I’m all about messaging. It’s my primary focus in the marketing arena and one that I’m absolutely obsessed with talking about, no pun intended. As a result, I talk a lot about providing value, which usually comes in the form of free content, in an effort to build trust with your market.
Here’s the thing though – relationships take trust and trust takes time build. Because of this, it can get overwhelming to think of new and fresh “value” to provide to your audience every week. Marketing is a long game, and success rarely happens overnight. I know from my own personal experience that brainstorming topic ideas for daily and weekly content can be a struggle.
But then I remembered… I am the content. I am the value. I am the message.
You Are the Content
Your content isn’t something that is “out there” that needs to be found. It’s not in the feeds you scroll, the books you read, the case studies you pull. It’s not outside of you. It’s within you. It’s from the heart.
Now, this may seem contradictory to all of the latest and greatest marketing rules that are out there. You are told time and time again to “niche down” and “provide value through content” and “share how-to articles.” All of this has a place in the marketing world, but there is no standard protocol to marketing.
Here’s one rule I want you to remember about marketing: There are no rules. Marketing is ever-changing, ever-evolving. There isn’t a single “right way” to bring people and profits into your business. When you approach marketing from the standpoint of service, you get to approach your messaging from the standpoint of service, too.
So, instead of constantly asking yourself, “what should I talk about today?” Ask yourself this: “What can I share today that will inspire/light up/motivate another?”
Maybe it’s a story, maybe it’s a quote (of your own!), maybe it’s a series of questions or prompts, maybe it’s some entertainment, or maybe it’s a freebie. Whatever it is, it comes from within you. But most importantly, notice the wording difference from what you should do to what you can do.
The point is this: You are the content. The value is you – your stories, your perspective, your experiences, your own transformation, your own light that will light up another.
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