Video: How Do I Leverage My Personal Story for Greater Connection?

I talk about story-telling a lot as a marketing consultant. It’s something that is so essential to not only how you brand yourself but also how you connect with others. 

If you’re in business to help someone get from one place to another, then I’ve got news for you: You’ve got to put a lot more into that business than a fancy website and a pretty brand board. 

What I’m talking about is the stuff that can only come from within you. It’s what inspired you to do what you do. It’s what got you here today. It’s what makes you relatable and memorable.

Think about the entrepreneurs you follow. I’m guessing you know the ins and outs of what they’ve struggled with. I can repeat stories of tragedy and triumph from Gabby Bernstein, Marie Forleo, Oprah, Brene Brown and dozens of others.

But it’s the truth. I personally don’t admit to feeling defeated, overwhelmed, and stuck here and there. I don’t admit to the comparisonitis or the imposter syndrome or the debilitating perfectionistic tendencies I’ve adapted over my life. 

I know deep down (and from my work as a marketing consultant for over the past 12 years!) that this is how we connect. We hear it all the time too: “People buy from people.” “Facts tell, stories sell.” This shouldn’t be news to us. 

And yet, we avoid it for good reason. It’s scary! It’s not easy sharing your truth. But I can tell you from personal experience: it’s also incredibly freeing. 

In this video, we talked about:

  • 3 questions to ask yourself about leveraging your own personal story,
  • My own story as it relates to my purpose,
  • How my business started versus what it is now,
  • What it took for me to share my truth,
  • How I discovered my purpose within my story,
  • How I hope sharing it can heal, transform and benefit others, and
  • Why there might be some magic within your personal struggles. 

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