Building a Like Know and Trust Framework Part 2

Building a “Like, Know & Trust” Framework, Part 2

In Part 1 of this blog topic, we talked about the definition of the “like, know & trust” framework, and 6 ways you can build it.

Today I’m going to talk about one specific way you can build this framework, and that is through freebies. I’ve talked about these several times before! Freebies refer to a free resource, like a blog, video, downloadable, etc. that you provide to your ideal customers in exchange for their email address. 

Building Like Know & Trust through Freebies

Your success as a business owner is directly related to the value you provide to the marketplace, so think about these questions: What value do your customers get as they consume your content? What will make them trust you? And then want to work with you? And then want to refer you? And then want to keep coming back for more? 

It is essentially anything that you think will be valuable and relevant to your ideal customer. It’s a piece of important content that can be exchanged for contact information. The easiest way to put a freebie together is to consider repurposing content you already have. You and I both know how long it takes to create an incredible piece of content. Once we hit publish and put it out into the world, it just stays in that one location. But what if instead of never looking at that piece of content again, you leverage it to work harder for you by packaging it up into different shapes and sizes. For example, you can transcribe audio, or craft an email from blogs, or create quotes and graphics from old content.

An Exercise to Help You

Let’s move on to the exercise where we are going to create freebies for our audience. When thinking about the types of freebie you can provide, I want you to consider the following prompts for ideas. 

  1. What is the most urgent piece of information that my ideal customer wants? So in other words, what do they need to know so desperately that they can integrate into their lives right now. Step-by-step self-guided relief protocol? A 5-step solution to a problem they have? 
  2. What will immediately make their lives easier, more convenient, and more enjoyable before they even work with you? Guided meditation? A discount code to products you partner with?
  3. What resource do they need before they work with you?

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