When it comes to pricing, you have to think about your big picture – your brand, the competition, and your …
How to Set Your Services and Products at the Right Price (& Why I Don’t Like Discounts) Read More »
If you want to create any result in your business, or even your life, you have to know two important …
Clarity Exercise: What You Want, Why You Want It, and How to Get It Read More »
Many business owners out there never put “marketing” and “easy” in the same sentence. After all, it can be complicated! …
Websites aren’t optional in modern business. What’s more is that your website shouldn’t just be pretty, it should truly act …
How to Improve the Effectiveness of Your Website Read More »
Does pricing involve marketing? Of course! When it comes to pricing, you have to think about your big picture – …
At this time last year, in September 2017, I hosted a workshop at Tribe for their members, entitled “How to …
Free Workshop Video Available: “How Do I Get the Word Out About My Business” Read More »
The back to school vibe is all around – we’re heading back indoors, back to full work days (so long, …
4 Ways to Jumpstart Your Marketing Strategy this Season Read More »
Within my business, I typically address and work with the entrepreneur individual – the self-starter and the sole proprietor. However, …
Advice from Famous Entrepreneurial Families (Guest Blog by Fundera) Read More »
About the Blue Ocean Strategy As a marketing strategist, I’m often asked by my clients, “how do I differentiate myself …
Finding a Blue Ocean in a Sea of Red: Differentiating Yourself from the Competition Read More »
Although a brand and a logo go hand in hand, they are not the same. A logo is a business’ …
Why Do You Need a Brand? What is a USP? (& A Few Good Exercises to Find Yours) Read More »
