Below is a list of 20 books related to marketing your businesses. Many of these books are referenced in my Empowered Marketing Program, and others I often recommend to my clients to help them write better, think in different ways, or understand how psychology plays a role in it all. Take a look and add a few to your current summer must-reads!
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Your Must-Reads this Season:
Blue Ocean Strategy by W. Chan Kim & Renee Mauborgne
Learn how lasting success is created from “blue oceans,” which are untapped new market spaces ready for disruption and growth. Get a sneak peek of the concept in this blog.
Buyology by Martin Lindstrom
Get the astonishing findings from a groundbreaking, three-year, seven-million dollar neuromarketing study that peered inside the brains of 2,000 volunteers from around the world as they encountered various ads, logos, commercials, brands, etc.
Contagious: Why Things Catch On by Jonah Berger
Find out what makes things go viral and why certain products and ideas become popular. Learn the set of specific techniques that will help your services or products spread like wildfire.
Content Rules by C.C. Chapman
Social media platforms allow business owners to have a voice, but how do you create the stories, videos, and blog posts that create raving fans and ignite your business growth? Find out how to develop content that people care about.
The Copywriter’s Handbook by Robert Bly
This is perfect for anyone who writes copy. Included in it is dozens of copywriting techniques that can help you write ads, commercials, direct mail and more.
Are you a career changer? Or perhaps a passion seeker? Are you trying to figure out your true calling? This book calls for you to find your gift and gives you advice as to how to share it with the world.
Influence: The Psychology of Persuasion by Robert Cialdini
Become a skilled persuader by learning about the psychology of why people say yes and how to apply those understandings to your life and work.
Jab, Jab, Jab, Right Hook by Gary Vaynerchuk
This a blueprint for social media marketing strategies that work. Find out the meaning of jabs and right hooks and how the winning combination of those can bring you social media marketing success.
Ogilvy On Advertising by David Ogilvy
Even though this book was written over 30 years ago, the author is a pure genius and is still considered a wizard in today’s modern world. Get all the details about successful advertising.
Optimize: How to Attract and Engage More Customers by Lee Odden
Optimize your online presence through this practical approach of integrating search and social media optimization with content marketing to boost relevance, visibility and customer engagement.
Positioning by Al Ries & Jack Trout
Find out how to deal with the problems of communicating to a skeptical and overcrowded market through this revolutionary approach that creates a “position” within your customer’s minds.
Predictably Irrational by Dan Ariely
This book examines the “predictable yet irrational” buying behaviors and decisions that people make everyday, from losing weight to drinking coffee, and from choosing a romantic partner to buying a car.
Priceless by William Poundstone
Understand the hidden psychology of value. Find out how the psychology of price dictates the design of price tags, menus, rebates, “sales” ads, cell phone plans, supermarket aisles, real estate offers, wage packages and corporate buyouts.
Purple Cow by Seth Godin
Are you a purple cow? Find out how to put a purple cow into everything you build, and everything you do, in order to create something truly noticeable.
The Thank You Economy by Gary Vaynerchuk
Customers demand authenticity, originality, creativity, honesty and good intent, and because of this, we’ve reverted to a new (yet also old) form of customer service that is all about customization, personalization and truly caring. Those that follow this new path of customer focus will profit in today’s world.
The Ultimate Sales Letter by Dan Kennedy
Too many sales letters end up in the junk file or waste basket. Learn the step-by-step formula that will help you nail the sale.
Tribes by Seth Godin
Turn your scattering of followers into a loyal tribe. This book will help you demystify the process of rallying colleagues, customers, investors, and others around your business idea.
Triggers: 30 Sales Tools by Joe Sugarman
Find out which psychological triggers effectively influence, motivate, and persuade prospects into making positive buying decisions. Become a master sales-person.
Word of Mouth Marketing by Andy Sernovitz
Learn the five essential steps that make word of mouth work and everything you need to know to get started. You will also learn how to work word of mouth with social media, viral marketing, and buzz.
Words that Sell by Richard Bayan
Win customers through this edition of a copywriting classic that is packed with inspiration for busy professionals. Get more than 6000 words and phrases to help you promote your business.
Which ones will you read this summer?