This is the lie that business owners have been led to believe about marketing:
That it is complex and time-consuming and downright difficult and wayyyy too much for you to handle.
I’ve been in the game for over 15 years now. And what you’ve been led to believe is BS.
I used to be wildly grossed out by my industry. Something about it just didn’t feel right.
Phrases like… overcoming objections… beat the competition… go for the no…
Get out of here with that noise!
And I didn’t connect the dots until I created my unique methods. (Cue the breath of relief.)
Marketing is really just sharing the heart of your business in a way that touches the heart of someone who needs you.
Do you know how to get to the heart of your business?
You’re not the same as everyone else in your industry.
There’s a journey that got you to where you are today that’s unlike anyone else’s.
And within this uniqueness lies a truth… about what you do, who you are and how you can help others.
This is the truth that sells. It is quite literally your “unique selling proposition.”
This is the truth that represents the transformation you offer.
This is the truth that all of your marketing relies on.
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