The CTA: Don’t Miss Another Sale
Here we’re going to talk about a timeless marketing tactic that can really change how you convert leads to sales. […]
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Marketing
New Workshop Series Starting Soon!
Many business owners out there never put “marketing” and “easy” in the same sentence. After all, it can be complicated!
New Workshop Series Starting Soon! Read More »
Transforming Your Unique Selling Proposition
In a previous blog, we talked about your unique selling proposition and how it impacts your overall business message. It
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The Importance of Your Ideal Customer
Finding your ideal customer is one of the most important steps in developing a marketing plan for your business. In
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All About SEO + A Free SEO Tutorial
SEO has become one of those complex technical parts of a website that has become an “expert-only” area. However, I’ve
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Why Email Marketing Should Be Part of Your Marketing Strategy
If email marketing isn’t part of your marketing suite, it should be. Here are 6 reasons why email marketing is
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4 Ways to Jumpstart Your Marketing Strategy this Season
The back to school vibe is all around – we’re heading back indoors, back to full work days (so long,
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3 Rules to Avoid Feeling Overwhelmed with Social Media Marketing
In this blog, I’ll share with you my personal perspective on social media marketing (since I get asked about it
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Amp Up Your Marketing with this Summer Reading List
Below is a list of 20 books related to marketing your businesses. Many of these books are referenced in my
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Why Do You Need a Brand? What is a USP? (& A Few Good Exercises to Find Yours)
Although a brand and a logo go hand in hand, they are not the same. A logo is a business’
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