Christina Giordano, Author at Christina Giordano

New Workshop Series Starting Soon!

Many business owners out there never put “marketing” and “easy” in the same sentence. After all, it can be complicated! […]

In a previous blog, we talked about your unique selling proposition and how it impacts your overall business message. It

Finding your ideal customer is one of the most important steps in developing a marketing plan for your business. In

Websites aren’t optional in modern business. What’s more is that your website shouldn’t just be pretty, it should truly act

Does pricing involve marketing? Of course! When it comes to pricing, you have to think about your big picture –

SEO has become one of those complex technical parts of a website that has become an “expert-only” area. However, I’ve

If email marketing isn’t part of your marketing suite, it should be. Here are 6 reasons why email marketing is

At this time last year, in September 2017, I hosted a workshop at Tribe for their members, entitled “How to

The back to school vibe is all around – we’re heading back indoors, back to full work days (so long,

In this blog, I’ll share with you my personal perspective on social media marketing (since I get asked about it