
When I started to make more money, it became worse. My partner wanted to do even less and wanted to contribute even less, and even while he was still in a very unwell and toxic headspace. I could feel my energy being even more squeezed and pulled. And yet somehow in my mind, I’m thinking “of course I can do more because I love him and because this is what you do for those you love.” But despite working harder, nothing worked out. Because I wasn’t meant to work harder for the bare minimum. I wasn’t meant to accept breadcrumbs. I wasn’t meant to settle for less than what I deserve. And I didn’t get to that point until I remembered who I am.
Your life gets to be a walking, breathing, living meditation of what it is: to be loved.
Every day in every way, my life is a walking, breathing living meditation of what it is to be loved. I bask in that feeling all day. What is it to truly and deeply feel loved by something greater than you? What does it feel like to let life meet you where you are?
Now, before moving like this, I was in hustle mode. I was efforting. I was looking for ways to love and be loved. I was searching, seeking, finding, solving – there was always a seeking nature to me. Until I finally realized that if I’m creating this partnership with the divine, through my calling. And I’m living and working and loving from my own essence – that is enough. The Universe can meet me halfway. I am allowed to be loved through this. I don’t need to handle everything. I can ask to be divinely resourced with this mission. I can ask to be provided for. I can ask for the divine to amplify my voice and my work. I can truly rely on my partner – God, source, the universe, love – whatever you believe that is of a higher power than you. This is what it means to co-create. We let the divine around us have a say so that the divine within us knows how to move.
Think about it for a moment. What does it feel like to be loved? For me, I instantly feel more radiant. I feel at ease. I feel at peace. I feel present. I feel soft. I feel held. This is the energy I dwell in.
You feel complete detachment from all outcomes, because whatever happens doesn’t *mean anything* about you.
When I was going through my divorce, my attachment issues raced to the forefront of my consciousness. I saw all of the ways I was anxiously attached. I saw all of the ways I was avoidantly attached. I don’t personally believe that we fall into one attachment style; I think that we have bits and pieces of all three of them based on our triggers. We are complex people. Nobody fits into a box.
This is why one of the chapters in The Money Methods is devoted to love attachment and understanding our unique attachment styles.
Being detached doesn’t mean you don’t care about anything. Rather, it means that regardless of what happens in your life, the outcomes don’t mean anything about you. For example, if I’m really set on being interviewed for a podcast I’d love to get featured on, and I don’t end up getting it, this outcome doesn’t mean that I’m less worthy because it wasn’t the outcome I wanted. It doesn’t actually need to mean anything. Sometimes we get fixated on finding meaning in every circumstance and thing that happens to us or for us, but more often than not, if we simply detached from everything needing to go out way, we will find that we need a lot less than we think.
You’re committed to your calling in a totally new way.
This one is my favorite, and we actually create a commitment with the divine in The Money Methods, but what we’re talking about here is a whole new relationship to our purpose, to our calling.
I’m going to share a little bit of my vows that I have with my calling:
I commit to my calling. I am the one that must see this through. I was chosen for this. And so I choose to honor it. I choose to love my calling and never give up on it. I choose to never doubt myself or my journey. I fully and deeply and wholly believe in it. I trust the path.
Through my vows, I choose to honor the greater vision designed by me, my higher self and the divine within me and around me.
I am committed to consistently showing up as divine inspiration within me directs me and guides me. I am committed to allowing my voice, my truth and my work to be amplified by the divine.
I ask the divine to provide for my every need and desire as I surrender to my calling and allow the magic of my life and work to move through me.
So, this is just a portion of the vows that I made in partnership with the divine as it relates to my higher purpose. And that’s really what we have to look at this work as – achieving a higher purpose through the help of the divine. We were sent here for this. We were chosen for this, and now is the time to rise up for this.
If you remember at the beginning of this episode, I talked about the people who are drawn to my work and those who I am drawn to. It is their calling that speaks to them, and it is through this work that they can speak to the masses. By marketing themselves and manifesting with nothing but the essence that is them, they are achieving their greater purpose with soul, and loving every moment of it.
Click on the link above to watch the latest episode of Soul’d, or listen to it via podcast here on Apple Music: https://podcasts.apple.com/us/podcast/sould-by-christina-giordano/id1760357148 or here on Spotify: https://open.spotify.com/show/2EXmS5t7jgohMD4P4ZzKEu
Subscribe to Soul’d for additional journal prompts, tip of the week, and special offerings: https://christinagiordano.com/get-connected/