Category: Video Recaps

3 Ways to Shift Your Perspective When Business Gets Challenging

Today I’m going to be talking about 3 ways you can change your perspective when business gets challenging. One of the ways is actually something I recently shared in my social media, but I’m going to recap that one as well so you get all three. 

So first things first, I want you to think about this: When things get challenging in business, what do you do?

When you feel uninspired, or when things feel out of control, or when you find yourself disappointed in an outcome, what do you do? 

The unevolved version of me let the challenging circumstances take over me. They would take over my entire mind and body like a virus. I’d ruminate. I’d lose sleep. I’d feel total despair. I’d cry and get angry. I’d pray and ask God why I was being punished. Somehow I’d think it was all my fault and I’d make myself feel smaller and smaller. I was the quintessential victim. Everything was happening to me, and I had no way out or around it. 

But luckily Christina has evolved. I’m no longer the person I was so many years ago. I’m not even the person I was a month ago. 

Here are a few ways that you shift your perspective (and most likely your perception) when things get challenging in business or in life. 

In this video, we talked about:

  • 3 ways to shift your perspective when things get challenging,
  • Why challenging scenarios and circumstances are inevitable in business building, 
  • How this all comes down to the quality of perseverance, 
  • A dream I had about perseverance and what it means for you 
  • What we do have control over when it comes to facing challenges, and
  • Questions to ask yourself for some self-reflection!

Want more? Join my Soul-Powered Community on Facebook: 

Video - 3 Habits to Make Content Planning Easier

Video: 3 Habits to Make Content Planning Easier

Your content isn’t something that is “out there” that needs to be found. It’s not in the feeds you scroll, the books you read, the case studies you pull. It’s not outside of you. It’s within you.

What do I mean by that? I’m referring to your stories, your perspective, your opinions, your own transformation. Share them all! And the following three habits will help you do just that.

Number 1: It’s okay to be repetitive. 

Here’s the thing – we want to be repetitive when we market ourselves. We want to be known for something. We want to state again and again and again what truly matters to us about what we do and why we do it because that is the only thing that will bring people in and bring them back for more. 

Number 2: Stick to what you know. 

It’s so easy to get caught up in thinking that we have to come up with incredibly creative or complex or long-form content every time we post something and that is simply not true. If you are doing what you are truly meant to be doing and have a fierce passion for it, you have a never-ending library of things to talk about. Your opinions don’t expire. You won’t run out of words one day. Your perspective is always fresh. Your story is magical.

Number 3: Be vulnerable.

Experts start off at ground zero too. Every single entrepreneur has their highs and lows. You want to share both. Gone are the days of the highlight reel. People want to see you actually be real. They want to see how you have overcome the obstacles on your path so that they may have hope that they can overcome theirs. They want to see you that you have struggles and challenges too, because that makes you human. That makes you relatable. But your higher perspective and passion in the face of those obstacles will make you their hero. Don’t you want to be seen as a hero? Start by showing up as one.

In this video, we talked about:

  • The wake-up call I had about messaging and my content strategy,
  • The type of content that actually matters, 
  • 3 habits to keep it easy, 
  • The one rule you need to remember about marketing, 
  • What to ask yourself when you get stumped on content planning, and
  • A few prompts to get you started!

Want more? Join my Soul-Powered Community on Facebook: 

3 Ways to Embody Your Dream Business

In this live training, I dive into the 3 ways you can begin to embody that desired life of yours. 

Just a caveat though: I’m not necessarily referring to embodiment as manifestation. The word manifest and the way that it is talked about today isn’t necessarily something that I vibe with. I believe that we can manifest things into our lives, but I don’t believe that we have full control and I don’t believe that we call in anything that would be perceived as bad or hurtful. I believe in soul evolution, that we move through feelings and experiences to grow, and I also believe in the four levels of consciousness. 

The four levels are also something I talk about within my signature program. The four levels are “to me,” “by me,” “through me,” and “as me.” I move a bit through the consciousness of “by me” which would be considered manifesting but I believe I move more “through me” because I see myself and my purpose as more fluid and universal as a co-creator. “As me” sounds like pure enlightenment, but I have experienced a few moments of that and it’s ethereal. 

Believe it or not, your success all begins with you. No plan, strategy, formula or next steps will get you where you want to be without you at the helm, fully invested in the vision. 

So let’s get started!

In this video, we talked about:

  • The one word that gets me through dark, challenging times,
  • The simple answer I got to a big question I had during my meditation this week,
  • 3 ways you can embody the ideal business of yours, 
  • How The L.I.F.E. Method makes embodiment possible,
  • Why your success all begins with you, and
  • How embodiment helps you make decisions from a place of trust. 

Want more? Join my Soul-Powered Community on Facebook: 

Video: How to Break Through the Creativity Block

I’m a big fan of talking about all things related to creativity and expression. 

One resource that has really inspired me about creativity and that I regularly turn back to is a book called Big Magic by Elizabeth Gilbert. It’s a collection of stories, experiences and perspectives of what creativity is, how it works, how it finds us and how we can work with it. I refer back to it again and again for inspiration. 

Another resource that has reframed my thinking about creativity is the following quote: “Not all storms come to disrupt your life, some come to clear your path.” For me, creativity lies at the root of this quote. Creativity isn’t necessarily the storm itself, it’s your interpretation of it. 

And right now, I think a lot of people are distracted by some sort of storm. 

In this video, we talked about:

  • A few resources about creativity that I find inspirational,
  • The current state of affairs with many business owners I know, 
  • What I’m doing now that is radically different from what I’ve done in the past, 
  • The realizations that I’ve made in my most recent review with The L.I.F.E. Method,
  • What the method can do for you in terms of creativity, and
  • Reminder about a few special offerings I have for my birthday month this June! 

Want more? Join my Soul-Powered Community on Facebook:

Video: My Approach to Conviction in Business called The Knowing

The theme that I chose for this month at the beginning of the year is Conviction, and more specifically Blossoming with Conviction. It’s about to be summer (on my birthday actually, June 21st), and people are heading outside more. There’s definitely a social vibe in the air. Like a blossoming/blooming kind of vibe. And that’s usually what happens in June anyway – things blossom. 

And so because of this, what I want to talk about today is Conviction. I think this will not only be beneficial for me but also for the people watching this. I hope that this lesson will resonate with you. It does come from my signature program, Journey to Your Calling, as Conviction is the third pillar of the program. 

When I refer to Conviction, I actually created a term I like to call “The Knowing” 

Now this might sound a little spooky at first, but I promise it’s everything that is good and light and lovely.

This is probably the most important piece of the soul-aligned business journey.

In this video, we talked about:

  • The weird place that I’m currently at in my business,
  • What Conviction has to do with anything in business, 
  • All about a new term that I like to call, The Knowing, 
  • The various scenarios that test us and how to overcome them,
  • 3 specific questions to ask yourself about your relationship to The Knowing, and
  • A few special offerings I have for my birthday month this June! 

Want more? Join my Soul-Powered Community on Facebook:

Video: List Building is Like Breathing

List building is by far the one thing that I see my audience sweat about the most. It’s tough.

The wait that comes with launching something like a freebie or a group can be excruciating as you wait for more and more people to join. And I will say from personal experience, showing up for even one person on the receiving line takes bravery. I’ve hosted many workshops and webinars where only a handful of people showed up to hear what I had to say. I’ve even had one workshop where only one person showed up. I was mortified. But, I showed up for them anyway, because that person was there to learn from me. We all start with zero. So, embrace where you are in your business building journey and show up even when it seems like no one is listening. 

While you’re at it, consider the balance behind list building and think about the ways you can do more of one or the other. Look at it like breathing. 

If you’re inhaling more than exhaling, how can you tap into different audiences that represent more of your ideal clients? Maybe there are certain Facebook groups you can join and talk about what you have to offer there. Maybe you can do a podcasting circuit and get interviewed on a variety of podcasts. 

If you’re exhaling more than inhaling, how can you tap into the type of mindset work that you require in order to thrive? Maybe you can invest in a mindset coach. Or, maybe you can read spiritual and manifestation books to help you get better acquainted with that power that comes from within. 

In this video, we talked about:

  • The truth behind the saying: “Without a list, you don’t have a business,”
  • The 3 main reasons people sweat over list building,
  • My own personal experience with list building, 
  • How list building is kind of like breathing – an inhale and an exhale,
  • What you can do if your “breathing” is out of balance, and
  • A few journal prompts to think about how you can take this approach to lead generation. 

Want more? Join my Soul-Powered Community on Facebook:

Video: How to Make Showing Up for Your Business a lot More Fun

Entrepreneurship and building a business is hard. Especially if you’re ambitious. Especially if you have big dreams and big goals. Especially if you desire a certain lifestyle that isn’t your reality at the moment. 

And even if you don’t have big dreams, turning a profit in business requires work of some level at your end. No matter what anyone tells you, you don’t just start a business and become wildly successful overnight. It never happens. And if it does, it doesn’t happen ethically or without a massive investment of some kind right off the bat. 

So because of this, business building comes with a hustle mentality. There’s a valid perspective that you have to go above and beyond to make your business profitable. There is some truth to this. To have what most people don’t have, you have to endure and persist past what most people won’t. That’s entrepreneurship. You’re building your own dream, your own life, your own career, all on your own. 

However, today I’m not going to talk about how we should embrace the hustle. I think everyone here or everyone watching knows that we have to show up consistently, creatively, and courageously when building a business. Today I’m talking about the balance that comes with business building.

In this video, we talked about:

  • The truth about entrepreneurship and building a business,
  • Where the hustle mentality comes from and how to diminish it,
  • Where we will find our biggest ideas and greatest breakthroughs, 
  • The most basic and simple guidance I’ve received to have more fun,
  • A few journal prompts to think about how you can show up with ease, and 
  • How The L.I.F.E. Method™ mini course helped me pivot everything in my life in the direction of joy.  

Want more? Join my Soul-Powered Community on Facebook: 

Video: Is Your Freebie Giving You Visibility?

There’s a quote from Marie Forleo that has stuck with me through the last 3-4 years, and it goes like this: Your success as a business owner is directly proportionate to the value you provide to the marketplace.

And it’s absolutely true. The more value you provide, the more lives you touch, the greater your reach extends to the right people who are interested in what you have to offer. And this is a big reason as to why I’m a major proponent of content marketing. It’s literally all value that you’re providing at no cost to your readers or listeners or viewers, and in doing so, you’re establishing trust and credibility and helping them get to where they want to be without even spending a penny. When they start spending the pennies is when they are so enamored by your content that it’s basically a no-brainer to them to buy from you. 

One specific type of content piece that I love is a freebie.

In this video, we talked about:

  • The central strategy behind sharing value,
  • One quote that has stuck with me for the past 3-4 years about value, 
  • My personal history with freebies, including what I created for my audience,
  • The definition of a freebie and what it entails, 
  • Questions to think about when you’re creating a freebie for your market, and 
  • What I’m offering now and how you can get it for yourself.

Video: How to Distribute Your Message Seamlessly & Effectively to Actively Grow Your Business

Content has been narrowly defined as how-to articles and case studies and infographics all proving your value and sharing your knowledge and skill set. Yes, this type of content has a place in the content marketing spectrum. But the kind of content that sells is what makes one person bond with another. It’s not always a case study. It’s not always a how-to tutorial. Sometimes it’s just a story. Sometimes it’s just a caption that’s filled with truthful human emotions. Sometimes it’s sharing our imperfections. Sometimes it’s being straight up raw and unfiltered. 

When you’re talking to your best friend about what you do through work, are you really sharing your case studies and skillset and overarching benefits? No, you’re sharing your passion, your purpose, your deep profound message behind why you do what you do. You’re sharing your worst moments and your greatest lessons and the time that you discovered this and that about yourself. You’re sharing what you value, what you hope to change in the world, and what you’re striving to help others with. 

That’s the type of content that matters. That’s the type of content that builds large personal brands. That’s the type of content that sells. This is the type of content that is essential to building and growing your brand and your business. Whether your objective is to grow your email list, sell your offerings, get asked to speak at events and host workshops, elevate your status as an expert in your industry, or increase your visibility on social media, content marketing is absolutely essential. It all starts with your message, your content, your voice. 

Are you letting yourself be seen through your content? 

In this video, we talked about:

  • The type of content that is absolutely essential to your business growth,
  • How I’m able to strategize 30 pieces of content in 30 minutes, 
  • My personal workflow (my proprietary system, funnel, and automations in place),
  • My best tips for saving time, improving efficiency, and getting organized, 
  • How I stay consistent by planning ahead, and 
  • 3 questions to ask yourself so that you can get started and be SEEN.

Want more? Join my Soul-Powered Community on Facebook: 

Video: What Matters to You About What You Do?

We all have a message that we need to share related to our business in order to express and promote our skills, our brand and our purpose. One way I explain this is through the following statement: Your voice is the anchor to your work.

When I say that the voice is the anchor to your work. I mean this quite literally. An anchor “something that provides stability or confidence in an otherwise uncertain situation.” So, when I say your voice is the anchor to your work, what I’m saying is that while your skills and abilities can speak for themselves, it is actually your voice, or your message, which includes your ideas and your opinions, that sell. It is your voice that captures another’s attention, defines what you do, who you help and how, and becomes memorable. 

As business owners, we naturally let our skills speak for themselves. However, our skills alone can only express so much of our work. What we do is only part of the overall purpose for why we are here. There’s another part that is much deeper and that truly allows our skills to shine. This part is our voice, and our ideas, about what we do. Our voice is the anchor to our work. 

So, what matters to you about what you do? 

In this video, we talked about:

  • My go-to statement about how our voice impacts our work,
  • Our skills vs our messaging and the difference between them,
  • What “the anchor” is typically buried under,
  • Why I now live by this quote: “Be a voice. Not an echo.”
  • How I lost my voice but found it again, and 
  • Several questions and prompts to help you find yours.