Marketing

You are the Content

You Are the Content

I’m all about messaging. It’s my primary focus in the marketing arena and one that I’m absolutely obsessed with talking about, no pun intended. As a result, I talk a lot about providing value, which usually comes in the form of free content, in an effort to build trust with your market. Here’s the thing …

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3 Types of Value You Can Provide Right Now

3 Types of Value You Can Provide for Lead Generation & Customer Acquisition

Today I’m talking about the one key element of your marketing: value.  Your business success is directly related to the value you provide to your audience, so think about these questions: What value do your customers get as they consume your content? What will make them trust you? And then want to work with you? …

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CGC: 5 Reasons You Need a Content Calendar

5 Reasons You Need a Content Calendar (& Bonus: How to Create One)

According to a study by the Content Marketing Institute, 70% of B2B marketers planned to produce more content this year than the previous year. With an increase like that, it’s more important now than ever to have a corresponding content calendar that allows you to plan and prepare accordingly. However, content calendars can track more …

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