Category: Entrepreneurship

Are You Persevering

Are you persevering?

I had the most interesting dream last night about persevering.

In the dream, I had to hold onto the side of a large ship with a bunch of other people in order to ride out a series of giant waves. It was scary for me at first, but then became fairly easy once I grounded my footing and allowed myself to move with the current. The people who chose to ride the waves (myself included) were rewarded. 

This dream doesn’t take a lot of interpretation to understand what it means, and I find it can be relevant to us all. I believe that it was a reminder to simply ride the waves of life. 

Are you riding the waves? Are you secure in your footing, flowing with the current, and trusting that you won’t let go? In other words, are you persevering? 

Whether you are just starting a business, in new territory or more seasoned, the current around you is always changing.​​ The waves of life will lead you in new directions, carry you far beyond your comfort zone, and even leave you feeling adrift, lost and “off the map.”

But you do have some control. You get to decide how you’ll ride those waves.

(And by the way, the L.I.F.E. Method helps you discover the how, so that you can be ready for wherever the tide takes you.)

Here’s going with the flow AND making some waves.

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This Might Be Why You’re Not Upleveling Your Business

This Might Be Why You’re Not Upleveling Your Business

As an entrepreneur, I’m constantly looking for ways to put me and my business out there. It wasn’t always like this though. For so long, I tried to stay behind-the-scenes and low profile. I was afraid of visibility, like so many of us are. I got by, but by the time I made my pivot to exclusive e-learning in 2020, I knew that old strategy wasn’t going to last.

Fast forward to mid-2021, and I have a solid plan of action for my business. I have clarity around what I do, who I help, why I do it and how. I have daily and weekly tasks and objectives to ensure that I stay consistent with my strategy. And I am actively challenging myself with mindset work through a variety of resources and leaders. 

I know better than anyone that entrepreneurship is more often than not a long game. You’ve got to stick with it. And not only that, you have to flow with it. As someone who’s been in business for over 8 years now, my company has evolved from something similar to a marketing agency to the brand name that it is today. The mission, message and methods have changed as well. 

Here’s the thing – even though I’m aware of the long game, even though I’m doing the work, even though I’m showing up, I get impatient. And because of my impatience, I question everything – the messaging, the strategy, the offer. I haven’t quite grasped the notion of going with the flow and trusting the process. It’s hard to do so when I’m so used to and comfortable taking the steering wheel myself. 

While trusting the process is part of my dilemma, I also know that change begins with me. And so, I’ve had to ask myself: Am I too comfortable with what I have in front of me? Is that why I am not upleveling? Is what I have right now serving me so well that I don’t feel the urge to expand myself even more? 

This urge doesn’t necessarily translate to doing more; but perhaps not thinking big enough. Am I thinking big enough? Am I doing big things? Or am I comfortable with what I’m doing and with where I am so much so that I’m subconsciously self-sabotaging and feeling that “upper limit” hit the ceiling? 

The answer is something I still need to discover, but I have decided to do my L.I.F.E. Method over again to find out. The interesting thing about the method is that once your life starts to look like what you’ve mapped out, it’s time to expand and think bigger. Personally, I believe that I have subconsciously set an upper limit that I need to challenge, and luckily the method will set me up for the next uplevel. 

So, ask yourself: What circumstances in your life are serving you so well that you’re comfortable with them? Is there a need to uplevel? And if so, how do you stretch yourself a little more to get there?

Subscribe to the CGC newsletter for weekly content and journal prompts to get you closer to your dream business and life: https://christinagiordano.com/join/

When We Embody We Receive

When We Embody, We Receive

Last week, I shared what I learned about myself after completing The L.I.F.E. Method recently. This week, I’m going to talk about how this knowledge informs the way we embody and approach “putting ourselves out there” in a totally new, intentional and mindful light.

First things first though, before we embody, we must be fully aware of the power within us to actually embody, change, and become. After all, the life (business, relationships, etc.) of your dreams will only come as fast as you’re able to fully receive and sustain it. 

On my social media platforms, I posted a picture of my son and I that was taken a year ago this weekend. When I first saw it, I felt like it took place 5 years ago. This was before my business pivot and before I created my signature program. This was before I changed everything in my business so it was aligned with who I am and what I want. 

We evolve and change moment to moment, but I can say with absolute certainty that there has been no greater growth in my life than that of the past year. 

And if I could pinpoint only one factor that has had the biggest transformative effect on me over that time period, it would be the method that I created so that I could design my life and business consciously, intentionally, with my soul leading the way. 

Change is possible. Reality is malleable. Your identity, your circumstances, your future are not fixed. 

During a meditation I did earlier this week, one of the questions I was pondering was: “How do I harness the power that is within me and longs to be realized?”

The answer I got is to simply believe in it. To believe in the power that exists within you and your capacity to utilize it. 

Remember: If you can dream it, you can build it, but first you’ve gotta believe in it.

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The Time is Now to Review Your Life

The Time is Now for Your LIFE Review

“Not all storms come to disrupt your life, some come to clear your path.”

That’s the funny thing about life. We are often in the mindset of: “Why is this happening to me?” Rather than, “How is this happening for me?”

I can’t tell you how many people have said to me over the past few weeks, “Christina I’m feeling creatively blocked. My communication is “off.” I’m simply unable to show up for my business at the moment.”

I’ve certainly been feeling it myself. I’ve been feeling uninspired and unmotivated to show up as consistently and passionately as I had in the past. I don’t think it’s necessarily a loss of interest in my business. I think it’s more likely a much needed breath of fresh air to create intentionally again.

It’s easy to get caught up in the mindless hustle and forget that what we are really wanting to do is bring forth that mindful magic.

I follow a variety of astrological and spiritual podcasts, blogs, industry leaders, etc., and so, I know that there are some major forces at play this month. I was expecting the low energy and the heaviness that this month would bring.

However, instead of what I would have done in the past – which consists of pushing myself to work through it, forcing the words and messages to come out of me, and efforting my way through this challenging time, I’m doing something different. 

I’m taking it slow and steady.

I’ve been quieter on my platforms, easier on my schedule, and more flexible with my workflow. I have a few birthday month promotions going on, but for the most part, I’m letting things be. I’m observing my emotions and behaviors and triggers. 

And most importantly, I’m doing a major review of my life through The L.I.F.E. Method mini course. (Yes, I refer back to my own method too when I need it.)

Now more than ever, we have the opportunity to really be intentional about how we want to live and work. And even more, we have the ability to reveal more of the “why” behind what we do, who we help, and what we offer. This knowledge creates everything. It creates our strategy, our schedules, our messages, etc. 

And so, this week I’ll be diving heart first into my method to discover what I need to focus on right now so that my next moves are intentional and informed.

How will you use this time to review, reassess, re-strategize, and refresh?

Subscribe to the CGC newsletter for weekly content and journal prompts to get you closer to your dream business and life: https://christinagiordano.com/join/

What Could The L.I.F.E. Method™ Do For You?

What Could The L.I.F.E. Method™ Do For You?

Why I Created This Method

As a marketing consultant, I get asked all the time: 

  • “What content should I share?
  • “What should I focus on?”
  • “What should I talk about?”

What they’re really asking is… “How should I show up for my business?”

Believe it or not, you already know how you want to show up. It’s already within you, and the L.I.F.E. Method ™ pulls it out of you. It asks you all the right questions to get you the answers to yours.

In early June of 2020, my last paying client called me and said, “Christina, I’m so sorry, but we’re unable to pay you anymore.”

The client was a small business based in Evanston where they provided offices and treatment rooms for wellness practitioners. I had been working with them since 2013, the year I launched my business.

A part of me was devastated… “How on Earth will I provide for my family with no clients?” And another part of me was relieved… “I can focus more on the kind of work I actually want to do now.” The latter was confusing at first. I had a very real problem with my business and somehow I felt relieved about it. 

So, I took a deep dive into it. I thought about how I wanted to spend my days – what I wanted to do when I woke up, what my ideal schedule would be each day, and what I wanted to be grateful for every night. I not only considered what I wanted my day-to-day to look like, I made decisions about what I didn’t want it to look like. I didn’t want to have a schedule full of meetings. I didn’t want to work on other people’s projects. I didn’t want to make long term commitments.

I basically took a deep dive into my desired life, and discovered that what I really want to do was create. I wanted to teach. I wanted to be a resource for inspiration. I wanted to write and speak out. I wanted to creatively and heartfully express my messages day in and day out.

Without this clarity I wouldn’t have the passion. And without the passion, I wouldn’t have the drive to persevere. And I knew deep down that so many entrepreneurs can benefit from this type of introspection as well. 

So I created The L.I.F.E. Method™: A method that not only helps you remember why you started your business, but it helps you figure out how you want to show up while you’re bringing it to life.

And here’s a sneak peek of what it entails…


What clarity could The L.I.F.E. Method give you?

Click here to access.

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Entrepreneur Pressure

Entrepreneur Pressure: Do You Need to Release It?

Lately, I’ve been thinking about how I can have more fun with my business, (sans pressure), asking: “How can I truly and authentically wake up every morning absolutely ecstatic and thrilled to start working?”

I’ve gotten a lot closer to that goal over the past year, but I’m at the point where I want to fully embody it. To find out how I’ve done that, click HERE.  

The most basic and simple solution I’ve received is… to release the pressure valve.

Do you embrace pressure? 

Because I surely do. And it takes a lot of conscious effort on my part to release it. 

I pivoted my business the way I did to get me closer to how I want to live day in and day out – without loads of pressure. It was a result of what I learned about myself in The L.I.F.E. Method™ mini course.

Over the last few months, I’ve worked with various coaches to help me step into this pivot with strength and grace and without the need to put a tremendous amount of pressure on myself. 

I gained loads of insight and experienced many breakthroughs, and one of the most profound realizations that I’ve made is that, while I pivoted to have more fun, flexibility, and freedom, I don’t always embrace it.

For as long as I can remember, I’ve only ever embraced pressure. I’ve always been a high-achiever, with highly critical and unrealistic standards of perfection.

And it only recently hit me that the most wonderful things in my life happened only when I released that pressure valve. And what’s more, I can have more fun while showing up if I allow myself to do so imperfectly.

Subscribe to the CGC newsletter for weekly content and journal prompts to get you closer to your dream business and life: https://christinagiordano.com/join/

“Be a voice. Not an echo.”

“Be a voice. Not an echo.”

Have you heard this quote before? “Be a voice. Not an echo.”

When you think about how you express your own opinions and truth and ideas through your voice, what comes to mind? 

I’ll share what comes to my mind: 

I think of all the times that I thought my own voice wasn’t good enough. As a marketing consultant, while I was teaching or training, I would echo what other experts in the industry said. The only time I ever shared my own original ideas was when people asked me for my personal opinion on their own specific problem.

(And of course, as spirit does, I would get a shiver down my spine the moment I spoke my from my heart.)

If “truth” and “alignment” feels like anything, it’s that. 

Think About Your Voice:

Are you voicing something original? Or are you echoing what’s popular in your field?

If our message is one of our key differentiators as entrepreneurs (meaning one of the ONLY ways we can stand out), are you truly speaking up and speaking out? 

What can you share with others that will help them relate more, think harder, and truly *see* the possibilities out there for them?

When you truly find your voice, use it – in everything you do and everywhere you do it. 

Because it matters, and you deserve to be heard. 

Need more help? Check out my self-study offerings: https://christinagiordano.com/offerings/

Time Management Tips for Efficiency

Time Management Tips for Efficiency

As you start to build your business, things can get to a point where they move pretty quickly. All of a sudden you’ve got content to prepare and email campaigns to draft and offerings to promote. You’ve gotta have your organization and time management skills primed and ready. Here are a few strategies that you can use to find and create time to commit to building your business and being efficient. 

Time Management Tip #1: Be Realistic

How much time per week can you commit to your business? Schedule this into your weekly calendar and commit to it. I personally use iCal to schedule everything, from my workouts to my working time to my downtime. Now, I also have a toddler, so things can come up and flip the entire schedule upside down, But, because I’m realistic in how much time I can spend per week in my business, I can either make up the time somewhere else or decide if I can decrease it due to life circumstances. 

Time Management Tip #2: Identify Your “Power Hour”

This is the chunk of time during your day where you feel the most focused and productive. Schedule your top growth tasks within that time. For me, I like to really get into my work during the middle of the day, so generally from 11:00am to 3:00pm. By nature I’m already inclined to be focused and productive when I need to be, but for you, this might look like a few hours in the evening or a few hours in the morning. 

Time Management Tip #3: Plan for Tomorrow

Every evening, outline the 3 most important tasks for the next day. Like I said earlier, I personally have all of my daily activities (both personal and professional) within my iCal, and it really helps me stay productive. I know what’s coming up throughout the week and so I never feel scattered or surprised. 

Time Management Tip #4: Don’t Try to Do Everything

Take it from me – being the “go-to” person in your business isn’t that fun. It’s tempting to solve everyone’s problems, but knowing what is out of scope for the work you want to do is super important. The benefit of this is that the more focused you are, the more your ideal audience grows. 

Time Management Tip #5: Don’t Reinvent the Wheel

This is something I really struggled with when I was trying to make my offerings more unique. I tried to reinvent marketing basically. But then I got honest with myself. I realized that I’m teaching pretty much the same marketing standards, but in a slightly different way from a slightly different perspective than other marketing consultants. 

Time Management Tip #6: Batch Your Content

If you follow me on social media, you might think that I work 24/7. But I don’t! I actually create lots of pieces of content (like recordings and videos and infographics) within a single timeframe, particularly when I’m feeling inspired and creative. And it’s usually at the beginning of the week or at the beginning of a new cycle, so it’s super intentional. And the best part? It’s usually repurposed content, which leads me to my next point. 

Time Management Tip #7: Repurpose Your Content

So what I’m sharing with you now, was actually also included in my May webinar. I can repurpose that entire webinar in tons of ways. I’m thinking mini infographics, a few blog posts, a video recording, an audio recording, consulting scripts, and loads of talking points for all of my social media accounts. I could probably split that content up so much that I have enough pieces of content to last me the rest of the year. So, what do you have on hand that you can parse up and piece together in different ways?

Time Management Tip #8: Sync with Your Cycle

This is my favorite because I’ve seen so much benefit from this not only in my business but in my life in general. Sync your daily life with your cycles. This is called cycle syncing or cyclical living, and you can read more about it in a book called Woman Code. It’s fascinating. But essentially, you optimize your life in accordance with your cycle. As a quick example, I do most of my planning and creating during the follicular phase, promoting and speaking during the ovulatory phase, execution and clean up during the luteal phase, and I prioritize rest and self-reflection during the menstrual phase. 

And there you go, 8 time management tips that will hopefully keep you on track to reaching your goals!

Need more help? Check out my 1:1, group and self-study offerings: https://christinagiordano.com/offerings/

3 Approaches to Brainstorming a Business Idea

3 Approaches to Brainstorming a Business Idea

As a marketing consultant, brainstorming ideas is one of my favorite things to do. It’s an opportunity to be creative, think outside of the box, and let my mind run wild. If you’re looking to come up with a business idea or expand your business in new ways, this blog will help you through three approaches to brainstorming business ideas

So, grab your favorite journal and a pen. At the top of the page, write “Business Idea Brainstorm.” Your goal is to come up with 10 business ideas, while having fun! 

3 Approaches to Brainstorming a Business Idea

Approach #1: Got 99 Problems? – Think about the problems you face. Is there a way for you to bring a new service or product as a solution to the challenges you come across? Is there a recurring problem or frustration that you wish there was a better solution for? 

Approach #2: Consider Your Strengths, Skills & Interests – I whole-heartedly believe that we are all born with a unique set of strengths, talents and skills. There are problems out there that you are uniquely qualified to help solve. So, dive deep into who you are and what you do naturally. How can you use your strengths, skills and interests to solve problems for others?

Approach #3: Borrow Brilliance – Now, this approach isn’t about looking at what other people are doing and copying them. This is about checking out what others are doing and see how you can apply what you want to do in your own unique way. Chances are there are businesses out there that can inspire you.

Once you have your ideas, review them and think about which ones are viable. 

Need more help? Check out my 1:1, group and self-study offerings: https://christinagiordano.com/offerings/

Money Isn't the End Game - Starting a Business for the Right Reasons

Money Isn’t the End Game: Starting a Business for the Right Reasons

In rounding up our entrepreneurship theme for the month of May, let’s talk about why it’s important to start a business for the right reasons.

We’ll begin with a quote: “You can only become truly accomplished at something you love. Don’t make money your goal. Instead pursue the things you love doing and then do them so well that people can’t take their eyes off of you.” – Dr. Maya Angelou

The gist of this quote is this: Success (and therefore money) comes when you follow your passion.

Could that be the secret to success?

How many times have you heard people say, “I’m going to start this business on the side so that I can make enough to quick my day job and do what I really want to do.” Or, “I’m starting this business on the side so that I can make some income while I focus on building up my real passion.”

And unfortunately they probably weren’t that successful, because if your heart isn’t truly in your business, it’s obvious – to everyone. It’s obvious to yourself, your customers, and you audience. It will be nearly impossible to sustain your business because it doesn’t have heart, passion and purpose.

In today’s hyper-competitive markets, people not only want to feel seen and heard and understood, they want to know that the companies they are supporting care. They want to know that these companies are dedicated to something more than just profits. These are the companies that have a definitive and inspiring reason for being in the world that goes beyond just financial profit.

Remember this not-so-inspiring fact: nearly half of all businesses fail in the first five years.

Unless you have a strong enough purpose for your company to exist, you will most likely not follow through on both the determination that it takes to launch a business and the stamina that it takes to keep it going.

Being an entrepreneur requires relentless persistence day in and day out. The most successful entrepreneurs are not motivated by financial gain. They’re motivated by: a drive to make a difference, a deep love of the game, and a desire to use their talents to impact the lives of others.

While building anything from the ground up is incredibly challenging, if you have the right reasons, you’ll have the resilience and perseverance you need to become a success.

Bottom line: don’t start a business to make money, start a business to make a difference.

Need more help? Check out my 1:1, group and self-study offerings: https://christinagiordano.com/offerings/