Christina Giordano, Author at

The Importance of Your Ideal Customer

Finding your ideal customer is one of the most important steps in developing a marketing plan for your business. In …

Websites aren’t optional in modern business. What’s more is that your website shouldn’t just be pretty, it should truly act …

Does pricing involve marketing? Of course! When it comes to pricing, you have to think about your big picture – …

SEO has become one of those complex technical parts of a website that has become an “expert-only” area. However, I’ve …

If email marketing isn’t part of your marketing suite, it should be. Here are 6 reasons why email marketing is …

At this time last year, in September 2017, I hosted a workshop at Tribe for their members, entitled “How to …

The back to school vibe is all around – we’re heading back indoors, back to full work days (so long, …

In this blog, I’ll share with you my personal perspective on social media marketing (since I get asked about it …

Within my business, I typically address and work with the entrepreneur individual – the self-starter and the sole proprietor. However, …

Below is a list of 20 books related to marketing your businesses. Many of these books are referenced in my …