Category: Video Recaps

Video: What Matters to You About What You Do?

We all have a message that we need to share related to our business in order to express and promote our skills, our brand and our purpose. One way I explain this is through the following statement: Your voice is the anchor to your work.

When I say that the voice is the anchor to your work. I mean this quite literally. An anchor “something that provides stability or confidence in an otherwise uncertain situation.” So, when I say your voice is the anchor to your work, what I’m saying is that while your skills and abilities can speak for themselves, it is actually your voice, or your message, which includes your ideas and your opinions, that sell. It is your voice that captures another’s attention, defines what you do, who you help and how, and becomes memorable. 

As business owners, we naturally let our skills speak for themselves. However, our skills alone can only express so much of our work. What we do is only part of the overall purpose for why we are here. There’s another part that is much deeper and that truly allows our skills to shine. This part is our voice, and our ideas, about what we do. Our voice is the anchor to our work. 

So, what matters to you about what you do? 

In this video, we talked about:

  • My go-to statement about how our voice impacts our work,
  • Our skills vs our messaging and the difference between them,
  • What “the anchor” is typically buried under,
  • Why I now live by this quote: “Be a voice. Not an echo.”
  • How I lost my voice but found it again, and 
  • Several questions and prompts to help you find yours. 


Video: Your Business’ Messaging Begins within You

I’m uncomfortable almost every day these days.

And it’s not the painful, anxious, stressful kind of uncomfortable. It’s more like stage fright. It’s a mix of anticipation and nervousness and excitement.

My business requires that I show up and speak up. I share my experiences, my truth, and my journey so that others can see glimpses of their own. I do this in service, so that they can view me as a source of support and inspiration. If they choose to work with me, they do so through the customer journey I’ve created for them.

My personal and professional goal is that my audience grows and expands, and in turn, I reach more and more people, simply through my voice, my word, my truth.

Rediscovering my voice and using it through speaking and writing literally brings me to life in ways I can’t even explain (ironically). 

And when it’s specifically about my passion and my purpose, as it relates to my business, it’s like I feel a current of wind at my back and energy in my bones. I quite literally come alive. 

Do you know what that feels like? When you’ve connected with your purpose in such a way, and expressed yourself in such a way, that you feel a new form of alive??

In this video, we talked about:

  • How to distinguish your messages from all the noise,
  • The truth about authenticity and the vibes that come with it,
  • The role of discomfort on your journey to finding your voice and messages,
  • What it feels like when you actually connect with your messages and speak from your heart,
  • The role of clarity and focus when it comes to our content, and 
  • Why your stories and experiences lead the way.

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Video: How Do I Leverage My Personal Story for Greater Connection?

I talk about story-telling a lot as a marketing consultant. It’s something that is so essential to not only how you brand yourself but also how you connect with others. 

If you’re in business to help someone get from one place to another, then I’ve got news for you: You’ve got to put a lot more into that business than a fancy website and a pretty brand board. 

What I’m talking about is the stuff that can only come from within you. It’s what inspired you to do what you do. It’s what got you here today. It’s what makes you relatable and memorable.

Think about the entrepreneurs you follow. I’m guessing you know the ins and outs of what they’ve struggled with. I can repeat stories of tragedy and triumph from Gabby Bernstein, Marie Forleo, Oprah, Brene Brown and dozens of others.

But it’s the truth. I personally don’t admit to feeling defeated, overwhelmed, and stuck here and there. I don’t admit to the comparisonitis or the imposter syndrome or the debilitating perfectionistic tendencies I’ve adapted over my life. 

I know deep down (and from my work as a marketing consultant for over the past 12 years!) that this is how we connect. We hear it all the time too: “People buy from people.” “Facts tell, stories sell.” This shouldn’t be news to us. 

And yet, we avoid it for good reason. It’s scary! It’s not easy sharing your truth. But I can tell you from personal experience: it’s also incredibly freeing. 

In this video, we talked about:

  • 3 questions to ask yourself about leveraging your own personal story,
  • My own story as it relates to my purpose,
  • How my business started versus what it is now,
  • What it took for me to share my truth,
  • How I discovered my purpose within my story,
  • How I hope sharing it can heal, transform and benefit others, and
  • Why there might be some magic within your personal struggles. 

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Video: How Can I Be More Intentional And Impactful With My Messaging And Communication Strategy?

This is a question I get asked about ALL THE TIME.

We want to be intentional with what we share, and we want to make an impact with it too. 

And what it comes down to is this: When you truly want to make an impact and connect with others through your messages that you are so passionate about, you need to ensure that the messages are connected with yourself. 

You need to ensure that you are in fact connected with your true presence and power in order to fully and authentically speak the language of your soul. You must connect before you create. You must connect deeply with yourself before you can connect deeply with another. 

Now you may be wondering, what does this even mean? How can I even do this? 

In this video blog, I will run through the 6-step process with you. This process is also available in my new free guide, all about connecting with yourself before you create. 

In this video, we talked about:

  • The biggest lesson I’ve learned in my 12+ years of marketing,
  • How popular this protocol truly is,
  • The 6-step process for creating your very own reconnection practice,
  • My own personal story with reconnecting with myself and how it changed my life,
  • The answer to this question that is simple and yet often overlooked, 
  • Questions to ask yourself about your messages and communication strategy, and
  • What alignment truly looks like and feels like. 

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