Video: List Building is Like Breathing

List building is by far the one thing that I see my audience sweat about the most. It’s tough.

The wait that comes with launching something like a freebie or a group can be excruciating as you wait for more and more people to join. And I will say from personal experience, showing up for even one person on the receiving line takes bravery. I’ve hosted many workshops and webinars where only a handful of people showed up to hear what I had to say. I’ve even had one workshop where only one person showed up. I was mortified. But, I showed up for them anyway, because that person was there to learn from me. We all start with zero. So, embrace where you are in your business building journey and show up even when it seems like no one is listening. 

While you’re at it, consider the balance behind list building and think about the ways you can do more of one or the other. Look at it like breathing. 

If you’re inhaling more than exhaling, how can you tap into different audiences that represent more of your ideal clients? Maybe there are certain Facebook groups you can join and talk about what you have to offer there. Maybe you can do a podcasting circuit and get interviewed on a variety of podcasts. 

If you’re exhaling more than inhaling, how can you tap into the type of mindset work that you require in order to thrive? Maybe you can invest in a mindset coach. Or, maybe you can read spiritual and manifestation books to help you get better acquainted with that power that comes from within. 

In this video, we talked about:

  • The truth behind the saying: “Without a list, you don’t have a business,”
  • The 3 main reasons people sweat over list building,
  • My own personal experience with list building, 
  • How list building is kind of like breathing – an inhale and an exhale,
  • What you can do if your “breathing” is out of balance, and
  • A few journal prompts to think about how you can take this approach to lead generation. 

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