Defining Failure in Business

You Get to Define Failure Just as You Get to Define Success

We’re often asked to think about what success means to us, to truly define it based on our hopes, dreams, values and beliefs. But how often are we asked to think about what failure means to us? 

Have you failed if you haven’t reached a certain level of income yet? Have you failed if you don’t have a certain number of clients? 

And vice versa… have you succeeded once you’ve reached a certain level of income? Have you succeeded once you’ve attained a certain number of clients? What is success, and what is failure anyway?

Here’s what I think – the only meaning anything has is the one we give to it. 

What if failure only meant feedback? What if instead of consciously avoiding missteps and mistakes, we welcomed them? 

Would we take more risks?

Would we be more brave?

If you knew “failure” (aka feedback,) was inevitable, and accepted it, how would that change who you are as a person and as a business owner? How would it change how you view success?

Entrepreneurship isn’t for the faint of heart. I can tell you from my 8+ years of experience with my own business, it’s quite a ride. It comes with the highest highs and lowest lows.

But the *possibility* of bringing a dream to life makes it all worth it. There’s nothing like taking a chance on yourself and succeeding. 

Because you get to decide what succeeding means to you anyway… Maybe simply by starting and sticking to it, you’ve already succeeded. 

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