If you follow me, know me or have ever worked with me, you know that I’m on a mission to live life in accordance with my desires and help others do the same. One of those desires is to achieve more and do less, all at the same time.
You may also know that in less than a few months, my family and I will be expecting the newest addition to our family – a baby boy. While we’re very excited, I’m currently restructuring my schedule and strategy to allow for the time that I’d like to be spending with my newborn.
So, I have my work cut out for me! Today, I’m sharing 3 ways that I will be upleveling my own business strategy moving forward so that I can achieve more and do less.
- Decrease posting for the sake of posting on social media. This is probably the most time-consuming and energy-draining trap that I know so many entrepreneurs fall into. For many months, I posted and engaged almost daily to experiment with what I believed were the algorithm’s requirements on a variety of platforms. I know that this strategy may work for some, but it simply doesn’t work for me anymore, based on the results I’ve experienced over the course of several months. So, I am putting much more focus on my other content distributors that convert much better for me, and I’m decreasing the output on various social platforms. I’m not an Instagram influencer; I’m a thought leader. There’s a difference.
- Integrate new types of content distribution that interest me. While I will decrease social media time, I do plan to launch a podcast within the next few weeks or so. I’ve hinted at this in the past, so this shouldn’t be a surprise for anyone. This is something I’ve always wanted to do, but I was too scared because I didn’t think anyone would listen to it. I used to do radio production in college and broadcasting was a big hobby of mine. I also just really enjoy speaking up and out about the things that matter to me. So, podcasting simply feels like a really great option for me right now, regardless of the outcome. It excites me. It lights me up, and I’m really looking forward to it.
- Streamline and filter all content. Now, while I decrease social media and integrate a new podcast, it may just seem like I’m canceling out one thing to add in something else. However, this is not the case. I have a very specific weekly content strategy that is based on a monthly theme and a weekly topic and the messaging I create from that one topic will filter through everything. From my weekly podcast, to my weekly newsletter, to my weekly blog, to my social media, to my Facebook group, the messaging will be clear and consistent throughout. Now, the actual wording and depth of content may change from one medium to the next, but the single message will be the same. There are two main benefits to this: 1) I don’t have to write and design a bunch of different content to fulfill all of my content distribution channels, and 2) my audience can decide how they want to engage with me based on their own behaviors and preferences. I can also, obviously, engage with a larger audience depending on who subscribes to what.
For me, based on my current life circumstances and what I want out of life, I want to do more and achieve less. This may sound like an impossible endeavor to some, but for me, I’m ready to tackle it head on. Who’s with me?
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