Your Brand Story = Your Hero’s Journey
I’m guessing you didn’t just pick your career on a whim. There’s something there, and maybe you haven’t even realized it yet, that drew you to the thing that you do. There’s a greater purpose there, and therefore a greater reason. We all have a reason for being and we all have a reason for teaching what we teach, sharing what we share and practicing what we practice. The way to figure out this reason is by connecting the dots in an effort to put your hero’s journey together.
Think about the people that you follow or the successful entrepreneurs that inspire you. What is it about them that you remember or that has left a mark on you? I’m guessing it’s their story, and it typically falls within this hero’s journey category. I’m going to provide a description of the hero’s journey now, from the perspective of a theatrical presentation.
The Hero’s Journey
Act I is the start of the hero’s journey. This is where the main character is called into a journey. Somehow they have received a sign, or a message, or a task at hand that must be achieved. Act I is also where the rules of the world are established. And, at the very end of this act, something challenging happens.
Act II is challenging for the main character. It represents the timeframe in which they look for every comfortable way to solve the problem they are facing. Whatever obstacle they must overcome or struggle they must endure, the main character will look for every possible way that they can get to where they want to be without risking it all.
Act III is the mountaintop of the hero’s journey. This is where the main character learns the lessons and proves that they have through their actions. This is where they are brave.
3 Questions to Support You
- Think about the origin story of your business – how you fell into what you do. What happened? Why is that meaningful?
- Then think about how you’ve emerged as a hero in your industry. What happened in your journey that made you capable of helping others the way that you do? What do you help others achieve as a result of your own journey?
- And finally how does your journey, as it relates to your business, reveal your true purpose?
Once people acknowledge and decide to share their stories, they do so in every instance they can. It seeps through all of their messaging and content – from the images they share, to the captions they write, to the quotes that resonate with. They bring it all back to their purpose which is rooted in their brand story. They’ve connected with their audience in a way that is relatable, inspiring and even transformational. They’ve built credibility and trust because they’ve been so vulnerable in sharing their paths. Furthermore, they’ve established their uniqueness by the only thing that no one can compete with – their unique story.
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