As you return to your daily routine and start your 2020 personal and professional goals, there’s no better time than now to get back in touch with the soul of your business, also considered, the purpose-driven aspects of your business.
The soul of our business of course encompasses the heart and mind of the founder, but it also has a deeper meaning that extends beyond the survival, intention and purpose of an entrepreneur. It extends to the people, communities and planet, because all businesses can make an impact in a bigger way.
Examples of Purpose-Driven Businesses
In today’s world, we have all seen examples of businesses responding and reacting to crises, natural disasters, and social issues in a way that shows them donating, giving back, and spreading awareness. Believe it or not, aren’t just touchy-feely; they are actually very smart and strategic.
These businesses have decided to consciously and intentionally make their business about more than just money. They use their businesses to create change for people, communities, and the planet.
And why is this smart and strategic? Because 1) true and lasting fulfillment doesn’t come from what we get, it comes from what we give; 2) when your business is about something bigger than your own survival, you tap into an unlimited well of strength and creativity and passion to overcome whatever comes your way; and 3) when your business has strong values, you tend to attract clients and customers with strong values too.
Ideas for a Purpose-Driven Business
So, how can you intentionally and strategically give back to issues and causes that you believe in? Here are a few ideas:
- Donate a portion of sales or profits to a non-profit, community, or cause you believe in.
- Donate products or services to organizations or communities you believe in.
- Choose to only work with vendors committed to ethical and sustainable practices.
- Commit to using recycled materials and keeping a light carbon footprint.
- Use your platform and voice to shine a light on social issues important to the betterment and wellbeing of all.
The ways you can make a difference through your business are limitless. If the idea of being a purpose-driven business lights you up, then challenge yourself to imagine your business as a force of good and think about what that might look like.
Now more than ever, you have the power to use your business not just for financial profits (which are awesome), but you can also create positive change for others around you – yourself, your family, your community, the environment, and even social issues that you believe in.
Help with your Business Vision
Need more clarity with your business vision and deeper purpose? Click HERE to learn more about the first of my new monthly “Marketing Made Easy” workshops – launching Wednesday, January 22!