Survival Mode in Your Business
For as long as I’ve been in business as Christina Giordano Consulting (which was 10 years last June), I’ve been …
*This* is the Easiest Thing to Sell
The easiest thing to sell is a story you can believe in. Simply because it’s yours. That thing that you …
How My Philosophy of Marketing Did a Complete 180
My philosophy of marketing went topsy turvy because of my hero’s journey. For me, when you read or listen to …
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Being Soul’d Isn’t Just A Way of Doing Business
Being “soul’d” isn’t just a way of “doing” things in business. It’s also a way of being. I stepped away …
It’s Your Way or Bust
We’re coming into a time when we’re moving away from sharing “our way” and expecting others to follow it. Instead, …
Newness in the Air of Business Building
There’s a feeling of newness in the air, and there’s nothing that I love more than this time of year. …
Moving in Marketing with Trust instead of Pressure
Today I want to talk about moving in marketing – with trust instead of pressure. I did a meditation that …
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What does Selling with Soul actually mean?
What does it *actually* mean when you’re selling with soul? It means you get to market yourself on your terms. …
The BS within Marketing We’ve Gotta Stop Doing
I’ve seen my fair share of BS within marketing over the years. One example… “Let’s rocket launch your life and …
The Inner Work of Modern Entrepreneurship
Ohhh, the deeper inner work that modern entrepreneurship requires! Recently, while deep in breathwork, and very much looking into some …