Happy (True) New Year, and by the way, allow me to give a little update of what this new year brings…
The new energy of business building requires an elevated marketing approach… which requires a new way of talking to your audience about your offer.
Hear me out:
You offer a transformation. Whether it’s helping someone heal, or think, act and behave differently, or achieve a new level of self-mastery, you offer a transformation.
And, more often than not, it’s a transformation that you have achieved yourself.
Defining this transformation is one thing. In fact, you probably know exactly what it is and how to spell it out. Selling it is another.
Selling the transformation that you provide requires an approach that integrates the new way, or the new energy, of doing business.
It’s not about scaring people to death, chasing them down, and then cornering them into buying from you.
It’s about helping them see what’s possible. It’s about attracting them, like a magnet to your work, with very little effort from you.
Because of what you have been able to do for yourself, they have an opportunity to see what you can do for them.
And my offerings are *almost* ready to help you achieve this. I’m crossing the t’s and dotting the i’s as we make our way into the *actual* new year this Saturday with the first new moon of 2023. (I can totally feel those new year vibes already… can you?)
More to come. Happy New Year, my friends!
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