I’m all about messaging. It’s my primary focus in the marketing arena and one that I’m absolutely obsessed with talking about, no pun intended. As a result, I talk a lot about providing value, which usually comes in the form of free content, in an effort to build trust with your market. Here’s the thing …
If you’re an entrepreneur, you most likely know what a unique selling proposition is. I’ve personally written about it several times, here and here, to name a few. But I doubt you’ve considered your story being part of it. The Unique Selling Proposition The USP, according to Entrepreneur Magazine, is: “The factor or consideration presented …
Today I’m going to talk about the most fundamental (and most fun) part of growing a business. It’s absolutely essential to your role as a business owner. What makes it so much fun is that it doesn’t even feel like you’re consciously growing your business. When done correctly, it doesn’t feel like you’re applying tactical …
Building a “Like, Know & Trust” Framework, Part 1 Read More »
Today I’m going to talk about how to grow your email list quickly and easily. These tactics are especially effective in today’s world of social distancing. It’s important that you have a few things in place before you start growing your email list. First, you have to have your email provider all set up! Obviously, …
3 Ways to Grow your Email List During Social Distancing Read More »
No matter the industry you are in, marketing your business correctly is crucial to not only increasing sales but also connecting with the right audience. Finding your target market can improve your long-term growth, as you build up a loyal customer base that will buy from you again and again. And no one knows how …
Marketing Lessons From The Biggest Names in Beauty Read More »
Today I’m talking about the one key element of your marketing: value. Your business success is directly related to the value you provide to your audience, so think about these questions: What value do your customers get as they consume your content? What will make them trust you? And then want to work with you? …
3 Types of Value You Can Provide for Lead Generation & Customer Acquisition Read More »
Today I’m going to be sharing some quick social media marketing algorithm hacks that I know are super timely and valuable to all of you business owners out there, especially considering the state of our economy and the effects of this pandemic. I’m going to talk about hacking the Instagram, LinkedIn, Facebook, Twitter, and YouTube …
How will your business thrive over the next decade? What marketing initiatives do you want to try? What do you want to achieve and learn? How do you want to evolve and grow? Now is the time to set your business up to really experience the success you have been working for. This means: getting …
Marketing for 2020: How will you Succeed this year? Read More »
According to a study by the Content Marketing Institute, 70% of B2B marketers planned to produce more content this year than the previous year. With an increase like that, it’s more important now than ever to have a corresponding content calendar that allows you to plan and prepare accordingly. However, content calendars can track more …
5 Reasons You Need a Content Calendar (& Bonus: How to Create One) Read More »
Here we’re going to talk about a timeless marketing tactic that can really change how you convert leads to sales. It’s called the Call to Action, or CTA. The Marketing Tool You Need Every piece of marketing that you put out there needs to have at least one CTA. Most of us make the mistake …
