Christina Giordano, Author at Christina Giordano

Business Models 101

This month, I’m talking all about business models, particularly what they are and why you need them! Basically, your business […]

In rounding up our entrepreneurship theme for the month of May, let’s talk about why it’s important to start a

First, you gotta ask yourself: Do you believe that it’s possible for you to run a meaningful and profitable business?

When it comes to pricing, you have to think about your big picture – your brand, the competition, and your

If you want to create any result in your business, or even your life, you have to know two important

Many business owners out there never put “marketing” and “easy” in the same sentence. After all, it can be complicated!

In a previous blog, we talked about your unique selling proposition and how it impacts your overall business message. It

Finding your ideal customer is one of the most important steps in developing a marketing plan for your business. In

Websites aren’t optional in modern business. What’s more is that your website shouldn’t just be pretty, it should truly act

Does pricing involve marketing? Of course! When it comes to pricing, you have to think about your big picture –