Why I Created This Method
As a marketing consultant, I get asked all the time:
- “What content should I share?
- “What should I focus on?”
- “What should I talk about?”
What they’re really asking is… “How should I show up for my business?”
Believe it or not, you already know how you want to show up. It’s already within you, and the L.I.F.E. Method ™ pulls it out of you. It asks you all the right questions to get you the answers to yours.
In early June of 2020, my last paying client called me and said, “Christina, I’m so sorry, but we’re unable to pay you anymore.”
The client was a small business based in Evanston where they provided offices and treatment rooms for wellness practitioners. I had been working with them since 2013, the year I launched my business.
A part of me was devastated… “How on Earth will I provide for my family with no clients?” And another part of me was relieved… “I can focus more on the kind of work I actually want to do now.” The latter was confusing at first. I had a very real problem with my business and somehow I felt relieved about it.
So, I took a deep dive into it. I thought about how I wanted to spend my days – what I wanted to do when I woke up, what my ideal schedule would be each day, and what I wanted to be grateful for every night. I not only considered what I wanted my day-to-day to look like, I made decisions about what I didn’t want it to look like. I didn’t want to have a schedule full of meetings. I didn’t want to work on other people’s projects. I didn’t want to make long term commitments.
I basically took a deep dive into my desired life, and discovered that what I really want to do was create. I wanted to teach. I wanted to be a resource for inspiration. I wanted to write and speak out. I wanted to creatively and heartfully express my messages day in and day out.
Without this clarity I wouldn’t have the passion. And without the passion, I wouldn’t have the drive to persevere. And I knew deep down that so many entrepreneurs can benefit from this type of introspection as well.
So I created The L.I.F.E. Method™: A method that not only helps you remember why you started your business, but it helps you figure out how you want to show up while you’re bringing it to life.
And here’s a sneak peek of what it entails…
What clarity could The L.I.F.E. Method give you?
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