Category: Entrepreneurship

You Are Just One Pivot Away

You Are Just One Pivot Away

This season of life is asking me to re-align and pivot in ways I never thought possible.

And lately, while I’m in the midst of running the pilot program of The Soul-Powered Business Program, I’m also taking the space I need to ensure that its curriculum, delivery and experience is in alignment with my vision for it.

…And to pivot once again towards greater alignment, towards greater living. 

This is the wonderful thing about entrepreneurship – you get to decide exactly what you want your day-to-day to look like. You get to decide what you want to talk about, teach about, share about, post about, etc. 

And if you’re doing it right – being mindful and conscious of where you are and where you’re going – you are always one pivot away from a greater life. 

But here’s the thing: the only person who can tell you if you’re aligned is you. 

If you haven’t clarified your desired lifestyle, identity, feelings, expression, then this is the missing piece you need. This is what will inform your next move, your next pivot. This is what will get you closer to your desired reality – being in 100% alignment with who you are and who you want to be. 

A free preview version of The L.I.F.E. Method is available HERE.

And an accessible, e-learning-only version of my methods will be available very soon. Stay tuned. 

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Stop Trying to Fit In When You Already Belong

Stop Trying to Fit In When You Already Belong

The difference between me and most marketing consultants is that I’m not trying to teach you how to fit in. I’m teaching you that you already belong. 

Yes, I can come up with killer campaigns. Yes, I can innovate all the livelong day. Yes, I can come up with some  really great sellable and scalable ideas. But I don’t need to prove my greatness. I want to bring out yours.  

You already have everything you need within you to show up for your business. You are already “soul-powered” – maybe you just need to connect with it, clarify it and finally commit to what you know in your heart. 

How many times have you altered your program or strategy or promo beecause you were influenced by someone else’s? 

How many times have you not said or not expressed something because you were afraid of what someone might think?

How many times have you inauthentically showed up because that’s what you thought you were supposed to do?

It’s about time we got back to the truth and the root of who we are and why we do what we do. 

You don’t have to show up like so-and-so to get leads. You don’t have to do “all the things” to get results. You don’t have to do anything that doesn’t feel aligned to be seen.

(And the people who tell you the opposite of this are most likely doing things that are out of alignment with what they themselves desire too.)

The problem is that we are so pressured to fit in. We allow all the best practices and old conventions and “shoulds” get stuck in our heads and then subsequently wander away from what we know in our hearts.

What if it was safe for you to do things your way? What would you do differently?

Start there.

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The Soul-Powered Approach: The Only Investment that Matters

The Soul-Powered Approach: The Only Investment that Matters

The soul-powered approach to business is the only one worth investing in. Because it’s based entirely on YOU.

You are quite literally investing in who you are at a soul level and relying on THAT to build a business you can’t wait to wake up to.

You’re not investing in anyone else’s pathway to success. You’re investing in your own. You’re investing in your very own essence, your inner knowing, your innate wisdom, your past, your present, your future. You’re investing in every piece and part of you that makes you, well, you.

Because you are magic. You are made of the stuff of stars. There has never been nor will there ever be another YOU on this planet. Why not give it all you’ve got now? Aren’t you tired of wondering if and when it will ever be your time to shine?

With the soul-powered approach, you will never have to wonder that ever again. Because you will just know. You will just start shining.

I created the soul-powered approach so that any kind of entrepreneur out there can apply the method to their own lives and businesses. What you get out of it is going to be entirely different from the next person. It’s going to be entirely different from what I get out of it myself. 

And the true magic behind the soul-powered approach is that it seeps into every area of your life. It’s not just about your business. Nothing ever is. It’s about living, actually *living* – having, doing, experiencing, and loving it all. That’s what it means to be soul-powered.

When you’re soul-powered, you’re not just in it. You’re not just surviving. You’re not just here for a good time.

You’re exploding. 

You’re becoming a version of yourself that you never thought possible so that you can create a reality for yourself that you never thought attainable. This is about you, 2.0. Next level you. Next level business. Soaring, skyrocketing, however you want to fly. You’re doing it all – your way – the ONLY way – that gives you meaning, purpose, and out-of-this-world fulfillment. 

What else could be more worth it than that?

For more info about the program, CLICK HERE.

The Soul-Powered Business Program

Enrollment Is Open: The Soul-Powered Business Program

Let’s talk about an affliction I see so often in big-hearted business owners… I like to call it: The Business Burnout Bug 

And it’s a nasty one.

Symptoms:

  • Fumbling around… chasing one shiny thing after the next… looking for all the answers outside of themselves…
  • Chronic fatigue… from flailing, spinning your wheels, doing all the things, wondering if you’re doing it right…
  • Imposter syndrome bouts… “how dare I be so great and shine so bright!?”
  • Comparisonitis attacks… “they do it & say it so much better though…”
  • Confusion… “why is entrepreneurship working out for everyone but me?”
  • Stuck in inaction… you’ve tried everything and don’t know where to turn next…
  • Moments of self-doubt and hopelessness…
  • Weakness of the faith muscle…

Causes (varies):

  • Cultural: Seldom focus on inspiration. 
  • Environmental: Constant beratement of limiting narratives and distractions. The pathological need to start something new but never see it through. 
  • Social: The desire to be liked. To conform. The need to prove your worth through what you know, rather than who you are. The rampant use of an outdated, broken approach to marketing. 
  • Biological: Overthinking. Analysis paralysis. Driven by the need to control.

Treatment: The Soul-Powered Business Program

A new way to market yourself that is led entirely by your soul. Powered by 3 practical and straightforward methods that help you discover, define and *decide* how you will show up, be seen and shine. Supported with over a dozen supplemental lessons. Accompanied by as many workbooks and bonus resources. Backed by a community of soul-powered entrepreneurs. Fortified through live calls with your soul-powered guide: me. 

No filler. No fluff. Just what you need to create the transformation within yourself and your business AND start building momentum NOW.

And it opens for enrollment TODAY. 

These premiere launch specials expire FOREVER on May 6:

  • Get a 1-hour 1:1 Session with Christina to be used in May 2022
  • Get a homepage review & analysis of your website by Christina in May 2022
  • Get interviewed by Christina in her Soul-Powered Series on IG
  • Submit a blog post to be featured here in the Soul-Powered Scoop 

Click here for more info!

Path of Inspiration = Path of Least Resistance

Path of Inspiration = Path of Least Resistance

Believe it or not, the path of inspiration wasn’t on my radar until my early 30s. I used to have a heck of a time figuring out what inspires me, and I used to find consolation in the fact that so many others did too.

How we got here isn’t hard to figure out… We’ve simply grown up in a culture that seldom focuses on inspiration. Instead, we focus on taking the “safer route” of job security, and if we are brave enough to start our own businesses, we look to what others have done and follow their steps for building them. 

So many of us are under the illusion that the path of inspiration is the riskier path. Why? Because of the unknown. Because nobody has walked it yet. I’m here to tell you that the path of inspiration is actually the safest path of them all.

Because when you follow your bliss, you’ve got God, the Universe, and all the forces that be on your side. Opportunities arise. Synchronicities abound. Miracles happen. 

Have you noticed work is easier when you are inspired? Have you noticed that work is more exciting when you are inspired? Have you noticed that wonderful coincidences and circumstances happen like magic when you are inspired? Have you noticed how much more “in flow”  and free and alive you feel when you are inspired?

No matter where you are on your journey, you can redirect and detour to the path of inspiration. I’m here to help you do that.

My Soul-Powered Business Program opens for enrollment in just a few weeks. This program features my proprietary methods, the L.I.F.E. Method, S.O.U.L. Method and L.O.V.E. Method.  (These are the methods that lead you to your inspired path and then set you up to go full speed ahead.)

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Showing Up for You and Your Business: Options vs. Choices

Showing Up for You and Your Business: Options vs. Choices

This blog is a bit different and somewhat of a stand-alone as it relates to the rest of my content. It’s more a pep talk as we think about the choices we have in business.

I’m going to be real with you for a minute. I’m tired. Between the early morning wake-up and a full day of being a stay-at-home working mom, I’m running on a little more caffeine than I would normally be okay with!

But I’m also running towards a vision, towards a dream, with a heck of a lotta hope and faith that what I’m doing is worth it. 

And even though you may not have the same daily challenges as I do, I know that you might be facing some struggles as you build momentum in your business, too. 

I know that you’re probably also tired from showing up each and every day, putting your heart and soul into every word you write and say. I know that you’re probably tired from not seeing the immediate return from all your efforts. I know that you’re probably tired of not having all the options you want to have (like better tech, assistants, childcare, etc. – all the things that having more money can buy.)

But what you do have are choices. You always have a choice. You can choose to be more conscious and intentional in your approach to business building. You can choose to get crystal clear on what matters to you about what you do. You can choose to keep going. You can choose to never give up.

I’ve made my choice. What about you?

We are rapidly approaching Soul-Powered Season… This Spring, I will be launching The Soul-Powered Business Program, and it will include all of my proprietary methods, plus *lots* of access to me (your soul-powered guide). More than anything, I want you to watch your business skyrocket as you expand your ability to nourish the other areas of your life. , More to come.

Subscribe to the CGC newsletter for weekly content and journal prompts to get you closer to your dream business and life: https://christinagiordano.com/join/

Your Permission to Light It Up

Your Permission to Light It Up

A few weeks ago, I was triggered by something I read online by a coach that I follow. She said something along the lines of how our businesses aren’t meant to light us up, that we don’t need to love our businesses. 

It felt like a punch in the gut, because it invalidated the core of my business building philosophy. It struck me right in the center of my truth.

As you know, one of my biggest and most shared messages revolves around getting lit up about your business, about speaking your truth as it relates to what matters to you so much about what you do. 

And as I contemplated it, I realized that this person hasn’t felt what I have felt, hasn’t experienced what I have experienced, and therefore doesn’t have the beliefs that I have around business building. Perhaps her statement isn’t something true for her, but rather something she said nonchalantly and without much meaning at all.

I know, like I know, like I know, that what I teach and what I share is real. It is meaningful to me. And no matter what anyone says, my truth will never be taken from me. It is mine to hold, to save, to share and to give to others, freely and willingly. 

Do you have a truth within you like this, as it relates to your work? Can you believe in it so hard that it is virtually indestructible? Because, that’s the message that matters. That’s the message you need to be sharing over and over again. 

Whoever told you to “get back down to earth” when you shared your dreams lied.

Whoever told you to be “realistic” due to your age, education, appearance, background, etc. when you decided to do something new lied.

Whoever told you that what you believe to be true about the work that you do is wrong lied. 

I’m not sure who needs to read this, but look:

Don’t buy into the limiting narratives said by those that feel limited themselves. 

You are expansive. You are powerful, capable and destined for greatness. 

Stay connected to the vision in your heart…

And flex that faith muscle, baby.

You’ve got this.

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What it Means to Choose Your Hard

What It Means to “Choose Your Hard”

One of the biggest belief-shifting statements that I wish I was told at the beginning of my entrepreneurial journey, almost 10 years ago, is this: “You get to choose your hard.”

This statement is true for every area of your life where you desire change. Whether it’s for nurturing relationships, losing weight, making money or building a business, we all do things that are hard, but we get to choose what that hard looks like.

Take me for example. Right now, we are in the process of sleep training my son, Declan. He gets two dream feeds a night, and one of those takes place at 3:00am. Now, because I would normally be waking up at 5:00am, I have now chosen to stay up after this dream feed. 

And let me tell you: It’s hard waking up at 3:00am to give myself 3 to 4 hours of me-time and work-time. It’s hard having to go to bed at 8:00pm, instead of watching one more episode on Netflix with my husband, so that I can catch some sleep. It’s hard working on a Sunday afternoon when I’d much rather be chilling on the couch with my family. It’s hard being a stay-at-home mom and an entrepreneur with a vision and a mission.  

But this is the kind of “hard” that I’ve chosen. This is the “hard” I’m choosing right now.

Because it would be much harder if I let myself sleep in just to scramble and stress all day. It would be much harder if I didn’t make time to meditate, or write, or read, or create – these are the things that I need to keep me, me. It would be much harder if I bailed on my business, because it’s my passion and the greatest representation of my purpose. 

The truth of the matter is – we all have to do hard things. We get to choose what’s hard though. “Hard” is relative. It’s hard pivoting into something more aligned. It’s hard building a business that matters to you. But you know what else is hard? Staying exactly where you are. Wasting another day of your life doing something that doesn’t light you up. 

The soul-powered path isn’t always the easiest. It can get uncomfortable. It can get scary. It can get exhausting. Here are three things that keep me going, particularly when I start to question what I’m doing or when it feels like things aren’t moving fast enough for me. 

  1. Impermanence keeps me going. This is the notion that not everything lasts forever. Everything comes to an end. Every season brings new challenges and opportunities. Declan won’t be needing dream feeds forever – he might no longer need them a month from now. I might be able to have more help a month from now. I might be in a totally different place a month from now. 
  2. My “why” keeps me going. The why is everything in business – it’s not only the motivating factor, but also what compels you to stay disciplined and determined. When I pivoted into e-learning, I decided that I was going to be relentlessly persistent in the pursuit of my dreams, because I have a vision for my family. I have desires that can come to fruition if I can stay the course. 
  3. And most importantly, my inner knowing keeps me going. This is the strong, undeniable truth deep within me that on the other side of all this “hard” that I’m facing at the moment, is something really, truly incredible. I keep imagining what that will look like – when I finally sell out my program, when I can finally create more courses, when I can have more options for me and my family. It’s so clear and strong in my mind and in my heart. 

I’m not someone who wants to choose between being a stay-at-home mom and an entrepreneur, and so I choose both. It might make things harder in the short term, but the long term impact will be amazing. Make sure you’re showing up for the right kind of “hard” – the kind that will lead you to exactly where you want to be. 

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stuck in social sharing paralysis? Read this.

Stuck in Social Sharing Paralysis? Read This.

I was recently talking to a colleague of mine, and she was in complete “social sharing paralysis.”

“I have all of these interests that I feel make me…well, me,” she said. “I know that I should focus on my business when I am marketing myself, but I feel the urge to get outside the box.”

“Then, please, for the love of all things holy, get outside of that box,” I replied.

She laughed, but when she realized I was serious, she started to see the potential and opportunity in what I was insisting that she do.

In a previous blog, I told you to say what you want to say. Teach what you want to teach. Share what you want to share. Sharing what feels inspired will only be confusing to your audience if it’s confusing to you. 

One of the biggest lies ever told to business owners is that they have to fit themselves into a tiny box, called a niche, and then share content that fits only within that box. As if buyers aren’t aware that there’s a multi-passionate, multi-dimensional human being on the other side of that business.

Your depth is meant to be shared. You never know who it will impact, who it will affect, and how it will be perceived, remembered and shared again by another. By being you, and by sharing more of yourself, you put something into the world that was not there before. Your wisdom expands and extends way past any “niche” could. 

Your objective as a business owner is to teach your audience how to think about you. Let them get to know you – the many pieces of you – so that they can make buying decisions that are actually aligned with the buyer consciousness of today. 

Believe it or not, there was a time when I questioned whether I should share content related to my daily life, as opposed to simply business content. There was a time when I thought, “Will my audience benefit from this story? Will they understand what I’m about if I share this?”

As someone who creates and shares content for a living, I decided that my audience is smart enough to grasp that I’m passionate about entrepreneurship, spirituality, motherhood, and wellness. My audience appreciates my daily musings related to what keeps me aligned and fulfilled – whether it be about my relationships, my business, my family or my wellbeing. If I happen to drift from these general themes, it’s because there’s an inspired reason. At the end of the day, my job is to use my voice for good, and my content reflects that privilege. 

Want to get out of the box once and for all? Join the waitlist for more info about my new and improved Soul-Powered Business Program, opening March 2022.

Subscribe to the CGC newsletter for weekly content and journal prompts to get you closer to your dream business and life: https://christinagiordano.com/join/

3 Ways to Show Up as the Leader that You Are

3 Ways to Show Up as the Leader that You Are

Now more than ever, we need leaders who don’t just talk about it – they *be* about it! The world is yearning for leaders who can show them the way to a better, happier life. And if you’re in the business to make that happen for others, then the world needs you. 

We need big-hearted entrepreneurs lighting the way for others by maximizing their own true potential. We need leaders leading by example. We need more business owners walking the walk, not just talking the talk. And, we need these people embodying their essence so that they can give permission to others to embody theirs. 

Because when you rise… when you strive for your true potential, others rise with you. The energy you exude from leading in this way is so incredibly bright that it might turn people off. It might trigger some. But that’s okay, because it will also light up so many others.  

Here are a few ways you can start to show up as the leader that you are. 

Number 1: Be An Example

Now more than ever, we are looking for a leader who can lead by example. We are starving for examples of people who are living up to their true potential day in and day out. We are yearning for individuals who are not only able to talk about it, but truly *be* about it. Every day you wake up is an opportunity to show up as your best, highest, self. You have an opportunity every single day to grow, to evolve, to sparkle and shine. As you rise, others will rise with you.

Number 2: Walk the Talk

This refers back to the theme of the week, which is “don’t just talk about it, be about it.” This is where we actually show up in our lives the way we’d tell someone else to show up for theirs. And I will be the first to say that this isn’t easy, but it’s essential. How often do you find yourself saying, “I give my best advice to others, but can’t seem to follow it myself?” This is where we need you to actually do what you say and say what you do. 

Number 3: Embody It 

If you haven’t done The L.I.F.E. Method yet, this is an insightful way to learn how you can show up as the leader you desire to be. By identifying your desired lifestyle, identity, feelings and expression, you are well on your way to embodying that next level life you desire. These four components of the method are what we have control over. Identifying them will bring you clarity in your next steps and your big-picture vision. 

Subscribe to the CGC newsletter for weekly content and journal prompts to get you closer to your dream business and life: https://christinagiordano.com/join/