This is diving into the uglier side of marketing, and I need to give you a heads up: it’s not pretty.
Because we’re in the murky waters of unethical territory.
I don’t like to dive in here much, but let’s just dip our toes so that you can see the monster I have to wrangle every damn day…
When people can “smell” when something is off about your marketing, it’s usually because of one of the following:
- You have never achieved for yourself what you claim to help others achieve.
- You’ve got a “fake it til you make it” vibe in your messaging and in how you show up.
- The way you’re explaining your offering feels too “big” and “out of reach” for your audience to comprehend and consume.
When you perpetuate confusion, exaggeration, and downright lies, you perpetuate an unethical and unaligned approach to marketing.
Now, to lighten this up a bit: when this happens, it’s usually completely unintentional. In fact, more often than not, well-meaning entrepreneurs who do this are doing it because they believe it’s what they’re supposed to do. They were taught the old way of marketing and have yet to learn the new way.
I promise you: when you start speaking directly to the transformation that you provide, you’ll start seeing your marketing work out. And you’ll feel better about it.
And the more I can defeat this murky monster, the safer we all become, particularly when we buy.
Need help with this? Try out The Mini, but also take a peek at The Meet-Up – a 1:1 messaging intensive.
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