Your content isn’t something that is “out there” that needs to be found. It’s not in the feeds you scroll, the books you read, the case studies you pull. It’s not outside of you. It’s within you.
What do I mean by that? I’m referring to your stories, your perspective, your opinions, your own transformation. Share them all! And the following three habits will help you do just that.
Number 1: It’s okay to be repetitive.
Here’s the thing – we want to be repetitive when we market ourselves. We want to be known for something. We want to state again and again and again what truly matters to us about what we do and why we do it because that is the only thing that will bring people in and bring them back for more.
Number 2: Stick to what you know.
It’s so easy to get caught up in thinking that we have to come up with incredibly creative or complex or long-form content every time we post something and that is simply not true. If you are doing what you are truly meant to be doing and have a fierce passion for it, you have a never-ending library of things to talk about. Your opinions don’t expire. You won’t run out of words one day. Your perspective is always fresh. Your story is magical.
Number 3: Be vulnerable.
Experts start off at ground zero too. Every single entrepreneur has their highs and lows. You want to share both. Gone are the days of the highlight reel. People want to see you actually be real. They want to see how you have overcome the obstacles on your path so that they may have hope that they can overcome theirs. They want to see you that you have struggles and challenges too, because that makes you human. That makes you relatable. But your higher perspective and passion in the face of those obstacles will make you their hero. Don’t you want to be seen as a hero? Start by showing up as one.
In this video, we talked about:
- The wake-up call I had about messaging and my content strategy,
- The type of content that actually matters,
- 3 habits to keep it easy,
- The one rule you need to remember about marketing,
- What to ask yourself when you get stumped on content planning, and
- A few prompts to get you started!
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