This is Your Most Important Business Asset

This is your most important business asset

What is your most important business asset? It’s you. 

I’ve said it once and I will say it again: You are the most precious, the most valuable, the most vibrant element of your business. Without you, your business isn’t alive. Without you, your business won’t shine. It simply will not thrive. 

I’ve been in business for almost 10 years now. I started in June of 2013, and at the start (and even through a good chunk of the journey,) I thought my business was MY most important asset. I had it backwards. I was using an outdated, misaligned, broken approach to business building. 

And the truth of the matter is: I knew it all along. I knew deep down that the way I was doing things, which didn’t feel aligned at all, was wrong. But it was massively inconvenient for me to admit this to myself. I’d think to myself, “How could I possibly change things up now? I’ve got this many years under my belt. I may not be happy or fulfilled, but maybe if I push a little harder or do more research or give myself more time to figure this out, I’ll be okay.”

Here’s the thing about spinning wheels: it never ends. It’s a never ending cycle of constant spinning… ruminating… thinking… doing… all the wrong things. Because, getting off the wheel somehow seems scarier than staying on it forever. 

Things only started to change once I got radically honest about this. I had to get radically honest about what I wanted and why. I decided that I wasn’t going to go for anything less than what made me feel alive and aligned. I made a commitment to embody a new form of business building and then show others how they can do it, too.

And so, I said a silent prayer: Teach me how to do this – how to embody the essence of who I am through my work, and I promise I will teach others how to do it, too. And guess what? My prayer is being answered. I know like I know like I know: I can’t mess up what I’ve already put into motion. It’s all happening. 

Here’s what I now know to be true:

You can make an incredible and sustainable living doing what you love, and promoting it in a way that feels freakin phenomenal.

You can take an intentional, soulful approach to building a business – one that begins with a solid, aligned and empowered foundation. 

You can transform the way you do business by embodying the essence of your brand. This is when you truly own your mission, method and message so that you can attract “soul-mate” customers, grow your audience and make an impact in your field. 

It all comes down to this one truth… the one truth that permeates through my body and sends chills up and down my spine. It’s the one truth that makes me come alive and the one thing that lights me up more than anything ever has. You are the soul of your business. 

Want to get aligned, make sound decisions, follow your heart, and be the leader you’ve always dreamt of becoming? Start with who you are, what you want, why you want it. Follow the joy, the intuition, the little inklings that will lead you to where you are meant to be.

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