When you have a business driven by purpose, you are motivated to show up, be seen and shine by something that comes from within you. It’s emotional. It’s from the heart. It’s the essence and expression of what truly matters to you. What matters to you so much about the field you are in and the work that you do? What matters to you so much about the people you serve and the services you provide?
Here are a few ways you can start:
- Define what success means to you. What does it look like? What does it feel like? We all have different definitions of success and what it means to be successful. Depending on your definition of success, you may be closer to it than you think,and it may be significantly different from what you previously believed. (And speaking of beliefs, consider the definitions of success that have been handed down or taught to you. Are they representative of what you truly want?)
- Think about the value that you’re providing, outside of the services you are offering. Businesses that want to last the long haul not only create and deliver valuable offerings, they create and deliver value through everything that they do. Everything they say and do in and for their business demonstrates value. This has been called many things in the industry. It’s been known as relationship building, the “like, know and trust factor,” thought leadership, etc. However, it all comes down to one common idea: providing value in service of and for the betterment of others.
- Enroll in The L.I.F.E. Method mini course. (Bonus: It’s free!) The L.I.F.E. Method helps you identify your desired lifestyle, your desired identity, your desired feelings and your desired expression. When you do the method from a personal and professional standpoint, you’ll gain the knowledge and clarity that informs everything from your next steps to your big-picture vision.
How can you be more purpose-driven in your approach to business building?
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