Christina Giordano, Author at Christina Giordano

“Be a voice. Not an echo.”

Have you heard this quote before? “Be a voice. Not an echo.” When you think about how you express your […]

I’m uncomfortable almost every day these days. And it’s not the painful, anxious, stressful kind of uncomfortable. It’s more like

“All the NOISE!” Sometimes I feel like I’m reenacting The Grinch in that one scene where he says…. “All the

I talk about story-telling a lot as a marketing consultant. It’s something that is so essential to not only how

If you’re an entrepreneur, you most likely know what a unique selling proposition is. I’ve personally written about it several

This is a question I get asked about ALL THE TIME. We want to be intentional with what we share,

The biggest lesson I’ve learned from marketing myself in different ways over the past year is that in order for

In Part 1 of this blog topic, we talked about the definition of the “like, know & trust” framework, and

Today I’m going to talk about the most fundamental (and most fun) part of growing a business. It’s absolutely essential

Business building is mostly perceived as hard, challenging, tough, etc. It doesn’t always have to be! In this blog, I’ve