Category: Entrepreneurship

CGC - Empowered Marketing Workshop Series

New Workshop Series Starting Soon!

Many business owners out there never put “marketing” and “easy” in the same sentence.

After all, it can be complicated! How many times have you researched the latest marketing tactics only to feel confused, frustrated, overwhelmed and unsupported? How often do you find yourself spending time throwing marketing ideas at the wall to see what (if anything) sticks?

Good news: I can teach you how to market your business.

I can help you put an end to:

  • Hounding clients who aren’t in alignment with you or who don’t want to pay you what you’re worth,
  • Banking on discounts and deals,
  • Duct-taping your marketing strategy together, and
  • Expecting free marketing webinars and downloads to change your circumstances (there’s a reason they’re free).

How can I help you? I relish in developing plans and protocols. I enjoy being knowledgeable about all things marketing. I thrive on organization, and I love simplification. I use these skills to help my clients make marketing easy. And yes, I just used “marketing” and “easy” in the same sentence.

If you want to learn how to use smart, honest online marketing to reach more people, align with the right customers, and convert more visitors into buyers, this workshop series is for you.

Introducing: The Empowered Marketing Program Workshop Series

Through this series, you will finally be able to market your own business with confidence. You will gain the tools, skills, and insight to become a master of your own marketing. You will feel empowered to put your marketing in your own hands, ultimately fueling your profits, your purpose and your passion.  

Workshop Schedule:

Taking place every 2nd Wednesday from 12:00pm to 2:00pm for 7 months

Workshop Location:

Tribe – 1819 W. Belmont Ave. Chicago, IL 60657

Is this Workshop Series for You?

This series is for conscious, soulful, big-hearted entrepreneurs that want to either launch a business or change the way they market their current business online. Whether you are an action-oriented, ambitious beginner, or already successful but want to grow your audience and revenue online, this is the program for you. This program is perfect for service-based professionals, particularly in the wellness industry, such as coaches, therapists, trainers, and practitioners.

What You Get at Each Workshop:

  • Lecture followed by exercises, along with in-class feedback from Christina,
  • Bonus take-home items from each workshop, including resource lists & tutorials, and
  • A special discount offer on one-hour, one-to-one marketing clinics, which can be used at any point during the series, as often as you’d like.

What It Costs:

$50 per workshop or $270 for the entire series (a 10% discount!)

Click here to sign up!

Workshop Dates & Learning Objectives:

March 13: Defining Your Marketing Goals (Free Session!)

Take this free workshop to learn more about the program and to begin the process of building a strong, profitable business. This workshop will provide you with clarity about what you want and why you want it. You’ll outline your purpose, the people you’re serving, and the product (or service) that you’re selling. This workshop is also an opportunity for Christina to learn more about your business goals and become more acquainted with you as a person and entrepreneur.

April 10: Workshop 1: Planning Your Strategy to Stand Out to Your Ideal Customers

  • Discover your exact ideal customer and learn to think like them.
  • Position yourself by selling outcomes, rather than services.
  • Find out your strengths and what makes you unique.
  • Create your unique selling proposition.
  • Map out how your services and/or products will revolutionize the industry.
  • Outshine the competition by simply making them irrelevant.

May 8: Workshop 2: Enhancing Your Website, AKA Your Digital Storefront

  • Learn which website platform is right for you.
  • Find out exactly what your technical capabilities are when it comes to website design and development.
  • Uncover your website objectives and how they will convert leads to sales.
  • Tap into what your ideal customer wants to see, read and experience on your website.
  • Understand everything you need to make your website successful.
  • Analyze your website’s effectiveness with a simple yet comprehensive checklist.

June 12: Workshop 3: Positioning Your Offerings to Maximize Profits

  • Enhance your service offerings in a way that makes your customers’ lives easier, more convenient and more joyful.
  • Come up with “outside of the box” solutions that will sell your services at rapid-fire speed.
  • Create a Before/During/After strategy to promote customer satisfaction and retention.
  • Learn how to position, price and deliver your services in a way that builds loyal and raving fans.
  • Understand why discounts are unnecessary and potentially damaging (except under a few circumstances).
  • Set your prices at numbers that feel great and make financial sense.

July 10: Workshop 4: Communicating Your Message to Go Viral

  • Get familiar with the pros of content marketing and how you can integrate it into your business.
  • Develop a strategic plan to stay connected with your audience.
  • Generate content ideas and develop a 3-month content calendar.
  • Understand the value of SEO in content marketing and how to integrate it into your plan.
  • Write irresistible headlines that gather clicks, conversions and could even go viral.
  • Offer value and insight directly related to what you are selling through content.

August 14: Workshop 5: Reaching Your Customers to Generate Leads Right Now

  • Find out why opt-ins on your website optimize and expedite success.
  • Create a smart, effective and winning opt-in offer for your website.
  • Learn why email marketing is the most essential and profitable strategy for your marketing plan.
  • Develop an email marketing plan with specific methods to promote your business.
  • Generate leads immediately and at no cost to you.
  • Explore 25 free list building strategies.

September 11: Workshop 6: Marketing Your Business with Proven Strategies

  • Become more comfortable with marketing and find out why and how you can become a phenomenal (and ethical!) marketer.
  • Consider 20 additional and effective marketing strategies that you can try right now.
  • Learn 4 research-driven pricing strategies to add to your marketing toolbox.
  • Create or enhance your current pricing strategies to sell better.
  • Get the best formatting formula that can be used for a PR pitch or a sales letter.
  • Write headlines and copy that makes traffic click.

Click here to sign up!

About Christina:

All too often, confident, capable entrepreneurs have business dreams that can help others and change the world, but they lack the marketing knowledge and skills required to make it a reality. That’s where I come in. I will arm you with the tools, strategies and resources required for you to do it all yourself – in a way that not only saves you time, but makes you more money.

I have a deep commitment to those that want to consciously and authentically make a difference through their businesses, and I want to help you get the word out. My passion is to help you build the business you desire and deserve through honest and authentic marketing practices.

Click here to sign up!

CGC - Free Workshop Video Available

Free Workshop Video Available: “How Do I Get the Word Out About My Business”

At this time last year, in September 2017, I hosted a workshop at Tribe for their members, entitled “How to Get the Word Out About My Business.”

The objectives of the workshop included the following:

  • Learn how to create a brand message with a unique selling proposition,
  • Learn how to differentiate yourself amongst your competition,
  • Learn about the online and offline marketing options available to you,
  • Learn about the pros and cons of each marketing option,
  • Learn about the top 3 best practices for each marketing option, and
  • Learn how to create a plan of action and marketing schedule that works for you.

The goal of the workshop was to empower the members with the tools that would help them revitalize their business, re-engage past and inactive clients, and become more confident in how they present their business to their audiences.

The workshop was a mix of lecture, exercises and discussion. There were also opportunities for Q&A breaks.

The entire workshop was filmed so that it could be accessed via private link to the workshop attendees. Now, on its one year anniversary, I am making it available to you for free!

To access this video, CLICK HERE.

To those feeling stuck, lost and confused about marketing, this video will provide a great introduction into the world of marketing. Hopefully you will generate some helpful ideas from it! If you need additional assistance, you can check out my Empowered Marketing Program or my consulting services.

Enjoy!

Birthday Specials Blog

Birthday Specials: Program Discount + Facebook Ads Tutorial

I’d like to share one of my favorite quotes with you:

“There is a vitality, a life-force, an energy, a quickening that is translated through you into action and because there is only one of you in all time, this expression is unique. And if you block it, it will never exist through any other medium and be lost. The world will not have it. It is not your business to determine how good it is, nor how it compares with other expressions. It is your business to keep it yours, clearly and directly, to keep the channel open.” -Martha Graham

Beautiful, right?

I’m sharing this quote with you because we often forget to put ourselves into our businesses and our marketing strategies. What’s worse is that we don’t use the modern tools of marketing available to us in order to promote our businesses. The reasons vary from either fear or doubt or even just confusion.

Nevertheless, the only way you can stand out from the rest and make an impact is to infuse your personality, your heart, your voice, your stories, and your values into your marketing, while using the modern tools available to you today. Remember, there’s only one of you on the planet and that’s all there’s ever going to be, and now more than ever, we have the ability to create and share our gifts at the touch of a button.

The tool that I recommend you experiment with this month is Facebook ads. I’ve created a comprehensive tutorial to help you get started from a technical perspective, but your ad itself will have to be your creation. This process can be incredibly valuable, particularly because you are, to a degree, putting yourself out there.

Since the objective of advertising on Facebook is often based on the goal of the business, my tutorial focuses on an objective that can apply to anyone – growing your email list through Facebook ads. The best part is that you can do it on a tight budget too!

Subscribe to Receive the Facebook Ads Tutorial!

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P.S. I am currently running a special in honor of my birthday, which is on June 21. In sharing the celebration with you, I’m offering 10% off of the one-time fee for my Empowered Marketing Program, for a limited time. Simply enter CGCBIRTHDAY during the payment process. 

 

18 Motivational Quotes that will Inspire You

18 Motivational Quotes that will Inspire You to Achieve Your 2018 Resolutions

It’s that time of the month in January when people begin to slack or give up on their resolutions. Whether you have made personal and/or professional resolutions this year, now is the time to create and retain lasting habits that serve your end goals. In this blog, I’m showcasing a roundup of quotes from renown influencers and leaders that will hopefully help you create those daily habits, and if you’ve made resolutions, help you stick to them. Remember, setbacks and problems are part of the journey, but getting back on your feet and staying determined will define and demonstrate the level of success you wish to achieve. Here’s a mid-January pick-me-up just for you:

Neil Armstrong:
“I believe every human has a finite number of heartbeats. I don’t intend to waste any of mine.”

Charles Darwin:
“It is not the strongest species that survive, nor the most intelligent, but the most responsive to change.”

Walt Disney:
“If you can dream it, you can do it.”

Thomas Edison:
“Our greatest weakness lies in giving up. The most certain way to succeed is always to try just one more time.”

Tim Ferriss:
“The stars will never align, and the traffic lights of life will never all be green at the same time. The universe doesn’t conspire against you, but it doesn’t go out of its way to line up the pins either. Conditions are never perfect. ‘Someday’ is a disease that will take your dreams to the grave with you. Pro and con lists are just as bad. If it’s important to you and you want to do it ‘eventually,’ just do it and correct course along the way.”

Thomas Jefferson:
“I find that the harder I work, the more luck I seem to have.”

Helen Keller:
“Keep your face to the sunshine and you can never see the shadow.”

Charles Kettering:
“Keep on going, and the chances are that you will stumble on something, perhaps when you are least expecting it. I never heard of anyone ever stumbling on something sitting down.”

Martin Luther King, Jr.:
“If you can’t fly then run. If you can’t run, then walk. If you can’t walk, then crawl, but whatever you do, you have to keep moving forward.”

Dalai Lama:
“The purpose of our lives is to be happy.”

Marissa Mayer:
“If you can push through that feeling of being scared, that feeling of taking a risk, really amazing things can happen.”

Barack Obama:
“The real test is not whether you avoid this failure, because you won’t. It’s whether you let it harden or shame you into inaction, or whether you learn from it; whether you choose to persevere.”

Tony Robbins:
“People who succeed have momentum. The more they succeed, the more they want to succeed, and the more they find a way to succeed. Similarly, when someone is failing, the tendency is to get on a downward spiral that can even become a self-fulfilling prophecy.”

Jim Rohn:
“If you really want to do something, you’ll find a way. If you don’t, you’ll find an excuse.”

Eleanor Roosevelt:
“You gain strength, courage and confidence by every experience in which you really stop to look fear in the face. You are able to say to yourself, I lived through this horror. I can take the next thing that comes along. You must do the thing you think you cannot do.”

Socrates:
“The secret of change is to focus all your energy not on fighting the old but on building the new.”

Oprah Winfrey:
“Step out of the history that is holding you back. Step into the new story you are willing to create.”

Kate Winslet:
“Life is short, and it is here to be lived.”

Christina Giordano Consulting - Advice for Entrepreneurs from a Few of My Favorites

Advice for Entrepreneurs from a Few of My Favorites

Looking to start your own business? Go for it! If you need help with branding, marketing plans, or even a basic plan of action for how to get started, you know who to call. In the meantime, here are some great tips from a few of my favorite entrepreneurs.

Bethenny Frankel – Find out if your idea already exists.

“Once you have an idea, step one is to find out if your idea already exists. It is important to get your idea out there first, best and strongest and always make sure to trademark your intellectual property. If it turns out that your idea already does exist, that doesn’t necessarily mean you shouldn’t do it, it just means there is a barrier to entry and you may have to climb a few more hurdles on your journey to success.”

Richard Branson – Make lists.

“To say that life as an entrepreneur and business leader is busy is an understatement. So, in order to make sure I achieve everything that not only needs to get done but also everything I want to get done, I make lists – lots of them.I have always lived my life by making lists. These vary from lists of people to call, lists of ideas, lists of companies to set up, lists of people who can make things happen. I also have lists of topics to blog about, lists of tweets to send, and lists of upcoming plans. Each day I work through these lists. By ticking off each task, my ideas take shape and plans move forward.”

Danielle LaPorte – Get over referring to your business in third person.

“People are hiring you, paying attention to you, coming to see you. So they want to here from…YOU. This is the stale old 80′s approach: “Danielle is a former think tank executive and communication strategist, who now works with entrepreneurs to develop their careers.” This is the magnetic/heart approach: “I ran a DC-based think tank for futurists, helped put a few authors on the map, and now work with entrepreneurs to rock their careers.” Who would you rather hire? Besides, anyone you want to work with is smart enough to know that the third person copy is probably written by…You.”

Tony Robbins – Stay hungry.

“The best entrepreneurs on earth never lose that hunger–they are hungry to grow, hungry to give, hungry to contribute. It’s more important than intelligence. There’s nothing that will stop a person who is hungry enough. A hungry person, failure doesn’t stop them.”

Sara Blakely – If you’re cold calling, make the other person laugh or smile.

“Try to make them laugh or smile. If you can do that, you always get another 15 seconds. Spend it saying why you’re better than the other options. Differentiation in those first moments is crucial. When I invented Spanx I heard ‘no’ for two years. It didn’t faze me. I didn’t have a special ability, it was sheer drive and telling myself to keep going.”

What are some of your favorite tips for entrepreneurs?