Category: Entrepreneurship

How to Know You’re On the Right Track

How to Know You’re On the Right Track

How do I know if I’m on the right track? Well, lately…

I’ve been doing something crazy. 

I took off the summer. 

Made it a vacation for myself and the boys. 

Unplugged. Relaxed. Had fun. 

And it was wonderful. 

Because it made me realize that I’m done.  

  • Done feeling like I’m obligated to show up in any way that isn’t aligned with me. 
  • Done feeling like I have to build my business based on what the experts have to say. 
  • Done feeling like I can’t shine too bright.

I think it’s time for a refreshing perspective about what business *can* be about. 

Your business is allowed to flow through you, around you, and from you – based on you and you alone. 

The direction of it, the vibe of it, the way that it provides for you, lights you up, gives you an outlet for creativity, service and expression… the entirety of your business is up to you.

The worst thing you can do for your business is follow someone else’s path. It simply wasn’t meant for you. 

But if the direction you’re taking feels inspired..

If it feels guided…

If it lights you up…

If it gives you that feeling of “yay” and “I’ve got this”…

If it compels you to love yourself and appreciate yourself in a deeper way…

You’re right on track. 

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Your Permission to Break the Rules

This is Your Permission to Break the Rules

I don’t know about you but I’m so done following the rules… your rules, their rules, heck, even my own rules! 

From the absurdities of the social algorithms to the policing of content by followers and non-followers alike, it’s all just utterly ridiculous.

And it takes the fun out of what we’re all doing on social media. 

We’re here to connect, learn new things, take in other opinions, be entertained, share our joys, our struggles, our human experiences.

Sometimes all that is holding us back is the fear of being seen…

…As humans with challenges and struggles, 

…As someone who wears many hats (mom, wife, boss, goddess divine…),

…As an individual with many interests, hobbies, skills, and talents.

You don’t have to share anything. You can also share everything. 

What would happen if you decided to make social media a little more playful?

What would you share if you decided to incorporate more *play* into your social strategy?

How can you infuse more fun in the connecting process?

We’ve become so mechanical… the user has quite literally become the computer.

Sameness does not mean oneness. Uniformity does not mean unity. 

I love sharing my life… not because I think it’s aspirational or influential or anything like that.

I share it because it’s my source of joy. It’s my source of inspiration. I share my ups, my downs, my highs, my lows, my story, because connecting – with all of the parts of me I wish to share on here – is meaningful to me. And fun. And that’s OKAY.

So, #sorrynotsorry but if you see me sharing more of me, different sides of me, various pieces of me, myself and I, you can either embrace it or keep it moving. 

I’m here to have some fun. Who’s with me?!

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Where is your compass pointing?

Where Is Your Compass Pointing?

Lemme tell you about the summer vibe I’m all about right now… 

Over here, in my corner of the world, we’ve been: spending time outside, adventuring together as a family, and seriously reducing our “working” hours.

As a result: I’ve shown up online a little less. I’ve focused my marketing efforts towards a relational approach (communities, networking, etc.) I’ve spent most of my “working time” restructuring my program to a self-study-only model.

But I’ve also felt some major resistance to all of the above. Because… expectations.

Here’s the thing about expectations – they are often a reflection of the social mirror rather than our own values and priorities. I “should” show up more online. I “should” use all marketing tools at my disposal. I “should” spend more time creating, innovating, launching, selling. 

But deep down, I want my summers to be family-focused. I didn’t become a business owner to sacrifice my well being and time with my kids. I want to be outside and feel the sunshine. I like being the summer camp counselor to my boys with my visor and matching fanny pack. 

Because I know that just like the summer season, and any season, this season of life shall pass, too. 

So, next time you get frustrated about ANYTHING related to business building, think about whether or not it’s because of an expectation that might be out of alignment with your values and priorities.

So, how do we get clear on our unique values and priorities?

Instead of thinking about what you value and what you prioritize from the lens of a roadmap…

Think about it from the lens of a compass. What is your true north leading you to?

What gets one person from point A to point B might not look the same for you.

The greatest minds in the business building arena aren’t sharing cookie cutter processes. 

They’re sharing ways in which you can discover your own unique, one-of-a-kind process for creating your unique, one-of-a-kind success. A compass, not a roadmap.

Have you noticed a trend happening all around us?

The way we do business is changing. The way we market is changing. 

And if you let it, your heart will begin to pull you towards the leaders who are truly leading you back to yourself – your innate knowing, truth and being. 

You know more than you think. 

You’re capable of more than you think. 

Let your compass guide you. 

And if you feel compelled for some guidance, take a look at my now digitally remastered L.I.F.E. Method – an approach to building an aligned life and business that puts you at the center of it all. 

Back in the sunshine we go.

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You Are Making a Difference - Trust Me!

You’re Making a Difference – Trust Me!

Over the past few weeks, I surveyed my community (which is something I typically do, mid-summer.) I do it to see how I can recharge my content, rejuvenate my messaging, but mostly to see if what I am doing is making a difference.

The turnout of responses was the largest of my career.

One of the questions on the survey was, “What is one thing you love learning from me?”

And the responses included the following:

  • Following your passion, facing challenges.
  • Everything I know about you.
  • To stay in line with my passion and calling.
  • Being non judgemental about people’s fears and breaking it down into manageable, non-intimidating steps.
  • Your message is really important, to stay authentic to yourself.
  • You inspire me to want to stretch myself while also being compassionate. I don’t feel judged, which can be paralyzing. 
  • I love that you are committed to your business and that you continuously show up. I also like your newer messaging around being yourself and not copying others.
  • You are just such a guiding light for those of us who feel lost and alone in the world of entrepreneurship. 

Wow. Beaming.

The point of this is not to toot my own horn (even though I am proud of myself for being 100% responsible for this feedback), it is also a loving reminder that what you put out into the world matters.

You are being seen, even if you feel invisible. 

You are being heard, even if the outside noise feels loud. 

You are making a difference in someone’s life, even if the impact feels small. 

Keep going. Spread your light. The world needs it. 

I’m here for it, cheering you on. 

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You Are Just One Pivot Away

You Are Just One Pivot Away

This season of life is asking me to re-align and pivot in ways I never thought possible.

And lately, while I’m in the midst of running the pilot program of The Soul-Powered Business Program, I’m also taking the space I need to ensure that its curriculum, delivery and experience is in alignment with my vision for it.

…And to pivot once again towards greater alignment, towards greater living. 

This is the wonderful thing about entrepreneurship – you get to decide exactly what you want your day-to-day to look like. You get to decide what you want to talk about, teach about, share about, post about, etc. 

And if you’re doing it right – being mindful and conscious of where you are and where you’re going – you are always one pivot away from a greater life. 

But here’s the thing: the only person who can tell you if you’re aligned is you. 

If you haven’t clarified your desired lifestyle, identity, feelings, expression, then this is the missing piece you need. This is what will inform your next move, your next pivot. This is what will get you closer to your desired reality – being in 100% alignment with who you are and who you want to be. 

A free preview version of The L.I.F.E. Method is available HERE.

And an accessible, e-learning-only version of my methods will be available very soon. Stay tuned. 

Subscribe to the CGC newsletter for weekly content and journal prompts to get you closer to your dream business and life: https://christinagiordano.com/join/

Stop Trying to Fit In When You Already Belong

Stop Trying to Fit In When You Already Belong

The difference between me and most marketing consultants is that I’m not trying to teach you how to fit in. I’m teaching you that you already belong. 

Yes, I can come up with killer campaigns. Yes, I can innovate all the livelong day. Yes, I can come up with some  really great sellable and scalable ideas. But I don’t need to prove my greatness. I want to bring out yours.  

You already have everything you need within you to show up for your business. You are already “soul-powered” – maybe you just need to connect with it, clarify it and finally commit to what you know in your heart. 

How many times have you altered your program or strategy or promo beecause you were influenced by someone else’s? 

How many times have you not said or not expressed something because you were afraid of what someone might think?

How many times have you inauthentically showed up because that’s what you thought you were supposed to do?

It’s about time we got back to the truth and the root of who we are and why we do what we do. 

You don’t have to show up like so-and-so to get leads. You don’t have to do “all the things” to get results. You don’t have to do anything that doesn’t feel aligned to be seen.

(And the people who tell you the opposite of this are most likely doing things that are out of alignment with what they themselves desire too.)

The problem is that we are so pressured to fit in. We allow all the best practices and old conventions and “shoulds” get stuck in our heads and then subsequently wander away from what we know in our hearts.

What if it was safe for you to do things your way? What would you do differently?

Start there.

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The Soul-Powered Approach: The Only Investment that Matters

The Soul-Powered Approach: The Only Investment that Matters

The soul-powered approach to business is the only one worth investing in. Because it’s based entirely on YOU.

You are quite literally investing in who you are at a soul level and relying on THAT to build a business you can’t wait to wake up to.

You’re not investing in anyone else’s pathway to success. You’re investing in your own. You’re investing in your very own essence, your inner knowing, your innate wisdom, your past, your present, your future. You’re investing in every piece and part of you that makes you, well, you.

Because you are magic. You are made of the stuff of stars. There has never been nor will there ever be another YOU on this planet. Why not give it all you’ve got now? Aren’t you tired of wondering if and when it will ever be your time to shine?

With the soul-powered approach, you will never have to wonder that ever again. Because you will just know. You will just start shining.

I created the soul-powered approach so that any kind of entrepreneur out there can apply the method to their own lives and businesses. What you get out of it is going to be entirely different from the next person. It’s going to be entirely different from what I get out of it myself. 

And the true magic behind the soul-powered approach is that it seeps into every area of your life. It’s not just about your business. Nothing ever is. It’s about living, actually *living* – having, doing, experiencing, and loving it all. That’s what it means to be soul-powered.

When you’re soul-powered, you’re not just in it. You’re not just surviving. You’re not just here for a good time.

You’re exploding. 

You’re becoming a version of yourself that you never thought possible so that you can create a reality for yourself that you never thought attainable. This is about you, 2.0. Next level you. Next level business. Soaring, skyrocketing, however you want to fly. You’re doing it all – your way – the ONLY way – that gives you meaning, purpose, and out-of-this-world fulfillment. 

What else could be more worth it than that?

For more info about the program, CLICK HERE.

The Soul-Powered Business Program

Enrollment Is Open: The Soul-Powered Business Program

Let’s talk about an affliction I see so often in big-hearted business owners… I like to call it: The Business Burnout Bug 

And it’s a nasty one.

Symptoms:

  • Fumbling around… chasing one shiny thing after the next… looking for all the answers outside of themselves…
  • Chronic fatigue… from flailing, spinning your wheels, doing all the things, wondering if you’re doing it right…
  • Imposter syndrome bouts… “how dare I be so great and shine so bright!?”
  • Comparisonitis attacks… “they do it & say it so much better though…”
  • Confusion… “why is entrepreneurship working out for everyone but me?”
  • Stuck in inaction… you’ve tried everything and don’t know where to turn next…
  • Moments of self-doubt and hopelessness…
  • Weakness of the faith muscle…

Causes (varies):

  • Cultural: Seldom focus on inspiration. 
  • Environmental: Constant beratement of limiting narratives and distractions. The pathological need to start something new but never see it through. 
  • Social: The desire to be liked. To conform. The need to prove your worth through what you know, rather than who you are. The rampant use of an outdated, broken approach to marketing. 
  • Biological: Overthinking. Analysis paralysis. Driven by the need to control.

Treatment: The Soul-Powered Business Program

A new way to market yourself that is led entirely by your soul. Powered by 3 practical and straightforward methods that help you discover, define and *decide* how you will show up, be seen and shine. Supported with over a dozen supplemental lessons. Accompanied by as many workbooks and bonus resources. Backed by a community of soul-powered entrepreneurs. Fortified through live calls with your soul-powered guide: me. 

No filler. No fluff. Just what you need to create the transformation within yourself and your business AND start building momentum NOW.

And it opens for enrollment TODAY. 

These premiere launch specials expire FOREVER on May 6:

  • Get a 1-hour 1:1 Session with Christina to be used in May 2022
  • Get a homepage review & analysis of your website by Christina in May 2022
  • Get interviewed by Christina in her Soul-Powered Series on IG
  • Submit a blog post to be featured here in the Soul-Powered Scoop 

Click here for more info!

Path of Inspiration = Path of Least Resistance

Path of Inspiration = Path of Least Resistance

Believe it or not, the path of inspiration wasn’t on my radar until my early 30s. I used to have a heck of a time figuring out what inspires me, and I used to find consolation in the fact that so many others did too.

How we got here isn’t hard to figure out… We’ve simply grown up in a culture that seldom focuses on inspiration. Instead, we focus on taking the “safer route” of job security, and if we are brave enough to start our own businesses, we look to what others have done and follow their steps for building them. 

So many of us are under the illusion that the path of inspiration is the riskier path. Why? Because of the unknown. Because nobody has walked it yet. I’m here to tell you that the path of inspiration is actually the safest path of them all.

Because when you follow your bliss, you’ve got God, the Universe, and all the forces that be on your side. Opportunities arise. Synchronicities abound. Miracles happen. 

Have you noticed work is easier when you are inspired? Have you noticed that work is more exciting when you are inspired? Have you noticed that wonderful coincidences and circumstances happen like magic when you are inspired? Have you noticed how much more “in flow”  and free and alive you feel when you are inspired?

No matter where you are on your journey, you can redirect and detour to the path of inspiration. I’m here to help you do that.

My Soul-Powered Business Program opens for enrollment in just a few weeks. This program features my proprietary methods, the L.I.F.E. Method, S.O.U.L. Method and L.O.V.E. Method.  (These are the methods that lead you to your inspired path and then set you up to go full speed ahead.)

Subscribe to the CGC newsletter for weekly content and journal prompts to get you closer to your dream business and life: https://christinagiordano.com/join/

Showing Up for You and Your Business: Options vs. Choices

Showing Up for You and Your Business: Options vs. Choices

This blog is a bit different and somewhat of a stand-alone as it relates to the rest of my content. It’s more a pep talk as we think about the choices we have in business.

I’m going to be real with you for a minute. I’m tired. Between the early morning wake-up and a full day of being a stay-at-home working mom, I’m running on a little more caffeine than I would normally be okay with!

But I’m also running towards a vision, towards a dream, with a heck of a lotta hope and faith that what I’m doing is worth it. 

And even though you may not have the same daily challenges as I do, I know that you might be facing some struggles as you build momentum in your business, too. 

I know that you’re probably also tired from showing up each and every day, putting your heart and soul into every word you write and say. I know that you’re probably tired from not seeing the immediate return from all your efforts. I know that you’re probably tired of not having all the options you want to have (like better tech, assistants, childcare, etc. – all the things that having more money can buy.)

But what you do have are choices. You always have a choice. You can choose to be more conscious and intentional in your approach to business building. You can choose to get crystal clear on what matters to you about what you do. You can choose to keep going. You can choose to never give up.

I’ve made my choice. What about you?

We are rapidly approaching Soul-Powered Season… This Spring, I will be launching The Soul-Powered Business Program, and it will include all of my proprietary methods, plus *lots* of access to me (your soul-powered guide). More than anything, I want you to watch your business skyrocket as you expand your ability to nourish the other areas of your life. , More to come.

Subscribe to the CGC newsletter for weekly content and journal prompts to get you closer to your dream business and life: https://christinagiordano.com/join/