Content Creation 101
I’ve written several blogs about the importance of content creation within marketing. From creating a content calendar to tips on copywriting techniques, I’ve got loads of information about why content marketing should be on your list of strategies and how to apply it for your business.
However, in this blog, I’m going to talk about content creation and how to actually build a content marketing plan that is aligned with your core messages about your business.
When creating content that is aligned, there are three phases that I like to call the 3 Cs.
The 3 Cs of Content Creation
The First C: Container
The first C is Container, also known as a Content Bucket. These Containers are going to be named the 4 things you want to stand for. To figure this out, consider these prompts:
- List out 2 things you LOVE to teach.
- List out 2 things your market asks for the MOST, or 2 things that support the gap in your industry that you’re trying to fill.
Keep in mind that these containers will evolve over time. For me, I LOVE teaching about how to figure out your soul calling and also how to use your innate creativity to get the word out about it. My market loves getting info and feedback about their messaging and also using the modern tools of entrepreneurship available to them.
The Second C: Configuration
This refers to the organization and layout of your content, such as when you will share content, how you will share content, and where you will share content. To figure this out, you’ll want to implement the planning tactics we talked about in previous sessions. So, mark on your calendar, when, how and where you will share your content. Include writing dates, filming dates, and publishing dates. This step takes lots of planning, but remember that planning is required in order to be consistent.
The Third C: Call to Action
We’ve talked about the importance of a Call to Action many times before. Every piece of content you put out there should include some sort of next step for your audience to take. Whether it’s a link back to a landing page, or a subscribe button, or a prompt or question, there should always be some way for the readers or viewers to engage and respond right back to you.
Need more help? Check out my 1:1, group and self-study offerings: https://christinagiordano.com/offerings/