SEO has become one of those complex technical parts of a website that has become an “expert-only” area. However, I’ve decided it’s time to simplify it for you, at least through a basic approach, so that you can optimize your website yourself.
In this free tutorial, I’m going to talk about the basics of SEO, including how to build an SEO friendly site, with tasks you can do on your site and off your site to maximize your efforts.
But first, a little about SEO…
What is SEO? When you have a question, I’m guessing you go to Google to find the answer. Well, your potential clients and buyers do the same thing! Everyone has questions and problems they want solved, and they use search engines to find the answers. SEO stands for search engine optimization. This is the practice of growing your site’s visibility in the organic search engine results.
How do search engines work? Search engines, such as Google, Bing, or Yahoo, send out robots, also known as spiders, to crawl websites for content. The search engines then store and build an index, or library, out of this info. When someone enters a query into a search box, the search engines use complex proprietary algorithms to display results pulled from their databases. The ranking of these results is affected by the content’s relevance and popularity.
Why should you care about SEO? Most traffic that comes to your site will arrive via search engines. SEO helps boost your rankings so that your site is visible to the right people, in other words, the people you want to attract to your site to buy your products and services. By fine-tuning your SEO, you can increase the quantity and quality of traffic that goes to your site through the search engine results.
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Keep in mind, SEO is not a one-time job. Whether you’re creating a brand new site or you’re updating your current one, you’ll want to make sure your site has a strong foundation. You’ll also want to review your processes as you create new content and update old info. This training will help you as you go!