There’s a particular kind of quiet that comes at the end of a shedding… the last of the shed.
Not the kind that follows exhaustion. But the kind that follows truth.
This episode feels like that.
Today, I want to take you into January… not as a month of productivity, but as a month of integration.
A month where something very old finally loosened its grip.
And something very sustainable took its place.
I’m calling this episode The Last of the Shed because that’s exactly what it’s been.
Not dramatic.
Not performative.
But final.
Part One: Refinement — Building What I Can Actually Hold
The first half of January wasn’t about expansion.
It was about refinement.
And more specifically – it was about building something I can sustain.
For a long time, I was building from vision alone.
Now, I’m building from capacity.
That looked like updating my workflow in a way that truly honors my body:
- capacity-first decision making (Meaning, not just what made the most sense within my offering suite, but how much of me did each container require? Everything needs to be mutually beneficial – what can I hold and what can hold me?)
- realistic availability (Meaning, I’m not available from 9am to 5pm all day, every day. Now, my 1:1 client facing hours are from 12pm until 3:30pm most days, with optional Fridays starting a little earlier from 10am until 2pm. This leaves my mornings open for both personal time for workouts, breathwork, walks outside, intentional breakfasts, along with my own marketing and admin time.)
- accessibility for both me and my audience (This is not just about how visible I want to be, but how much am I willing to give of myself within each offering and experience, including my free content?)
- price points that feel grounded, not aspirational (What is the experience truly worth? What is on the other side of it?)
- foundational discipline, not hustle (What are my daily commitments within my business? What are my weekly commitments? And how do I know if and when it’s enough?)
This was the month I stopped asking, “What could I create?”
And started asking, “What can my body hold?”
That question changed everything.
On one hand, I needed to be clearer on my deliverables as they relate to my energy output. My business is unique in that my methods – the Soul’d methodology that is held within The Marketing Methods and The Manifesting Methods – is complete. Someone can simply download the $97 e-book and receive everything and work with it. Someone can also join the memberships for $55 each and receive the same content but with monthly support from me. Someone can also choose more access through my 1:1 offerings, but they wouldn’t be getting more information. What they’re paying for is my presence, mirroring, calibration and attunement.
On the other hand, I needed to be clearer on delegation and distribution of my own energy output.
I let AI step into its rightful role – not as a replacement for my voice, but as an amplifier.
It supported my content systems, my outreach strategy, my budgeting, my monthly objectives—not just in business, but across my life.
From a professional perspective, this looks like me drafting the main content for the week, which is the episode script for the week. This is what gets sent to AI and then repurposed for multiple channels and platforms, hence the amplification. From one piece of content, I have AI draft a blog post, substack post, youtube shorts titles, descriptions and pinned comments, reels scripts and captions, carousels and captions, quote graphics and captions, a newsletter draft, along with full episode descriptions for my YouTube and podcast.
For the first time, everything started to feel… coordinated.
I also focused on building an ecosystem:
- scalable offerings that support me instead of extracting from me, particularly my memberships and 1:1 containers
- an e-book that holds the foundation of my work
- a community-friendly workshop experience that’s relational, embodied, and human
And perhaps the biggest shift of all:
I stepped fully into the role of architect.
Not the one laying every brick.
Not the one maintaining the infrastructure.
But the one designing the scaffolding, so that success can actually hold me when it arrives.
That’s new for me.
Part Two: Reach & Ripple — Letting the Work Move
The second half of January was about something I teach inside The R.O.S.E. Method, the
reach and ripple effect.
Once the structure was steady, it was time to let the work move.
That meant simplifying, not adding, which looked like:
- creating consistency across my website and channels, through my messaging and my voice. (I even resubmitted articles to Brainz Magazine so that everything could be more coherent.)
- deleting platforms that were no longer aligned (I no longer have LinkedIn or Facebook, and I paused my personal Instagram until I get inspiration for how I want to be seen there.)
- refining every landing page and backend system (This was the most time-consuming but also the most business-altering, because now everything from the first email that someone receives from subscribing to my work, to each landing page that reflects it – sounds like me. And not just me, but the right version of me who can hold all of this.)
- narrowing my focus to just YouTube and Instagram (This allows for consistency and also better repurposing. Less noise. More coherence.)
As I mentioned previously, I developed a content creation and distribution rhythm I can actually sustain. Remember what AI does for me now in terms of content? That’s what gave me more freedom and cleared my schedule, because I don’t need to be the one to repurpose the original in different formats. My role is being the original message, thought leader and content creator.
I also created a clear, grounded outreach plan (also known as my plan for the reach and ripple effect):
- The frequency and tone of pitching podcast interviews (along with podcast suggestions and email pitches from AI)
- The frequency and tone of guest blogs (along with blog suggestions and email pitches from AI)
- The framework, availability and outcomes for community workshops
- And what’s coming soon: Soul’d Spotlights, where I feature selected business owners who I believe embody the Soul’d approach, meaning they are walking the talk and showing up as embodied entrepreneurs
All of this wasn’t about chasing visibility. It was about allowing the work to meet the world.
But then… something unexpected happened.
Part Three: The Week Everything Slowed Down
The last week of January took me completely offline.
I got sick. My body shut things down. And at first, it felt inconvenient. But in truth, it was required.
It’s the week I’m recording this episode.
This week became a full rest and recalibration portal.
It’s the week my body finally understood something my mind had been circling for a long time: I cannot carry forward what I cannot hold in my body.
My body made it very clear: I will not let you brace anymore.
Not mentally.
Not emotionally.
Not physically.
And once that landed, a series of realizations followed.
- I don’t need to be “on” all the time.
- I can move much slower than I thought.
- I can unplug after I pick up my kids.
- I can put my phone away in the evening.
- I can be gentler with my workouts.
- I can let myself feel held, by me.
And maybe the most important realization of all:
My body tells the truth.
And I can believe it now.
This wasn’t collapse. It was integration.
The end of bracing isn’t dramatic.
It’s quiet. It’s relieving. It’s final.
Closing: What Remains
January didn’t end with fireworks. It ended with coherence.
What’s left now isn’t hustle or urgency. It’s clarity. Capacity. And trust.
This feels like the last layer of shedding before something new begins – not because I’m pushing toward it, but because there’s finally space for it to arrive.
If you’re in a season where your body is asking for less…
Where refinement is louder than expansion…
Where rest feels like a requirement, not a reward…
Coherence might be finding its way home.
You’re not behind.
You might be right on time.
Thank you for being here.
I’ll see you on the other side of the shed.
Click on the link above to watch the latest episode of Soul’d, or listen to it here on Apple Podcasts: https://podcasts.apple.com/us/podcast/sould-by-christina-giordano/id1760357148 or here on Spotify: https://open.spotify.com/show/2EXmS5t7jgohMD4P4ZzKEu
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Begin with the foundation. Soul’d: Business That Begins Within is an essence-led framework for building a business that grows without self-abandonment. Learn more: https://christinagiordano.com/get-guidance/the-e-book/