Category: Entrepreneurship

“Be a voice. Not an echo.”

“Be a voice. Not an echo.”

Have you heard this quote before? “Be a voice. Not an echo.”

When you think about how you express your own opinions and truth and ideas through your voice, what comes to mind? 

I’ll share what comes to my mind: 

I think of all the times that I thought my own voice wasn’t good enough. As a marketing consultant, while I was teaching or training, I would echo what other experts in the industry said. The only time I ever shared my own original ideas was when people asked me for my personal opinion on their own specific problem.

(And of course, as spirit does, I would get a shiver down my spine the moment I spoke my from my heart.)

If “truth” and “alignment” feels like anything, it’s that. 

Think About Your Voice:

Are you voicing something original? Or are you echoing what’s popular in your field?

If our message is one of our key differentiators as entrepreneurs (meaning one of the ONLY ways we can stand out), are you truly speaking up and speaking out? 

What can you share with others that will help them relate more, think harder, and truly *see* the possibilities out there for them?

When you truly find your voice, use it – in everything you do and everywhere you do it. 

Because it matters, and you deserve to be heard. 

Need more help? Check out my self-study offerings:

Time Management Tips for Efficiency

Time Management Tips for Efficiency

As you start to build your business, things can get to a point where they move pretty quickly. All of a sudden you’ve got content to prepare and email campaigns to draft and offerings to promote. You’ve gotta have your organization and time management skills primed and ready. Here are a few strategies that you can use to find and create time to commit to building your business and being efficient. 

Time Management Tip #1: Be Realistic

How much time per week can you commit to your business? Schedule this into your weekly calendar and commit to it. I personally use iCal to schedule everything, from my workouts to my working time to my downtime. Now, I also have a toddler, so things can come up and flip the entire schedule upside down, But, because I’m realistic in how much time I can spend per week in my business, I can either make up the time somewhere else or decide if I can decrease it due to life circumstances. 

Time Management Tip #2: Identify Your “Power Hour”

This is the chunk of time during your day where you feel the most focused and productive. Schedule your top growth tasks within that time. For me, I like to really get into my work during the middle of the day, so generally from 11:00am to 3:00pm. By nature I’m already inclined to be focused and productive when I need to be, but for you, this might look like a few hours in the evening or a few hours in the morning. 

Time Management Tip #3: Plan for Tomorrow

Every evening, outline the 3 most important tasks for the next day. Like I said earlier, I personally have all of my daily activities (both personal and professional) within my iCal, and it really helps me stay productive. I know what’s coming up throughout the week and so I never feel scattered or surprised. 

Time Management Tip #4: Don’t Try to Do Everything

Take it from me – being the “go-to” person in your business isn’t that fun. It’s tempting to solve everyone’s problems, but knowing what is out of scope for the work you want to do is super important. The benefit of this is that the more focused you are, the more your ideal audience grows. 

Time Management Tip #5: Don’t Reinvent the Wheel

This is something I really struggled with when I was trying to make my offerings more unique. I tried to reinvent marketing basically. But then I got honest with myself. I realized that I’m teaching pretty much the same marketing standards, but in a slightly different way from a slightly different perspective than other marketing consultants. 

Time Management Tip #6: Batch Your Content

If you follow me on social media, you might think that I work 24/7. But I don’t! I actually create lots of pieces of content (like recordings and videos and infographics) within a single timeframe, particularly when I’m feeling inspired and creative. And it’s usually at the beginning of the week or at the beginning of a new cycle, so it’s super intentional. And the best part? It’s usually repurposed content, which leads me to my next point. 

Time Management Tip #7: Repurpose Your Content

So what I’m sharing with you now, was actually also included in my May webinar. I can repurpose that entire webinar in tons of ways. I’m thinking mini infographics, a few blog posts, a video recording, an audio recording, consulting scripts, and loads of talking points for all of my social media accounts. I could probably split that content up so much that I have enough pieces of content to last me the rest of the year. So, what do you have on hand that you can parse up and piece together in different ways?

Time Management Tip #8: Sync with Your Cycle

This is my favorite because I’ve seen so much benefit from this not only in my business but in my life in general. Sync your daily life with your cycles. This is called cycle syncing or cyclical living, and you can read more about it in a book called Woman Code. It’s fascinating. But essentially, you optimize your life in accordance with your cycle. As a quick example, I do most of my planning and creating during the follicular phase, promoting and speaking during the ovulatory phase, execution and clean up during the luteal phase, and I prioritize rest and self-reflection during the menstrual phase. 

And there you go, 8 time management tips that will hopefully keep you on track to reaching your goals!

Need more help? Check out my 1:1, group and self-study offerings:

3 Approaches to Brainstorming a Business Idea

3 Approaches to Brainstorming a Business Idea

As a marketing consultant, brainstorming ideas is one of my favorite things to do. It’s an opportunity to be creative, think outside of the box, and let my mind run wild. If you’re looking to come up with a business idea or expand your business in new ways, this blog will help you through three approaches to brainstorming business ideas

So, grab your favorite journal and a pen. At the top of the page, write “Business Idea Brainstorm.” Your goal is to come up with 10 business ideas, while having fun! 

3 Approaches to Brainstorming a Business Idea

Approach #1: Got 99 Problems? – Think about the problems you face. Is there a way for you to bring a new service or product as a solution to the challenges you come across? Is there a recurring problem or frustration that you wish there was a better solution for? 

Approach #2: Consider Your Strengths, Skills & Interests – I whole-heartedly believe that we are all born with a unique set of strengths, talents and skills. There are problems out there that you are uniquely qualified to help solve. So, dive deep into who you are and what you do naturally. How can you use your strengths, skills and interests to solve problems for others?

Approach #3: Borrow Brilliance – Now, this approach isn’t about looking at what other people are doing and copying them. This is about checking out what others are doing and see how you can apply what you want to do in your own unique way. Chances are there are businesses out there that can inspire you.

Once you have your ideas, review them and think about which ones are viable. 

Need more help? Check out my 1:1, group and self-study offerings:

Money Isn't the End Game - Starting a Business for the Right Reasons

Money Isn’t the End Game: Starting a Business for the Right Reasons

In rounding up our entrepreneurship theme for the month of May, let’s talk about why it’s important to start a business for the right reasons.

We’ll begin with a quote: “You can only become truly accomplished at something you love. Don’t make money your goal. Instead pursue the things you love doing and then do them so well that people can’t take their eyes off of you.” – Dr. Maya Angelou

The gist of this quote is this: Success (and therefore money) comes when you follow your passion.

Could that be the secret to success?

How many times have you heard people say, “I’m going to start this business on the side so that I can make enough to quick my day job and do what I really want to do.” Or, “I’m starting this business on the side so that I can make some income while I focus on building up my real passion.”

And unfortunately they probably weren’t that successful, because if your heart isn’t truly in your business, it’s obvious – to everyone. It’s obvious to yourself, your customers, and you audience. It will be nearly impossible to sustain your business because it doesn’t have heart, passion and purpose.

In today’s hyper-competitive markets, people not only want to feel seen and heard and understood, they want to know that the companies they are supporting care. They want to know that these companies are dedicated to something more than just profits. These are the companies that have a definitive and inspiring reason for being in the world that goes beyond just financial profit.

Remember this not-so-inspiring fact: nearly half of all businesses fail in the first five years.

Unless you have a strong enough purpose for your company to exist, you will most likely not follow through on both the determination that it takes to launch a business and the stamina that it takes to keep it going.

Being an entrepreneur requires relentless persistence day in and day out. The most successful entrepreneurs are not motivated by financial gain. They’re motivated by: a drive to make a difference, a deep love of the game, and a desire to use their talents to impact the lives of others.

While building anything from the ground up is incredibly challenging, if you have the right reasons, you’ll have the resilience and perseverance you need to become a success.

Bottom line: don’t start a business to make money, start a business to make a difference.

Need more help? Check out my 1:1, group and self-study offerings:

CGC - Entrepreneurship - Is it Right for You

Entrepreneurship: Is It Right for You?

First, you gotta ask yourself: Do you believe that it’s possible for you to run a meaningful and profitable business?

If you answered yes, then you’ve just tackled the first step to becoming an entrepreneur! You know that you want the freedom and satisfaction that comes from using your skills to make an impact in the world, on your terms. 

But this realization is just the first step.

Now you have to create that business. This is where the problems begin. Many of us have so many ideas, so many dreams, that we are unclear about which business we want to start. 

I’ve seen countless people struggle with this. I’ve struggled with it too within my own business. I had so many ideas, but it was so difficult for me to strategize how they would all fit together. Being unsure about which business to start and how to start triggers feelings of frustration, stress, and self-doubt.

Here are typically the core issues that many entrepreneurs struggle with:

  1. You may lack good ideas.
  2. You may have too many ideas, but you’re afraid to choose the wrong one.
  3. You may have one idea, but you’re unsure if it will work.

Struggling with any of these? If so, you’re in the right place.

Here’s what I’ve learned about entrepreneurship over the years:

  1. Being an entrepreneur requires a tremendous amount of clarity. There is a really great exercise on clarity that I’ve published HERE.
  2. If you’re going to be successful in business, you’re signing up for a long term roller coaster ride. It’s a 24/7 job over an extended period of time to get to where you want to be. You can find various blogs with tips for how to get started HERE.
  3. In the beginning, you might work much longer hours for way less pay. This period can last from months to years.
  4. You’ve got to be mentally prepared for rejection and disappointment, which can also be coupled with frustration and self-doubt.
  5. And finally? No matter how smart and passionate and prepared you are, there are no guarantees that it will actually work out.   

Now, I’m not saying any of this to depress or scare you! I’m saying this to empower you.

There’s a lot of risk to entrepreneurship. But the rewards (when they come) are worth it all. Business is exciting. It’s a constant adventure. You have to stay vigilant and flexible. You have to continuously challenge yourself and extend yourself outside of your comfort zone. Both you and your business will evolve as you go. It takes a lot of courage, but also a lot of love for what you do and who you serve.

In order to start the right business, you have to understand and accept the rules of the game. So, do you agree to them?

If entrepreneurship is right for you, surround yourself with those that will support you. Get clear about your business vision. Take the necessary, but small steps you need to take to build momentum (and profits) over time. And above all, make sure that you love your business, your customers, and the work itself. Once you do that, you’ll be well on your way to owning and running a business you love.

Need more help? Check out my 1:1, group and self-study offerings:

CGC - Empowered Marketing Workshop Series

New Workshop Series Starting Soon!

Many business owners out there never put “marketing” and “easy” in the same sentence.

After all, it can be complicated! How many times have you researched the latest marketing tactics only to feel confused, frustrated, overwhelmed and unsupported? How often do you find yourself spending time throwing marketing ideas at the wall to see what (if anything) sticks?

Good news: I can teach you how to market your business.

I can help you put an end to:

  • Hounding clients who aren’t in alignment with you or who don’t want to pay you what you’re worth,
  • Banking on discounts and deals,
  • Duct-taping your marketing strategy together, and
  • Expecting free marketing webinars and downloads to change your circumstances (there’s a reason they’re free).

How can I help you? I relish in developing plans and protocols. I enjoy being knowledgeable about all things marketing. I thrive on organization, and I love simplification. I use these skills to help my clients make marketing easy. And yes, I just used “marketing” and “easy” in the same sentence.

If you want to learn how to use smart, honest online marketing to reach more people, align with the right customers, and convert more visitors into buyers, this workshop series is for you.

Introducing: The Empowered Marketing Program Workshop Series

Through this series, you will finally be able to market your own business with confidence. You will gain the tools, skills, and insight to become a master of your own marketing. You will feel empowered to put your marketing in your own hands, ultimately fueling your profits, your purpose and your passion.  

Workshop Schedule:

Taking place every 2nd Wednesday from 12:00pm to 2:00pm for 7 months

Workshop Location:

Tribe – 1819 W. Belmont Ave. Chicago, IL 60657

Is this Workshop Series for You?

This series is for conscious, soulful, big-hearted entrepreneurs that want to either launch a business or change the way they market their current business online. Whether you are an action-oriented, ambitious beginner, or already successful but want to grow your audience and revenue online, this is the program for you. This program is perfect for service-based professionals, particularly in the wellness industry, such as coaches, therapists, trainers, and practitioners.

What You Get at Each Workshop:

  • Lecture followed by exercises, along with in-class feedback from Christina,
  • Bonus take-home items from each workshop, including resource lists & tutorials, and
  • A special discount offer on one-hour, one-to-one marketing clinics, which can be used at any point during the series, as often as you’d like.

What It Costs:

$50 per workshop or $270 for the entire series (a 10% discount!)

Click here to sign up!

Workshop Dates & Learning Objectives:

March 13: Defining Your Marketing Goals (Free Session!)

Take this free workshop to learn more about the program and to begin the process of building a strong, profitable business. This workshop will provide you with clarity about what you want and why you want it. You’ll outline your purpose, the people you’re serving, and the product (or service) that you’re selling. This workshop is also an opportunity for Christina to learn more about your business goals and become more acquainted with you as a person and entrepreneur.

April 10: Workshop 1: Planning Your Strategy to Stand Out to Your Ideal Customers

  • Discover your exact ideal customer and learn to think like them.
  • Position yourself by selling outcomes, rather than services.
  • Find out your strengths and what makes you unique.
  • Create your unique selling proposition.
  • Map out how your services and/or products will revolutionize the industry.
  • Outshine the competition by simply making them irrelevant.

May 8: Workshop 2: Enhancing Your Website, AKA Your Digital Storefront

  • Learn which website platform is right for you.
  • Find out exactly what your technical capabilities are when it comes to website design and development.
  • Uncover your website objectives and how they will convert leads to sales.
  • Tap into what your ideal customer wants to see, read and experience on your website.
  • Understand everything you need to make your website successful.
  • Analyze your website’s effectiveness with a simple yet comprehensive checklist.

June 12: Workshop 3: Positioning Your Offerings to Maximize Profits

  • Enhance your service offerings in a way that makes your customers’ lives easier, more convenient and more joyful.
  • Come up with “outside of the box” solutions that will sell your services at rapid-fire speed.
  • Create a Before/During/After strategy to promote customer satisfaction and retention.
  • Learn how to position, price and deliver your services in a way that builds loyal and raving fans.
  • Understand why discounts are unnecessary and potentially damaging (except under a few circumstances).
  • Set your prices at numbers that feel great and make financial sense.

July 10: Workshop 4: Communicating Your Message to Go Viral

  • Get familiar with the pros of content marketing and how you can integrate it into your business.
  • Develop a strategic plan to stay connected with your audience.
  • Generate content ideas and develop a 3-month content calendar.
  • Understand the value of SEO in content marketing and how to integrate it into your plan.
  • Write irresistible headlines that gather clicks, conversions and could even go viral.
  • Offer value and insight directly related to what you are selling through content.

August 14: Workshop 5: Reaching Your Customers to Generate Leads Right Now

  • Find out why opt-ins on your website optimize and expedite success.
  • Create a smart, effective and winning opt-in offer for your website.
  • Learn why email marketing is the most essential and profitable strategy for your marketing plan.
  • Develop an email marketing plan with specific methods to promote your business.
  • Generate leads immediately and at no cost to you.
  • Explore 25 free list building strategies.

September 11: Workshop 6: Marketing Your Business with Proven Strategies

  • Become more comfortable with marketing and find out why and how you can become a phenomenal (and ethical!) marketer.
  • Consider 20 additional and effective marketing strategies that you can try right now.
  • Learn 4 research-driven pricing strategies to add to your marketing toolbox.
  • Create or enhance your current pricing strategies to sell better.
  • Get the best formatting formula that can be used for a PR pitch or a sales letter.
  • Write headlines and copy that makes traffic click.

Click here to sign up!

About Christina:

All too often, confident, capable entrepreneurs have business dreams that can help others and change the world, but they lack the marketing knowledge and skills required to make it a reality. That’s where I come in. I will arm you with the tools, strategies and resources required for you to do it all yourself – in a way that not only saves you time, but makes you more money.

I have a deep commitment to those that want to consciously and authentically make a difference through their businesses, and I want to help you get the word out. My passion is to help you build the business you desire and deserve through honest and authentic marketing practices.

Click here to sign up!

Need more help? Check out my 1:1, group and self-study offerings:

CGC - Free Workshop Video Available

Free Workshop Video Available: “How Do I Get the Word Out About My Business”

At this time last year, in September 2017, I hosted a workshop at Tribe for their members, entitled “How to Get the Word Out About My Business.”

The objectives of the workshop included the following:

  • Learn how to create a brand message with a unique selling proposition,
  • Learn how to differentiate yourself amongst your competition,
  • Learn about the online and offline marketing options available to you,
  • Learn about the pros and cons of each marketing option,
  • Learn about the top 3 best practices for each marketing option, and
  • Learn how to create a plan of action and marketing schedule that works for you.

The goal of the workshop was to empower the members with the tools that would help them revitalize their business, re-engage past and inactive clients, and become more confident in how they present their business to their audiences.

The workshop was a mix of lecture, exercises and discussion. There were also opportunities for Q&A breaks.

The entire workshop was filmed so that it could be accessed via private link to the workshop attendees. Now, on its one year anniversary, I am making it available to you for free!

To access this video, CLICK HERE.

To those feeling stuck, lost and confused about marketing, this video will provide a great introduction into the world of marketing. Hopefully you will generate some helpful ideas from it! If you need additional assistance, you can check out my Empowered Marketing Program or my consulting services.


Need more help? Check out my 1:1, group and self-study offerings:

18 Motivational Quotes that will Inspire You

18 Motivational Quotes that will Inspire You to Achieve Your 2018 Resolutions

It’s that time of the month in January when people begin to slack or give up on their resolutions. Whether you have made personal and/or professional resolutions this year, now is the time to create and retain lasting habits that serve your end goals. In this blog, I’m showcasing a roundup of quotes from renown influencers and leaders that will hopefully help you create those daily habits, and if you’ve made resolutions, help you stick to them. Remember, setbacks and problems are part of the journey, but getting back on your feet and staying determined will define and demonstrate the level of success you wish to achieve. Here’s a mid-January pick-me-up just for you:

Neil Armstrong:
“I believe every human has a finite number of heartbeats. I don’t intend to waste any of mine.”

Charles Darwin:
“It is not the strongest species that survive, nor the most intelligent, but the most responsive to change.”

Walt Disney:
“If you can dream it, you can do it.”

Thomas Edison:
“Our greatest weakness lies in giving up. The most certain way to succeed is always to try just one more time.”

Tim Ferriss:
“The stars will never align, and the traffic lights of life will never all be green at the same time. The universe doesn’t conspire against you, but it doesn’t go out of its way to line up the pins either. Conditions are never perfect. ‘Someday’ is a disease that will take your dreams to the grave with you. Pro and con lists are just as bad. If it’s important to you and you want to do it ‘eventually,’ just do it and correct course along the way.”

Thomas Jefferson:
“I find that the harder I work, the more luck I seem to have.”

Helen Keller:
“Keep your face to the sunshine and you can never see the shadow.”

Charles Kettering:
“Keep on going, and the chances are that you will stumble on something, perhaps when you are least expecting it. I never heard of anyone ever stumbling on something sitting down.”

Martin Luther King, Jr.:
“If you can’t fly then run. If you can’t run, then walk. If you can’t walk, then crawl, but whatever you do, you have to keep moving forward.”

Dalai Lama:
“The purpose of our lives is to be happy.”

Marissa Mayer:
“If you can push through that feeling of being scared, that feeling of taking a risk, really amazing things can happen.”

Barack Obama:
“The real test is not whether you avoid this failure, because you won’t. It’s whether you let it harden or shame you into inaction, or whether you learn from it; whether you choose to persevere.”

Tony Robbins:
“People who succeed have momentum. The more they succeed, the more they want to succeed, and the more they find a way to succeed. Similarly, when someone is failing, the tendency is to get on a downward spiral that can even become a self-fulfilling prophecy.”

Jim Rohn:
“If you really want to do something, you’ll find a way. If you don’t, you’ll find an excuse.”

Eleanor Roosevelt:
“You gain strength, courage and confidence by every experience in which you really stop to look fear in the face. You are able to say to yourself, I lived through this horror. I can take the next thing that comes along. You must do the thing you think you cannot do.”

“The secret of change is to focus all your energy not on fighting the old but on building the new.”

Oprah Winfrey:
“Step out of the history that is holding you back. Step into the new story you are willing to create.”

Kate Winslet:
“Life is short, and it is here to be lived.”

Need more help? Check out my 1:1, group and self-study offerings:

Christina Giordano Consulting - Advice for Entrepreneurs from a Few of My Favorites

Advice for Entrepreneurs from a Few of My Favorites

Looking to start your own business? Go for it! If you need help with branding, marketing plans, or even a basic plan of action for how to get started, you know who to call. In the meantime, here are some great tips from a few of my favorite entrepreneurs.

Bethenny Frankel – Find out if your idea already exists.

“Once you have an idea, step one is to find out if your idea already exists. It is important to get your idea out there first, best and strongest and always make sure to trademark your intellectual property. If it turns out that your idea already does exist, that doesn’t necessarily mean you shouldn’t do it, it just means there is a barrier to entry and you may have to climb a few more hurdles on your journey to success.”

Richard Branson – Make lists.

“To say that life as an entrepreneur and business leader is busy is an understatement. So, in order to make sure I achieve everything that not only needs to get done but also everything I want to get done, I make lists – lots of them.I have always lived my life by making lists. These vary from lists of people to call, lists of ideas, lists of companies to set up, lists of people who can make things happen. I also have lists of topics to blog about, lists of tweets to send, and lists of upcoming plans. Each day I work through these lists. By ticking off each task, my ideas take shape and plans move forward.”

Danielle LaPorte – Get over referring to your business in third person.

“People are hiring you, paying attention to you, coming to see you. So they want to here from…YOU. This is the stale old 80′s approach: “Danielle is a former think tank executive and communication strategist, who now works with entrepreneurs to develop their careers.” This is the magnetic/heart approach: “I ran a DC-based think tank for futurists, helped put a few authors on the map, and now work with entrepreneurs to rock their careers.” Who would you rather hire? Besides, anyone you want to work with is smart enough to know that the third person copy is probably written by…You.”

Tony Robbins – Stay hungry.

“The best entrepreneurs on earth never lose that hunger–they are hungry to grow, hungry to give, hungry to contribute. It’s more important than intelligence. There’s nothing that will stop a person who is hungry enough. A hungry person, failure doesn’t stop them.”

Sara Blakely – If you’re cold calling, make the other person laugh or smile.

“Try to make them laugh or smile. If you can do that, you always get another 15 seconds. Spend it saying why you’re better than the other options. Differentiation in those first moments is crucial. When I invented Spanx I heard ‘no’ for two years. It didn’t faze me. I didn’t have a special ability, it was sheer drive and telling myself to keep going.”

What are some of your favorite tips for entrepreneurs?

Need more help? Check out my 1:1, group and self-study offerings: